#FactCheck: Viral Video of Chandra Arya Speaking Kannada Unrelated to Canadian PM Nomination

Introduction

The role of ‘Small and Medium Enterprises’ (SMEs) in the economic and social development of the country is well established. The SME sector is often driven by individual creativity and innovation. With its contribution at  8% of the country’s GDP, and 45% of the manufactured output and 40% of its exports, SMEs provide employment to about 60 million persons through over 26 million enterprises producing over six thousand products. 

It would be an understatement to say that the SMEs sector in India is highly heterogeneous in terms of the size of the enterprises, variety of products and services produced and the levels of technology employed. With the SME sector booming across the country, these enterprises are contributing significantly to local, state, regional and national growth and feeding into India’s objectives of inclusive, sustainable development. 

As the digital economy expands, SMEs cannot be left behind and must integrate online to be able to grow and prosper. This development is not without its risks and cybersecurity concerns and digital threats like misinformation are fast becoming a pressing pain point for the SME sector. The unique challenge posed to SMEs by cyber threats is that while the negative consequences of digital risks are just as damaging for the SMEs as they are for larger industries, the former’s ability to counter these threats is not at par with the latter, owing to the limited nature of resources at their disposal. The rapid development of emerging technologies like artificial intelligence makes it easier for malicious actors to develop bots, deepfakes, or other forms of manipulated content that can steer customers away from small businesses and the consequences can be devastating. 

Misinformation is the sharing of inaccurate and misleading information, and the act can be both deliberate and unintentional. Malicious actors can use fake reviews, rumours, or false images to promote negative content or create backlash against a business’ brand and reputation. For a fledgling or growing enterprise, its credibility is a critical asset and any threat to the same is as much a cause for concern as any other operational hindrance. 

Relationship Building to Counter Misinformation

We live in a world that is dominated by brands. A brand should ideally inspire trust. It is the single most powerful and unifying characteristic that embodies an organisation's culture and values and once well-established, can create incremental value. Businesses report industry rumours where misinformation resulted in the devaluation of a product, sowing mistrust among customers, and negatively impacting the companies’ revenue. Mitigating strategies to counter these digital downsides can include implementing greater due diligence and basic cyber hygiene practices, like two-factor or multi-factor authentication, as well as open communication of one’s experiences in the larger professional and business networks. 

The loss of customer trust can be fatal for a business, and for an SME, the access to the scale of digital and other resources required to restore reputations may simply not be a feasible option. Creating your brand story is not just the selling pitch you give to customers and investors, but is also about larger qualitative factors such as your own motivation for starting the enterprise or the emotional connection your audience base enjoys with your organisation. The brand story is a mosaic of multiple tangible and intangible elements that all come together to determine how the brand is perceived by its various stakeholders. Building a compelling and fortified brand story which resonates deeply with people is an important step in developing a robust reputation. It can help innoculate against several degrees of misinformation and malicious attempts and ensure that customers continue to place their faith in the brand despite attempts to hurt this dynamic.

Engaging with the target audience, ie, the customer base is part of an effective marketing tool and misinformation inoculation strategy. SMEs should also continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. These strategies will lead to greater customer engagement through the means of feedback, reviews and surveys which help in building trust and loyalty. Innovative and dynamic customer service engages the target audience and helps in staying in the competition and being relevant.

Crisis Management and Response

Having a crisis management strategy is an important practice for all SMEs and should be mandated for better policy implementation. Businesses need greater due diligence and basic cyber hygiene practices, like two-factor authentication, essential compliances, strong password protocols, transparent disclosure, etc. 

The following steps should form part of a crisis management and response strategy:

• Assessing the damage by identifying the misinformation spread and its impact is the first step.  
• Issuing a response in the form of a public statement by engaging the media should precede legal action. 
• Two levels of communication need to take place in response to a misinformation attack. The first tier is internal, to the employees and it should clarify the implications of the incident and the organisation’s response plan. The other is aimed at customers via direct outreach to clarify the situation and provide accurate information in regard to the matter.  If required the employees can be provided training related to the handling of the customer enquiries regarding the misinformation.
• The digital engagement of the enterprise should be promptly updated and social media platforms and online communications must address the issue and provide clarity and factual information. 
• Immediate action must include a plan to rebuild reputations and trust by ensuring customers of the high quality of products and services. The management should seek customer feedback and show commitment to improving processes and transparency. Sharing positive testimonials and stories of satisfied customers can also help at this stage. 
• Engaging with the community and collaborating with organisations is also an important part of crisis management.

