#FactCheck: Viral image shows the Maldives mocking India with a "SURRENDER" sign on photo of Prime Minister Narendra Modi

Introduction

Phone farms refer to setups or systems using multiple phones collectively. Phone farms are often for deceptive purposes, to create repeated actions in high numbers quickly, or to achieve goals. These can include faking popularity through increasing views, likes, and comments and growing the number of followers. It can also include creating the illusion of legitimate activity through actions like automatic app downloads, ad views, clicks, registrations, installations and in-app engagement. 

A phone farm is a network where cybercriminals exploit mobile incentive programs by using multiple phones to perform the same actions repeatedly. This can lead to misattributions and increased marketing spends. Phone farming involves exploiting paid-to-watch apps or other incentive-based programs over dozens of phones to increase the total amount earned. It can also be applied to operations that orchestrate dozens or hundreds of phones to create a certain outcome, such as improving restaurant ratings or App Store Optimization(ASO). Companies constantly update their platforms to combat phone farming, but it is nearly impossible to prevent people from exploiting such services for their own benefit.

How Do Phone Farms Work?

Phone farms are a collection of connected smartphones or mobile devices used for automated tasks, often remotely controlled by software programs. These devices are often used for advertising, monetization, and artificially inflating app ratings or social media engagement. The software used in phone farms is typically a bot or script that interacts with the operating system and installed apps. The phone farm operator connects the devices to the Internet via wired or wireless networks, VPNs, or other remote access software. Once the software is installed, the operator can use a web-based interface or command-line tool to schedule and monitor tasks, setting specific schedules or monitoring device status for proper operation.

Modus Operandi Behind Phone Farms 

Phone farms have gained popularity due to the growing popularity and scope of the Internet and the presence of bots. Phone farmers use multiple phones simultaneously to perform illegitimate activity and mimic high numbers. The applications can range from ‘watching’ movie trailers and clicking on ads to giving fake ratings and creating false engagements. When phone farms drive up ‘engagement actions’ on social media through numerous likes and post shares, they help perpetuate a false narrative. Through phone click farms, bad actors also earn on each ad or video watched. Phone farmers claim to use this as a side hustle, as a means of making more money. Click farms can be modeled as companies providing digital engagement services or as individual corporations to multiply clicks for various objectives. They are operated on a much larger scale, with thousands of employees and billions of daily clicks, impressions, and engagements.

The Legality of Phone Farms 

The question about the legality of phone farms presents a conundrum. It is notable that phone farms are also used for legitimate application in software development and market research, enabling developers to test applications across various devices and operating systems simultaneously. However, they are typically employed for more dubious purposes, such as social media manipulation, generatiing fake clicks on online ads, spamming, spreading misinformation, and facilitating cyberattacks, and such use cases classify as illegal and unethical behaviour.

The use of the technology to misrepresent information for nefarious intents is illegitimate and unethical. Phone farms are famed for violating the terms of the apps they use to make money by simulating clicks, creating multiple fake accounts and other activities through multiple phones, which can be illegal. 

Furthermore, should any entity misrepresent its image/product/services through fake reviews/ratings obtained through bots and phone farms and create deliberately-false impressions for consumers, it is to be considered an unfair trade practice and may attract liabilities. 

CyberPeace Policy Recommendations

CyberPeace advocates for truthful and responsible consumption of technology and the Internet. Businesses are encouraged to refrain from using such unethical methods to gain a business advantage and mimic fake popularity online. Businesses must be mindful to avoid any actions that may misrepresent information and/ or cause injury to consumers, including online users. The ethical implications of phone farms cannot be ignored, as they can erode public trust in digital platforms and contribute to a climate of online deception. Law enforcement agencies and regulators are encouraged to keep a check on any illegal use of mobile devices by cybercriminals to commit cyber crimes. Tech and social media platforms must implement monitoring and detection systems to analyse any unusual behaviour/activity on their platforms, looking for suspicious bot activity or phone farming groups. To stay protected from sophisticated threats and to ensure a secure online experience, netizens are encouraged to follow cybersecurity best practices and verify all information from authentic sources.

Final Words

Phone farms have the ability to generate massive amounts of social media interactions, capable of performing repetitive tasks such as clicking, scrolling, downloading, and more in very high volumes in very short periods of time. The potential for misuse of phone farms is higher than the legitimate uses they can be put to. As technology continues to evolve, the challenge lies in finding a balance between innovation and ethical use, ensuring that technology is harnessed responsibly. 

References

• https://www.branch.io/glossary/phone-farm/
• https://clickpatrol.com/phone-farms/
• https://www.airbridge.io/glossary/phone-farms#:~:text=A%20phone%20farm%20is%20a,monitor%20the%20tasks%20being%20performed
• https://innovation-village.com/phone-farms-exposed-the-sneaky-tech-behind-fake-likes-clicks-and-more/

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Introduction

The much-awaited DPDP Rules have now finally been released in the official Gazette on 3rd January 2025 for consultation. The draft Digital Personal Data Protection Rules, 2025 (DPDP Rules) invites objections and suggestions from stakeholders that can be submitted on MyGov (https://mygov.in) by 18th February 2025.

