#FactCheck: Viral AI image shown as AI -171 caught fire after collision

Introduction

Union Minister of State for Electronics and IT, Rajeev Chandrasekhar, announced that rules for the Digital Personal Data Protection (DPDP) Act are expected to be released by the end of January. The rules will be subject to a month-long consultation process, but their notification may be delayed until after the general elections in April-May 2024. Chandrasekhar mentioned changes to the current IT regulations would be made in the next few days to address the problem of deepfakes on social networking sites.

The government has observed a varied response from platforms regarding advisory measures on deepfakes, leading to the decision to enforce more specific rules. During the Digital India Dialogue, platforms were made aware of existing provisions and the consequences of non-compliance. An advisory was issued, and new amended IT rules will be released if satisfaction with compliance is not achieved.

When Sachin Tendulkar reported a deepfake on a site where he was seen endorsing a gaming application, it raised concerns about the exploitation of deepfakes. Tendulkar urged the reporting of such incidents and underlined the need for social media companies to be watchful, receptive to grievances, and quick to address disinformation and deepfakes.

The DPDP Act, 2023

The Digital Personal Data Protection Act (DPDP) 2023 is a brand-new framework for digital personal data protection that aims to protect individuals' digital personal data. The act ensures compliance by the platforms collecting personal data. The act aims to provide consent-based data collection techniques. DPDP Act 2023 is an important step toward protecting individual privacy. The Act, which requires express consent for the acquisition, administration, and processing of personal data, seeks to guarantee that organisations follow the stated objective for which user consent was granted. This proactive strategy coincides with global data protection trends and demonstrates India's commitment to safeguarding user information in the digital era.

Amendments to IT rules

Minister Chandrasekhar declared that existing IT regulations would be amended in order to combat the rising problem of deepfakes and disinformation on social media platforms. These adjustments, which will be published over the next few days, are primarily aimed at countering widespread of false information and deepfake. The decision follows a range of responses from platforms to deepfake recommendations made during Digital India Dialogues.

The government's stance: blocking non-compliant platforms

Minister Chandrasekhar reaffirmed the government's commitment to enforcing the updated guidelines. If platforms fail to follow compliance, the government may consider banning them. This severe position demonstrates the government's commitment to safeguarding Indian residents from the possible harm caused by false information.

Empowering Users with Education and Awareness

In addition to the upcoming DPDP Act Rules/recommendations and IT regulation changes, the government recognises the critical role that user education plays in establishing a robust digital environment. Minister Rajeev Chandrasekhar emphasised the necessity for comprehensive awareness programs to educate individuals about their digital rights and the need to protect personal information.

These instructional programs seek to equip users to make informed decisions about giving consent to their data. By developing a culture of digital literacy, the government hopes to guarantee that citizens have the information to safeguard themselves in an increasingly linked digital environment.

Balancing Innovation with User Protection

As India continues to explore its digital frontier, the junction of technology innovation and user safety remains a difficult balance. The upcoming Rules on the DPDP Act and modifications to existing IT rules represent the government's proactive efforts to build a strong framework that supports innovation while protecting user privacy and combating disinformation. Recognising the changing nature of the digital world, the government is actively participating in continuing discussions with stakeholders such as industry professionals, academia, and civil society. These conversations promote a collaborative approach to policy creation, ensuring that legislation is adaptable to the changing nature of cyber risks and technology breakthroughs. Such inclusive talks demonstrate the government's dedication to transparent and participatory governance, in which many viewpoints contribute to the creation of effective and nuanced policy. These advances reflect an important milestone in India's digital journey, as the country prepares to set a good example by creating responsible and safe digital ecosystems for its residents.

Reference : 

• https://economictimes.indiatimes.com/tech/technology/govt-may-release-personal-data-bill-rules-in-a-fortnight/articleshow/106162669.cms?from=mdr
• https://www.business-standard.com/india-news/dpdp-rules-expected-to-be-released-by-end-of-the-month-mos-chandrasekhar-124011600679_1.html 

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Introduction

In the new age of technologies the internet and social media continue to witness a surge in deepfake videos a technological phenomenon that blurs the line between reality and fiction. The string of deepfake videos of Bollywood actors and other famous personalities has raised serious concerns. While Prime Minister Narendra Modi spoke against the risks of artificial intelligence at the G20 Virtual Summit. The central government has recently announced that it will soon set up dedicated regulations to tackle this Menace. This will include holding social media platforms and creators responsible for their actions against the rules and regulations. Very often most people shy away from initiating a legal process or taking action while being victims of misuse of fast-paced tech but the government has announced its big support to the victims and promised to stand by complaints against deepfake videos especially this includes helping individuals to report the incidents and any violations by platforms.

Social media platforms to realign their policies as per the Indian laws

The Ministry of Electronics and Information Technology (MeitY) announced on 24th November 2023 that it will be giving social media platforms seven days time period to align their terms of service and other policies with Indian laws and regulations in order to address the issue of hosting of deepfakes on these platforms. All platforms must align and transform their terms of use with their users to be consistent with the 12 areas that are prohibited under rule 3(1)(b) of the Information Technology (IT) Rules, 2021.

