#FactCheck:AI-Generated Video of PM Modi Falsely Shared with Claim About Rising Sugar Prices
Executive Summary
A video of Prime Minister Narendra Modi is being widely shared on social media with the claim that he warned about rising sugar prices, stating that if the supply crisis worsens, sugar prices could reach ₹130 per kg. In the viral clip, PM Modi can allegedly be heard speaking about the increase in sugar prices. However, a research done by the research wing of the CyberPeace revealed that the claim made with the viral video is false. The research found that the viral video is AI-generated and has been edited to spread misleading information on social media.
Claim:
On August 22, 2026, a video was shared on the social media platform Facebook with the caption: “Can sugar prices reach ₹120-₹130? Know what the government report says and the main reasons behind it. What is your opinion?”
https://www.facebook.com/reel/4384024895144864

FactCheck
To verify the truth behind the viral claim, a keyword search was conducted on Google. No reliable news reports or official announcements were found confirming that PM Modi made any such statement regarding sugar prices. Keyframes extracted from the viral clip were subjected to a reverse image search using Google Lens. This led to the original video uploaded on the official YouTube channel of PMO India on August 15, 2026. In the nearly 1-hour and 39-minute long Independence Day address, PM Modi did not mention sugar prices anywhere during his speech.
https://www.youtube.com/watch?v=aDHjd3GUU7Y

To further verify the authenticity of the video, it was scanned using the AI detection tool HIVE Moderation. The results indicated a 94% probability that PM Modi's speech in the video is AI-generated.

The audio of the viral video was analyzed using Resemble AI. The tool's analysis confirmed that the audio was AI-generated, indicating that the original voice track had been manipulated/cloned.

Conclusion:
Our research confirms that the claim associated with the viral video is false. The video has been created using AI tools and edited to mislead the public.
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Introduction
Taj Hotels Group is well known for its luxurious ambience and old-world grace and charm, blended with contemporary comforts and amenities for its guests or customers. But what can make all the netizens perplexed is the recent data breach incident which took place in Tata-owned Taj hotels. The hotel suffer from a data breach that compromises nearly 1.5 million customers' data which includes addresses, membership IDs, mobile numbers and other personally identifiable information, according to sources. This news was brought to light which raised concerns about the privacy and data protection of personal data of individuals. We are living in a space influenced by advanced technology and digital communication which throws a concern or challenge to secure the personal information of individuals.
Unveiling the incident
Tata-owned Taj Hotels group has suffered a data breach that compromise information of over 1.5 million customers, according to a news report. A bad actor or entity going by the name “Dnacookies” claimed data set contains data from the 2014-2020 period and has not been disclosed anywhere till now. Such personal data includes name, address, customer ID, mobile number and other personally identifiable information. This shows the risks or challenges of data protection and security. The incidents raise an alarm about the risks and vulnerabilities that might be faced even by the big corporate giants. The bad actor with the handle “Dnacookies” also demanded a ransom of a sum of about Rs 4.16 lakh from the Taj hotel group. In response to the incident, a spokesperson from the concerned hotel group said that we have been made aware of someone claiming possession of a limited data customer data set, which is non-sensitive in nature. Investigation is underway and relevant authorities have been notified about the incident.
A demand for ransom
The report from CNBC-TV18 clears that the bad actor not only purloined the data but also demanded around 4.16 lakh as a ransom for the database. Along with this, the bad actor kept three conditions ahead. Firstly there has to be a middleman for a negotiable deal secondly the data cannot be split either the entire data has to be taken with the ransom demand or no data at all. Thirdly additional samples of data will not be provided. Further, the spokesperson of Indian Hotel Company Limited mentioned that they have been escalated with the fact that someone is claiming authority in a limited data set. The bad actor claimed that the database contains information from 2014- 2020 which has been kept confidential till now. The audacity of the bad actor went to such an extent that the sample containing one thousand rows of unique entries from the bad actor dataset was also provided by the bad actor as proof of the deed. This incident underlines the growing threat in cyberspace and the urgency for individuals, organizations or entities to priorities data security measures and maintain cyber resilience.
Personal Data on Stake
Such data is the personal information of the individuals and also constitutes the personal tastes and preferences of individuals which can be exploited. The biggest gush of winds the hotel and individuals face by such a data breach is not only the volume of data compromised but also the potential ways it can get misused and exploited against the hotel or its customers by cyber crooks. This paves the way for cybercriminals to put forward any demand knowing the sensitivity of the data. Followed by creating a dilemmatic situation for the affected entities to either accept the ransom demands or to stand against ransom. Since the risks are high, going ahead with any of these situations can have an adverse impact on the security of personal data. The organisation or entities holding the personal data need to make sure that data under their realm is well protected and secured.
While the organisation has to sail through the aftermath of this breach, such incidents also pose a challenge for the organisation to maintain the trust and reputation of the organization since these incidents question the cyber security posture of the organisation. It is suggested to be transparent with its stakeholders, and open about the vulnerabilities and steps taken against this. They should also discuss the amplified step added for safeguarding their customer's personal data. Since Taj is well known for its out-of-the-box luxury and for providing comfort to its customers it should take a step ahead to reinforce its digital infrastructure to ensure the security of data.
Digital Personal Data Protection Act, 2023
The newly enacted Digital Personal Data Act, 2023 put certain obligations on data fiduciaries to take reasonable measures to maintain the security of personal data. The Act also requires to inform about the data breach to the data protection board constituted under the Act. The Act aims to protect the individual's digital personal data. The Act casts certain obligations on data principals and data fiduciaries. The Act provides penalty upto 250 crores in case of a data breach. The Act aims to provide consent-based data collection techniques. The Act also establishes the Data Protection Board to ensure compliance with the provisions of the Act and address grievances.
Conclusion
Data breach in such a big giant in the market serves as an alarming concern to be more cautious and proactively take precautionary measures to protect the security of data and compliance with data protection laws and regulations. We are living in an era where digital security is as important as the basic fundamental rights of an individual. Taj Hotels Group has actively taken steps to handle the aftermath of the data breach by informing the incident to law enforcement agencies and taking necessary steps. It is also on our part to be more aware, and vigilant about our personal data. Entities need to ensure compliance and measures to protect personal data and overall ensure a true cyber-safe & digital environment.
References