DPDP Rules at Glance 

• Processing of Children's Data: The draft rules say that ‘A Data Fiduciary shall adopt appropriate technical and organisational measures to ensure that verifiable consent of the parent is obtained before the processing of any personal data of a child’. It entails that children below 18 will need parents' consent to create social media accounts.
• The identity of the parents and their age can be verified through reliable details of identity and age available with the Data Fiduciary, voluntarily provided identity proof or virtual token mapped to the same. The data fiduciaries are also required to observe due diligence for checking that the individual identifying themselves as the parent is an adult who is identifiable, if required, in connection with compliance with any law for the time being in force in India. Additionally, the government will also extend exemptions from these specific provisions pertaining to processing of children's data to educational institutions, and child welfare organisations.
• Processing of Personal Data Outside India: The draft rules specify that the transfer of personal data outside India, whether it is processed within the country or outside in connection with offering goods or services to individuals in India, is permitted only if the Data Fiduciary complies with the conditions prescribed by the Central Government through general or specific orders.
• Intimation of Personal Data Breach: On becoming aware of a personal data breach, the Data Fiduciary must promptly notify the affected Data Principals in a clear and concise manner through their user account or registered communication method. This notification should include a description of the breach (nature, extent, timing, and location), potential consequences for the Data Principal, measures taken or planned to mitigate risks, recommended safety actions for the Data Principal, and contact information of a representative to address queries. Additionally, the Data Fiduciary must inform the Board without delay, providing details of the breach, its likely impact, and initial findings. Within 72 hours (or a longer period allowed by the Board upon request), the Data Fiduciary must submit updated information, including the facts and circumstances of the breach, mitigation measures, findings about the cause, steps to prevent recurrence, and a report on notifications given to affected Data Principals. 
• Data Protection Board: The draft rules propose establishing the Data Protection Board, which will function as a digital office, enabling remote hearings, and will hold powers to investigate breaches, impose penalties, and perform related regulatory functions.

Journey of Digital Personal Data Protection Act, 2023

The foundation for the single statute legislation on Data Protection was laid down in 2017, in the famous ‘Puttaswami judgment,’ which is also well recognised as the Aadhar Card judgment. In this case, ‘privacy’  was recognised as intrinsic to the right to life and personal liberty, guaranteed by Article 21 of the Constitution of India, thus making ‘Right to Privacy’ a fundamental right.  In the landmark Puttaswamy ruling, the apex court of India stressed the need for a comprehensive data protection law. 

Eight years on and several draft bills later, the Union Cabinet approved the Digital Personal Data Protection Bill (DPDP) on 5th July 2023. The bill was tabled in the Lok Sabha on 3rd August 2023, and It was passed by Lok Sabha on 7th August, and the bill passed by Rajya Sabha on 9th August and got the president's assent on 11th August 2023; and India finally came up with the ‘Digital Personal Data Protection Act, 2023. This is a significant development that has the potential to bring about major improvements to online privacy and the handling of digital personal data by the platforms.

The Digital Personal Data Protection Act, 2023, is a newly-enacted legislation designed to protect individuals' digital personal data. It aims to ensure compliance by Data Fiduciaries and imposes specific obligations on both Data Principals and Data Fiduciaries. The Act promotes consent-based data collection practices and establishes the Data Protection Board to oversee compliance and address grievances. Additionally, it includes provisions for penalties of up to ₹250 crores in the event of a data breach. However, despite the DPDP Act being passed by parliament last year, the Act has not yet taken effect since its rules and regulations are still not finalised.

Conclusion

It is heartening to see that the Ministry of Electronics and Technology (MeitY) has finally released the draft of the much-awaited DPDP rules for consultation from stakeholders. Though noting certain positive aspects, there is still room for addressing certain gaps and multiple aspects under the draft rules that require attention. The public consultation, including the inputs from the tech platforms, is likely to see critical inputs on multiple aspects under the proposed rules. One such key area of interest will be the requirement of verifiable parental consent, which will likely include recommendations for a balanced approach which maintains children’s safety and mechanisms for the requirement of verifiable consent. The Provisions permitting government access to personal data on grounds of national security are also expected to face scrutiny. The proposed rules, after the consultation process, will be taken into consideration for finalisation after 18th February 2025.  The move towards establishing a robust data protection law in India signals a significant step toward enhancing trust and accountability in the digital ecosystem. However, its success will hinge on effective implementation, clear compliance mechanisms, and the adaptability of stakeholders to this evolving regulatory landscape.

References

• Draft DPDP Rules; https://egazette.gov.in/(S(rszckzjqxkns41cjzagebonx))/ViewPDF.aspx
• DPDP Act 2023; https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf

Introduction

In the hyper-connected era, something as mundane as charging your phone can become a gateway to cyberattacks. A recent experience of Assam Chief Minister Himanta Biswa Sarma has reignited fears of an emerging digital menace called juice jacking. Sarma, who was taking an Emirates flight from Delhi to Dubai, used an international charger and cable provided by another passenger on board. As he afterwards reported on X (formerly Twitter), the passenger got off while he slept and so could not return the borrowed items. Though most people admired the CM's humility and openness, cybersecurity experts and citizens were quick to point out a possible red flag, that it could be a juice-jacking attempt. Whether by design or not, the scene calls out to the concealed risks of using unfamiliar charging equipment, particularly for those who hold sensitive roles.

