#Fact Check – Analysis of Viral Claims Regarding India's UNSC Permanent Membership

Introduction

The increasing online interaction and popularity of social media platforms for netizens have made a breeding ground for misinformation generation and spread. Misinformation propagation has become easier and faster on online social media platforms, unlike traditional news media sources like newspapers or TV. The big data analytics and Artificial Intelligence (AI) systems have made it possible to gather, combine, analyse and indefinitely store massive volumes of data. The constant surveillance of digital platforms can help detect and promptly respond to false and misinformation content. 

During the recent Israel-Hamas conflict, there was a lot of misinformation spread on big platforms like X (formerly Twitter) and Telegram. Images and videos were falsely shared attributing to the ongoing conflict, and had spread widespread confusion and tension. While advanced technologies such as AI and big data analytics can help flag harmful content quickly, they must be carefully balanced against privacy concerns to ensure that surveillance practices do not infringe upon individual privacy rights. Ultimately, the challenge lies in creating a system that upholds both public security and personal privacy, fostering trust without compromising on either front.

The Need for Real-Time Misinformation Surveillance

According to a recent survey from the Pew Research Center, 54% of U.S. adults at least sometimes get news on social media. The top spots are taken by Facebook and YouTube respectively with Instagram trailing in as third and TikTok and X as fourth and fifth. Social media platforms provide users with instant connectivity allowing them to share information quickly with other users without requiring the permission of a gatekeeper such as an editor as in the case of traditional media channels. 

Keeping in mind the data dumps that generated misinformation due to the elections that took place in 2024 (more than 100 countries), the public health crisis of COVID-19, the conflicts in the West Bank and Gaza Strip and the sheer volume of information, both true and false, has been immense. Identifying accurate information amid real-time misinformation is challenging. The dilemma emerges as the traditional content moderation techniques may not be sufficient in curbing it. Traditional content moderation alone may be insufficient, hence the call for a dedicated, real-time misinformation surveillance system backed by AI and with certain human sight and also balancing the privacy of user's data, can be proven to be a good mechanism to counter misinformation on much larger platforms. The concerns regarding data privacy need to be prioritized before deploying such technologies on platforms with larger user bases. 

Ethical Concerns Surrounding Surveillance in Misinformation Control

Real-time misinformation surveillance could pose significant ethical risks and privacy risks. Monitoring communication patterns and metadata, or even inspecting private messages, can infringe upon user privacy and restrict their freedom of expression. Furthermore, defining misinformation remains a challenge; overly restrictive surveillance can unintentionally stifle legitimate dissent and alternate perspectives. Beyond these concerns, real-time surveillance mechanisms could be exploited for political, economic, or social objectives unrelated to misinformation control. Establishing clear ethical standards and limitations is essential to ensure that surveillance supports public safety without compromising individual rights. 

In light of these ethical challenges, developing a responsible framework for real-time surveillance is essential.

Balancing Ethics and Efficacy in Real-Time Surveillance: Key Policy Implications

Despite these ethical challenges, a reliable misinformation surveillance system is essential. Key considerations for creating ethical, real-time surveillance may include:

• Misinformation-detection algorithms should be designed with transparency and accountability in mind. Third-party audits and explainable AI can help ensure fairness, avoid biases, and foster trust in monitoring systems.
• Establishing clear, consistent definitions of misinformation is crucial for fair enforcement. These guidelines should carefully differentiate harmful misinformation from protected free speech to respect users’ rights.
• Only collecting necessary data and adopting a consent-based approach which protects user privacy and enhances transparency and trust. It further protects them from stifling dissent and profiling for targeted ads.
• An independent oversight body that can monitor surveillance activities while ensuring accountability and preventing misuse or overreach can be created. These measures, such as the ability to appeal to wrongful content flagging, can increase user confidence in the system.

Conclusion: Striking a Balance

Real-time misinformation surveillance has shown its usefulness in counteracting the rapid spread of false information online. But, it brings complex ethical challenges that cannot be overlooked such as balancing the need for public safety with the preservation of privacy and free expression is essential to maintaining a democratic digital landscape. The references from the EU’s Digital Services Act and Singapore’s POFMA underscore that, while regulation can enhance accountability and transparency, it also risks overreach if not carefully structured. Moving forward, a framework for misinformation monitoring must prioritise transparency, accountability, and user rights, ensuring that algorithms are fair, oversight is independent, and user data is protected. By embedding these safeguards, we can create a system that addresses the threat of misinformation and upholds the foundational values of an open, responsible, and ethical online ecosystem. Balancing ethics and privacy and policy-driven AI Solutions for Real-Time Misinformation Monitoring are the need of the hour.

