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Introduction

In the digital realm of social media, Meta Platforms, the driving force behind Facebook and Instagram, faces intense scrutiny following The Wall Street Journal's investigative report. This exploration delves deeper into critical issues surrounding child safety on these widespread platforms, unravelling algorithmic intricacies, enforcement dilemmas, and the ethical maze surrounding monetisation features. Instances of "parent-managed minor accounts" leveraging Meta's subscription tools to monetise content featuring young individuals have raised eyebrows. While skirting the line of legality, this practice prompts concerns due to its potential appeal to adults and the associated inappropriate interactions. It's a nuanced issue demanding nuanced solutions.

Failed Algorithms 

The very heartbeat of Meta's digital ecosystem, its algorithms, has come under intense scrutiny. These algorithms, designed to curate and deliver content, were found to actively promoting accounts featuring explicit content to users with known pedophilic interests. The revelation sparks a crucial conversation about the ethical responsibilities tied to the algorithms shaping our digital experiences. Striking the right balance between personalised content delivery and safeguarding users is a delicate task.

While algorithms play a pivotal role in tailoring content to users' preferences, Meta needs to reevaluate the algorithms to ensure they don't inadvertently promote inappropriate content. Stricter checks and balances within the algorithmic framework can help prevent the inadvertent amplification of content that may exploit or endanger minors.

Major Enforcement Challenges

Meta's enforcement challenges have come to light as previously banned parent-run accounts resurrect, gaining official verification and accumulating large followings. The struggle to remove associated backup profiles adds layers to concerns about the effectiveness of Meta's enforcement mechanisms. It underscores the need for a robust system capable of swift and thorough actions against policy violators.

To enhance enforcement mechanisms, Meta should invest in advanced content detection tools and employ a dedicated team for consistent monitoring. This proactive approach can mitigate the risks associated with inappropriate content and reinforce a safer online environment for all users.

The financial dynamics of Meta's ecosystem expose concerns about the exploitation of videos that are eligible for cash gifts from followers. The decision to expand the subscription feature before implementing adequate safety measures poses ethical questions. Prioritising financial gains over user safety risks tarnishing the platform's reputation and trustworthiness. A re-evaluation of this strategy is crucial for maintaining a healthy and secure online environment.

To address safety concerns tied to monetisation features, Meta should consider implementing stricter eligibility criteria for content creators. Verifying the legitimacy and appropriateness of content before allowing it to be monetised can act as a preventive measure against the exploitation of the system.

Meta's Response 

In the aftermath of the revelations, Meta's spokesperson, Andy Stone, took centre stage to defend the company's actions. Stone emphasised ongoing efforts to enhance safety measures, asserting Meta's commitment to rectifying the situation. However, critics argue that Meta's response lacks the decisive actions required to align with industry standards observed on other platforms. The debate continues over the delicate balance between user safety and the pursuit of financial gain. A more transparent and accountable approach to addressing these concerns is imperative.

To rebuild trust and credibility, Meta needs to implement concrete and visible changes. This includes transparent communication about the steps taken to address the identified issues, continuous updates on progress, and a commitment to a user-centric approach that prioritises safety over financial interests.

The formation of a task force in June 2023 was a commendable step to tackle child sexualisation on the platform. However, the effectiveness of these efforts remains limited. Persistent challenges in detecting and preventing potential child safety hazards underscore the need for continuous improvement. Legislative scrutiny adds an extra layer of pressure, emphasising the urgency for Meta to enhance its strategies for user protection.

To overcome ongoing challenges, Meta should collaborate with external child safety organisations, experts, and regulators. Open dialogues and partnerships can provide valuable insights and recommendations, fostering a collaborative approach to creating a safer online environment.

Drawing a parallel with competitors such as Patreon and OnlyFans reveals stark differences in child safety practices. While Meta grapples with its challenges, these platforms maintain stringent policies against certain content involving minors. This comparison underscores the need for universal industry standards to safeguard minors effectively. Collaborative efforts within the industry to establish and adhere to such standards can contribute to a safer digital environment for all.

To align with industry standards, Meta should actively participate in cross-industry collaborations and adopt best practices from platforms with successful child safety measures. This collaborative approach ensures a unified effort to protect users across various digital platforms.

Conclusion

Navigating the intricate landscape of child safety concerns on Meta Platforms demands a nuanced and comprehensive approach. The identified algorithmic failures, enforcement challenges, and controversies surrounding monetisation features underscore the urgency for Meta to reassess and fortify its commitment to being a responsible digital space. As the platform faces this critical examination, it has an opportunity to not only rectify the existing issues but to set a precedent for ethical and secure social media engagement.