While these steps are for rebuilding and crisis management, further steps also need to be taken:

• Monitoring customer sentiment and gauging the effectiveness of the efforts taken is also necessary. And if required, strategic adjustments can be made in response to the evolving circumstances. 
• Depending on the severity of the impact, management may choose to engage the professional help of PR consultants and crisis management experts to develop comprehensive recovery plans and help navigate the situation.
• A long-term strategy which focuses on building resilience against future attacks is important. Along with this, engaging in transparency and proactive communication with stakeholders is a must.

Legal and Ethical Considerations

SMEs administrators must prioritise ethical market practices and appreciate that SMEs are subject to laws which deal with defamation, intellectual property rights- trademark and copyright infringement in particular, data protection and privacy laws and consumer protection laws. Having the knowledge of these laws and ensuring that there is no infringement upon the rights of other enterprises or their consumers is integral in order to continue engaging in business legally. 

Ethical and transparent business conduct includes clear and honest communication and proactive public redressal mechanisms in the event of misinformation or mistakes. These efforts go a long way towards building trust and accountability. 

Proactive public engagement is an important step in building relationships. SMEs can engage with the community where they conduct their business through outreach programs and social media engagement. Efforts to counter misinformation through public education campaigns that alert customers and other stakeholders about misinformation serve the dual purpose of countering misinformation and creating deep community ties. SME administrators should monitor content and developments in their markets and sectors to ensure that their marketing practices are ethical and not creating or spreading misinformation, be it in the form of active sensationalising of existing content or passive dissemination of misinformation created by others. Fact-checking tools and expert consultations can help address and prevent a myriad of problems and should be incorporated into everyday operations.

Conclusion

Developing strong cybersecurity protocols, practising basic digital hygiene and ensuring regulatory compliances are crucial to ensure that a business not only survives but also thrives. Therefore, a crisis management plan and trust-building along with ethical business and legal practices go a long way in ensuring the future of SMEs.  In today's digital landscape, misinformation is pervasive, and trust has become a cornerstone of successful business operations. It is the bedrock of a resilient and successful SME. By implementing and continuously improving trust-building efforts, businesses can not only navigate the challenges of misinformation but also create lasting value for their customers and stakeholders. Prioritising trust ensures long-term growth and sustainability in an ever-evolving digital landscape.

References 

• https://SME.gov.in/sites/default/files/SME-Strategic-Action-Plan.pdf 
• https://carnegieendowment.org/research/2024/01/countering-disinformation-effectively-an-evidence-based-policy-guide?lang=en 
• https://dcSME.gov.in/Report%20of%20Expert%20Committee%20on%20SMEs%20-%20The%20U%20K%20Sinha%20Committee%20constitutes%20by%20RBI.pdf 

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Introduction
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Rapid growth in India’s Digital Economy has opened up various options for companies to utilise digital technology as part of their operations. Examples of these technologies include cloud computing; online payment systems; digitally enabled supply chains; and platforms that facilitate remote working. As small and medium enterprises(SMEs) represent a major part of India’s economy, they have quickly been able to capitalise on the benefits these technologies provide in improving their operational efficiency and developing an increased presence within the market. However, this rapid pace of digitalisation creates an exposure to a much greater breadth of cyber-security threats than ever for SMEs. Today, perhaps the greatest cyber-threat facing SMEs in India is ransomware, an increasing frequent type of cyber-attack that has been increasing on a global scale over the past few years and in response, there have been numerous initiatives by various government agencies, industry organisations, and cyber-security firms designed to educate the general public on the risks of ransomware. 

