#FactCheck: AI-Generated Photo Shared to Claim Boycott of Hindu Sammelan

Introduction

The recent inauguration of the Google Safety Engineering Centre (GSEC) in Hyderabad on 18th June, 2025, marks a pivotal moment not just for India, but for the entire Asia-Pacific region’s digital future. As only the fourth such centre in the world after Munich, Dublin, and Málaga, its presence signals a shift in how AI safety, cybersecurity, and digital trust are being decentralised, leading to a more globalised and inclusive tech ecosystem. India’s digitisation over the years has grown at a rapid scale, introducing millions of first-time internet users, who, depending on their awareness, are susceptible to online scams, phishing, deepfakes, and AI-driven fraud. The establishment of GSEC is not just about launching a facility but a step towards addressing AI readiness, user protection, and ecosystem resilience.

Building a Safer Digital Future in the Global South

The GSEC is set to operationalise the Google Safety Charter, designed around three core pillars: empowering users by protecting them from online fraud, strengthening government cybersecurity and enterprise, and advancing responsible AI in the platform design and execution. This represents a shift from the standard reactive safety responses to proactive, AI-driven risk mitigation. The goal is to make safety tools not only effective, but tailored to threats unique to the Global South, from multilingual phishing to financial fraud via unofficial lending apps. This centre is expected to stimulate regional cybersecurity ecosystems by creating jobs, fostering public-private partnerships, and enabling collaboration across academia, law enforcement, civil society, and startups. In doing so, it positions Asia-Pacific not as a consumer of the standard Western safety solutions but as an active contributor to the next generation of digital safeguards and customised solutions.

Previous piloted solutions by Google include DigiKavach, a real-time fraud detection framework, and tools like spam protection in mobile operating systems and app vetting mechanisms. What GSEC might aid with is the scaling and integration of these efforts into systems-level responses, where threat detection, safety warnings, and reporting mechanisms, etc., would ensure seamless coordination and response across platforms. This reimagines safety as a core design principle in India’s digital public infrastructure rather than focusing on attack-based response. 

CyberPeace Insights

The launch aligns with events such as the AI Readiness Methodology Conference recently held in New Delhi, which brought together researchers, policymakers, and industry leaders to discuss ethical, secure, and inclusive AI implementation. As the world grapples with how to deal with AI technologies ranging from generative content to algorithmic decisions, centres like GSEC can play a critical role in defining the safeguards and governance structures that can support rapid innovation without compromising public trust and safety. The region’s experiences and innovations in AI governance must shape global norms, and the role of Tech firms in doing so is significant. Apart from this, efforts with respect to creating digital infrastructure and safety centres addressing their protection resonate with India’s vision of becoming a global leader in AI. 

References

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• https://www.thehindu.com/news/cities/Hyderabad/google-safety-engineering-centre-india-inaugurated-in-hyderabad/article69708279.ece 
• https://www.businesstoday.in/technology/news/story/google-launches-safety-charter-to-secure-indias-ai-future-flags-online-fraud-and-cyber-threats-480718-2025-06-17?utm_source=recengine&utm_medium=web&referral=yes&utm_content=footerstrip-1&t_source=recengine&t_medium=web&t_content=footerstrip-1&t_psl=False
• https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/ 
• https://blog.google/intl/en-in/company-news/googles-safety-charter-for-indias-ai-led-transformation/
• https://economictimes.indiatimes.com/magazines/panache/google-rolls-out-hyderabad-hub-for-online-safety-launches-first-indian-google-safety-engineering-centre/articleshow/121928037.cms?from=mdr

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Artificial intelligence is growing at a rapid pace, with startups promising breakthroughs in industries and attracting billions in investment. Among these was Builder.ai, a London-based company founded in 2016 by an Indian entrepreneur. Once valued at over $1.5 billion, it was known for its game-changing platform that could let anyone build custom apps quickly and affordably with the help of AI.