Social media has become far more than a tool of communication, engagement and entertainment. It shapes politics, community identity, and even shapes agendas. When misused, the consequences can be grave: communal disharmony, riots, false rumours, harassment or worse. Emphasising the need for digital Atmanirbhar, Prime Minister Narendra Modi recently urged India’s youth to develop the country’s own social media platforms, like Facebook, Instagram and X, to ensure that the nation’s technological ecosystems remain secure and independent, reinforcing digital autonomy. This growing influence of platforms has sharpened the tussle between government regulation, the independence of social media companies, and the protection of freedom of expression in most countries.
Why Government Regulation Is Especially Needed
While self-regulation has its advantages, ‘real-world harms’ show why state oversight cannot be optional:
- Incitement to violence and communal unrest: Misinformation and hate speech can inflame tensions. In Manipur (May 2023), false posts, including unverified sexual-violence claims, spread online, worsening clashes. Authorities shut down mobile internet on 3 May 2023 to curb “disinformation and false rumours,” showing how quickly harmful content can escalate and why enforceable moderation rules matter.
- Fake news and misinformation: False content about health, elections or individuals spreads far faster than corrections. During COVID-19, an “infodemic” of fake cures, conspiracy theories and religious discrimination went viral on WhatsApp and Facebook, starting with false claims that the virus came from eating bats. The WHO warned of serious knock-on effects, and a Reuters Institute study found that although such claims by public figures were fewer, they gained the highest engagement, showing why self-regulation alone often fails to stop it.
Nepal’s Example:
Nepal provides a clear example of the tension between government regulation and the self-regulation tussle of social media. In 2023, the government issued rules requiring all social media platforms, whether local or foreign, to register with the Ministry of Communication and Information Technology, appoint a local contact person, and comply with Nepali law. By 2025, major platforms such as Facebook, Instagram, and YouTube had not met the registration deadline. In response, the Nepal Telecommunications Authority began blocking unregistered platforms until they complied. While journalists, civil-rights groups and Gen Z criticised the move as potentially limiting free speech and exposing corruption against the government. The government argued it was necessary to stop harmful content and misinformation. The case shows that without enforceable obligations, self-regulation can leave platforms unaccountable, but it must also balance with protecting free speech.
Self-Regulation: Strengths and Challenges
Most social-media companies prefer to self-regulate. They write community rules, trust & safety guidelines, and give users ways to flag harmful posts, and lean on a mix of staff, outside boards and AI filters to handle content that crosses the line. The big advantage here is speed: when something dangerous appears, a platform can react within minutes, far quicker than a court or lawmaker. Because they know their systems inside out, from user habits to algorithmic quirks, they can adapt fast.
But there’s a downside. These platforms thrive on engagement, hence sensational or hateful posts often keep people scrolling longer. That means the very content that makes money can also be the content that most needs moderating , a built-in conflict of interest.
Government Regulation: Strengths and Risks
Public rules make platforms answerable. Laws can require illegal content to be removed, force transparency and protect user rights. They can also stop serious harms such as fake news that might spark violence, and they often feel more legitimate when made through open, democratic processes.
Yet regulation can lag behind technology. Vague or heavy-handed rules may be misused to silence critics or curb free speech. Global enforcement is messy, and compliance can be costly for smaller firms.
Practical Implications & Hybrid Governance
For users, regulation brings clearer rights and safer spaces, but it must be carefully drafted to protect legitimate speech. For platforms, self-regulation gives flexibility but less certainty; government rules provide a level playing field but add compliance costs. For governments, regulation helps protect public safety, reduce communal disharmony, and fight misinformation, but it requires transparency and safeguards to avoid misuse.
Hybrid Approach
A combined model of self-regulation plus government regulation is likely to be most effective. Laws should establish baseline obligations: registration, local grievance officers, timely removal of illegal content, and transparency reporting. Platforms should retain flexibility in how they implement these obligations and innovate with tools for user safety. Independent audits, civil society oversight, and simple user appeals can help keep both governments and platforms accountable.
Conclusion
Social media has great power. It can bring people together, but it can also spread false stories, deepen divides and even stir violence. Acting on their own, platforms can move fast and try new ideas, but that alone rarely stops harmful content. Good government rules can fill the gap by holding companies to account and protecting people’s rights.
The best way forward is to mix both approaches, clear laws, outside checks, open reporting, easy complaint systems and support for local platforms, so the digital space stays safer and more trustworthy.
References
- https://timesofindia.indiatimes.com/india/need-desi-social-media-platforms-to-secure-digital-sovereignty-pm/articleshow/123327780.cms#
- https://www.bbc.com/news/world-asia-india-66255989
- https://nepallawsunshine.com/social-media-registration-in-nepal/ https://www.newsonair.gov.in/nepal-bans-26-unregistered-social-media-sites-including-facebook-whatsapp-instagram/
- https://hbr.org/2021/01/social-media-companies-should-self-regulate-now
- https://www.drishtiias.com/daily-updates/daily-news-analysis/social-media-regulation-in-india