What is Ransomware?
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Ransomware is a type of malware, which prevents all users being able to access their file system or access their data until they pay a ransom. In a standard ransomware event an attacker will breach the company's network, and encrypt all critical files so that they are unable to be used. The attacker usually demands payment in bitcoin because it is a difficult trace  and promises to provide a key to unlock the data in exchange for the payment. Attackers gain access to company networks by using social engineering techniques such as phishing email, stolen password, or exploiting an unpatched vulnerability in the software that is running on the company's network. 
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The Rising Threat of Ransomware
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Cybercriminals have created one of the most destructive varieties of cybercrimes around the world through ransomware; while experts in the cybersecurity field project losses to global ransomware damage may reach $30 billion by 2025. There has also been a marked increase in SMEs being attacked by ransomware-based cybercriminals throughout India. NASSCOM has done research and found that many SMEs in India have experienced attempted ransomware attacks in the past few years alone. According to incident reports provided through CERT-In, there has been a noticeable increase in the number of cybercrime occurrences throughout different sectors of India’s economy since those reports began. These developments have shown an increase in the size and level of sophistication of ransomware related threats.
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Why Indian SMEs Remain Vulnerable Despite Awareness
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Despite increased awareness about cyber threats, there is a large number of Indian SMEs that continue to be vulnerable to ransomware. The main reason is financial limitations. Many small businesses typically have limited financial resources and those limited resources more often than not, go towards operations, including production, logistics, and marketing - cybersecurity costs are usually viewed as additional costs.

Another significant problem facing SMEs is a shortage of skilled cybersecurity professionals. Large enterprises typically have dedicated security teams responsible for protecting the enterprise, whereas SMEs will employ IT staff generally without any specific expertise in detecting/countering cyber threats. Human error are also significant contributors to these cyber incursion events. An employee can inadvertently click on an email link or download an infected attachment, or use a weak password - all of which could provide opportunities for cybercriminals to access the company's network. Phishing emails continue to be the most common approach for initiating ransomware.

Furthermore - many SMEs have implemented digital platforms, such as cloud-based applications and payment processing, without appropriately executing cybersecurity planning prior to implementation. Many of the issues that have arisen from such rapid digitisation are due to a lack of sufficient planned cybersecurity measures as part of the implementation process. This has also resulted in a situation where technological advancements such as Ransomware as a Service (RaaS) have created an even larger pool of potential perpetrators (cybercriminals) with little-to-no expertise being able to launch a widespread ransomware campaign using readily available/pre-manufactured tools.
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Real-World Cyber Incidents Affecting Indian SMEs
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As several examples recently demonstrate, Indian SMEs continue to experience significant cyber attack risks. Recently, a logistics firm located in Gurugram found itself locked out of nearly 4,000 shipments due to a ransomware attack, which cost them ₹12 lakhs to fix because they had poor backups and another incident in Gurugram which highlights how vulnerable many SMEs in the country continue to be to ransomware attacks. In the case of a garments company, a hacker compromised the company's server by placing ransomware on its system. The company was forced to shut down its computerised warehouse system as a result of the attack. Only after the company had lost access to its system, did it receive a ransom demand from the hacker, in the form of an email requesting payment of 15 bitcoins (approximately ₹25 lakh), in order for the hacker to restore the company's access to the system. The hacker also threatened to delete the company's financial and banking records if the ransom were not paid. Gurgaon Police's Cyber Cell received the report of the incident, and registered a first information report (FIR) against unknown hackers. The case represents an opportunity for SMEs to evaluate the risks associated with ransomware.

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Bridging the Gap Between Awareness and Implementation
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Although awareness campaigns can show organisations what types of cybersecurity risks they’re exposed to, these campaigns will not keep businesses from being victims of a ransomware attack by themselves.. The most critical step forward is the implementation of the principles of cybersecurity from an understanding viewpoint to that of an active action. Organisations need to go beyond being aware of the risks related to cyber and then put measures in place to mitigate those risks.

