#FactCheck - Viral Clip and Newspaper Article Claiming 18% GST on 'Good Morning' Messages Debunked
Executive Summary
A recent viral message on social media such as X and Facebook, claims that the Indian Government will start charging an 18% GST on "good morning" texts from April 1, 2024. This news is misinformation. The message includes a newspaper clipping and a video that was actually part of a fake news report from 2018. The newspaper article from Navbharat Times, published on March 2, 2018, was clearly intended as a joke. In addition to this, we also found a video of ABP News, originally aired on March 20, 2018, was part of a fact-checking segment that debunked the rumor of a GST on greetings.
Claims:
The claim circulating online suggests that the Government will start applying a 18% of GST on all "Good Morning" texts sent through mobile phones from 1st of April, this year. This tax would be added to the monthly mobile bills.
Fact Check:
When we received the news, we first did some relevant keyword searches regarding the news. We found a Facebook Video by ABP News titled Viral Sach: ‘Govt to impose 18% GST on sending good morning messages on WhatsApp?’
We have watched the full video and found out that the News is 6 years old. The Research Wing of CyberPeace Foundation also found the full version of the widely shared ABP News clip on its website, dated March 20, 2018. The video showed a newspaper clipping from Navbharat Times, published on March 2, 2018, which had a humorous article with the saying "Bura na mano, Holi hain." The recent viral image is a cutout image from ABP News that dates back to the year 2018.
Hence, the recent image that is spreading widely is Fake and Misleading.
Conclusion:
The viral message claiming that the government will impose GST (Goods and Services Tax) on "Good morning" messages is completely fake. The newspaper clipping used in the message is from an old comic article published by Navbharat Times, while the clip and image from ABP News have been taken out of context to spread false information.
Claim: India will introduce a Goods and Services Tax (GST) of 18% on all "good morning" messages sent through mobile phones from April 1, 2024.
Claimed on: Facebook, X
Fact Check: Fake, made as Comic article by Navbharat Times on 2 March 2018
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Introduction
In a world where social media dictates public perception and content created by AI dilutes the difference between fact and fiction, mis/disinformation has become a national cybersecurity threat. Today, disinformation campaigns are designed for their effect, with political manipulation, interference in public health, financial fraud, and even community violence. India, with its 900+ million internet users, is especially susceptible to this distortion online. The advent of deep fakes, AI-text, and hyper-personalised propaganda has made disinformation more plausible and more difficult to identify than ever.
What is Misinformation?
Misinformation is false or inaccurate information provided without intent to deceive. Disinformation, on the other hand, is content intentionally designed to mislead and created and disseminated to harm or manipulate. Both are responsible for what experts have termed an "infodemic", overwhelming people with a deluge of false information that hinders their ability to make decisions.
Examples of impactful mis/disinformation are:
- COVID-19 vaccine conspiracy theories (e.g., infertility or microchips)
- Election-related false news (e.g., EVM hacking so-called)
- Social disinformation (e.g., manipulated videos of riots)
- Financial scams (e.g., bogus UPI cashbacks or RBI refund plans)
How Misinformation Spreads
Misinformation goes viral because of both technology design and human psychology. Social media sites such as Facebook, X (formerly Twitter), Instagram, and WhatsApp are designed to amplify messages that elicit high levels of emotional reactions are usually polarising, sensationalistic, or fear-mongering posts. This causes falsehoods or misinformation to get much more attention and activity than authentic facts, and therefore prioritises virality over truth.
Another major consideration is the misuse of generative AI and deep fakes. Applications like ChatGPT, Midjourney, and ElevenLabs can be used to generate highly convincing fake news stories, audio recordings, or videos imitating public figures. These synthetic media assets are increasingly being misused by bad actors for political impersonation, propagating fabricated news reports, and even carrying out voice-based scams.