Yet in 2025, Builder.ai collapsed dramatically, filing for bankruptcy across multiple countries and laying off nearly 80% of its workforce. What was once a celebrated unicorn has become a cautionary tale, exposing not only the risks of hype-driven growth in AI but also inflicting reputational damage on Indian founders in the global startup ecosystem.

The Rise: Big Promises, Big Investors

Builder.ai branded itself as a no-code/low-code app development platform, where its AI assistant “Natasha” would guide customers in creating apps without technical expertise. The pitch was simple and attractive: app development was made “as easy as ordering pizza.” The story resonated with major investors. Backed by SoftBank, Microsoft, and Qatar’s sovereign wealth fund, Builder.ai raised more than $450 million. It scaled rapidly, positioning itself as one of Europe’s most promising AI startups.

The Cracks Appear

Behind the glamour, the first cracks appeared as early as 2019, when The Wall Street Journal reported that Builder.ai’s platform depended far more on human engineers than on the AI automation it advertised. In reality, the much-hyped AI assistant “Natasha” was often just “a guy instead”, i.e., skilled developers in India manually writing code behind the scenes on whose backs the company expanded aggressively. 

The real blow came from Builder.ai’s finances. The company was accused of inflating revenue figures by 300%, with alleged use of round-tripping tactics involving fake invoices that inflated financials.  While it publicly projected revenues of $220 million in 2024, its actual figure was closer to $55 million. When this reality surfaced, investor confidence was lost quickly, and the company’s liabilities ballooned to nearly $100 million, with less than $ 10 million in assets remaining. 

Collapse and Legal Scrutiny

By 2025, the company’s foundations had crumbled. The founder stepped down as CEO but retained the unusual title of “Chief Wizard.” Massive debts to AWS, Microsoft, and other partners mounted into the hundreds of millions. Assets were seized, and the company filed for bankruptcy in the U.S., UK, India, and the UAE.

For clients, the collapse meant abandoned projects. For employees, around 1,000 of them, it meant sudden unemployment. And for investors, it was a devastating loss. The Securities and Exchange Commission and U.S. Attorney’s Office in New York have since launched investigations into potential fraud and investor misrepresentation.

Reputational Damage: Impact on Indian Founders

Perhaps the most enduring consequence of Builder.ai’s downfall is the hit to the credibility of Indian founders on the global stage.

For years, Indian entrepreneurs have earned trust in global tech circles, with leaders heading companies from Google to Microsoft. Indian-led startups abroad were viewed as reliable, innovative, and growth-driven. Builder.ai’s collapse disrupts this narrative.

The allegations of inflated revenue, AI exaggeration, and questionable governance risk reinforcing skepticism among global investors regarding Indian organisational ethics. For other Indian founders seeking international capital, the road has now become tougher: stricter due diligence, harsher scrutiny of claims, and slower trust-building.

This reputational damage arrives at a critical time when India is positioning itself as a global hub for AI and leads the world in AI skill penetration. Rather than highlighting the strength of India’s entrepreneurial and talent ecosystem, the fall of Builder.ai has drawn attention to the risks of overpromising and underdelivering.

Conclusion

The fall of Builder.ai is more than the bankruptcy of one AI unicorn. It is a warning to companies against chasing hyper growth fueled by the riding of the AI wave. While the company’s downfall exposed flaws in governance and accountability, its deeper impact lies in how it dented trust. To drive AI and technology innovation, startups must move beyond flashy valuations and commit to authentic innovation, transparency, and financial integrity.