What Is Juice Jacking?

Juice jacking takes advantage of the multi-purpose nature of USB connectors, which can carry both electrical energy and information. Attackers hack USB ports or cables to either:

• Insert harmful payloads (malware, spyware, ransomware) during power transfer, or
• Create unauthorised data pathways for silent information exfiltration.

Types of Juice Jacking Attacks

1. Data Theft (Exfiltration Attack): The USB cable or port is rigged to silently extract files, media, contacts, keystrokes, or login information from the attached phone.
2. Malware Injection (Payload Attack): The USB device is set to impersonate a Human Interface Device (HID), such as a keyboard. It sends pre-defined commands (shell scripts, command-line inputs) to the host, loading backdoors or spying tools.
3. Firmware Tampering: In more sophisticated cases, attackers implement persistent malware at the bootloader or firmware level, bypassing antivirus protection and living through factory resets.
4. Remote Command-and-Control Installation: Certain strains of malware initiate backdoors to enable remote access to the device over the internet upon reconnection to a live network.

Why the Assam CM’s Incident Raised Flags 

Whereas CM Sarma's experience was one of thanks, the digital repercussions of this scenario are immense:

• High-value targets like government officials, diplomats, and corporate executives tend to have sensitive information.
• A hacked cable can be used as a spy tool, sending information or providing remote access.
• With the USB On-The-Go (OTG) feature in contemporary Android and iOS devices, an attacker can run autorun scripts and deploy payloads at device connect/disconnect.
• If device encryption is poor or security settings are incorrectly configured, attackers may gain access to location, communication history, and app credentials.

Technical Juice Jacking Indicators

The following are indications that a device could have been attacked:

• Unsolicited request for USB file access or data syncing on attaching.
• Faster battery consumption (from background activities).
• The device is acting strangely, launching apps or entering commands without user control.
• Installation of new apps without authorisation.
• Data consumption increases even if no browsing is ongoing.

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CyberPeace Tech-Policy Advisory: Preventing Juice Jacking

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1. Hardware-Level Mitigation
   
   1. Utilise USB Data Blockers: Commonly referred to as "USB condoms," such devices plug the data pins (D+ and D-), letting only power (Vcc and GND) pass through. This blocks all data communication over USB.
   2. Charge-Only Cables: Make use of cables that physically do not have data lines. These are specifically meant to provide power only.
   3. Carry a Power Bank: Use your own power source, if possible, for charging, particularly in airports, conferences, or flights.

2. Operating System(OS) Level Protections

1. iOS Devices:

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Enable USB Restricted Mode:

Keep USB accessories from being able to connect when your iPhone is locked.

Settings → Face ID & Passcode → USB Accessories → Off

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2. Android Devices:

Disable USB Debugging:

Debugging makes device access available for development, but it can be taken advantage of. If USB Debugging is turned on, and someone connects your phone to a computer, they might be able to access your data, install apps, or even control your phone, especially if your phone is unlocked. Hence, it should be kept off. 

Settings → Developer Options → USB Debugging → Off

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3. Set USB Default to 'Charge Only'

Settings → Connected Devices → USB Preferences → Default USB Configuration → Charge Only

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3) Behavioural Recommendations

• Never take chargers or USB cables from strangers.
• Don't use public USB charging points, particularly at airports or coffee shops.
• Turn full-disk encryption on on your device. It is supported by most Android and all iOS devices.
• Deploy endpoint security software that can identify rogue USB commands and report suspicious behaviour.
• Check cables or ports physically, many attack cables are indistinguishable from legitimate ones (e.g., O.MG cables).

Conclusion

"Juice jacking is no longer just a theoretical or obscure threat. In the age of highly mobile, USB-charged devices, physical-layer attacks are becoming increasingly common, and their targets are growing more strategic. The recent case involving the Assam Chief Minister was perhaps harmless, but it did serve to underscore a fundamental vulnerability in daily digital life. As mobile security becomes more relevant to individuals and organisations worldwide, knowing about hardware-based attacks like juice jacking is essential. Security never needs to be sacrificed for convenience, particularly when an entire digital identity might be at risk with just a single USB cable.

References

• https://www.indiatoday.in/trending-news/story/assam-chief-minister-himanta-biswa-sarma-x-post-on-emirates-passenger-sparks-juice-jacking-concerns-2706349-2025-04-09
• https://www.cert-in.org.in/s2cMainServlet?pageid=PUBVLNOTES02&VLCODE=CIAD-2016-0085
• https://www.fcc.gov/juice-jacking-tips-to-avoid-it
• https://www.cyberpeace.org/resources/blogs/juice-jacking
• https://support.apple.com/en-in/HT208857
• https://developer.android.com/studio/debug/dev-options

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