#FactCheck- Old Earthquake Images Falsely Linked to April 2026 Indonesia Quake

Introduction

The first activity one engages in while using social media is scrolling through their feed and liking or reacting to posts. Social media users' online activity is passive, involving merely reading and observing, while active use occurs when a user consciously decides to share information or comment after actively analysing it. We often "like" photos, posts, and tweets reflexively, hardly stopping to think about why we do it and what information it contains. This act of "liking" or "reacting" is a passive activity that can spark an active discourse. Frequently, we encounter misinformation on social media in various forms, which could be identified as false at first glance if we exercise caution and avoid validating it with our likes.

Passive engagement, such as liking or reacting to a post, triggers social media algorithms to amplify its reach, exposing it to a broader audience. This amplification increases the likelihood of misinformation spreading quickly as more people interact with it. As the content circulates, it gains credibility through repeated exposure, reinforcing false narratives and expanding its impact.

Social media platforms are designed to facilitate communication and conversations for various purposes. However, this design also enables the sharing, exchange, distribution, and reception of content, including misinformation. This can lead to the widespread spread of false information, influencing public opinion and behaviour. Misinformation has been identified as a contributing factor in various contentious events, ranging from elections and referenda to political or religious persecution, as well as the global response to the COVID-19 pandemic.

The Mechanics of Passive Sharing

Sharing a post without checking the facts mentioned or sharing it without providing any context can create situations where misinformation can be knowingly or unknowingly spread. The problem with sharing and forwarding information on social media without fact-checking is that it usually starts in small, trusted networks before going on to be widely seen across the internet. This web which begins is infinite and cutting it from the roots is necessary. The rapid spread of information on social media is driven by algorithms that prioritise engagement and often they amplify misleading or false content and contribute to the spread of misinformation.  The algorithm optimises the feed and ensures that the posts that are most likely to engage with appear at the top of the timeline, thus encouraging a cycle of liking and posting that keeps users active and scrolling.

The internet reaches billions of individuals and enables them to tailor persuasive messages to the specific profiles of individual users. The internet because of its reach is an ideal medium for the fast spread of falsehoods at the expense of accurate information. 

Recommendations for Combating Passive Sharing

The need to combat passive sharing that we indulge in is important and some ways in which we can do so are as follows:

• We need to critically evaluate the sources before sharing any content. This will ensure that the information source is not corrupted and used as a means to cause disruptions. The medium should not be used to spread misinformation due to the source's ulterior motives. Tools such as crowdsourcing and AI methods have been used in the past to evaluate the sources and have been successful to an extent.
• Engaging with fact-checking tools and verifying the information is also crucial. The information that has been shared on the post needs to be verified through authenticated sources before indulging in the practice of sharing. 
• Being mindful of the potential impact of online activity, including likes and shares is important. The kind of reach that social media users have today is due to several reasons ranging from the content they create, the rate at which they engage with other users etc.  Liking and sharing content might not seem much for an individual user but the impact it has collectively is huge.

Conclusion 

Passive sharing of misinformation, like liking or sharing without verification, amplifies false information, erodes trust in legitimate sources, and deepens social and political divides. It can lead to real-world harm and ethical dilemmas. To combat this, critical evaluation, fact-checking, and mindful online engagement are essential to mitigating this passive spread of misinformation. The small act of “like” or “share” has a much more far-reaching effect than we anticipate and we should be mindful of all our activities on the digital platform. 

References

• https://www.tandfonline.com/doi/full/10.1080/00049530.2022.2113340#summary-abstract 
• https://timesofindia.indiatimes.com/city/thane/badlapur-protest-police-warn-against-spreading-fake-news/articleshow/112750638.cms

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Introduction

In today's digital economy, data is not only a business asset but also the fuel for innovation, decision-making, and consumer trust. However, the digitisation of services has made personal or sensitive data a top target for cybercriminals. The stakes are high: a data breach can cost millions of fines, cause damage to reputation and devastate the confidence of consumers. Therefore, regulatory compliance and data protection have become a strategic imperative.

From the General Data Protection Regulation (GDPR) in the EU to the Digital Personal Data Protection (DPDP) Act of India, various sector-specific regulations like HIPAA for healthcare in the US, companies are now subject to a web of data protection and compliance laws. The challenge is to balance compliance efforts with strong security, a balance that demands both policy restraint and technical resilience. This blog examines pivotal pillars, shifting trends and actionable best practices for dominating data protection and compliance in 2025 and beyond.

Why Data Protection and Compliance Matter More Than Ever

Data protection isn't just about keeping fines at bay, it's about preserving the relationship with customers, partners and regulators. A 2024 IBM report says the average data-breach cost has now exceeded USD 4.5 million, with regulatory fines constituting a large portion of the cost. In addition to economics, breaches tend to result in intellectual property loss, customer loss and long-term brand attenuation. Compliance ensures organisations remain within certain legislative necessities for collecting, holding, transferring and setting of personal and sensitive information. Failure to conformity can lead to serious penalties: under GDPR, fines could be up to 4% of the company's annual turnover or €20 million, whichever is higher. In regulated sectors like banking and healthcare, compliance breaches can also lead to the suspension of licenses.

Important Regulatory Frameworks Informing 2025

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1. GDPR and Its Global Ripple Effect

GDPR was enacted in 2018 and continues to have a ripple effect on privacy legislation worldwide. Its tenets of lawfulness, transparency, data minimisation and purpose limitation have been replicated in many jurisdictions such as Brazil's LGPD and South Korea's PIPA.

