Using incognito mode and VPN may still not ensure total privacy, according to expert

Introduction

Advanced deepfake technology blurs the line between authentic and fake. To ascertain the credibility of the content it has become important to differentiate between genuine and manipulated or curated online content highly shared on social media platforms. AI-generated fake voice clone, videos are proliferating on the Internet and social media. There is the use of sophisticated AI algorithms that help manipulate or generate synthetic multimedia content such as audio, video and images. As a result, it has become increasingly difficult to differentiate between genuine, altered, or fake multimedia content. McAfee Corp., a well-known or popular global leader in online protection, has recently launched an AI-powered deepfake audio detection technology under Project “Mockingbird” intending to safeguard consumers against the surging threat of fabricated or AI-generated audio or voice clones to dupe people for money or unauthorisly obtaining their personal information. McAfee Corp. announced its AI-powered deepfake audio detection technology, known as Project Mockingbird, at the Consumer Electronics Show, 2024.

What is voice cloning?

To create a voice clone of anyone's, audio can be deeplyfaked, too, which closely resembles a real voice but, in actuality, is a fake voice created through deepfake technology. 

Emerging Threats: Cybercriminal Exploitation of Artificial Intelligence in Identity Fraud, Voice Cloning, and Hacking Acceleration

AI is used for all kinds of things from smart tech to robotics and gaming. Cybercriminals are misusing artificial intelligence for rather nefarious reasons including voice cloning to commit cyber fraud activities. Artificial intelligence can be used to manipulate the lips of an individual so it looks like they're saying something different, it could also be used for identity fraud to make it possible to impersonate someone for a remote verification for your bank and it also makes traditional hacking more convenient. Cybercriminals have been misusing advanced technologies such as artificial intelligence, which has led to an increase in the speed and volume of cyber attacks, and that's been the theme in recent times.

Technical Analysis

To combat Audio cloning fraudulent activities, McAfee Labs has developed a robust AI model that precisely detects artificially generated audio used in videos or otherwise.

• Context-Based Recognition: Contextual assessment is used by technological devices to examine audio components in the overall setting of an audio. It improves the model's capacity to recognise discrepancies suggestive of artificial intelligence-generated audio by evaluating its surroundings information.
• Conductual Examination: Psychological detection techniques examine linguistic habits and subtleties, concentrating on departures from typical individual behaviour. Examining speech patterns, tempo, and pronunciation enables the model to identify artificially or synthetically produced material.
• Classification Models: Auditory components are categorised by categorisation algorithms for detection according to established traits of human communication. The technology differentiates between real and artificial intelligence-synthesized voices by comparing them against an extensive library of legitimate human speech features.
• Accuracy Outcomes: McAfee Labs' deepfake voice recognition solution, which boasts an impressive ninety per cent success rate, is based on a combined approach incorporating psychological, context-specific, and categorised identification models. Through examining audio components in the larger video context and examining speech characteristics, such as intonation, rhythm, and pronunciation, the system can identify discrepancies that could be signs of artificial intelligence-produced audio. Categorical models make an additional contribution by classifying audio information according to characteristics of known human speech. This all-encompassing strategy is essential for precisely recognising and reducing the risks connected to AI-generated audio data, offering a strong barrier against the growing danger of deepfake situations.
• Application Instances: The technique protects against various harmful programs, such as celebrity voice-cloning fraud and misleading content about important subjects.

Conclusion

It is important to foster ethical and responsible consumption of technology. Awareness of common uses of artificial intelligence is a first step toward broader public engagement with debates about the appropriate role and boundaries for AI. Project Mockingbird by Macafee employs AI-driven deepfake audio detection to safeguard against cyber criminals who are using fabricated AI-generated audio for scams and manipulating the public image of notable figures, protecting consumers from financial and personal information risks. 

