#FactCheck -Prayagraj Celebration Video Falsely Shared as BJP Victory Celebration in West Bengal
Executive Summary
Assembly election results for West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry have been declared, with the Bharatiya Janata Party (BJP) set to form the government in West Bengal after defeating the Trinamool Congress (TMC). Amid celebrations and reports of violence in the state, several misleading videos and images are also circulating on social media. One such viral clip shows people waving the Indian tricolour and saffron flags during a street celebration. Social media users are claiming that the video captures people celebrating a political change and BJP’s victory in West Bengal. Research by CyberPeace Research Wing found that the claim is false. The viral video is not from West Bengal but from Prayagraj and actually shows celebrations after India’s victory in the ICC Men's T20 World Cup 2026.
Claim
An X user named “Ashok Shrivastav” shared the video on May 6, 2026, claiming that people in West Bengal were celebrating the departure of Mamata Banerjee and the TMC government. The user further claimed that people were waving only the national flag and saffron flags, not BJP flags.
Fact Check
To verify the claim, we extracted several keyframes from the viral video and conducted a reverse image search using Google Lens. The clip was found on multiple social media handles falsely linked to West Bengal.
However, the oldest version of the video was uploaded on March 8, 2026, by an Instagram page named “Streets of Sangam.” The caption identified the location as Prayagraj and included hashtags related to the World Cup and Loknath. During the comparison of the viral and original videos, we noticed a shop sign reading “Suman Ornaments.” Using Google Street View, we traced the location to Baba Loknath area in Prayagraj, where the same shop could be identified near Loknath Gate.
Conclusion
Our research confirms that the viral claim is fake. The video being shared as BJP victory celebrations in West Bengal is actually from Prayagraj, Uttar Pradesh, and dates back to March 2026, when locals celebrated Team India’s T20 World Cup victory. The old clip is now being misleadingly circulated with a false political narrative.
Related Blogs
Executive Summary:
A video showing poor runway visibility from inside an aircraft cockpit is being widely shared on social media, linking it to an alleged aircraft accident involving Maharashtra Deputy Chief Minister Ajit Pawar in Baramati on January 28, 2025. Users claim that the footage captured the final moments before the crash, suggesting that the runway visibility disappeared just seconds before landing. However, research conducted by the CyberPeace found the viral claim to be misleading. The research revealed that the video has no connection to any aircraft accident involving Deputy Chief Minister Ajit Pawar. In reality, the video dates back to 2013 and shows a pilot attempting to land an aircraft amid heavy rain. During the approach, the runway briefly disappears from the pilot’s view, prompting the pilot to abort the landing and execute a go-around. The aircraft later lands safely after weather conditions improve.
Claim
An Instagram user shared the viral video on January 29, 2026, claiming:“Baramati plane crash: video of the aircraft accident surfaces. Runway disappears just three seconds before landing.” (The link to the post, its archived version, and screenshots are provided below.)
Fact Check
To verify the claim, we extracted keyframes from the viral video and conducted a reverse image search using Google Lens. The search led us to the same video uploaded on a YouTube channel named douglesso, which was published on June 12, 2013. (Footage link and screenshot available below.)
Further research led us to a report published by the American media website CNET, which featured the same visual. According to the report, the video shows a Boeing Business Jet attempting to land during heavy rainfall. The aircraft was conducting a CAT I Instrument Landing System (ILS) approach when a sudden downpour drastically reduced visibility at decision height. As the runway briefly disappeared from view, the pilots aborted the landing and carried out a go-around. The aircraft later landed safely once weather conditions improved. (The link to the CNET report and its screenshot are provided below.)
- https://www.cnet.com/culture/this-is-what-happens-when-a-plane-is-landing-and-the-runway-disappears/
Conclusion
Our research confirms that the video circulating on social media is unrelated to any recent aircraft accident involving Maharashtra Deputy Chief Minister Ajit Pawar. The clip is an old video from 2013, which is now being shared with a false and misleading claim.
