#FactCheck-AI-generated video falsely claims CDS Raja Subramani confirmed resignation of over 30,000 Indian soldiers

Introduction

Taj Hotels Group is well known for its luxurious ambience and old-world grace and charm, blended with contemporary comforts and amenities for its guests or customers. But what can make all the netizens perplexed is the recent data breach incident which took place in Tata-owned Taj hotels. The hotel suffer from a data breach that compromises nearly 1.5 million customers' data which includes addresses, membership IDs, mobile numbers and other personally identifiable information, according to sources. This news was brought to light which raised concerns about the privacy and data protection of personal data of individuals. We are living in a space influenced by advanced technology and digital communication which throws a concern or challenge to secure the personal information of individuals. 

Unveiling the incident 

Tata-owned Taj Hotels group has suffered a data breach that compromise information of over 1.5 million customers, according to a news report. A bad actor or entity going by the name “Dnacookies” claimed data set contains data from the 2014-2020 period and has not been disclosed anywhere till now. Such personal data includes name, address, customer ID, mobile number and other personally identifiable information. This shows the risks or challenges of data protection and security. The incidents raise an alarm about the risks and vulnerabilities that might be faced even by the big corporate giants. The bad actor with the handle “Dnacookies” also demanded a ransom of a sum of about Rs 4.16 lakh from the Taj hotel group. In response to the incident, a spokesperson from the concerned hotel group said that we have been made aware of someone claiming possession of a limited data customer data set, which is non-sensitive in nature. Investigation is underway and relevant authorities have been notified about the incident.

‍A demand for ransom

The report from CNBC-TV18 clears that the bad actor not only purloined the data but also demanded around 4.16 lakh as a ransom for the database.  Along with this, the bad actor kept three conditions ahead. Firstly there has to be a middleman for a negotiable deal secondly the data cannot be split either the entire data has to be taken with the ransom demand or no data at all. Thirdly additional samples of data will not be provided. Further, the spokesperson of Indian Hotel Company Limited mentioned that they have been escalated with the fact that someone is claiming authority in a limited data set. The bad actor claimed that the database contains information from 2014- 2020 which has been kept confidential till now. The audacity of the bad actor went to such an extent that the sample containing one thousand rows of unique entries from the bad actor dataset was also provided by the bad actor as proof of the deed. This incident underlines the growing threat in cyberspace and the urgency for individuals, organizations or entities to priorities data security measures and maintain cyber resilience.

Personal Data on Stake

Such data is the personal information of the individuals and also constitutes the personal tastes and preferences of individuals which can be exploited. The biggest gush of winds the hotel and individuals face by such a data breach is not only the volume of data compromised but also the potential ways it can get misused and exploited against the hotel or its customers by cyber crooks. This paves the way for cybercriminals to put forward any demand knowing the sensitivity of the data. Followed by creating a dilemmatic situation for the affected entities to either accept the ransom demands or to stand against ransom. Since the risks are high, going ahead with any of these situations can have an adverse impact on the security of personal data. The organisation or entities holding the personal data need to make sure that data under their realm is well protected and secured.

While the organisation has to sail through the aftermath of this breach, such incidents also pose a challenge for the organisation to maintain the trust and reputation of the organization since these incidents question the cyber security posture of the organisation. It is suggested to be transparent with its stakeholders, and open about the vulnerabilities and steps taken against this. They should also discuss the amplified step added for safeguarding their customer's personal data. Since Taj is well known for its out-of-the-box luxury and for providing comfort to its customers it should take a step ahead to reinforce its digital infrastructure to ensure the security of data.

Digital Personal Data Protection Act, 2023

The newly enacted Digital Personal Data Act, 2023 put certain obligations on data fiduciaries to take reasonable measures to maintain the security of personal data. The Act also requires to inform about the data breach to the data protection board constituted under the Act. The Act aims to protect the individual's digital personal data. The Act casts certain obligations on data principals and data fiduciaries. The Act provides penalty upto 250 crores in case of a data breach. The Act aims to provide consent-based data collection techniques. The Act also establishes the Data Protection Board to ensure compliance with the provisions of the Act and address grievances. 

Conclusion

Data breach in such a big giant in the market serves as an alarming concern to be more cautious and proactively take precautionary measures to protect the security of data and compliance with data protection laws and regulations. We are living in an era where digital security is as important as the basic fundamental rights of an individual. Taj Hotels Group has actively taken steps to handle the aftermath of the data breach by informing the incident to law enforcement agencies and taking necessary steps.  It is also on our part to be more aware, and vigilant about our personal data. Entities need to ensure compliance and measures to protect personal data and overall ensure a true cyber-safe & digital environment.

