#FactCheck - Old Wedding Fire Video Misleadingly Shared as Iranian Hypersonic Missile Strike in Tel Aviv

The global race for Artificial Intelligence is heating up, and India has become one of its most important battlegrounds. Over the past few months, tech giants like OpenAI (ChatGPT), Google (Gemini), X (Grok), Meta (Llama), and Perplexity AI have stepped up their presence in the country,  not by selling their AI tools, but by offering them free or at deep discounts.

At first, it feels like a huge win for India’s digital generation. Students, professionals, and entrepreneurs today can tap into some of the world’s most powerful AI tools without paying a rupee. It feels like a digital revolution unfolding in real time. Yet, beneath this generosity lies a more complicated truth. Experts caution that this wave of “free” AI access isn’t without strings attached. This offering impacts how India handles data privacy, the fairness of competition, and the pace of the development of homegrown AI innovation that the country is focusing on. 

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The Market Strategy: Free Now, Pay Later  

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The choice of global AI companies to offer free access in India is a calculated business strategy. With one of the world’s largest and fastest-growing digital populations, India is a market no tech giant wants to miss. By giving away their AI tools for free, these firms are playing a long game:

1. Securing market share early: Flooding the market with free access helps them quickly attract millions of users before Indian startups have a chance to catch up. Recent examples are Perplexity, ChatGPT Go and Gemini AI which are offering free subscriptions to Indian users. 
2. Gathering local data: Every interaction, every prompt, question, or language pattern, helps these models learn from larger datasets to improve their product offerings in India and the rest of the world. Nothing is free in the world - as the popular saying goes, “if something is free, means you are the product. The same goes for these AI platforms: they monetise user data by analysing chats and their behaviour to refine their model and build paid products. This creates the privacy risk as India currently lacks specific laws to govern how such data is stored, processed or used for AI training. 
3. Create user dependency: Once users grow accustomed to the quality and convenience of these global models, shifting to Indian alternatives,  even when they become paid, will be difficult. This approach mirrors the “freemium” model used in other tech sectors, where users are first attracted through free access and later monetised through subscriptions or premium features, raising ethical concerns.  

Impact on Indian Users

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For most Indians, the short-term impact of free AI access feels overwhelmingly positive. Tools like ChatGPT and Gemini are breaking down barriers by democratising knowledge and making advanced technology available to everyone, from students, professionals, to small businesses.  It’s changing how people learn, think and do - all without spending a single rupee.But the long-term picture isn’t quite as simple. Beneath the convenience lies a set of growing concerns:

• Data privacy risks: Many users don’t realise that their chats, prompts, or queries might be stored and used to train global AI models. Without strong data protection laws in action, sensitive Indian data could easily find its way into foreign systems.
• Overdependence on foreign technology: Once these AI tools become part of people’s daily lives, moving away from them gets harder — especially if free access later turns into paid plans or comes with restrictive conditions.
• Language and cultural bias: Most large AI models are still built mainly around English and Western data. Without enough Indian language content and cultural representation, the technology risks overlooking the very diversity that defines India

Impact on India’s AI Ecosystem  

India’s Generative AI market, valued at USD $ 1.30 billion in 2024, is projected to reach 5.40 billion by 2033. Yet, this growth story may become uneven if global players dominate early.  

Domestic AI startups face multiple hurdles — limited funding, high compute costs, and difficulty in accessing large, diverse datasets. The arrival of free, GPT-4-level models sharpens these challenges by raising user expectations and increasing customer acquisition costs.  

As AI analyst Kashyap Kompella notes, “If users can access GPT-4-level quality at zero cost, their incentive to try local models that still need refinement will be low.” This could stifle innovation at home, resulting in a shallow domestic AI ecosystem where India consumes global technology but contributes little to its creation.  

CCI’s Intervention: Guarding Fair Competition  

The Competition Commission of India (CCI) has started taking note of how global AI companies are shaping India’s digital market. In a recent report, it cautioned that AI-driven pricing strategies such as offering free or heavily subsidised access could distort healthy competition and create an uneven playing field for smaller Indian developers.

The CCI’s decision to step in is both timely and necessary. Without proper oversight, such tactics could gradually push homegrown AI startups to the sidelines and allow a few foreign tech giants to gain disproportionate influence over India’s emerging AI economy.  

 What the Indian Government Should Do  

To ensure India’s AI landscape remains competitive, inclusive, and innovation-driven, the government must adopt a balanced strategy that safeguards users while empowering local developers.  

 1. Promote Fair Competition  

The government should mandate transparency in free access offers, including their duration, renewal terms, and data-use policies.  Exclusivity deals between foreign AI firms and telecom or device companies must be closely monitored to prevent monopolistic practices.  

 2. Strengthen Data Protection 

Under the Digital Personal Data Protection (DPDP) Act, companies should be required to obtain explicit consent from users before using data for model training.  Encourage data localisation, ensuring that sensitive Indian data remains stored within India’s borders.  