The Illusion of Digital Serenity
In the age of technology, our email accounts have turned into overcrowded spaces, full of newsletters, special offers, and unwanted updates. To most, the presence of an "unsubscribe" link brings a minor feeling of empowerment, a chance to declutter and restore digital serenity. Yet behind this harmless-seeming tool lurks a developing cybersecurity threat. Recent research and expert discussions indicate that the "unsubscribe" button is being used by cybercriminals to carry out phishing campaigns, confirm active email accounts, and distribute malware. This new threat not only undermines individual users but also has wider implications for trust, behaviour, and governance in cyberspace.
Exploiting User Behaviour
The main challenge is the manipulation of user behaviour. Cyber thieves have learned to analyse typical user habits, most notably the instinctive process of unsubscribing from spam mail. Taking advantage of this, they now place criminal codes in emails that pose as real subscription programs. These codes may redirect traffic to fake websites that attempt to steal credentials, force the installation of malicious code, or merely count the click as verification that the recipient's email address is valid. Once confirmed, these addresses tend to be resold on the dark web or included in additional spam lists, further elevating the threat of subsequent attacks.
A Social Engineering Trap
This type of cyber deception is a prime example of social engineering, where the weakest link in the security chain ends up being the human factor. In the same way, misinformation campaigns take advantage of cognitive biases such as confirmation or familiarity, and these unsubscribe traps exploit user convenience and habits. The bait is so simple, and that is exactly what makes it work. Someone attempting to combat spam may unknowingly walk into a sophisticated cyber threat. Unlike phishing messages impersonating banks or government agencies, which tend to elicit suspicion, spoofed unsubscribe links are integrated into regular digital habits, making them more difficult to recognise and resist.
Professional Disguise, Malicious Intent
Technical analysis determines that most of these messages come from suspicious domains or spoofed versions of valid ones, like "@offers-zomato.ru" in place of the authentic "@zomato.com." The appearance of the email looks professional, complete with logos and styling copied from reputable businesses. But behind the HTML styling lies redirection code and obfuscated scripts with a very different agenda. At times, users are redirected to sites that mimic login pages or questionnaire forms, capturing sensitive information under the guise of email preference management.
Beyond the Inbox: Broader Consequences
The consequences of this attack go beyond the individual user. The compromise of a personal email account can be used to carry out more extensive spamming campaigns, engage in botnets, or even execute identity theft. Furthermore, the compromised devices may become entry points for ransomware attacks or espionage campaigns, particularly if the individual works within sensitive sectors such as finance, defence, or healthcare. In this context, what appears to be a personal lapse becomes a national security risk. This is why the issue posed by the weaponised unsubscribe button must be considered not just as a cybersecurity risk but also as a policy and public awareness issue.
Platform Responsibility
Platform responsibility is yet another important aspect. Email service providers such as Gmail, Outlook, and ProtonMail do have native unsubscribe capabilities, under the List-Unsubscribe header mechanism. These tools enable users to remove themselves from valid mailing lists safely without engaging with the original email content. Yet many users do not know about these safer options and instead resort to in-body unsubscribe links that are easier to find but risky. To that extent, email platforms need to do more not only to enhance backend security but also to steer user actions through simple interfaces, safety messages, and digital hygiene alerts.
Education as a Defence
Education plays a central role in mitigation. Just as cyber hygiene campaigns have been launched to teach users not to click on suspicious links or download unknown attachments, similar efforts are needed to highlight the risks associated with casual unsubscribing. Cybersecurity literacy must evolve to match changing threat patterns. Rather than only targeting clearly malicious activity, awareness campaigns should start tackling deceptive tactics that disguise themselves as beneficial, including unsubscribe traps or simulated customer support conversations. Partnerships between public and private institutions might be vital in helping with this by leveraging their resources for mass digital education.
