#FactCheck: Beware of Fake Emails Distributing Fraudulent e-PAN Cards

Introduction

The rise of misinformation, disinformation, and synthetic media content on the internet and social media platforms has raised serious concerns, emphasizing the need for responsible use of social media to maintain information accuracy and combat misinformation incidents. With online misinformation rampant all over the world, the World Economic Forum's 2024 Global Risk Report, notably ranks India amongst the highest in terms of risk of mis/disinformation. 

The widespread online misinformation on social media platforms necessitates a joint effort between tech/social media platforms and the government to counter such incidents. The Indian government is actively seeking to collaborate with tech/social media platforms to foster a safe and trustworthy digital environment and to also ensure compliance with intermediary rules and regulations. The Ministry of Information and Broadcasting has used ‘extraordinary powers’ to block certain YouTube channels, X (Twitter) & Facebook accounts, allegedly used to spread harmful misinformation. The government has issued advisories regulating deepfake and misinformation, and social media platforms initiated efforts to implement algorithmic and technical improvements to counter misinformation and secure the information landscape.

Efforts by the Government and Social Media Platforms to Combat Misinformation

1. Advisory regulating AI, deepfake and misinformation

The Ministry of Electronics and Information Technology (MeitY) issued a modified advisory on 15th March 2024, in suppression of the advisory issued on 1st March 2024. The latest advisory specifies that the platforms should inform all users about the consequences of dealing with unlawful information on platforms, including disabling access, removing non-compliant information, suspension or termination of access or usage rights of the user to their user account and imposing punishment under applicable law. The advisory necessitates identifying synthetically created content across various formats, and instructs platforms to employ labels, unique identifiers, or metadata to ensure transparency. 

2. Rules related to content regulation

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Updated as on 6.4.2023) have been enacted under the IT Act, 2000. These rules assign specific obligations on intermediaries as to what kind of information is to be hosted, displayed, uploaded, published, transmitted, stored or shared. The rules also specify provisions to establish a grievance redressal mechanism by platforms and remove unlawful content within stipulated time frames.

3. Counteracting misinformation during Indian elections 2024

To counter misinformation during the Indian elections the government and social media platforms made their best efforts to ensure the electoral integrity was saved from any threat of mis/disinformation. The Election Commission of India (ECI) further launched the 'Myth vs Reality Register' to combat misinformation and to ensure the integrity of the electoral process during the general elections in 2024. The ECI collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google has supported the 2024 Indian General Election by providing high-quality information to voters and helping people navigate AI-generated content. Google connected voters to helpful information through product features that show data from trusted institutions across its portfolio. YouTube showcased election information panels, featuring content from authoritative sources.

4. YouTube and X (Twitter) new ‘Notes Feature’

• Notes Feature on YouTube: YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.
• Community Notes feature on X: Community Notes on X aims to enhance the understanding of potentially misleading posts by allowing users to add context to them. Contributors can leave notes on any post, and if enough people rate the note as helpful, it will be publicly displayed. The algorithm is open source and publicly available on GitHub, allowing anyone to audit, analyze, or suggest improvements. However, Community Notes do not represent X's viewpoint and cannot be edited or modified by their teams. A post with a Community Note will not be labelled, removed, or addressed by X unless it violates the X Rules, Terms of Service, or Privacy Policy. Failure to abide by these rules can result in removal from accessing Community Notes and/or other remediations. Users can report notes that do not comply with the rules by selecting the menu on a note and selecting ‘Report’ or using the provided form.

CyberPeace Policy Recommendations

Countering widespread online misinformation on social media platforms requires a multipronged approach that involves joint efforts from different stakeholders. Platforms should invest in state-of-the-art algorithms and technology to detect and flag suspected misleading information. They should also establish trustworthy fact-checking protocols and collaborate with expert fact-checking groups. Campaigns, seminars, and other educational materials must be encouraged by the government to increase public awareness and digital literacy about the mis/disinformation risks and impacts. Netizens should be empowered with the necessary skills and ability to discern fact and misleading information to successfully browse true information in the digital information age. The joint efforts by Government authorities, tech companies, and expert cyber security organisations are vital in promoting a secure and honest online information landscape and countering the spread of mis/disinformation. Platforms must encourage netizens/users to foster appropriate online conduct while using platforms and abiding by the terms & conditions and community guidelines of the platforms. Encouraging a culture of truth and integrity on the internet, honouring differing points of view, and confirming facts all help to create a more reliable and information-resilient environment. 

