#FactCheck-AI-Generated Video Falsely Shows Samay Raina Making a Joke on Rekha

Introduction 

The pervasive issue of misinformation in India is a multifaceted challenge with profound implications for democratic processes, public awareness, and social harmony. The Election Commission of India (ECI) has taken measures to counter misinformation during the 2024 elections. ECI has launched campaigns to educate people and urge them to verify election-related content and share responsibly on social media. In response to the proliferation of fake news and misinformation online, the ECI has introduced initiatives such as ‘Myth vs. Reality’ and  'VerifyBeforeYouAmplify' to clear the air around fake news being spread on social media. EC measures aim to ensure that the spread of misinformation is curbed, especially during election time, when voters consume a lot of information from social media. It is of the utmost importance that voters take in facts and reliable information and avoid any manipulative or fake information that can negatively impact the election process. 

EC Collaboration with Tech Platforms

In this new age of technology, the Internet and social media continue to witness a surge in the spread of misinformation, disinformation, synthetic media content, and deepfake videos. This has rightly raised serious concerns. The responsible use of social media is instrumental in maintaining the accuracy of information and curbing misinformation incidents. 

The ECI has collaborated with Google to empower the citizenry by making it easy to find critical voting information on Google Search and YouTube. In this way, Google supports the 2024 Indian General Election by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. The company connects voters to helpful information through product features that show data from trusted organisations across its portfolio. YouTube showcases election information panels, including how to register to vote, how to vote, and candidate information. YouTube's recommendation system prominently features content from authority sources on the homepage, in search results, and in the "Up Next" panel. YouTube highlights high-quality content from authoritative news sources during key moments through its Top News and Breaking News shelves, as well as the news watch page. 

Google has also implemented strict policies and restrictions regarding who can run election-related advertising campaigns on its platforms. They require all advertisers who wish to run election ads to undergo an identity verification process, provide a pre-certificate issued by the ECI or anyone authorised by the ECI for each election ad they want to run where necessary, and have in-ad disclosures that clearly show who paid for the ad. Additionally, they have long-standing ad policies that prohibit ads from promoting demonstrably false claims that could undermine trust or participation in elections.

CyberPeace Countering Misinformation

CyberPeace Foundation, a leading organisation in the field of cybersecurity works to promote digital peace for all. CyberPeace is working on the wider ecosystem to counter misinformation and develop a safer and more responsible Internet. CyberPeace has collaborated with Google.org to run a pan-India awareness-building program and comprehensive multilingual digital resource hub with content available in up to 15 Indian languages to empower over 40 million netizens in building resilience against misinformation and practising responsible online behaviour. This step is crucial in creating a strong foundation for a trustworthy  Internet and secure digital landscape.  

Myth vs Reality Register by ECI

The Election Commission of India (ECI) has launched the 'Myth vs Reality Register' to combat misinformation and ensure the integrity of the electoral process during the general elections 2024. The 'Myth vs Reality Register' can be accessed through the Election Commission's official website (https://mythvsreality.eci.gov.in/). All stakeholders are urged to verify and corroborate any dubious information they receive through any channel with the information provided in the register. The register provides a one-stop platform for credible and authenticated election-related information, with the factual matrix regularly updated to include the latest busted fakes and fresh FAQs. The ECI has identified misinformation as one of the challenges, along with money, muscle, and Model Code of Conduct violations, for electoral integrity. The platform can be used to verify information, prevent the spread of misinformation, debunk myths, and stay informed about key issues during the General Elections 2024.

The ECI has taken proactive steps to combat the challenge of misinformation which could cripple the democratic process. EC has issued directives urging vigilance and responsibility from all stakeholders, including political parties, to verify information before amplifying it. The EC has also urged responsible behaviour on social media platforms and discourse that inspires unity rather than division. The commission has stated that originators of false information will face severe consequences, and nodal officers across states will remove unlawful content. Parties are encouraged to engage in issue-based campaigning and refrain from disseminating unverified or misleading advertisements.