Practical Safeguards for Users
Users are advised to always check the sender's domain before clicking any link, avoid unknown promotional emails, and hover over any link to preview its true destination. Rather than clicking "unsubscribe," users can simply mark such emails as spam or junk so that their email providers can automatically filter similar messages in the future. For enhanced security, embracing mechanisms such as mail client sandboxing, two-factor authentication (2FA) support, and alias email addresses for sign-ups can also help create layered defences.
Policy and Regulatory Implications
Policy implications are also significant. Governments and data protection regulators must study the increasing misuse of misleading unsubscribe hyperlinks under electronic communication and consent laws. In India, the new Digital Personal Data Protection Act, 2023 (DPDPA), provides a legislative framework to counter such deceptive practices, especially under the principles of legitimate processing and purpose limitation. The law requires that the processing of data should be transparent and fair, a requirement that malicious emails obviously breach. Regulatory agencies like CERT-In can also release periodic notifications warning users against such trends as part of their charter to encourage secure digital practices.
The Trust Deficit
The vulnerability also relates to broader issues of trust in digital infrastructure. When widely used tools such as an unsubscribe feature become points of exploitation, user trust in digital platforms erodes. Such a trust deficit can lead to generalised distrust of email systems, digital communication, and even legitimate marketing. Restoring and maintaining such trust demands a unified response that includes technical measures, user education, and regulatory action.
Conclusion: Inbox Hygiene with Caution
The "unsubscribe button trap" is a parable of the modern age. It illustrates how mundane digital interactions, when manipulated, can do great damage not only to individual users but also to the larger ecosystem of online security and trust. As cyber-attacks grow increasingly psychologically advanced and behaviorally focused, our response must similarly become more sophisticated, interdisciplinary, and user-driven. Getting your inbox in order should never involve putting yourself in cyber danger. But as things stand, even that basic task requires caution, context, and clear thinking.
Introduction
Given the era of digital trust and technological innovation, the age of artificial intelligence has provided a new dimension to how people communicate and how they create and consume content. However, like all borrowed powers, the misuse of AI can lead to terrible consequences. One recent dark example was a cybercrime in Brazil: a sophisticated online scam using deepfake technology to impersonate celebrities of global stature, including supermodel Gisele Bündchen, in misleading Instagram ads. Luring in millions of reais in revenue, this crime clearly brings forth the concern of AI-generative content having rightfully set on the side of criminals.
Scam in Motion
Lately, the federal police of Brazil have stated that this scheme has been in circulation since 2024, when the ads were already being touted as apparently very genuine, using AI-generated video and images. The ads showed Gisele Bündchen and other celebrities endorsing skincare products, promotional giveaways, or time-limited discounts. The victims were tricked into making petty payments, mostly under 100 reais (about $19) for these fake products or were lured into paying "shipping costs" for prizes that never actually arrived.
The criminals leveraged their approach by scaling it up and focusing on minor losses accumulated from every victim, thus christening it "statistical immunity" by investigators. Victims being pocketed only a couple of dollars made most of them stay on their heels in terms of filing a complaint, thereby allowing these crooks extra limbs to shove on. Over time, authorities estimated that the group had gathered over 20 million reais ($3.9 million) in this elaborate con.
The scam was detected when a victim came forth with the information that an Instagram advertisement portraying a deepfake video of Gisele Bündchen was indeed false. With Anna looking to be Gisele and on the recommendation of a skincare company, the deepfake video was the most well-produced fake video. On going further into the matter, it became apparent that the investigations uncovered a whole network of deceptive social media pages, payment gateways, and laundering channels spread over five states in Brazil.
The Role of AI and Deepfakes in Modern Fraud
It is one of the first few large-scale cases in Brazil where AI-generated deepfakes have been used to perpetrate financial fraud. Deepfake technology, aided by machine learning algorithms, can realistically mimic human appearance and speech and has become increasingly accessible and sophisticated. Whereas before a level of expertise and computer resources were needed, one now only requires an online tool or app.