A video circulating on social media shows a man allegedly rolling out bhature on his stomach and then frying them in a pan. The clip is being shared with a communal narrative, with users making derogatory remarks while falsely linking the act to a particular community.
CyberPeace Foundation’s research found the viral claim to be false. Our probe confirms that the video is not real but has been created using artificial intelligence (AI) tools and is being shared online with a misleading and communal angle.
Claim
On January 5, 2025, several users shared the viral video on social media platform X (formerly Twitter). One such post carried a communal caption suggesting that the person shown in the video does not belong to a particular community and making offensive remarks about hygiene and food practices..
- The post link and archived version can be viewed here: https://x.com/RightsForMuslim/status/2008035811804291381
- Archive Link: https://archive.ph/lKnX5

Fact Check:
Upon closely examining the viral video, several visual inconsistencies and unnatural movements were observed, raising suspicion about its authenticity. These anomalies are commonly associated with AI-generated or digitally manipulated content.
To verify this, the video was analysed using the AI detection tool HIVE Moderation. According to the tool’s results, the video was found to be 97 percent AI-generated, strongly indicating that it was not recorded in real life but synthetically created.

Conclusion
CyberPeace Foundation’s research clearly establishes that the viral video is AI-generated and does not depict a real incident. The clip is being deliberately shared with a false and communal narrative to mislead users and spread misinformation on social media. Users are advised to exercise caution and verify content before sharing such sensational and divisive material online.