2. India's DPDP Act

The DPDP Act, 2023, gives high importance to consent-based processing of data, transparent notice rules and fiduciary responsibilities for data. With a penalty for default of up to INR 250 crore, it's amongst the most impactful laws for digital personal data protection.

3. Sectoral Regulations

• HIPAA for healthcare information in the US.
• PCI DSS for payment card security.
• DORA (Digital Operational Resilience Act) in the EU for financial organisations.
• These industry-specific models generate overlapping compliance responsibilities, making cross-enterprise compliance programs vital.

Key Pillars of a Sound Data Protection & Compliance Program

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1. Data Governance and Classification

Having insight into what data you have to store, where it is stored and who can have access to it is the keystone of compliance. Organisations need to have data classification policies in place to group information based on sensitivity and impose more rigorous controls on sensitive data.

2. Security Controls and Privacy by Design

Strong technical defences, encryption, multi-factor authentication, and intrusion detection are the initial defences. Privacy by design integrated in product development guarantees compliance is thought through from the initial stage, not added on afterwards.

3. Consent and Transparency

Contemporary data legislation highlights informed consent. This entails simple, non-technical privacy notices, detailed opt-in choices, and straightforward withdrawal options. Transparency produces trust and lessens legal danger.

4. Incident Response and Breach Notification

Most laws demand timely breach notifications, and GDPR insists on reporting within 72 hours. Having a documented incident response plan maintains legal deadlines and reduces harm.

5. Employee Training and Awareness

Human mistake is the top source of data breaches. Ongoing training in prevention of phishing, password management, basic cyber hygiene and compliance requirements is crucial.

Upcoming Trends in 2025

1.  AI-Powered Compliance Monitoring

Organisations are embracing AI-powered solutions to systematically monitor data flows, identify policy breaches and auto-create compliance reports. The solutions assist in closing the loop between IT security teams and compliance officers.

2. Cross-Border Data Transfer Mechanisms

With increasingly severe regulations, companies are spending more on secure cross-border data transfer frameworks like Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs).

3. Privacy-Enhancing Technologies (PETs)

Methods such as homomorphic encryption and differential privacy are picking up steam, enabling organisations to sift through datasets without revealing sensitive personal data.

4. ESG and Data Ethics

Data handling is increasingly becoming a part of Environmental, Social and Governance (ESG) reporting. Ethical utilisation of customer data, not just compliance, has become a reputational differentiator.

Challenges in Implementation

Despite having transparent frameworks, data protection plans encounter challenges like jurisdictions having competing needs, and global compliance is becoming expensive. The emerging technologies, such as generative AI, often bring privacy threats that haven’t been fully covered by legislation. Small and micro enterprises have neither the budget nor the skills to implement enterprise-level compliance programs. Qualifying these challenges often needs a risk-based strategy, allocations of resources to top areas of impact and automating the compliance chores wherever possible.

Best Practices for 2025 and Beyond

In 2025, regulatory compliance and data protection are no longer a precaution or a response to a breach but are strategic drivers of resilience and trust. As regulatory analysis rises, cyber threats evolve, and consumer expectations grow, administrations need to integrate compliance into the very fabric of their actions. By bringing governance and technology together, organisations can break free from a "checklist" mentality and instead adopt a proactive and risk-sensitive approach. Eventually, data protection is not just about not getting in trouble; it's about developing a kind that succeeds in the digital era.

References

1. GDPR – Official EU Regulation Page: https://gdpr.eu 
2. India’s DPDP Act Overview – MeitY: https://www.meity.gov.in/data-protection-framework 
3. HIPAA – US Department of Health & Human Services: https://www.hhs.gov/hipaa 
4. PCI DSS Standards: https://www.pcisecuritystandards.org 
5. IBM Cost of a Data Breach Report 2024: https://www.ibm.com/reports/data-breach 
6. OECD – Privacy Guidelines: https://www.oecd.org/sti/privacy-guidelines 

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Executive Summary:

A widely circulated video claiming to feature a poster with the words "I Told Modi" has gone viral, improperly connecting it to the April 2025 Pahalgam attack, in which terrorists killed 26 civilians. The altered Marvel Studios clip is allegedly a mockery of Operation Sindoor, the counterterrorism operation India initiated in response to the attack. This misinformation emphasizes how crucial it is to confirm information before sharing it online by disseminating misleading propaganda and drawing attention away from real events.

Claim:

A man can be seen changing a poster that says "Tell Modi" to one that says "I Told Modi" in a widely shared viral video. This video allegedly makes reference to Operation Sindoor in India, which was started in reaction to the Pahalgam terrorist attack on April 22, 2025, in which militants connected to The Resistance Front (TRF) killed 26 civilians.

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Fact check:

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Further research, we found the original post from Marvel Studios' official X  handle, confirming that the circulating video has been altered using AI and does not reflect the authentic content. 

By using Hive Moderation to detect AI manipulation in the video, we have determined that this video has been modified with AI-generated content, presenting false or misleading information that does not reflect real events. 

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Furthermore, we found a Hindustan Times article discussing the mysterious reveal involving Hollywood actor Sebastian Stan.

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Conclusion:

It is untrue to say that the "I Told Modi" poster is a component of a public demonstration. The text has been digitally changed to deceive viewers, and the video is manipulated footage from a Marvel film. The content should be ignored as it has been identified as false information.

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• Claim: Viral social media posts confirm a Pakistani military attack on India.
• Claimed On: Social Media
• Fact Check: False and Misleading

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