This comprehensive exploration aims not only to shed light on the existing issues but also to provide a roadmap for Meta Platforms to evolve into a safer and more responsible digital space. The responsibility lies not just in acknowledging shortcomings but in actively working towards solutions that prioritise the well-being of its users.

References

• https://timesofindia.indiatimes.com/gadgets-news/instagram-facebook-prioritised-money-over-child-safety-claims-report/articleshow/107952778.cms
• https://www.adweek.com/blognetwork/meta-staff-found-instagram-tool-enabled-child-exploitation-the-company-pressed-ahead-anyway/107604/
• https://www.tbsnews.net/tech/meta-staff-found-instagram-subscription-tool-facilitated-child-exploitation-yet-company

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Introduction

February marks the beginning of Valentine’s Week, the time when we transcend from the season of smog to the season of love. This is a time when young people are more active on social media and dating apps with the hope of finding a partner to celebrate the occasion. Dating Apps, in order to capitalise on this occasion, launch special offers and campaigns to attract new users and string on the current users with the aspiration of finding their ideal partner. However, with the growing popularity of online dating, the tactics of cybercriminals have also penetrated this sphere. Scammers are now becoming increasingly sophisticated in manipulating individuals on digital platforms, often engaging in scams, identity theft, and financial fraud under the guise of romance. As love fills the air, netizens must stay vigilant and cautious while searching for a connection online and not fall into a scammer’s trap. 

Here Are Some CyberPeace Tips To Avoid Romance Scams

• Recognize Red Flags of Romance Scams:- Online dating has made it easier to connect with people, but it has also become a tool for scammers to exploit the emotions of netizens for financial gain. They create fake profiles, build trust quickly, and then manipulate victims into sending money. Understanding their tactics can help you stay safe.
• Warning Signs of a Romance Scam:- If someone expresses strong feelings too soon, it’s a red flag. Scammers often claim to have fallen in love within days or weeks, despite never meeting in person. They use emotional pressure to create a false sense of connection.  Their messages might seem off. Scammers often copy-paste scripted responses, making conversations feel unnatural. Poor grammar, inconsistencies in their stories, or vague answers are warning signs. Asking for money is the biggest red flag. They might have an emergency, a visa issue, or an investment opportunity they want you to help with. No legitimate relationship starts with financial requests.
• Manipulative Tactics Used by Scammers:- Scammers use love bombing to gain trust. They flood you with compliments, calling you their soulmate or destiny. This is meant to make you emotionally attached. They often share fake sob stories. It could be anything ranging from losing a loved one, facing a medical emergency, or even being stuck in a foreign country. These are designed to make you feel sorry for them and more willing to help. Some of these scammers might even pretend to be wealthy, being investors or successful business owners, showing off their fabricated luxury lifestyle in order to appear credible. Eventually, they’ll try to lure you into a fake investment. They create a sense of urgency. Whether it’s sending money, investing, or sharing personal details, scammers will push you to act fast. This prevents you from thinking critically or verifying your claims.
• Financial Frauds Linked to Romance Scams:- Romance scams have often led to financial fraud. Victims may be tricked into sending money directly or get roped into elaborate schemes. One common scam is the disappearing date, where someone insists on dining at an expensive restaurant, only to vanish before the bill arrives. Crypto scams are another major concern. Scammers convince victims to invest in fake cryptocurrency platforms, promising huge returns. Once the money is sent, the scammer disappears, leaving the victim with nothing. 
• AI & Deepfake Risks in Online Dating:- Advancements in AI have made scams even more convincing. Scammers use AI-generated photos to create flawless, yet fake, profile pictures. These images often lack natural imperfections, making them hard to spot. Deepfake technology is also being used for video calls. Some scammers use pre-recorded AI-generated videos to fake live interactions. If a person’s expressions don’t match their words or their screen glitches oddly, it could be a deepfake.
• How to Stay Safe:-
  • Always verify the identities of those who contact you on these sites. A simple reverse image search can reveal if someone’s profile picture is stolen.
  • Avoid clicking suspicious links or downloading unknown apps sent by strangers. These can be used to steal your personal information.
  • Trust your instincts. If something feels off, it probably is. Stay alert and protect yourself from online romance scams.

Best Online Safety Practices

• Prioritize Social Media Privacy:- Review and update your privacy settings regularly. Think before you share and be mindful of who can see your posts/stories. Avoid oversharing personal details.
• Report Suspicious Activities:- Even if a scam attempt doesn’t succeed, report it. Indian Cyber Crime Coordination Centre (I4C) 'Report Suspect' feature allow users to flag potential threats, helping prevent cybercrimes.
• Think Before You Click or Download:- Avoid clicking on unknown links or downloading attachments from unverified sources. These can be traps leading to phishing scams or malware attacks.
• Protect Your Personal Information:- Be cautious with whom and how you share your sensitive details online. Cybercriminals exploit even the smallest data points to orchestrate fraud.