References:

• https://www.cnbctv18.com/technology/mcafee-deepfake-audio-detection-technology-against-rise-in-ai-generated-misinformation-18740471.htm
• https://www.thehindubusinessline.com/info-tech/mcafee-unveils-advanced-deepfake-audio-detection-technology/article67718951.ece
• https://lifestyle.livemint.com/smart-living/innovation/ces-2024-mcafee-ai-technology-audio-project-mockingbird-111704714835601.html
• https://news.abplive.com/fact-check/audio-deepfakes-adding-to-cacophony-of-online-misinformation-abpp-1654724

Introduction

A photo circulating on social media depicting modified tractors is being misrepresented as part of the 'Delhi Chalo' farmers' protest narrative. In the recent swirl of misinformation surrounding the 'Delhi Chalo' farmers' protest. A photo, ostensibly showing a phalanx of modified tractors, has been making the rounds on social media platforms, falsely tethered to the ongoing protests. This image, accompanied by a headline suggesting a mechanical metamorphosis to resist police barricades, was allegedly published by a news agency. However, beneath the surface of this viral phenomenon lies a more complex and fabricated reality.

The Movement 

The 'Delhi Chalo' movement, a clarion call that resonated with thousands of farmers from the fertile plains of Punjab, the verdant fields of Haryana, and the sprawling expanses of Uttar Pradesh, has been a testament to the agrarian community's demand for assured crop prices and legal guarantees for the Minimum Support Price (MSP). The protest, which has seen the fortification of borders and the chaos at the Punjab-Haryana border on February 13, 2024, has become a crucible for the farmers' unyielding spirit.

Yet, amidst this backdrop of civil demonstration and discourse, a nefarious narrative of misinformation has taken root. The viral image, which has been shared with the fervour of wildfire, was accompanied by a screenshot of an article allegedly published by the news agency. This article, dated February 11, 2024, quoted an anonymous official who claimed that intelligence agencies had alerted the police to the protesters' plans to outfit tractors with hydraulic tools. The implication was clear: these machines had been transformed into battering rams against the bulwark of law enforcement.

The Pursuit of Truth

However, the India TV Fact Check team, in their relentless pursuit of truth, unearthed that the viral photo of these so-called modified tractors is nothing but a chimerical creation, a figment of artificial intelligence. Visual discrepancies betrayed its AI-generated nature. 

This is not the first time that the misinformation has loomed over the farmers' protest. Previous instances, including a viral video of a modified tractor, have been debunked by the same fact-checking team. These efforts are a bulwark against the tide of false narratives that seek to muddy the waters of public understanding.

The claim that the photo depicted modified tractors intended for use in the ‘Delhi Chalo’ farmers' protest rally in Delhi on February 13, 2024, was a mirage. 

The Fact Check

OpIndia, in their article, clarified that the photo used was a representative image created by AI and not a real photograph. To further scrutinize this viral photo, the HIVE AI detector tool was employed, indicating a 99.4% likelihood of the image being AI-generated. Thus, the claim made in the post was misleading.

The viral photo claiming that farmers had modified their tractors to avoid tear gas shells and remove barricades put up by the police during the rally was a digital illusion. The internet has become a fertile ground for the rapid spread of misinformation, reaching millions in an instant. Social media, with its complex algorithms, amplifies this spread, as any interaction, even those intended to debunk false information, inadvertently increases its reach. This phenomenon is exacerbated by 'echo chambers,' where users are exposed to a homogenous stream of content that reinforces their pre-existing beliefs, making it difficult to encounter and consider alternative perspectives.

Conclusion 

The viral image depicting modified tractors for the ‘Delhi Chalo’ farmers' protest rally was a digital fabrication, a testament to the power of AI in creating convincing yet false narratives. As we navigate the labyrinth of information in the digital era, it is imperative to remain vigilant, to question the veracity of what we see and hear, and to rely on the diligent work of fact-checkers in discerning the truth. The mirage of modified machines serves as a stark reminder of the potency of misinformation and the importance of critical thinking in the age of artificial intelligence.

References

• https://www.indiatvnews.com/fact-check/fact-check-ai-generated-tractor-photo-misrepresented-delhi-chalo-farmers-protest-narrative-msp-police-barricades-punjab-haryana-uttar-pradesh-2024-02-15-917010
• https://factly.in/this-viral-image-depicting-modified-tractors-for-the-delhi-chalo-farmers-protest-rally-is-created-using-ai/

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Introduction

According to Statista, the global artificial intelligence software market is forecast to grow by around 126 billion US dollars by 2025. This will include a 270% increase in enterprise adoption over the past four years. The top three verticals in the Al market are BFSI (Banking, Financial Services, and Insurance), Healthcare & Life Sciences, and Retail & e-commerce. These sectors benefit from vast data generation and the critical need for advanced analytics. Al is used for fraud detection, customer service, and risk management in BFSI; diagnostics and personalised treatment plans in healthcare; and retail marketing and inventory management.