3. Support Domestic AI Innovation  

Accelerate the implementation of the IndiaAI Mission to provide public compute infrastructure, open datasets, and research funding to local AI developers like  Sarvam AI, an Indian company chosen by the government to build the country's first homegrown large language model (LLM) under IndianAI Mission. 

4. Create an Open AI Ecosystem

India should develop national AI benchmarks to evaluate all models, foreign or domestic, on performance, fairness, and linguistic diversity. And at the same time, they have their own national data Centre to train their indigenous  AI models. 

5. Encourage Responsible Global Collaboration

Speaking at the AI Action Summit 2025, the Prime Minister highlighted that governance should go beyond managing risks and should also promote innovation for the global good. Building on this idea, India should encourage global AI companies to invest meaningfully in the country’s ecosystem through research labs, data centres, and AI education programmes. Such collaborations will ensure that these partnerships not only expand markets but also create value, jobs and knowledge within India.

Conclusion

The surge of free AI access across India represents a defining moment in the nation’s digital journey. On one hand, it’s empowering millions of people and accelerating AI awareness like never before. On the other hand, it poses serious challenges from over-reliance on foreign platforms to potential risks around data privacy and the slow growth of local innovation. India’s real test will be finding the right balance between access and autonomy, allowing global AI leaders to innovate and operate here, but within a framework that protects the interests of Indian users, startups, and data ecosystems. With strong and timely action under the Digital Personal Data Protection (DPDP) Act, the IndiaAI Mission, and the Competition Commission of India’s (CCI) active oversight, India can make sure this AI revolution isn’t just something that happens to the country, but for it. 

References

1. https://www.moneycontrol.com/artificial-intelligence/cci-study-flags-steep-barriers-for-indian-ai-startups-calls-for-open-data-and-compute-access-to-level-playing-field-article-13600606.html# 
2. https://www.imarcgroup.com/india-generative-ai-market 
3. https://www.mea.gov.in/Speeches-Statements.htm?dtl/39020/Opening_Address_by_Prime_Minister_Shri_Narendra_Modi_at_the_AI_Action_Summit_Paris_February_11_2025 
4. https://m.economictimes.com/tech/artificial-intelligence/nasscom-planning-local-benchmarks-for-indic-ai-models/articleshow/124218208.cms 
5. https://indianexpress.com/article/business/centre-selects-start-up-sarvam-to-build-country-first-homegrown-ai-model-9967243/# 

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Executive Summary

Amid heightened tensions following Israel and US actions against Iran, a video is being widely shared on social media. The footage shows thick black smoke rising into the sky from a location, suggesting a major explosion or attack. However, research conducted by the CyberPeace found the viral claim to be misleading. Our research  revealed that the video is not recent and has no connection to the current Israel-Iran tensions. In fact, the footage is nearly a year old and shows a fire at a casino in Mexico, now being shared out of context.

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Claim

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Users circulating the video claim that it shows an attack on Tel Aviv, Israel. On March 1, 2026, a user on X shared the clip with the caption, “Iran has drained the oil out of Tel Aviv,” implying a devastating retaliatory strike. (Post and archive links provided above.)

• https://x.com/jeetusp/status/2027970225577373789 
• https://archive.is/h6t79#selection-569.0-592.0 

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Fact Check:

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To verify the authenticity of the video, we extracted key frames and performed a reverse image search using Google Lens. During the search, we found the same visuals in a Spanish media report published on January 16, 2025. This confirmed that the video predates the ongoing geopolitical developments.

• https://cronicadexalapa.com.mx/reportan-incendio-del-casino-royal-park-en-culiacan-y-ultiman-a-mando/ 

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According to the report, the footage shows a fire at the Royal Park Casino located inside the Cinépolis plaza in Culiacán, Mexico. Local outlet Meganoticias Culiacán reported on X that the casino was “completely burned down.” The structure reportedly collapsed following the blaze, and emergency responders confirmed that several people were injured. Further keyword searches led us to the same footage on the official YouTube channel of Milenio, uploaded on January 17, 2025. The report clearly states that the fire occurred at the Royal Yacht Casino in Mexico and is unrelated to any recent military developments.

• https://youtu.be/jRe0mGMM0-U 

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Conclusion

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Evidence gathered during our research  clearly establishes that the viral video is not related to any missile attack by Iran on Israel. The claim is false. The footage is from a fire incident at a casino in Mexico and is being misleadingly shared in the context of current international tensions, potentially creating unnecessary panic and confusion.

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Introduction

India's broadcasting sector has undergone significant changes in recent years with technological advancements such as the introduction of new platforms like Direct-to-Home (DTH), Internet Protocol television (IPTV), Over-The-Top (OTT), and integrated models. Platform changes, emerging technologies and advancements in the advertising space have all necessitated the need for new governing laws that take these developments into account. 