References:

1. https://www.meity.gov.in/writereaddata/files/Advisory%2015March%202024.pdf
2. https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
3. https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
4. https://help.x.com/en/using-x/community-notes

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Introduction

The ongoing armed conflict between Israel and Hamas/ Palestine is in the news all across the world. The latest conflict was triggered by unprecedented attacks against Israel by Hamas militants on October 7, killing thousands of people. Israel has launched a massive counter-offensive against the Islamic militant group. Amid the war, the bad information and propaganda spreading on various social media platforms, tech researchers have detected a network of 67 accounts that posted false content about the war and received millions of views. The ‘European Commission’ has sent a letter to Elon Musk, directing them to remove illegal content and disinformation; otherwise, penalties can be imposed. The European Commission has formally requested information from several social media giants on their handling of content related to the Israel-Hamas war. This widespread disinformation impacts and triggers the nature of war and also impacts the world and affects the goodwill of the citizens. The bad group, in this way, weaponise the information and fuels online hate activity, terrorism and extremism, flooding political polarisation with hateful content on social media. Online misinformation about the war is inciting extremism, violence, hate and different propaganda-based ideologies. The online information environment surrounding this conflict is being flooded with disinformation and misinformation, which amplifies the nature of war and too many fake narratives and videos are flooded on social media platforms.

Response of social media platforms 

As there is a proliferation of online misinformation and violent content surrounding the war, It imposes a question on social media companies in terms of content moderation and other policy shifts.  It is notable that Instagram, Facebook and X(Formerly Twitter) all have certain features in place giving users the ability to decide what content they want to view. They also allow for limiting the potentially sensitive content from being displayed in search results.

The experts say that It is of paramount importance to get a sort of control in this regard and define what is permissible online and what is not, Hence, what is required is expertise to determine the situation, and most importantly, It requires robust content moderation policies. 

During wartime, people who are aggrieved or provoked are often targeted by this internet disinformation that blends ideological beliefs and spreads conspiracy theories and hatred. This is not a new phenomenon, it is often observed that disinformation-spreading groups emerged and became active during such war and emergency times and spread disinformation and propaganda-based ideologies and influence the society at large by misrepresenting the facts and planted stories. Social media has made it easier to post user-generated content without properly moderating it. However, it is a shared responsibility of tech companies, users, government guidelines and policies to collectively define and follow certain mechanisms to fight against disinformation and misinformation.  

Digital Services Act (DSA)

The newly enacted EU law, i.e. Digital Services Act, pushes various larger online platforms to prevent posts containing illegal content and also puts limits on targeted advertising. DSA enables to challenge the of illegal online content and also poses requirements to prevent misinformation and disinformation and ensure more transparency over what the users see on the platforms. Rules under the DSA cover everything from content moderation & user privacy to transparency in operations. DSA is a landmark EU legislation moderating online platforms.  Large tech platforms are now subject to content-related regulation under this new EU law ‘The Digital Services Act’, which also requires them to prevent the spread of misinformation and disinformation and overall ensure a safer online environment.

Indian Scenario

The Indian government introduced the Intermediary Guidelines (Intermediary Guidelines and Digital Media Ethics Code) Rules, updated in 2023 which talks about the establishment of a "fact check unit" to identify false or misleading online content. Digital Personal Data Protection, 2023 has also been enacted which aims to protect personal data. The upcoming Digital India bill is also proposed to be tabled in the parliament, this act will replace the current Information & Technology Act, of 2000. The upcoming Digital India bill can be seen as future-ready legislation to strengthen India’s current cybersecurity posture. It will comprehensively deal with the aspects of ensuring privacy, data protection, and fighting growing cyber crimes in the evolving digital landscape and ensuring a safe digital environment. Certain other entities including civil societies are also actively engaged in fighting misinformation and spreading awareness for safe and responsible use of the Internet. 

Conclusion:

The widespread disinformation and misinformation content amid the Israel-Hamas war showcases how user-generated content on social media shows you the illusion of reality. There is widespread misinformation, misleading content or posts on social media platforms, and misuse of new advanced AI technologies that even make it easier for bad actors to create synthetic media content. It is also notable that social media has connected us like never before. Social media is a great platform with billions of active social media users around the globe, it offers various conveniences and opportunities to individuals and businesses. It is just certain aspects that require the attention of all of us to prevent the bad use of social media. The social media platforms and regulatory authorities need to be vigilant and active in clearly defining and improving the policies for content regulation and safe and responsible use of social media which can effectively combat and curtail the bad actors from misusing social media for their bad motives. As a user, it's the responsibility of users to exercise certain duties and promote responsible use of social media. With the increasing penetration of social media and the internet, misinformation is rampant all across the world and remains a global issue which needs to be addressed properly by implementing strict policies and adopting best practices to fight the misinformation. Users are encouraged to flag and report misinformative or misleading content on social media and should always verify it from authentic sources. Hence creating a safer Internet environment for everyone.