Conclusion

The steps taken by the ECI have been designed to empower citizens and help them affirm the accuracy and authenticity of content before amplifying it. All citizens must be well-educated about the entire election process in India. This includes information on how the electoral rolls are made, how candidates are monitored, a complete database of candidates and candidate backgrounds, party manifestos, etc. For informed decision-making, active reading and seeking information from authentic sources is imperative. The partnership between government agencies, tech platforms and civil societies helps develop strategies to counter the widespread misinformation and promote online safety in general, and electoral integrity in particular. 

References 

• https://pib.gov.in/PressReleasePage.aspx?PRID=2017375

• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2016941#:~:text=To%20combat%20the%20spread%20of,the%20ongoing%20General%20Elections%202024
• https://www.business-standard.com/elections/lok-sabha-election/ls-elections-2024-ec-uses-social-media-to-nudge-electors-to-vote-124040700429_1.html
• https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
• https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/

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Introduction

The spread of information in the quickly changing digital age presents both advantages and difficulties. The phrases "misinformation" and "disinformation" are commonly used in conversations concerning information inaccuracy. It's important to counter such prevalent threats, especially in light of how they affect countries like India. It becomes essential to investigate the practical ramifications of misinformation/disinformation and other prevalent digital threats. Like many other nations, India has had to deal with the fallout from fraudulent internet actions in 2023, which has highlighted the critical necessity for strong cybersecurity safeguards. 

The Emergence of AI Chatbots; OpenAI's ChatGPT and Google's Bard

The launch of OpenAI's ChatGPT in November 2022 was a major turning point in the AI space, inspiring the creation of rival chatbot ‘Google's Bard’ (Launched in 2023). These chatbots represent a significant breakthrough in artificial intelligence (AI) as they produce replies by combining information gathered from huge databases, driven by Large Language Models (LLMs). In the same way, AI picture generators that make use of diffusion models and existing datasets have attracted a lot of interest in 2023. 

Deepfake Proliferation in 2023

Deepfake technology's proliferation in 2023 contributed to misinformation/disinformation in India, affecting politicians, corporate leaders, and celebrities. Some of these fakes were used for political purposes while others were for creating pornographic and entertainment content. Social turmoil, political instability, and financial ramifications were among the outcomes. The lack of tech measures about the same added difficulties in detection & prevention, causing widespread synthetic content.

Challenges of Synthetic Media

Problems of synthetic media, especially AI-powered or synthetic Audio video content proliferated widely during 2023 in India. These included issues with political manipulation, identity theft, disinformation, legal and ethical issues, security risks, difficulties with identification, and issues with media integrity.  It covered an array of consequences, ranging from financial deception and the dissemination of false information to swaying elections and intensifying intercultural conflicts.

Biometric Fraud Surge in 2023

Biometric fraud in India, especially through the Aadhaar-enabled Payment System (AePS), has become a major threat in 2023. Due to the AePS's weaknesses being exploited by cybercriminals, many depositors have had their hard-earned assets stolen by fraudulent activity. This demonstrates the real effects of biometric fraud on those who have had their Aadhaar-linked data manipulated and unauthorized access granted. The use of biometric data in financial systems raises more questions about the security and integrity of the nation's digital payment systems in addition to endangering individual financial stability. 