The platforms will ensure harmonization and alignment of their terms & policies so that every user on every platform is aware that when they use a platform the platform intends to be a safe and trusted platform and the platform will not tolerate these 12 types of content or information that have been prohibited under the IT Act and the IT rules. The government approach is to collectively advocate for responsible and safe use of the Internet. The government has taken a proactive step in partnership with these social media platforms to ensure an era where such platforms will be a lot more responsible and a lot more responsive to the expectations under the law and more compliant.

Officer to be appointed under rule 7 

As Deepfake Videos continue to surface on social media, the Government has geared up to curb such content online. Mr. Rajeev Chandrasekhar Minister of State, (Meity), stated that the government will soon appoint an officer to take appropriate action against deepfake videos. This statement came after the government meeting with industry stakeholders and important players held on 24 Nov 2023. He added that Meity and the government of India will nominate an officer under rule 7  (IT rules 2021) and will ensure full compliance expectations from all the platforms. An officer appointed under Rule 7,  will be entrusted with building a mechanism where users can put in their complaints regarding deepfakes and MeitY may also assist such aggrieved users with filing FIRs in such cases. Mr. Rajeev Chandrasekhar, Minister of State, (Meity) also added that we will also be creating a platform where it will be very easy for netizens to bring to the attention of the government of India and notices of allegations or reports of violation of law by the platforms and the rule 7 officer will take that digital platform information and respond accordingly. 

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (updated as on 6.4.2023)

Rule 3(1)(b) states that intermediaries shall inform its rules and regulations, privacy policy and user agreement to the user and shall make reasonable efforts to ‘restrict’ the users from hosting, displaying, uploading, modifying, publishing, transmitting, store, update or sharing any information that is prohibited under this rule which also includes deepfake, misinformation, CSAM(Child sexual abusive material) etc.  As per rule 3(2)(b) Intermediaries shall remove or disable access within 24 hours of receipt of complaints of contents that expose the private areas of individuals, show such individuals in full or partial nudity or in a sexual act or is in the nature of impersonation including morphed images etc. 

Ongoing Efforts Ahead of Crucial Meeting with Tech Giants

Ahead of the government meeting with online platforms such as Google, Facebook, and YouTube on Friday, 24th November 2023, Mr. Rajeev Chandrasekhar Minister of State, (Meity) added that way back from October 2022 the government of India had been alerting them to the threat of misinformation and deepfakes which are part of misinformation. He further added that the current IT rules under the IT Act provide for adequate compliance requirements on their part to deal with deepfake.

Deepfake Misinformation

Misinformation powered by AI becoming an even more potent force to disrupt and to mislead and to create chaos and confusion at a scale and of a type that is deeply detrimental. Deepfakes in a very simple basic way is misinformation which is powered by or enhanced by AI. Video-based deepfake misinformation is more dangerous since it has a greater reach as video consumption today is the preferred choice by users on the internet.

Way forward

The Honorable Prime Minister has raised the issue that deep fakes are deeply disruptive they can create divisions and all kinds of disruptions in communities, in families and therefore misuse of deepfake technology is a very clear present danger to the safe and trusted internet.

The Government is on its way to draft a dedicated legislation dedicated to tackling deepfakes.

Even as we speak to a future regulation and a future law which is certainly required given that our IT Act is 23 years old. However current IT rules provide for compliance requirements by the platforms on misinformation patently false information and deepfakes. Followed by the recent government advisory on misinformation and deepfake.

Conclusion

Prime Minister alerting of the dangers of deepfakes online. The government is now in the process of starting to look very seriously into this issue and also issued guidelines for intermediaries and in a finite period of time it is hoped that the threat of deep fakes would actually no longer exist in in our system. The government made it clear that apart from people spreading deepfake videos, the platforms making them spread and not taking action will also be liable they are currently liable and will be even more so in future after new rules and regulations are brought in.

References:

• https://www.moneycontrol.com/news/technology/deepfakes-meity-gives-social-media-platforms-7-day-ultimatum-to-align-their-policies-to-indian-laws-and-regulations-11805521.html
• https://www.azbpartners.com/bank/amendments-to-the-information-technology-intermediary-guidelines-and-digital-media-ethics-code-rules-2021/#:~:text=Prior%20to%20the%20amendment%2C%20under%20Rule%203(1)
• https://www.drishtiias.com/daily-updates/daily-news-analysis/amendments-to-the-it-rules-2021
• https://youtu.be/zmI2ml1d_Es?feature=shared
• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1975445

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Introduction 

Over the past few years, the virtual space has been an irreplaceable livelihood platform for content creators and influencers, particularly on major social media platforms like YouTube and Instagram. Yet, if this growth in digital entrepreneurship is accompanied by anything, it is a worrying trend, a steep surge in account takeover (ATO) attacks against these actors. In recent years, cybercriminals have stepped up the quantity and level of sophistication of such attacks, hacking into accounts, jeopardising the follower base, and incurring economic and reputational damage. They don’t just take over accounts to cause disruption. Instead, they use these hijacked accounts to run scams like fake livestreams and cryptocurrency fraud, spreading them by pretending to be the original account owner. This type of cybercrime is no longer a nuisance; it now poses a serious threat to the creator economy, digital trust, and the wider social media ecosystem.