References

• https://www.moodys.com/web/en/us/insights/lending/moodys-early-warning-in-action-builder-ai.html#:~:text=Despite%20marketing%20itself%20as%20an,fake%20invoices%20that%20inflated%20financials. 
• https://today-innovation.webflow.io/unveiling-the-power-of-natasha-an-ai-assistant-of-builder-ai-to-revolutionize-app-generation 
• https://finance.yahoo.com/news/builder-ais-shocking-450m-fall-170009323.html
• https://www.pib.gov.in/PressReleasePage.aspx?PRID=2108810 
• https://www.cnbctv18.com/technology/how-a-london-based-startups-artificial-ai-gambit-backfired-ws-l-19613692.htm# 

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Introduction

Misinformation spreads faster than a pimple before your best friend's wedding, and these viral skincare hacks on social media can do more harm than good if smeared on without a second thought. The unverified skin care tips, exaggerated results, and product endorsements lacking proper dermatological backing can often lead to breakouts and serious damage. 

The Allure and Risks of Online Skincare Trends

In the age of social media, beauty advice is easily accessible, but not all trending skincare hacks are beneficial. Influencers lacking professional dermatological knowledge often endorse "medical grade" skincare products, which may not be suitable for all skin types. The viral DIY skincare hacks, such as natural remedies like multani mitti (Fuller's earth), have found a new audience online. However, suppose such skincare tips are approached without due care and caution regarding their suitability for different skin types, or without the proper formulation of ingredients. In that case, they can result in skin problems. It is crucial to approach online skincare advice with a critical eye, as not all trends are backed by scientific research. 

CyberPeace Recommendations 

1. Influencer Responsibility and Ethical Endorsements in Skincare

Influencers play a crucial role in shaping public perception in the skincare and lifestyle industries. However, they must exercise due diligence before endorsing skincare products or practices, as misinformation can lead to financial loss and health consequences. Influencers should only promote products they have personally tested or vetted by dermatologists or skincare professionals. They should also research the brand's credibility, check ingredients for safety, and understand the product's target audience.

2. Strengthening Digital Literacy in Skincare Spaces

CyberPeace highlights that improving digital literacy is one of the best strategies to stop the spread of false information about skincare. Users nowadays, particularly young people, are continuously exposed to a deluge of wellness and beauty-related content. Many people are duped by overstated claims, pseudoscientific cures, and influencer-driven marketing masquerading as sound advice if they lack the necessary digital literacy. We recommend supporting digital literacy initiatives that teach users how to evaluate sources, think critically, and comprehend how algorithms promote content. Long-term impact is thought to be achieved through influencer partnerships, gamified learning modules, and community workshops that promote media literacy.

3. Recommendation for Users to Prioritise Research and Critical Thinking

Users should prioritise research and critical thinking when engaging with skincare content online. It's crucial to distinguish between valid advice and misinformation. Thorough research, including expert reviews, ingredient checks, and scientific sources, is essential. Questioning endorsements and relying on trusted platforms and dermatologists can help ensure a skincare routine based on sound practices.

4. Mandating Transparency from Influencers and Brands

Enforcing stronger transparency laws for influencers and skincare companies is a key suggestion. Social media influencers frequently neglect to reveal sponsored collaborations or paid advertisements, giving followers the impression that the skincare advice is based on the creators' own experience and objective judgment. This dishonest practice frequently promotes goods with little to no scientific support and feeds false information. The social media companies need to be proactive in identifying and removing content that violates disclosure and advertising guidelines.

5. Creating a Verified Registry for Skincare Professionals

Increasing the voices of real experts is one of the most important strategies to build credibility and trust online. The establishment of a publicly available, validated registry of certified dermatologists, cosmetologists, and skincare scientists is suggested by cybersecurity experts and medical professionals. These experts could then receive a "verified expert" badge from social media companies, making it easier for users to discern between content created by unqualified people and genuine, evidence-based advice. Algorithms that promote such verified content would inevitably limit the dissemination of false information.

6. Enforcing Platform Accountability and Reporting System

There needs to be platform-level accountability and safeguard mechanisms in case of any false information about skincare. Platforms should monitor repeat offenders and implement a tiered penalty system that includes content removal and temporary or permanent bans on such malicious user profiles.

References

• https://brandequity.economictimes.indiatimes.com/amp/news/advertising/clinikally-takes-on-digital-misinformation-of-skincare-trends-in-new-ad/120485282

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