Government strategies to counter digital threats

• The Indian Union Government has sent a warning to the country's largest social media platforms, highlighting the importance of exercising caution when spotting and responding to deepfake and false material. The advice directs intermediaries to delete reported information within 36 hours, disable access in compliance with IT Rules 2021, and act quickly against content that violates laws and regulations. The government's dedication to ensuring the safety of digital citizens was underscored by Union Minister Rajeev Chandrasekhar, who also stressed the gravity of deepfake crimes, which disproportionately impact women. 
• The government has recently come up with an advisory to social media intermediaries to identify misinformation and deepfakes and to make sure of the compliance of Information Technology (IT) Rules 2021. It is the legal obligation of online platforms to prevent the spread of misinformation and exercise due diligence or reasonable efforts to identify misinformation and deepfakes.
• The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules 2021 were amended in 2023. The online gaming industry is required to abide by a set of rules. These include not hosting harmful or unverified online games, not promoting games without approval from the SRB, labelling real-money games with a verification mark, educating users about deposit and winning policies, setting up a quick and effective grievance redressal process, requesting user information, and forbidding the offering of credit or financing for real-money gaming. These steps are intended to guarantee ethical and open behaviour throughout the online gaming industry.
• With an emphasis on Personal Data Protection, the government enacted the Digital Personal Data Protection Act, 2023. It is a brand-new framework for digital personal data protection which aims to protect the individual's digital personal data. 
• The " Cyber Swachhta Kendra " (Botnet Cleaning and Malware Analysis Centre) is a part of the Government of India's Digital India initiative under the (MeitY) to create a secure cyberspace. It uses malware research and botnet identification to tackle cybersecurity. It works with antivirus software providers and internet service providers to establish a safer digital environment.

Strategies by Social Media Platforms 

Various social media platforms like YouTube, and Meta have reformed their policies on misinformation and disinformation. This shows their comprehensive strategy for combating deepfake, misinformation/disinformation content on the network. The platform YouTube prioritizes eliminating content that transgresses its regulations, decreasing the amount of questionable information that is recommended, endorsing reliable news sources, and assisting reputable authors. YouTube uses unambiguous facts and expert consensus to thwart misrepresentation. In order to quickly delete information that violates policies, a mix of content reviewers and machine learning is used throughout the enforcement process. Policies are designed in partnership with external experts and producers. In order to improve the overall quality of information that users have access to, the platform also gives users the ability to flag material, places a strong emphasis on media literacy, and gives precedence to giving context.

Meta’s policies address different misinformation categories, aiming for a balance between expression, safety, and authenticity. Content directly contributing to imminent harm or political interference is removed, with partnerships with experts for assessment. To counter misinformation, the efforts include fact-checking partnerships, directing users to authoritative sources, and promoting media literacy. 

Promoting ‘Tech for Good’

By 2024,  the vision for "Tech for Good" will have expanded to include programs that enable people to understand the ever-complex digital world and promote a more secure and reliable online community. The emphasis is on using technology to strengthen cybersecurity defenses and combat dishonest practices. This entails encouraging digital literacy and providing users with the knowledge and skills to recognize and stop false information, online dangers, and cybercrimes. Furthermore, the focus is on promoting and exposing effective strategies for preventing cybercrime through cooperation between citizens, government agencies, and technology businesses. The intention is to employ technology's good aspects to build a digital environment that values security, honesty, and moral behaviour while also promoting innovation and connectedness. 

Conclusion 

In the evolving digital landscape, difficulties are presented by false information powered by artificial intelligence and the misuse of advanced technology by bad actors. Notably, there are ongoing collaborative efforts and progress in creating a secure digital environment. Governments, social media corporations, civil societies and tech companies have shown a united commitment to tackling the intricacies of the digital world in 2024 through their own projects. It is evident that everyone has a shared obligation to establish a safe online environment with the adoption of ethical norms, protective laws, and cybersecurity measures. The "Tech for Good" goal for 2024, which emphasizes digital literacy, collaboration, and the ethical use of technology, seems promising. The cooperative efforts of people, governments, civil societies and tech firms will play a crucial role as we continue to improve our policies, practices, and technical solutions.

