#FactCheck -AI-Generated Video Falsely Shared as BJP-Led Border Fencing on West Bengal-Bangladesh Border

Introduction

‍
The Digital Personal Data Protection (DPDP) Act 2023 of India is a significant transition for privacy legislation in this age of digital data. A key element of this new law is a requirement for organisations to have appropriate, user-friendly consent mechanisms in place for their customers so that collection, use or removal of an individual's personal data occurs in a clear and compliant manner. As a means of putting this requirement into practice, the Ministry of Electronics and Information Technology (MeitY) issued a comprehensive Business Requirements Document (BRD) in June 2025 to guide organizations, as well as Consent Managers, on how to create a Consent Management System (CMS). This document establishes the technical and functional framework by which organizations and individuals (Data Principals) will exercise control over the way their data is gathered, used and removed.

‍

Understanding the BRD and Its Purpose

‍

BRD represents an optional guide created as part of the "Code for Consent" programme run by MeitY in India. The purpose of the BRD is to provide guidance to startups, digital platforms and other enterprises on how to create a technology system that supports management of user consent per the requirements of the DPDP Act. Although the contents of the BRD do not carry any legal weight, it lays out a clear path for organisations to create their own consent mechanisms using best practices that align with the principles of transparency, accountability and purpose limitation in the DPDP Act.

‍

The goal is threefold:

‍

1. Enable complete consent lifecycle management from collection to withdrawal.
2. Empower individuals to manage their consents actively and transparently.
3. Support data fiduciaries and processors with an interoperable system that ensures compliance.

‍

Key Components of the Consent Management System

‍

The BRD proposes the development of a modular Consent Management System (CMS) that provides users with secure APIs and user-friendly interfaces. This system will allow for a variety of features and modules, including:

‍

1. Consent Lifecycle Management – consent should be specific, informed and tied to an explicit purpose. The CMS will manage the collection, validation, renewal, updates and withdrawal of consent. Each transaction of consent will create a tamper-proof “consent artifact,” which will include the timestamp of creation as well as an ID identifying the purpose for which it was given.
2. User Dashboard – A user will be able to view and modify the status of their active, expired or withdrawn consent and revoke access at any time via the multilingual user-friendly interface. This would make the system accessible to people from different regions and cultures.
3. Notification Engine – The CMS will automatically notify users, fiduciaries and processors of any action taken with respect to consent, in order to ensure real-time updates and accountability.
4. Grievance Redress Mechanism – The CMS will include a complaints mechanism that allows users to submit complaints related to the misuse of consent or the denial of their rights. This will enable tracking of the complaint resolution status, and will allow for escalation if necessary.
5. Audit and Logging – As part of the CMS's internal controls for compliance and regulatory purposes, the CMS must maintain an immutable record of every instance of consent for auditing and regulatory review. The records must be encrypted, time-stamped, and linked permanently to a user and purpose ID.
6. Cookie Consent Management – A separate module will enable users to manage cookie consent for websites separately from any other consents.

‍

Roles and Responsibilities

‍

The BRD identifies the various stakeholders involved and their associated responsibilities.

‍

1. Data Principals (Users): The user has full authority to give, withhold, amend, or revoke their consent for the use of their personal data, at any time.
2. Data Fiduciaries (Companies): Companies (the fiduciaries) must collect the data principals' consents for each particular reason and must only begin processing a data subject's personal data after validating that consent through the CMS. Companies must also provide the data principals with any information or notifications needed, as well as how to resolve their complaints.
3. Data Processors: Data Processors must strictly adhere to the consent stated in the CMS, and Data Processors may only process personal data on behalf of the Data Fiduciary.
4. Consent Managers: The Consent Managers are independent entities that are registered with the Data Protection Board. They are responsible for administering the CMS, allowing users to manage their consent across different platforms.

‍

This layered structure ensures transparency and shared responsibility for the consent ecosystem.

‍

Technical Specifications and Security

‍

The following principles of the DPDP Act must be followed to remain compliant with the DPDP Act.