References

https://www.moneycontrol.com/news/technology/taj-hotels-suffers-data-breach-exposes-information-of-1-5-million-customers-11801161.html

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Introduction

Search Engine Optimisation (SEO) is a process through which one can improve website visibility on search engine platforms like Google, Microsoft Bing, etc. There is an implicit understanding that SEO suggestions or the links that are generated on top are the more popular information sources and, hence, are deemed to be more trustworthy. This trust, however, is being misused by threat actors through a process called SEO poisoning.

SEO poisoning is a method used by threat actors to attack and obtain information about the user by using manipulative methods that position their desired link, web page, etc to appear at the top of the search engine algorithm. The end goal is to lure the user into clicking and downloading their malware, presented in the garb of legitimate marketing or even as a valid result for Google search.

An active example of attempts at SEO poisoning has been discussed in a report by the Hindustan Times on 11th November, 2024. It highlights that using certain keywords could make a user more susceptible to hacking. Hackers are now targeting people who enter specific words or specific combinations in search engines. According to the report, users who looked up and clicked on links at the top related to the search query “Are Bengal cats legal in Australia?” had details regarding their personal information posted online soon after.

SEO Poisoning - Modus Operandi Of Attack

There are certain tactics that are used by the attackers on SEO poisoning, these are:

• Keyword stuffing- This method involves overloading a webpage with irrelevant words, which helps the false website appear higher in ranking.
• Typosquatting- This method involves creating domain names or links similar to the more popular and trusted websites. A lack of scrutiny before clicking would lead the user to download malware, from what they thought was a legitimate site.
• Cloaking- This method operates by showing different content to both the search engines and the user. While the search engine sees what it assumes to be a legitimate website, the user is exposed to harmful content.
• Private Link Networks- Threat actors create a group of unrelated websites in order to increase the number of referral links, which enables them to rank higher on search engine platforms.
• Article Spinning- This method involves imitating content from other pre-existing, legitimate websites, while making a few minor changes, giving the impression to search engine crawlers of it being original content.
• Sneaky Redirect- This method redirects the users to malicious websites (without their knowledge) instead of the ones the user had intended to click.

CyberPeace Recommendations

• Employee Security Awareness Training: Security awareness training can help employees familiarise themselves with tactics of SEO poisoning, encouraging them to either spot such inconsistencies early on or even alert the security team at the earliest. 
• Tool usage: Companies can use Digital Risk Monitoring tools to catch instances of typosquatting. Endpoint Detection and Response (EDR) tools also help keep an eye on client history and assess user activities during security breaches to figure out the source of the affected file.
• Internal Security Measures: To refer to lists of Indicators of Compromise (IOC). IOC has URL lists that show evidence of the strange behaviour of websites, and this can be used to practice caution. Deploying Web Application Firewalls (WAFs) to mitigate and detect malicious traffic is helpful.

Conclusion

The nature of SEO poisoning is such that it inherently promotes the spread of misinformation, and facilitates cyberattacks. Misinformation regarding the legitimacy of the links and the content they display, in order to lure users into clicking on them, puts personal information under threat. As people trust their favoured search engines, and there is a lack of awareness of such tactics in use, one must exercise caution while clicking on links that seem to be popular, despite them being hosted by trusted search engines.

References

• https://www.checkpoint.com/cyber-hub/cyber-security/what-is-cyber-attack/what-is-seo-poisoning/
• https://www.vectra.ai/topics/seo-poisoning
• https://www.techtarget.com/whatis/definition/search-poisoning
• https://www.blackberry.com/us/en/solutions/endpoint-security/ransomware-protection/seo-poisoning
• https://www.coalitioninc.com/blog/seo-poisoning-attacks
• https://www.sciencedirect.com/science/article/abs/pii/S0160791X24000186
• https://www.repindia.com/blog/secure-your-organisation-from-seo-poisoning-and-malvertising-threats/ 
• https://www.hindustantimes.com/technology/typing-these-6-words-on-google-could-make-you-a-target-for-hackers-101731286153415.html

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Introduction

The rise of misinformation, disinformation, and synthetic media content on the internet and social media platforms has raised serious concerns, emphasizing the need for responsible use of social media to maintain information accuracy and combat misinformation incidents. With online misinformation rampant all over the world, the World Economic Forum's 2024 Global Risk Report, notably ranks India amongst the highest in terms of risk of mis/disinformation. 