To this danger are added coordinated disinformation efforts that are commonly operated by foreign or domestic players with certain political or ideological objectives. These efforts employ networks of bot networks on social media, deceptive hashtags, and fabricated images to sway public opinion, especially during politically sensitive events such as elections, protests, or foreign wars. Such efforts are usually automated with the help of bots and meme-driven propaganda, which makes them scalable and traceless.
Why Misinformation is Dangerous
Mis/disinformation is a significant threat to democratic stability, public health, and personal security. Perhaps one of the most pernicious threats is that it undermines public trust. If it goes unchecked, then it destroys trust in core institutions like the media, judiciary, and electoral system. This erosion of public trust has the potential to destabilise democracies and heighten political polarisation.
In India, false information has had terrible real-world outcomes, especially in terms of creating violence. Misleading messages regarding child kidnappers on WhatsApp have resulted in rural mob lynching. As well, communal riots have been sparked due to manipulated religious videos, and false terrorist warnings have created public panic.
The pandemic of COVID-19 also showed us how misinformation can be lethal. Misinformation regarding vaccine safety, miracle cures, and the source of viruses resulted in mass vaccine hesitancy, utilisation of dangerous treatments, and even avoidable deaths.
Aside from health and safety, mis/disinformation has also been used in financial scams. Cybercriminals take advantage of the fear and curiosity of the people by promoting false investment opportunities, phishing URLs, and impersonation cons. Victims get tricked into sharing confidential information or remitting money using seemingly official government or bank websites, leading to losses in crypto Ponzi schemes, UPI scams, and others.
India’s Response to Misinformation
- PIB Fact Check Unit
The Press Information Bureau (PIB) operates a fact-checking service to debunk viral false information, particularly on government policies. In 3 years, the unit identified more than 1,500 misinformation posts across media.
- Indian Cybercrime Coordination Centre (I4C)
Working under MHA, I4C has collaborated with social media platforms to identify sources of viral misinformation. Through the Cyber Tipline, citizens can report misleading content through 1930 or cybercrime.gov.in.
- IT Rules (The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 [updated as on 6.4.2023]
The Information Technology (Intermediary Guidelines) Rules were updated to enable the government to following aspects:
- Removal of unlawful content
- Platform accountability
- Detection Tools
There are certain detection tool that works as shields in assisting fact-checkers and enforcement bodies to:
- Identify synthetic voice and video scams through technical measures.
- Track misinformation networks.
- Label manipulated media in real-time.
CyberPeace View: Solutions for a Misinformation-Resilient Bharat
- Scale Digital Literacy
"Think Before You Share" programs for rural schools to teach students to check sources, identify clickbait, and not reshare fake news.
- Platform Accountability
Technology platforms need to:
- Flag manipulated media.
- Offer algorithmic transparency.
- Mark AI-created media.
- Provide localised fact-checking across diverse Indian languages.
- Community-Led Verification
Establish WhatsApp and Telegram "Fact Check Hubs" headed by expert organisations, industry experts, journalists, and digital volunteers who can report at the grassroots level fake content.
- Legal Framework for Deepfakes
Formulate targeted legislation under the Bhartiya Nyaya Sanhita (BNS) and other relevant laws to make malicious deepfake and synthetic media use a criminal offense for:
- Electoral manipulation.
- Defamation.
- Financial scams.
- AI Counter-Misinformation Infrastructure
Invest in public sector AI models trained specifically to identify:
- Coordinated disinformation patterns.
- Botnet-driven hashtag campaigns.
- Real-time viral fake news bursts.
Conclusion
Mis/disinformation is more than just a content issue, it's a public health, cybersecurity, and democratic stability challenge. As India enters the digitally empowered world, making a secure, informed, and resilient information ecosystem is no longer a choice; now, it's imperative. Fighting misinformation demands a whole-of-society effort with AI innovation, public education, regulatory overhaul, and tech responsibility. The danger is there, but so is the opportunity to guide the world toward a fact-first, trust-based digital age. It's time to act.