The Union Government and concerned ministry have realised there is a pressing need to develop a robust regulatory framework for the Indian broadcasting sector in the country and consequently, a draft Broadcasting Services (Regulation) Bill, 2023, was released in November 2023 and the Union Ministry of Information and Broadcasting (MIB) had invited feedback and comments from different stakeholders. The draft Bill aims to establish a unified framework for regulating broadcasting services in the country, replacing the current Cable Television Networks (Regulation) Act, 1995 and other policy guidelines governing broadcasting.

Recently a new draft of an updated ‘Broadcasting Services (Regulation) Bill, 2024,’ was shared with selected broadcasters, associations, streaming services, and tech firms, each marked with their identifier to prevent leaks. 

Key Highlights of the Updated Broadcasting Bill 

As per the recent draft of the Broadcasting Services (Regulation) Bill, 2024, social media accounts could be identified as ‘Digital News Broadcasters’ and can be classified within the ambit of the regulation. Some of the major aspects of the new bill were first reported by Hindustan Times. 

The new draft of the Broadcasting Services (Regulation) Bill, 2024, proposes that individuals who regularly upload videos to social media, make podcasts, or write about current affairs online could be classified as Digital News Broadcasters. This entails that YouTubers and Instagrammers who receive a share of advertising revenue or monetize their social media presence through affiliate activities will be regulated as Digital News Broadcasters. This includes channels, podcasts, and blogs that cover news and utilise Google AdSense. They must comply with a Programme Code and Advertising Code.

Online content creators who do not provide news or current affairs but provide programming and curated programs beyond a certain threshold will be treated as OTT broadcasters in case they provide content licensed or live through a website or social media platform.

The new version also introduces new obligations for intermediaries and social media intermediaries related to streaming services and digital news broadcasters, and, in contrast to the last version circulated in 2023, the latest also carries provisions targeting online advertising. In the context of streaming services, OTT broadcasting services are no longer a part of the definition of "internet broadcasting services." The definition of OTT broadcasting service has also been revised, allowing content creators who regularly upload their content to social media to be considered as OTT broadcasting services.

The new definition of an 'intermediary' includes social media intermediaries, advertisement intermediaries, internet service providers, online search engines, and online marketplaces. 

The new Bill allows the government to prescribe different due diligence guidelines for social media platforms and online advertisement intermediaries and requires all intermediaries to provide appropriate information, including information pertaining to the OTT broadcasters and Digital News Broadcasters on their platform, to the central government to ensure compliance with the act. This entails the liability provisions for social media intermediaries which do not provide information “pertaining to OTT Broadcasters and Digital News Broadcasters” on its platforms for compliance. This suggests that when information is sought about a YouTube, Instagram or X/Twitter user, the platform will need to provide this information to the Indian government.

A new draft bill contains specific provisions governing ‘Online Advertising’ and to do so it creates the category of 'advertising intermediaries'. These intermediaries enable the buying or selling of advertisement space on the internet or placing advertisements on online platforms without endorsing the advertisement. 

Final Words

The Indian Ministry of Information and Broadcasting (MIB) is making efforts to propose robust regulatory changes to the country's new-age broadcast sector, which would cover the specific provisions for Digital News Broadcasters, OTT Broadcasters and Intermediaries. The proposed bill defining the scope and obligation of each. 

However, these changes will have significant implications for press and creative freedom. The changes in the new version of the updated bill from its previous draft expanded the applicability of the bill to a larger number of key actors, this move brought ‘content creators’ under the definition of OTT or digital news broadcasters, which raises concerns about overly rigid provisions and might face criticism from media representative perspectives. 

According to recent media reports, the Broadcasting Services (Regulation) Bill, 2024 version has been withdrawn by the I&B ministry facing criticism from relevant stakeholders.

The ministry must take due consideration and feedback from concerned stakeholders and place reliance on balancing individual rights while promoting a healthy regulated landscape considering the needs of the new-age broadcasting sector.

References:

1. https://www.medianama.com/2024/07/223-india-broadcast-bill-online-creators/#:~:text=Online%20content%20creators%20that%20do,or%20a%20social%20media%20platform.
2. https://www.hindustantimes.com/india-news/new-draft-of-broadcasting-bill-news-influencers-may-be-classified-as-broadcasters-101721961764666.html
3. https://www.hindustantimes.com/india-news/broadcasting-bill-still-in-drafting-stage-mib-tells-rs-101722058753083.html
4. https://www.newslaundry.com/2024/07/29/indias-new-broadcast-bill-now-has-compliance-requirements-for-youtubers-and-instagrammers
5. https://m.thewire.in/article/media/social-media-videos-text-digital-news-broadcasting-bill
6. https://mib.gov.in/sites/default/files/Public%20Notice_07.12.2023.pdf
7. https://news.abplive.com/news/india/centre-withdraws-draft-of-broadcasting-services-regulation-bill-1709770

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