‍

• End-to-End Encryption: All exchanges of data with users must be encrypted using a minimum of TSL 1.3 and also encrypting within that standard.
• API-First Approach: API’s will be utilized to validate, withdraw and update consent in a secured manner using external sources.
• Interoperability/Accessibility: The CMS needs to allow for users to utilize several different languages (e.g. Hindi, Tamil, etc.) and be appropriate for use with various types of mobile devices and different abilities.
• Data Retention Policy: The CMS should also include automatic deletion of consent data (when the consent has expired or has been withdrawn) in order to maintain compliance with data retention limits.

‍

Legal Relevance and Timelines

‍

While the BRD itself is not enforceable, it is directly aligned with the upcoming enforcement of the DPDP Act, 2023. The Act was passed in August 2023 but is expected to come into effect in stages, once officially notified by the central government. Draft implementation rules, including those defining the role of Consent Managers, were released for public consultation in early 2025.

For businesses, the BRD serves as an early compliance tool—offering both a conceptual roadmap and technical framework to prepare before the law is enforced. Legal experts have described it as a critical resource for aligning data governance systems with emerging regulatory expectations.

‍

Implications for Businesses

‍

Organizations that collect and process user data will be required to overhaul their consent workflows:

1. No blanket consents: Every data processing activity must have explicit, separate consent.
2. Granular audit logs: Companies must maintain tamper-proof logs for every consent action.
3. Integration readiness: Enterprises need to integrate their platforms with third-party or in-house CMS platforms via the specified APIs.
4. Grievance redress and user support: Systems must be in place to handle complaints and withdrawal requests in a timely, verifiable manner.

Failing to comply once the DPDP Act is in force may expose companies to penalties, reputational damage, and potential regulatory action.

‍

Conclusion

‍
The BRD on Consent Management of India is a forward-looking initiative laying a technological framework that is an essential component of the DPDP Act concerning user consent; Although not yet a legal document, it provides an extent of going into all the necessary discipline for companies to prepare. As data protection grows in importance, developing consent mechanisms based on security, transparency, and the needs of the user is no longer just a regulatory requirement, but rather a requirement for the development of trust. This is the time for businesses to establish or implement CMS solutions that support this objective to be better equipped for the future of data governance in India.

‍

References

1. https://d38ibwa0xdgwxx.cloudfront.net/whatsnew-docs/8d5409f5-d26c-4697-b10e-5f6fb2d583ef.pdf
2. https://ssrana.in/articles/ministry-releases-business-requirement-document-for-consent-management-under-the-dpdp-act-2023/ 
3. https://dpo-india.com/Blogs/consent-dpdpa/ 
4. https://corporate.cyrilamarchandblogs.com/2025/06/the-ghost-in-the-machine-the-recent-business-requirement-document-on-consent/ 
5. https://www.mondaq.com/india/privacy-protection/1660964/analysis-of-the-business-requirement-document-for-consent-management-system 

‍

Introduction 

As digital platforms rapidly become repositories of information related to health, YouTube has emerged as a trusted source people look to for answers. To counter rampant health misinformation online, the platform launched YouTube Health, a program aiming to make “high-quality health information available to all” by collaborating with health experts and content creators. While this is an effort in the right direction, the program needs to be tailored to the specificities of the Indian context if it aims to transform healthcare communication in the long run.

The Indian Digital Health Context 

India’s growing internet penetration and lack of accessible healthcare infrastructure, especially in rural areas, facilitates a reliance on digital platforms for health information. However, these, especially social media, are rife with misinformation. Supplemented by varying literacy levels, access disparities, and lack of digital awareness, health misinformation can lead to serious negative health outcomes. The report ‘Health Misinformation Vectors in India’ by DataLEADS suggests a growing reluctance surrounding conventional medicine, with people looking for affordable and accessible natural remedies instead. Social media helps facilitate this shift. However, media-sharing platforms such as WhatsApp, YouTube, and Facebook host a large chunk of health misinformation. The report identifies that cancer, reproductive health, vaccines, and lifestyle diseases are four key areas susceptible to misinformation in India.