With criminals gaining a psychological advantage through deepfakes, the audiences would be more willing to accept the ad as being genuine as they saw a familiar and trusted face, a celebrity known for integrity and success. The human brain is wired to trust certain visual cues, making deepfakes an exploitation of this cognitive bias. Unlike phishing emails brimming with spelling and grammatical errors, deepfake videos are immersive, emotional, and visually convincing.
This is the growing terrain: AI-enabled misinformation. From financial scams to political propaganda, manipulated media is killing trust in the digital ecosystem.
Legalities and Platform Accountability
The Brazilian government had taken a proactive stance on the issue. In June 2025, the country's Supreme Court held that social media platforms could be held liable for failure to expeditiously remove criminal content, even in the absence of a formal order from a court. The icing on the cake is that that judgment would go a long way in architecting platform accountability in Brazil and potentially worldwide as jurisdictions adopt processes to deal with AI-generated fraud.
Meta, the parent company of Instagram, had said its policies forbid "ads that deceptively use public figures to scam people." Meta claims to use advanced detection mechanisms, trained review teams, and user tools to report violations. The persistence of such scams shows that the enforcement mechanisms still lag the pace and scale of AI-based deception.
Why These Scams Succeed
There are many reasons for the success of these AI-powered scams.
- Trust Due to Familiarity: Human beings tend to believe anything put forth by a known individual.
- Micro-Fraud: Keeping the money laundered from victims small prevents any increase in the number of complaints about these crimes.
- Speed To Create Content: New ads are being generated by criminals faster than ads can be checked for and removed by platforms via AI tools.
- Cross-Platform Propagation: A deepfake ad is then reshared onto various other social networking platforms once it starts gaining some traction, thereby worsening the problem.
- Absence of Public Awareness: Most users still cannot discern manipulated media, especially when high-quality deepfakes come into play.
Wider Implications on Cybersecurity and Society
The Brazilian case is but a microcosm of a much bigger problem. With deepfake technology evolving, AI-generated deception threatens not only individuals but also institutions, markets, and democratic systems. From investment scams and fake charters to synthetic IDs for corporate fraud, the possibilities for abuse are endless.
Moreover, with generative AIs being adopted by cybercriminals, law enforcement faces obstructions to properly attributing, validating evidence, and conducting digital forensics. Determining what is actual and what is manipulated has now given rise to the need for a forensic AI model that has triggered the deployment of the opposite on the other side, the attacker, thus initiating a rising tech arms race between the two parties.
Protecting Citizens from AI-Powered Scams
Public awareness has remained the best defence for people in such scams. Gisele Bündchen's squad encouraged members of the public to verify any advertisement through official brand or celebrity channels before engaging with said advertisements. Consumers need to be wary of offers that appear "too good to be true" and double-check the URL for authenticity before sharing any kind of personal information
Individually though, just a few acts go so far in lessening some of the risk factors:
- Verify an advertisement's origin before clicking or sharing it
- Never share any monetary or sensitive personal information through an unverifiable link
- Enable two-factor authentication on all your social accounts
- Periodically check transaction history for any unusual activity
- Report any deepfake or fraudulent advertisement immediately to the platform or cybercrime authorities
Collaboration will be the way ahead for governments and technology companies. Investing in AI-based detection systems, cooperating on international law enforcement, and building capacity for digital literacy programs will enable us to stem this rising tide of synthetic media scams.
Conclusion
The deepfake case in Brazil with Gisele Bündchen acts as a clarion for citizens and legislators alike. This shows the evolution of cybercrime that profited off the very AI technologies that were once hailed for innovation and creativity. In this new digital frontier that society is now embracing, authenticity stands closer to manipulation, disappearing faster with each dawn.
While keeping public safety will certainly still require great cybersecurity measures in this new environment, it will demand equal contributions on vigilance, awareness, and ethical responsibility. Deepfakes are not only a technology problem but a societal one-crossing into global cooperation, media literacy, and accountability at every level throughout the entire digital ecosystem.