References:

• https://news.abplive.com/fact-check/deepfakes-ai-driven-misinformation-year-2023-brought-new-era-of-digital-deception-abpp-1651243
• https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1975445

Introduction

Holi 2025 is just around the corner. In fact, in the Braj region, Mathura and Vrindavan, the celebrations have already begun, starting from Basant Panchami on 2nd February 2025. Temples in Vrindavan are sprinkling flowers on devotees, creating mesmerising scenes with the spirit of devotion. While cities like Delhi, Bangalore, Mumbai, etc., are all set, with pre-bookings for Holi events, parties and music festivals. 

However, in the current digital era, cybercriminals attempt to conduct manipulative campaigns to deceive innocent people. They attempt to send fake cashback offers, freebies, lucrative deals, giveaways, and phishing scams under the guise of Holi deals and offers. The upcoming festival of colors requires you to know the warning signs so you can remain alert and safeguard against digital scams.

How Scammers Might Target You 

Holi is a time for joy, colors, and celebrations, but cybercriminals see it as the perfect opportunity to trick people into falling for scams. With increased online shopping, event bookings, and digital transactions, scammers exploit the festive mood to steal money and personal information. Here are some common Holi-related cyber scams and how they operate:

1. Exclusive Fake Holi Offers

Scammers send out promotional messages via WhatsApp, SMS, or email claiming to offer exclusive Holi discounts. For example, you might receive a message like:
"Get 70% off on Holi color packs! Limited-time deal! Click here to order now."
However, clicking the link leads to a fraudulent website designed to steal your card details or make unauthorized transactions.

2.  Fake Holi Cashback Offers

You may get an SMS that reads:
"Congratulations! You’ve won ₹500 cashback for your Holi purchases. Claim now by clicking this link."
The link may take you to a phishing page that asks for your UPI PIN or bank login credentials, allowing scammers to siphon off your money.

3. Fake Quizzes to Win Freebies

Scammers circulate links to Holi-themed quizzes or surveys promising free gifts like branded clothing, sweets, or smart gadgets. These often ask users to enter personal details such as phone numbers, email addresses, or even Aadhaar numbers. Once entered, the scammers misuse this information for identity theft or further phishing attempts.

4. Fake Social Media Giveaways

Many fraudsters create fake Instagram and Facebook pages mimicking well-known brands, announcing contests with tempting prizes. For example:
"Holi Giveaway! Win a free Bluetooth speaker or chance to win smartphone by following us and sending a small registration fee!"
Once you pay, the page disappears, leaving you with nothing but regret.

5. Targeted Phishing Scams

During Holi, phishing attempts surge as scammers disguise themselves as banks, e-wallet services, or e-commerce platforms. You might receive an email with a subject like:
"Urgent: Your Holi order needs confirmation, update your details now!"
The email contains a fake link that, when clicked, prompts you to enter sensitive login information, which the scammers then use to access your account.

6. Clickbait Links on Social Media

Cybercriminals circulate enticing headlines such as:
"This New Holi Color Is Banned – Find Out Why!"
These links often lead to malware-infected pages that compromise your device security or steal browsing data.

7. Bogus Online Booking Platforms

With many people looking for Holi event tickets or holiday stays, scammers set up fake booking websites. Imagine you come across a site advertising "Holi Pool Party – Entry Just INR 299!" you eagerly make the payment, only to find out later that the event never existed.

How to Stay Safe This Festive Season

• Verify offers directly from official websites instead of clicking on random links.
• Avoid sharing personal or banking details on unfamiliar platforms.
• Look for HTTPS in website URLs before making any payments.
• Be cautious of unsolicited messages, even if they appear to be from known contacts.
• If an offer seems too good to be true, it it is likely a scam or deception.

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Conclusion:

As Holi 2025 approaches, make sure your online security remains a priority. Keep an eye on potential frauds that attempt to take advantage of the festive seasons like Holi. Protect yourself against various cyber threats. Before engaging with any Internet content, prioritize the verification of sources. Let us safeguard our celebrations with critical cyber security precautions. Wishing you all a cyber-safe and Happy Holi 2025!

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