References

• https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/ 
• https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=OJ:C:2018:233:FULL 

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Executive Summary

A misleading  advertisement circulating in social media providing attractive offers like iPhone15, AirPods and Smartwatches from the Indian e-commerce platform ‘Myntra’. This “Myntra - Festival Gifts” scam aims to attract the unsuspecting users into a series of redirects and fake interactions to compromise their personal information and devices. It is important to stay vigilant to protect ourselves from misleading attractive offers. Through this report, the Research Wing of CyberPeace explains about a series of processes that happens when the link gets clicked. Through this knowledge, we aim to provide awareness and empower the users to guard themselves and not fall into deceptive offers that aim to scam them.   

False Claim

The widely shared WhatsApp message claims that Myntra  is offering a wide range of high-valued prizes including the latest iPhone 15, AirPods, various smartwatches among all as a Festival Gift promotion. The campaign invites the users to click on the link provided and take a short quiz to be eligible for the prize.

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The Deceptive Scheme

• The link in the social media post is tailored to work only on mobile devices, users are taken through a chain of redirects.
• Users are greeted with the Myntra's "Big Fashion Festival" branding accompanied by Myntra’s logo once they reach the landing page, which gives an impression of authenticity.
• Next, a simple quiz asks basic questions about the user's shopping experience with Myntra, their age, and gender.
• On the bottom of the quiz, there is a comment section that shows the comments from users who are supposedly provided with the prizes to look real,  
• After the completion of the quiz, users are presented with a Spin-to-Win mechanism, to win the prize. 
• After winning, a congratulatory message is displayed which says that the user has won an iPhone 15.
• The final step requires the user to share the campaign over WhatsApp in order to claim the prize.

 Analyzing the Fraudulent Campaign 

• The use of Myntra's branding and the promise of exclusive, high-value prizes are designed to attract  users' interest.
• The fake comments and social proof elements aim to create a false sense of legitimacy and widespread participation, making the offer seem more credible.
• The series of redirects, quizzes, and Spin-to-Win mechanics are tactics to keep users engaged and increase the likelihood of them falling for the scam.
• The final step of sharing the post on WhatsApp is a way for the scammers to further spread the campaign and compromise more victims. Through sharing the link over WhatsApp, users become unaware accomplices that are simply assisting the scammers to reach an even bigger audience and hence their popularity.

• The primary objectives of such scams are to gather users' personal information and potentially gain access to their devices. By luring users with the promise of exclusive gifts and creating a false sense of legitimacy, the scammers aim to exploit user trust and compromise their data, leading to potential identity theft, financial fraud, or the installation of potentially unwanted softwares.
• We have also cross-checked and as of now there is no well established and credible source or any official notification that has confirmed such an offer advertised by Myntra.
• Domain Analysis: If we closely look at the viral message, it is clearly visible that the scammers mentioned myntra.com in the url. However, the actual url takes the user to a different domain as the campaign is hosted on a third party domain instead of the official Website of Myntra, this raised suspicion. This is the common way to deceive users into falling for a Phishing scam. Whois information reveals that the domain has been registered not long ago i.e on 8th April 2024, just a few days back. Cybercriminals used Cloudflare technology to mask the actual IP address of the fraudulent website.

• Domain Name: MYTNRA.CYOU
• Registry Domain ID: D445770144-CNIC
• Registrar WHOIS Server: whois.hkdns.hk
• Registrar URL: http://www.hkdns.hk
• Updated Date: 2024-04-08T03:27:58.0Z
• Creation Date: 2024-04-08T02:58:14.0Z
• Registry Expiry Date: 2025-04-08T23:59:59.0Z
• Registrar: West263 International Limited
• Registrant State/Province: Delhi
• Registrant Country: IN
• Name Server: NORMAN.NS.CLOUDFLARE.COM
• Name Server: PAM.NS.CLOUDFLARE.COM

‍CyberPeace Advisory and Best Practices‍

• Do not open those messages received from social platforms in which you think that such messages are suspicious or unsolicited. In the beginning, your own discretion can become your best weapon.
• Falling prey to such scams could compromise your entire system, potentially granting unauthorized access to your microphone, camera, text messages, contacts, pictures, videos, banking applications, and more. Keep your cyber world safe against any attacks.
• Never, in any case, reveal such sensitive data as your login credentials and banking details to entities you haven't validated as reliable ones.
• Before sharing any content or clicking on links within messages, always verify the legitimacy of the source. Protect not only yourself but also those in your digital circle.
• For the sake of the truthfulness of offers and messages, find the official sources and companies directly. Verify the authenticity of alluring offers before taking any action.

Conclusion:

The “Myntra - Festival Gift” scam is a kind of manipulation in which the fraudsters exploit the trust of the users and take advantage of a popular e-commerce website. It is equally crucial to equip the users by imparting them knowledge on fraudulent behavior tactics like impersonating brands, creating fake social proof and application of different engagement strategies. We are required to remain alert and stand firm against cyber attacks. Be careful, make sure that information is verified and share awareness to help make a safe online environment for all users.