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The European Union (EU) has made trailblazing efforts regarding protection and privacy, coming up with the most comprehensive and detailed regulation called the GDPR (General Data Protection Regulation). As countries worldwide continue to grapple with setting their laws, the EU is already taking on issues with tech giants and focusing on the road ahead. Its contentious issues with Meta and the launch of Meta’s AI assistant in the EU are thus seen as a complex process, shaped by stringent data privacy regulations, ongoing debates over copyright, and ethical AI practices.​ This development is considered important as previously, the EU and Meta have had issues (including fines and and also received a pushback concerning its services), which broadly include data privacy regarding compliance with GDPR, antitrust law concerns- targeting ads, facebook marketplace activities and content moderation with respect to the spread of misinformation. 

Privacy and Data Protection Concerns

A significant part of operating Large Language Models (LLMs) is the need to train them with a repository of data/ plausible answers from which they can source. If it doesn’t find relevant information or the request is out of its scope, programmed to answer, it shall continue to follow orders, but with a reduction in the accuracy of its response. Meta's initial plans to train its AI models using publicly available content from adult users in the EU received a setback from privacy regulators. The Irish Data Protection Commission (DPC), acting as Meta's lead privacy regulator in Europe, raised the issue and requested a delay in the rollout to assess its compliance with GDPR. It has also raised similar concerns with Grok, the AI tool of X, to assess whether the EU users’  data was lawfully processed for training it. 

In response, Meta stalled the release of this feature for around a year and agreed to exclude private messages and data from users under the age of 18 and implemented an opt-out mechanism for users who do not wish their public data to be used for AI training. This approach aligns with GDPR requirements, which mandate a clear legal basis for processing personal data, such as obtaining explicit consent or demonstrating legitimate interest, along with the option of removal of consent at a later stage, as the user wishes. The version/service available at the moment is a text-based assistant which is not capable of things like image generation, but can provide services and assistance which include brainstorming, planning, and answering queries from web-based information. However, Meta has assured its users of expansion and exploration regarding the AI features in the near future as it continues to cooperate with the regulators.

Regulatory Environment and Strategic Decisions

The EU's regulatory landscape, characterised by the GDPR and the forthcoming AI Act, presents challenges for tech companies like Meta. Citing the "unpredictable nature" of EU regulations, Meta has decided not to release its multimodal Llama AI model—capable of processing text, images, audio, and video—in the EU. This decision underscores the tension between innovation and regulatory compliance, as companies navigate the complexities of deploying advanced AI technologies within strict legal frameworks. 

Implications and Future Outlook

Meta's experience highlights the broader challenges faced by AI developers operating in jurisdictions with robust data protection laws. The most critical issue that remains for now is to strike a balance  between  leveraging user data for AI advancement while respecting individual privacy rights.. As the EU continues to refine its regulatory approach to AI, companies need to adapt their strategies to ensure compliance while fostering innovation.​ Stringent measures and regular assessment also keep in check the accountability of big tech companies as they make for profit as well as for the public.

Reference:

• https://thehackernews.com/2025/04/meta-resumes-eu-ai-training-using.html
• https://www.thehindu.com/sci-tech/technology/meta-to-train-ai-models-on-european-users-public-data/article69451271.ece
• https://about.fb.com/news/2025/04/making-ai-work-harder-for-europeans/ 
• https://www.theregister.com/2025/04/15/meta_resume_ai_training_eu_user_posts/ 
• https://noyb.eu/en/twitters-ai-plans-hit-9-more-gdpr-complaints 

• https://www.businesstoday.in/technology/news/story/meta-ai-finally-comes-to-europe-after-a-year-long-delay-but-with-some-limitations-468809-2025-03-21
• https://www.bloomberg.com/news/articles/2025-02-13/meta-opens-facebook-marketplace-to-rivals-in-eu-antitrust-clash
• https://www.nytimes.com/2023/05/22/business/meta-facebook-eu-privacy-fine.html#:~:text=Many%20civil%20society%20groups%20and,million%20for%20a%20data%20leak.
• https://ec.europa.eu/commission/presscorner/detail/en/ip_24_5801
• https://www.thehindu.com/sci-tech/technology/european-union-accuses-facebook-owner-meta-of-breaking-digital-rules-with-paid-ad-free-option/article68358039.ece
• https://www.theregister.com/2025/04/14/ireland_investigation_into_x/ 
• https://www.theverge.com/2024/7/18/24201041/meta-multimodal-llama-ai-model-launch-eu-regulations?utm_source=chatgpt.com
• https://www.axios.com/2024/07/17/meta-future-multimodal-ai-models-eu?utm_source=chatgpt.com 

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