YouTube’s Efforts in Promoting Credible Health Content 

YouTube Health aims to provide evidence-based health information with “digestible, compelling, and emotionally supportive health videos,” from leading experts to everyone irrespective of who they are or where they live. So far, it executes this vision through:

• Content Curation: The platform has health source information panels and content shelves highlighting videos regarding 140+ medical conditions from authority sources like All India Institute of Medical Sciences (AIIMS), National Institute of Mental Health and Neurosciences (NIMHANS), Max Healthcare etc., whenever users search for health-related topics.
• Localization Strategies: The platform offers multilingual health content in regional languages such as Hindi, Tamil, Telugu, Marathi, Kannada, Malayalam, Punjabi, and Bengali, apart from English. This is to help health information reach viewers across most of the country. 
• Verification of professionals: Healthcare professionals and organisations can apply to YouTube’s health feature for their videos to be authenticated as an authority health source on the platform and for their videos to show up on the ‘Health Sources’ shelf.

Challenges 

• Limited Reach: India has a diverse linguistic ecosystem. While health information is made available in over 8 languages, the number is not enough to reach everyone in the country. Efforts to reach more people in vernacular languages need to be ramped up. Further, while there were around 50 billion views of health content on YouTube in 2023, it is difficult to measure the on-ground outcomes of those views.
• Lack of Digital Literacy: Misinformation on digital platforms cannot be entirely curtailed owing to the way algorithms are designed to enhance user engagement. However, uploading authoritative health information as a solution may not be enough, if users lack awareness about misinformation and the need to critically evaluate and trust only credible sources. In India, this critical awareness remains largely underdeveloped.

Conclusion 

Considering that India has over 450 million users, by far the highest number of users in any country in the world, the platform has recognized that it can play a transformative role in the country’s digital health ecosystem. To accomplish its mission “to combat the societal threat of medical misinformation,” YouTube will have to continue to take several proactive measures. There is scope for strengthening collaborations with Indian public health agencies and trusted public figures, national and regional,  to provide credible health information to all.  The approach will have to be tailored to India’s vast linguistic diversity, by encouraging capacity-building for vernacular creators to produce credible content. Finally, multiple stakeholders will need to come together to promote digital literacy through education campaigns about identifying trustworthy sources.

Sources 

• https://indianexpress.com/article/technology/tech-news-technology/youtube-health-dr-garth-graham-interview-9746673/ 
• https://economictimes.indiatimes.com/news/india/cancer-misinformation-extremely-prevalent-in-india-trust-in-science-medicine-crucial-report/articleshow/115931783.cms?from=mdr 
• https://health.youtube/our-mission/ 
• https://health.youtube/features-application/ 
• https://backlinko.com/youtube-users 

Introduction

‍

Purchasing online currencies through one of the numerous sizable digital marketplaces designed specifically for this purpose is the simplest method. The quantity of cryptocurrency and money paid. These online marketplaces impose an exchange fee. After being obtained, digital cash is stored in a digital wallet and can be used in the metaverse or as real money to make purchases of goods and services in the real world. Blockchain ensures the security and decentralisation of each exchange. 

Its worth and application are comparable to those of gold: when a large number of investors choose this valuable asset, its value increases and vice versa. This also applies to cryptocurrencies, which explains why they have become so popular in recent years. The metaphysical realm is an online space where users can communicate with one another via virtual personas, among other features. Furthermore, money and commerce always come up when people communicate. 

Web3 is welcoming the metaverse, and in an environment where conventional currency isn't functional, its technologies are making it possible to use cryptocurrencies. Non-Fungible Tokens (NFTs) can be used to monitor intellectual rights to ownership in the metaverse, while cryptocurrencies are used to pay for content and incentivise consumers. This write-up addresses what the metaverse crypto is. It also delves into the advantages, disadvantages, and applications of crypto in this context. 

‍

Convergence of Metaverse and Cryptocurrency

‍

As the main form of digital money in the Metaverse, digital currencies can be used to do business and exchange in the digital realm. The term "metaverse" describes a simulation of reality where users can communicate in real time with other users and an environment created by computers. The acquisition and exchange of virtual products, virtual possessions, and electronic creativity within the Metaverse can all be made possible via cryptocurrency. 

Many digital currencies are based on blockchain software, which can offer an accessible and safe way to confirm payments and manage digital currencies in the Metaverse. By giving consumers vouchers or other electronic currencies in exchange for their accomplishments or contributions, cryptocurrency might encourage consumer engagement and involvement in the Metaverse.

In the Metaverse, cryptocurrency can also facilitate portable connectivity, enabling users to move commodities and their worth between various virtual settings and platforms.