References:

• https://abcnews.go.com/US/experts-fear-hate-extremism-social-media-israel-hamas-war/story?id=104221215
• https://edition.cnn.com/2023/10/14/tech/social-media-misinformation-israel-hamas/index.html
• https://www.nytimes.com/2023/10/13/business/israel-hamas-misinformation-social-media-x.html
• https://www.africanews.com/2023/10/24/fact-check-misinformation-about-the-israel-hamas-war-is-flooding-social-media-here-are-the//
• https://www.theverge.com/23845672/eu-digital-services-act-explained

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A report by MarketsandMarkets in 2024 showed that the global AI market size is estimated to grow from USD 214.6 billion in 2024 to USD 1,339.1 billion in 2030, at a CAGR of 35.7%. AI has become an enabler of productivity and innovation. A Forbes Advisor survey conducted in 2023 reported that 56% of businesses use AI to optimise their operations and drive efficiency. Further, 51% use AI for cybersecurity and fraud management, 47% employ AI-powered digital assistants to enhance productivity and 46% use AI to manage customer relationships.

AI has revolutionised business functions. According to a Forbes survey, 40% of businesses rely on AI for inventory management, 35% harness AI for content production and optimisation and 33% deploy AI-driven product recommendation systems for enhanced customer engagement.  This blog addresses the opportunities and challenges posed by integrating AI into operational efficiency.

Artificial Intelligence and its resultant Operational Efficiency

AI has exemplary optimisation or efficiency capabilities and is widely used to do repetitive tasks. These tasks include payroll processing, data entry, inventory management, patient registration, invoicing, claims processing, and others. AI use has been incorporated into such tasks as it can uncover complex patterns using NLP, machine learning, and deep learning beyond human capabilities. It has also shown promise in improving the decision-making process for businesses in time-critical, high-pressure situations. 

AI-driven efficiency is visible in industries such as the manufacturing industry for predictive maintenance, in the healthcare industry for streamlining diagnostics and in logistics for route optimisation. Some of the most common real-world examples of AI increasing operational efficiency are self-driving cars (Tesla), facial recognition (Apple Face ID), language translation (Google Translate), and medical diagnosis (IBM Watson Health)

Harnessing AI has advantages as it helps optimise the supply chain, extend product life cycles, and ultimately conserve resources and cut operational costs. 

Policy Implications for AI Deployment 

Some of the policy implications for development for AI deployment are as follows:

1. Develop clear and adaptable regulatory frameworks for the ongoing and future developments in AI. The frameworks need to ensure that innovation is not hindered while managing the potential risks. 
2. As AI systems rely on high-quality data that is accessible and interoperable to function effectively and without proper data governance, these systems may produce results that are biased, inaccurate and unreliable. Therefore, it is necessary to ensure data privacy as it is essential to maintain trust and prevent harm to individuals and organisations.
3. Policy developers need to focus on creating policies that upskill the workforce which complements AI development and therefore job displacement. 
4. To ensure cross-border applicability and efficiency of standardising AI policies, the policy-makers need to ensure that international cooperation is achieved when developing the policies.

Addressing Challenges and Risks 

Some of the main challenges that emerge with the development of AI are algorithmic bias, cybersecurity threats and the dependence on exclusive AI solutions or where the company retains exclusive control over the source codes. Some policy approaches that can be taken to mitigate these challenges are:

1. Having a robust accountability mechanism. 
2. Establishing identity and access management policies that have technical controls like authentication and authorisation mechanisms. 
3. Ensure that the learning data that AI systems use follows ethical considerations such as data privacy, fairness in decision-making, transparency, and the interpretability of AI models.

Conclusion 

AI can contribute and provide opportunities to drive operational efficiency in businesses. It can be an optimiser for productivity and costs and foster innovation for different industries. But this power of AI comes with its own considerations and therefore, it must be balanced with proactive policies that address the challenges that emerge such as the need for data governance, algorithmic bias and risks associated with cybersecurity. A solution to overcome these challenges is establishing an adaptable regulatory framework, fostering workforce upskilling and promoting international collaborations. As businesses integrate AI into core functions, it becomes necessary to leverage its potential while safeguarding fairness, transparency, and trust. AI is not just an efficiency tool, it has become a stimulant for organisations operating in a rapidly evolving digital world.

References

• https://indianexpress.com/article/technology/artificial-intelligence/ai-indian-businesses-long-term-gain-operational-efficiency-9717072/ 
• https://www.marketsandmarkets.com/Market-Reports/artificial-intelligence-market-74851580.html
• https://www.forbes.com/councils/forbestechcouncil/2024/08/06/smart-automation-ais-impact-on-operational-efficiency/ 
• https://www.processexcellencenetwork.com/ai/articles/ai-operational-excellence 
• https://www.leewayhertz.com/ai-for-operational-efficiency/ 
• https://www.forbes.com/councils/forbestechcouncil/2024/11/04/bringing-ai-to-the-enterprise-challenges-and-considerations/  

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