Why Are Content Creators Prime Targets? 

Content creators hold a special place on the web. They are prominent users who live for visibility, public confidence, and ongoing interaction with their followers. Their social media footprint tends to extend across several interrelated platforms, e.g., YouTube, Instagram, X (formerly Twitter), with many of these accounts having similar login credentials or being managed from the same email accounts. This interconnectivity of their online presence crosses multiple platforms and benefits workflow, but makes them appealing targets for hackers. One entry point can give access to a whole chain of vulnerabilities. Attackers, once they control an account, can wield its influence and reach to share scams, lead followers to phishing sites, or spread malware, all from the cover of a trusted name.

Popular Tactics Used by Attackers

• Malicious Livestream Takeovers and Rebranding - Cybercriminals hijack high-subscriber channels and rebrand them to mimic official channels. Original videos are hidden or deleted, replaced with scammy streams using deep fake personas to promote crypto schemes.
• Fake Sponsorship Offers - Creators receive emails from supposed sponsors that contain malware-infected attachments or malicious download links, leading to credential theft.
• Malvertising Campaigns - These involve fake ads on social platforms promoting exclusive software like AI tools or unreleased games. Victims download malware that searches for stored login credentials.
• Phishing and Social Engineering on Instagram - Hackers impersonate Meta support teams via DMs and emails. They direct creators to login pages that are cloned versions of Instagram's site. Others pose as fans to request phone numbers and trick victims into revealing password reset codes.
• Timely Exploits and Event Hijacking - During major public or official events, attackers often escalate their activity. Hijacked accounts are used to promote fake giveaways or exclusive live streams, luring users to malicious websites designed to steal personal information or financial data.

Real-World Impact and Case Examples

The reach and potency of account takeover attacks upon content creators are far-reaching and profound. In a report presented in 2024 by Bitdefender, over 9,000 malicious live streams were seen on YouTube during a year, with many having been streamed from hijacked creator accounts and reassigned to advertise scams and fake content. Perhaps the most high-profile incident was a channel with more than 28 million subscribers and 12.4 billion total views, which was totally taken over and utilised for a crypto fraud scheme live streaming. Additionally, Bitdefender research indicated that over 350 scam domains were utilised by cybercriminals, directly connected via hijacked social media accounts, to entice followers into phishing scams and bogus investment opportunities. Many of these pieces of content included AI-created deep fakes impersonating recognisable personalities like Elon Musk and other public figures, providing the illusion of authenticity around fake endorsements (CCN, 2024). Further, attackers have exploited popular digital events such as esports events, such as Counter-Strike 2 (CS2), by hijacking YouTube gaming channels and livestreaming false giveaways or referring viewers to imitated betting sites.

Protective Measures for Creators

• Enable Multi-Factor Authentication (MFA) 

Adds an essential layer of defence. Even if a password is compromised, attackers can't log in without the second factor. Prefer app-based or hardware token authentication.

• Scrutinize Sponsorships 

Verify sender domains and avoid opening suspicious attachments. Use sandbox environments to test files. In case of doubt, verify collaboration opportunities through official company sources or verified contacts.

• Monitor Account Activity 

Keep tabs on login history, new uploads, and connected apps. Configure alerts for suspicious login attempts or spikes in activity to detect breaches early. Configure alerts for suspicious login attempts or spikes in activity to detect breaches early.

• Educate Your Team 

If your account is managed by editors or third parties, train them on common phishing and malware tactics.  Employ regular refresher sessions and send mock phishing tests to reinforce awareness.

• Use Purpose-Built Security Tools 

Specialised security solutions offer features like account monitoring, scam detection, guided recovery, and protection for team members. These tools can also help identify suspicious activity early and support a quick response to potential threats.

Conclusion 

Account takeover attacks are no longer random events, they're systemic risks that compromise the financial well-being and personal safety of creators all over the world. As cybercriminals grow increasingly sophisticated and realistic in their scams, the only solution is a security-first approach. This encompasses a mix of technical controls, platform-level collaboration, education, and investment in creator-centric cybersecurity technologies. In today's fast-paced digital landscape, creators not only need to think about content but also about defending their digital identity. As digital platforms continue to grow, so do the threats targeting creators. However, with the right awareness, tools, and safeguards in place, a secure and thriving digital environment for creators is entirely achievable.

References

• https://www.bitdefender.com/en-au/blog/hotforsecurity/account-takeover-attacks-on-social-media-a-rising-threat-for-content-creators-and-influencers
• https://www.arkoselabs.com/account-takeover/social-media-account-takeover/
• https://www.imperva.com/learn/application-security/account-takeover-ato/
• https://www.security.org/digital-safety/account-takeover-annual-report/
• https://www.niceactimize.com/glossary/account-takeover/

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