The idea of fragmentation in the Metaverse, where participants have more ownership and control over their virtual worlds, is consistent with the decentralised characteristics of cryptocurrencies.

‍

Advantages of Metaverse Cryptocurrency

‍

There are countless opportunities for creativity and discovery in the metaverse. Because the blockchain is accessible to everyone, unchangeable, and password-protected, metaverse-centric cryptocurrencies offer greater safety and adaptability than cash. Crypto will be crucial to the evolution of the metaverse as it keeps growing and more individuals show interest in using it. Here are a few of the variables influencing the growth of this new virtual environment.

‍

Safety

‍

Your Bitcoin wallet is intimately linked to your personal information, progress, and metaverse possessions. Additionally, if your digital currency wallet is compromised, especially if your account credentials are weak, public, or connected to your real-world identity, cybercriminals may try to steal your money or personal data. 

‍

Adaptability

‍

Digital assets can be accessed and exchanged worldwide due to cryptocurrencies’ ability to transcend national borders. By utilising a local cryptocurrency, many metaverse platforms streamline transactions and eliminate the need for frequent currency conversions between various digital or fiat currencies. Another advantage of using autonomous contract languages is for metaverse cryptos. When consumers make transactions within the network, applications do away with the need for administrative middlemen.

‍

Objectivity

‍

By exposing interactions in a publicly accessible distributed database, the use of blockchain improves accountability. It is more difficult for dishonest people to raise the cost of digital goods and land since Bitcoin transactions are public. Metaverse cryptocurrencies are frequently employed to control project modifications. The outcomes of these legislative elections are made public using digital contracts. 

‍

NFT, Virtual worlds, and Digital currencies  

‍

Using the NFT is an additional method of using Bitcoin for metaverse transactions. These are distinct electronic documents that have significant potential value.  

A creator must convert an electronic work of art into a virtual object or virtual world if they want to display it digitally in the metaverse. Artists produce one-of-a-kind, serialised pieces that are given an NFT that may be acquired through Bitcoin payments. 

‍

Applications of Metaverse Cryptography

‍

Fiat money or independent virtual currencies like Robux are used by Web 2 metaverse initiatives to pay for goods, real estate, and services. Fiat lacked the adaptability of cryptocurrencies with automated contract capabilities, even though it may be used to pay for goods and finance the creation of projects. Users can stake these within the network virtual currencies to administer distributed metaverses, and they have all the same functions as fiat currency.

‍

Banking operations

‍

Lending digital cash to purchase metaverse land is possible. Banks that have already made inroads into the metaverse include HSBC and JPMorgan, both of which possess virtual real estate. "We are making our foray into the metaverse, allowing us to create innovative brand experiences for both new and existing customers," said Suresh Balaji, chief marketing officer for HSBC in Asia-Pacific.

‍

Purchasing

‍

An increasingly important aspect of the metaverse is online commerce. Users can interact with real-world brands, tour simulated malls, and try on virtual apparel for their characters. Adidas, for instance, debuted an NFT line in 2021 that included customizable peripherals for the Sandbox. Buyers of NFTs crossed the line separating the virtual universe and the actual world to obtain the tangible goods associated with their NFTs.

‍

Authority

‍

Metaverse initiatives are frequently governed by cryptocurrency. Decentraland, a well-known Ethereum-based metaverse featuring virtual reality components, permits users to submit and vote on suggestions provided they own specific tokens.

‍

Conclusion

‍

The combination of the virtual world and cryptocurrencies creates novel opportunities for trade, innovation, and communication. The benefits of using the blockchain system are increased objectivity, safety, and flexibility. By facilitating exclusive ownership of digital assets, NFTs enhance metaverse immersion even more. In the metaverse, cryptocurrencies are used in banking, shopping, and government, forming a user-driven, autonomous digital world. The combination of cryptocurrencies and the metaverse will revolutionise how we interact with online activities, creating a dynamic environment that presents both opportunities and difficulties.

‍

References

‍

• https://www.telefonica.com/en/communication-room/blog/metaverse-and-cryptocurrencies-what-is-their-relationship/
• https://hedera.com/learning/metaverse/metaverse-crypto
• https://www.linkedin.com/pulse/unleashing-power-connection-between-cryptocurrency-ai-amit-chandra/

‍