The widespread online misinformation on social media platforms necessitates a joint effort between tech/social media platforms and the government to counter such incidents. The Indian government is actively seeking to collaborate with tech/social media platforms to foster a safe and trustworthy digital environment and to also ensure compliance with intermediary rules and regulations. The Ministry of Information and Broadcasting has used ‘extraordinary powers’ to block certain YouTube channels, X (Twitter) & Facebook accounts, allegedly used to spread harmful misinformation. The government has issued advisories regulating deepfake and misinformation, and social media platforms initiated efforts to implement algorithmic and technical improvements to counter misinformation and secure the information landscape.

Efforts by the Government and Social Media Platforms to Combat Misinformation

1. Advisory regulating AI, deepfake and misinformation

The Ministry of Electronics and Information Technology (MeitY) issued a modified advisory on 15th March 2024, in suppression of the advisory issued on 1st March 2024. The latest advisory specifies that the platforms should inform all users about the consequences of dealing with unlawful information on platforms, including disabling access, removing non-compliant information, suspension or termination of access or usage rights of the user to their user account and imposing punishment under applicable law. The advisory necessitates identifying synthetically created content across various formats, and instructs platforms to employ labels, unique identifiers, or metadata to ensure transparency. 

2. Rules related to content regulation

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Updated as on 6.4.2023) have been enacted under the IT Act, 2000. These rules assign specific obligations on intermediaries as to what kind of information is to be hosted, displayed, uploaded, published, transmitted, stored or shared. The rules also specify provisions to establish a grievance redressal mechanism by platforms and remove unlawful content within stipulated time frames.

3. Counteracting misinformation during Indian elections 2024

To counter misinformation during the Indian elections the government and social media platforms made their best efforts to ensure the electoral integrity was saved from any threat of mis/disinformation. The Election Commission of India (ECI) further launched the 'Myth vs Reality Register' to combat misinformation and to ensure the integrity of the electoral process during the general elections in 2024. The ECI collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google has supported the 2024 Indian General Election by providing high-quality information to voters and helping people navigate AI-generated content. Google connected voters to helpful information through product features that show data from trusted institutions across its portfolio. YouTube showcased election information panels, featuring content from authoritative sources.

4. YouTube and X (Twitter) new ‘Notes Feature’

• Notes Feature on YouTube: YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.
• Community Notes feature on X: Community Notes on X aims to enhance the understanding of potentially misleading posts by allowing users to add context to them. Contributors can leave notes on any post, and if enough people rate the note as helpful, it will be publicly displayed. The algorithm is open source and publicly available on GitHub, allowing anyone to audit, analyze, or suggest improvements. However, Community Notes do not represent X's viewpoint and cannot be edited or modified by their teams. A post with a Community Note will not be labelled, removed, or addressed by X unless it violates the X Rules, Terms of Service, or Privacy Policy. Failure to abide by these rules can result in removal from accessing Community Notes and/or other remediations. Users can report notes that do not comply with the rules by selecting the menu on a note and selecting ‘Report’ or using the provided form.

CyberPeace Policy Recommendations

Countering widespread online misinformation on social media platforms requires a multipronged approach that involves joint efforts from different stakeholders. Platforms should invest in state-of-the-art algorithms and technology to detect and flag suspected misleading information. They should also establish trustworthy fact-checking protocols and collaborate with expert fact-checking groups. Campaigns, seminars, and other educational materials must be encouraged by the government to increase public awareness and digital literacy about the mis/disinformation risks and impacts. Netizens should be empowered with the necessary skills and ability to discern fact and misleading information to successfully browse true information in the digital information age. The joint efforts by Government authorities, tech companies, and expert cyber security organisations are vital in promoting a secure and honest online information landscape and countering the spread of mis/disinformation. Platforms must encourage netizens/users to foster appropriate online conduct while using platforms and abiding by the terms & conditions and community guidelines of the platforms. Encouraging a culture of truth and integrity on the internet, honouring differing points of view, and confirming facts all help to create a more reliable and information-resilient environment. 

References:

1. https://www.meity.gov.in/writereaddata/files/Advisory%2015March%202024.pdf
2. https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
3. https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
4. https://help.x.com/en/using-x/community-notes

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