The Chairperson of the Competition Commission of India’s Chief, Smt. Ravneet Kaur raised a concern that Artificial Intelligence has the potential to aid cartelisation by automating collusive behaviour through predictive algorithms. She explained that the mere use of algorithms cannot be anti-competitive but in case the algorithms are manipulated, then that is a valid concern about competition in markets.

This blog focuses on how policymakers can balance fostering innovation and ensuring fair competition in an AI-driven economy. 

What is the Risk Created by AI-driven Collusion?

AI uses predictive algorithms, and therefore, they could lead to aiding cartelisation by automating collusive behaviour. AI-driven collusion could be through:

• The use of predictive analytics to coordinate pricing strategies among competitors.
• The lack of human oversight in algorithm-induced decision-making leads to tacit collusion (competitors coordinate their actions without explicitly communicating or agreeing to do so).

AI has been raising antitrust concerns and the most recent example is the partnership between Microsoft and OpenAI, which has raised concerns among other national competition authorities regarding potential competition law issues. While it is expected that the partnership will potentially accelerate innovation, it also raises concerns about potential anticompetitive effects such as market foreclosure or the creation of barriers to entry for competitors and, therefore, has been under consideration in the German and UK courts. The problem here is in detecting and proving whether collusion is taking place. 

The Role of Policy and Regulation

The uncertainties induced by AI regarding its effects on competition create the need for algorithmic transparency and accountability in mitigating the risks of AI-driven collusion. It leads to the need to build and create regulatory frameworks that mandate the disclosure of algorithmic methodologies and establish a set of clear guidelines for the development of AI and its deployment. These frameworks or guidelines should encourage an environment of collaboration between competition watchdogs and AI experts. 

The global best practices and emerging trends in AI regulation already include respect for human rights, sustainability, transparency and strong risk management. The EU AI Act could serve as a model for other jurisdictions, as it outlines measures to ensure accountability and mitigate risks. The key goal is to tailor AI regulations to address perceived risks while incorporating core values such as privacy, non-discrimination, transparency, and security.

Promoting Innovation Without Stifling Competition

Policymakers need to ensure that they balance regulatory measures with innovation scope and that the two priorities do not hinder each other. 

1. Create adaptive and forward-thinking regulatory approaches to keep pace with technological advancements that take place at the pace of development and allow for quick adjustments in response to new AI capabilities and market behaviours.n
2. Competition watchdogs need to recruit domain experts to assess competition amid rapid changes in the technology landscape. Create a multi-stakeholder approach that involves regulators, industry leaders, technologists and academia who can create inclusive and ethical AI policies. 
3. Businesses can be provided incentives such as recognition through certifications, grants or benefits in acknowledgement of adopting ethical AI practices. 
4. Launch studies such as the CCI’s market study to study the impact of AI on competition. This can lead to the creation of a driving force for sustainable growth with technological advancements. 

Conclusion: AI and the Future of Competition

We must promote a multi-stakeholder approach that enhances regulatory oversight, and incentivising ethical AI practices. This is needed to strike a delicate balance that safeguards competition and drives sustainable growth. As AI continues to redefine industries, embracing collaborative, inclusive, and forward-thinking policies will be critical to building an equitable and innovative digital future. 

The lawmakers and policymakers engaged in the drafting of the frameworks need to ensure that they are adaptive to change and foster innovation. It is necessary to note that fair competition and innovation are not mutually exclusive goals, they are complementary to each other. Therefore, a regulatory framework that promotes transparency, accountability, and fairness in AI deployment must be established.

References

• https://www.thehindu.com/sci-tech/technology/ai-has-potential-to-aid-cartelisation-fair-competition-integral-for-sustainable-growth-cci-chief/article69041922.ece 
• https://www.marketsandmarkets.com/Market-Reports/artificial-intelligence-market-74851580.html 
• https://www.ey.com/en_in/insights/ai/how-to-navigate-global-trends-in-artificial-intelligence-regulation#:~:text=Six%20regulatory%20trends%20in%20Artificial%20Intelligence&text=These%20include%20respect%20for%20human,based%20approach%20to%20AI%20regulation. ‍
• https://www.business-standard.com/industry/news/ai-has-potential-to-aid-fair-competition-for-sustainable-growth-cci-chief-124122900221_1.html