References
- https://www.pib.gov.in/factcheck.aspx
- https://www.meity.gov.in/static/uploads/2024/02/Information-Technology-Intermediary-Guidelines-and-Digital-Media-Ethics-Code-Rules-2021-updated-06.04.2023-.pdf
- https://www.cyberpeace.org
- https://www.bbc.com/news/topics/cezwr3d2085t
- https://www.logically.ai
- https://www.altnews.in
Executive Summary:
A morphed video of the actor Anup Soni popular on social media promoting IPL betting Telegram channel is found to be fake. The audio in the morphed video is produced through AI voice cloning. AI manipulation was identified by AI detection tools and deepfake analysis tools. In the original footage Mr Soni explains a case of crime, a part of the popular show Crime Patrol which is unrelated to betting. Therefore, it is important to draw the conclusion that Anup Soni is in no way associated with the betting channel.
Claims:
The facebook post claims the IPL betting Telegram channel which belongs to Rohit Khattar is promoted by Actor Anup Soni.
Fact Check:
Upon receiving the post, the CyberPeace Research Team closely analyzed the video and found major discrepancies which are mostly seen in AI-manipulated videos. The lip sync of the video does not match the audio. Taking a cue from this we analyzed using a Deepfake detection tool by True Media. It is found that the voice of the video is 100% AI-generated.
We then extracted the audio and checked in an audio Deepfake detection tool named Hive Moderation. Hive moderation found the audio to be 99.9% AI-Generated.
We then divided the video into keyframes and reverse searched one of the keyframes and found the original video uploaded by the YouTube channel named LIV Crime.
Upon analyzing we found that in the 3:18 time frame the video was edited, and altered with an AI voice.
Hence, the viral video is an AI manipulated video and it’s not real. We have previously debunked such AI voice manipulation with different celebrities and politicians to misrepresent the actual context. Netizens must be careful while believing in such AI manipulation videos.
Conclusion:
In conclusion, the viral video claiming that IPL betting Telegram channel promotion by actor Anup Soni is false. The video has been manipulated using AI voice cloning technology, as confirmed by both the Hive Moderation AI detector and the True Media AI detection tool. Therefore, the claim is baseless and misleading.
- Claim: An IPL betting Telegram channel belonging to Rohit Khattar promoted by Actor Anup Soni.
- Claimed on: Facebook
- Fact Check: Fake & Misleading
Executive Summary:
A viral online video claims visuals of a massive rally organised in Manipur for stopping the violence in Manipur. However, the CyberPeace Research Team has confirmed that the video is a deep fake, created using AI technology to manipulate the crowd into existence. There is no original footage in connection to any similar protest. The claim that promotes the same is therefore, false and misleading.
Claims:
A viral post falsely claims of a massive rally held in Manipur.
Fact Check:
Upon receiving the viral posts, we conducted a Google Lens search on the keyframes of the video. We could not locate any authentic sources mentioning such event held recently or previously. The viral video exhibited signs of digital manipulation, prompting a deeper investigation.
We used AI detection tools, such as TrueMedia and Hive AI Detection tool, to analyze the video. The analysis confirmed with 99.7% confidence that the video was a deepfake. The tools identified "substantial evidence of manipulation," particularly in the crowd and colour gradience , which were found to be artificially generated.
Additionally, an extensive review of official statements and interviews with Manipur State officials revealed no mention of any such rally. No credible reports were found linking to such protests, further confirming the video’s inauthenticity.
Conclusion:
The viral video claims visuals of a massive rally held in Manipur. The research using various tools such as truemedia.org and other AI detection tools confirms that the video is manipulated using AI technology. Additionally, there is no information in any official sources. Thus, the CyberPeace Research Team confirms that the video was manipulated using AI technology, making the claim false and misleading.
- Claim: Massive rally held in Manipur against the ongoing violence viral on social media.
- Claimed on: Instagram and X(Formerly Twitter)
- Fact Check: False & Misleading