To improve cybersecurity, organisations may need to spend money on developing and maintaining systems; set up regular training for employees on handling cyber threats and implementing an incident response plan to address security incidents; back up data regularly; maintain the hardware and software used in the organisation's computer systems at least once a month (or more often if necessary); and monitor all aspects of its computer systems continuously for weaknesses or problems.
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The Way Forward: Strengthening SME Cybersecurity
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In order to truly address the ransomware threat, collaboration by businesses, government agencies and cyber security professionals is mandatory. One of the biggest roles in this collaboration is through governmental initiatives to enhance the overall level of awareness of digital security among SMEs (small to medium-sized enterprises). Improved SME understanding of cyber risks will be based on the availability of affordable security solutions that are specifically tailored for small businesses.

Industry partnerships as well as public-private partnerships also aid the sharing of threat intelligence to strengthen collaborative defense against all cybercriminal activity.
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Conclusion
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Despite Indian SMEs being aware of cyber threats, they have been unable to implement safeguards or Cyber Security plans due to limited financial resources, insufficient qualified personnel, human errors, and the rapid pace at which digital technology is being adopted without adequate Cyber Security measures. In order to respond effectively to the growing threat of Ransomware, Indian SMEs must evolve from being aware of cyber threats to proactively developing Cyber Security strategies that will allow them to prevent, prepare for, and recover from the increased cyber threat posed by the rapidly growing digitalisation of business within an increasingly globalised economy.
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References 
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1. https://www.ibm.com/think/topics/ransomware
2. https://primeinfoserv.com/indias-sme-cybersecurity-crisis-real-incidents-real-lessons-2024-2025/
3. https://timesofindia.indiatimes.com/city/gurgaon/ransomware-attack-on-apparel-firm-all-data-lost/articleshow/59496777.cms#
4. https://ciso.economictimes.indiatimes.com/news/cybercrime-fraud/indian-businesses-face-nearly-700-ransomware-attacks-per-day-kaspersky/120471668
5. https://smestreet.in/msmenews/indian-smes-remain-alarmingly-exposed-to-ransomware-threats-sophos-report-2025-9456628
6. https://m.economictimes.com/news/how-to/how-can-indian-smes-combat-ransomware-attacks/articleshow/108047111.cms

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Introduction

In today’s time, everything is online, and the world is interconnected. Cases of data breaches and cyberattacks have been a reality for various organisations and industries, In the recent case (of SAS), Scandinavian Airlines experienced a cyberattack that resulted in the exposure of customer details, highlighting the critical importance of preventing customer privacy. The incident is a wake-up call for Airlines and businesses to evaluate their cyber security measures and learn valuable lessons to safeguard customers’ data. In this blog, we will explore the incident and discuss the strategies for protecting customers’ privacy in this age of digitalisation.

Analysing the backdrop

The incident has been a shocker for the aviation industry, SAS Scandinavian Airlines has been a victim of a cyberattack that compromised consumer data. Let’s understand the motive of cyber crooks and the technique they used :

Motive Behind the Attack: Understanding the reasons that may have driven the criminals is critical to comprehending the context of the Scandinavian Airlines cyber assault. Financial gain, geopolitical conflicts, activism, or personal vendettas are common motivators for cybercriminals. Identifying the purpose of the assault can provide insight into the attacker’s aims and the possible impact on both the targeted organisation and its consumers. Understanding the attack vector and strategies used by cyber attackers reveals the amount of complexity and possible weaknesses in an organisation’s cybersecurity defences. Scandinavian Airlines’ cyber assault might have included phishing, spyware, ransomware, or exploiting software weaknesses. Analysing these tactics allows organisations to strengthen their security against similar assaults.

Impact on Victims: The Scandinavian Airlines (SAS) cyber attack victims, including customers and individuals related to the company, have suffered substantial consequences. Data breaches and cyber-attack have serious consequences due to the leak of personal information.

1)Financial Losses and Fraudulent Activities: One of the most immediate and upsetting consequences of a cyber assault is the possibility of financial loss. Exposed personal information, such as credit card numbers, can be used by hackers to carry out illegal activities such as unauthorised transactions and identity theft. Victims may experience financial difficulties and the need to spend time and money resolving these concerns.