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Data localisation refers to restrictions in the data flow by limiting the physical storage and processing of data within a given jurisdiction’s boundaries.  

An obvious benefit contributing to the importance of data localisation is the privacy benefits it offers. In addition to this, data localisation also has the potential to safeguard sensitive data and decrease the probability of cyber-attacks. In India, data localisation has become a key issue in the last decade due to the increase in the discourse for data privacy. 

The Legal Framework in India

India passed the Digital Personal Data Protection Act of 2023 which directs the data fiduciaries (collectors and processors of digital personal data) to store the data of Indian citizens within India. This push for data localisation aligns with India’s position to enhance privacy, national security and regulatory control. It further requires data fiduciaries to adhere to the principles of data minimisation, purposeful limitation and consent of the data principles. Further, Section 17 of the Act prohibits the transfer of sensitive personal data to foreign jurisdictions unless they meet satisfactory privacy protection standards. 

The Reserve Bank of India, via a circular for Payments Data Regulation in 2018, has mandated that all payment data be stored in India, though it can be processed abroad. It requires the telecom sector to ensure local storage and local processing of subscriber information. It further prohibits the transferring of subscribers’ account information overseas.

MeitY’s Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, emphasise data localisation, specifically when it involves government or critical data. The main idea behind this is that data related to Indian citizens or government activities should remain accessible to Indian law enforcement agencies and is not subject to external jurisdiction.

Common Misinformation about Data Localisation and its Impact

Misconceptions fuel misinformation and influence public perception and policy debates. A common misconception is that all data must be stored in India. It should be noted that non-critical and non-sensitive data are not subject to localisation, and can be cleared for cross-border transfers under specific circumstances.

Another misconception is that data localisation alone ensures complete security. A robust cybersecurity approach, infrastructure and capabilities are what guarantee security and this holds true regardless of the location of where the data is stored. 

The notion that small businesses and startups will suffer the most is untrue. While data localisation policies may lead to increased costs, they foster innovation in the domestic infrastructure and services. This potentially fuels development and innovation in these small businesses and startups. Claims that data localisation will stifle global business are unfounded. 

Proper regulations for data transfers can help balance data flows, enabling international trade while ensuring data sovereignty.

Real Impact of Data Localisation

Data localisation impacts several domains and has both positive and negative outcomes.

• It can be a driver for investment in local data centres and infrastructure, thereby inducing employment generation and boosting the domestic economy. And in contrast, the compliance costs may rise especially for MNCs that need to maintain multiple data storage systems. 
• It can expedite the growth of local technology ecosystems while encouraging innovation in cloud computing and data storage solutions. On the other hand, small businesses might face struggles to afford the required infrastructure updates and upgrades.
• Law enforcement agencies will be able to gain access to data more swiftly while avoiding lengthy processes such as the Mutual Legal Assistance Treaties (MLATs). However, it should be noted that storing data locally does not automatically ensure that they are immune from attacks and breaches.
• A balance between sovereignty and global partnerships is a challenge that emerges with data localisation. International Trade Relationships are vulnerable to data localisations where countries favour a free data flow. This can hamper foreign collaborations with companies that rely on global data systems.

CyberPeace Outlook

It is important to clear misinformation about data localisation, some strategies that can be undertaken are:

• Launching public awareness campaigns to educate the stakeholders about the real requirements and the benefits of data localisation. Misinformation about data restrictions and security guarantees should be tackled fairly quickly. 
• A balanced approach that promotes local economic development while at the same time allowing for the necessary cross-border data flows and creating a flexible and friendly business environment is important.
• India should work on international frameworks to streamline the process of data-sharing with other nations. This would protect national interests while making global cooperation easier.

Conclusion

Data localisation in India presents a valuable opportunity to enhance privacy, bolster national security, and stimulate economic growth through local infrastructure investment. Yet, addressing common misconceptions is crucial; the belief that all data must be stored domestically or that localisation alone ensures security is misleading. 

It’s vital to pair local data storage with robust cybersecurity measures and foster international cooperation. Supporting small businesses, which may face challenges due to localisation requirements, is equally important. By addressing misinformation, promoting flexible regulations, and working towards global data-sharing frameworks, India can effectively manage the complexities of data localisation, safeguarding national interests while encouraging innovation and economic development. 

References

• https://www.thehindu.com/sci-tech/technology/are-data-localisation-requirements-necessary-and-proportionate/article66131957.ece 
• https://carnegieendowment.org/research/2021/04/how-would-data-localization-benefit-india?lang=en
• https://www.rbi.org.in/commonperson/English/Scripts/FAQs.aspx?Id=2995
• https://www.meity.gov.in/writereaddata/files/Information%20Technology%20%28Intermediary%20Guidelines%20and%20Digital%20Media%20Ethics%20Code%29%20Rules%2C%202021%20%28updated%2006.04.2023%29-.pdf