2)Concerns about privacy and personal security: A breach of personal data can significantly impact the privacy and personal security of victims. The disclosed information, including names, addresses, and contact information, might be exploited for nefarious reasons, such as targeted phishing or physical harassment. Victims may have increased anxiety about their safety and privacy, which can interrupt their everyday life and create mental pain.

3) Reputational Damage and Trust Issues: The cyber attack may cause reputational harm to persons linked with Scandinavian Airlines, such as workers or partners. The breach may diminish consumers’ and stakeholders’ faith in the organisation, leading to a bad view of its capacity to protect personal information. This lack of trust might have long-term consequences for the impacted people’s professional and personal relationships.

4) Emotional Stress and Psychological Impact: The psychological impact of a cyber assault can be severe. Fear, worry, and a sense of violation induced by having personal information exposed can create emotional stress and psychological suffering. Victims may experience emotions of vulnerability, loss of control, and distrust toward digital platforms, potentially harming their overall quality of life.

5) Time and Effort Required for Remediation: Addressing the repercussions of a cyber assault demands significant time and effort from the victims. They may need to call financial institutions, reset passwords, monitor accounts for unusual activity, and use credit monitoring services. Resolving the consequences of a data breach may be a difficult and time-consuming process, adding stress and inconvenience to the victims’ lives.

6) Secondary Impacts: The impacts of an online attack could continue beyond the immediate implications. Future repercussions for victims may include trouble acquiring credit or insurance, difficulties finding future work, and continuous worry about exploiting their personal information. These secondary effects can seriously affect victims’ financial and general well-being.

Apart from this, the trust lost would take time to rebuild.

Takeaways from this attack

The cyber-attack on Scandinavian Airlines (SAS) is a sharp reminder of cybercrime’s ever-present and increasing menace. This event provides crucial insights that businesses and people may use to strengthen cybersecurity defences. In the lessons that were learned from the Scandinavian Airlines cyber assault and examine the steps that may be taken to improve cybersecurity and reduce future risks. Some of the key points that can be considered are as follows:

Proactive Risk Assessment and Vulnerability Management: The cyber assault on Scandinavian Airlines emphasises the significance of regular risk assessments and vulnerability management. Organisations must proactively identify and fix possible system and network vulnerabilities. Regular security audits, penetration testing, and vulnerability assessments can help identify flaws before bad actors exploit them.

Strong security measures and best practices: To guard against cyber attacks, it is necessary to implement effective security measures and follow cybersecurity best practices. Lessons from the Scandinavian Airlines cyber assault emphasise the importance of effective firewalls, up-to-date antivirus software, secure setups, frequent software patching, and strong password rules. Using multi-factor authentication and encryption technologies for sensitive data can also considerably improve security.

Employee Training and Awareness: Human mistake is frequently a big component in cyber assaults. Organisations should prioritise employee training and awareness programs to educate employees about phishing schemes, social engineering methods, and safe internet practices. Employees may become the first line of defence against possible attacks by cultivating a culture of cybersecurity awareness.

Data Protection and Privacy Measures: Protecting consumer data should be a key priority for businesses. Lessons from the Scandinavian Airlines cyber assault emphasise the significance of having effective data protection measures, such as encryption and access limits. Adhering to data privacy standards and maintaining safe data storage and transfer can reduce the risks connected with data breaches.

Collaboration and Information Sharing: The Scandinavian Airlines cyber assault emphasises the need for collaboration and information sharing among the cybersecurity community. Organisations should actively share threat intelligence, cooperate with industry partners, and stay current on developing cyber threats. Sharing information and experiences can help to build the collective defence against cybercrime.

Conclusion

The Scandinavian Airlines cyber assault is a reminder that cybersecurity must be a key concern for organisations and people. Organisations may improve their cybersecurity safeguards, proactively discover vulnerabilities, and respond effectively to prospective attacks by learning from this occurrence and adopting the lessons learned. Building a strong cybersecurity culture, frequently upgrading security practices, and encouraging cooperation within the cybersecurity community are all critical steps toward a more robust digital world. We may aim to keep one step ahead of thieves and preserve our important information assets by constantly monitoring and taking proactive actions.