#FactCheck - Viral Video of Argentina Football Team Dancing to Bhojpuri Song is Misleading

Executive Summary:

A viral claim circulated in social media that Anant Ambani and Radhika Merchant wore clothes made of pure gold during their pre-wedding cruise party in Europe.  Thorough analysis revealed abnormalities in image quality, particularly between the face, neck, and hands compared to the claimed gold clothing, leads to possible AI manipulation. A keyword search found no credible news reports or authentic images supporting this claim. Further analysis using AI detection tools, TrueMedia and Hive Moderator, confirmed substantial evidence of AI fabrication, with a high probability of the image being AI-generated or a deep fake. Additionally, a photo from a previous event at Jio World Plaza matched with the pose of the manipulated image, further denying the claim and indicating that the image of Anant Ambani and Radhika Merchant wearing golden outfit during their pre-wedding cruise was digitally altered.

Claims:

Anant Ambani and Radhika Merchant wore clothes made of pure gold during their pre-wedding cruise party in Europe.

Fact Check:

When we received the posts, we found anomalies that were usually found in edited images or AI manipulated images, particularly between the face, neck, and hands.

It’s very unusual in any image. So we then checked in AI Image detection software named Hive Moderation detection tool and found it to be 95.9% AI manipulated.

We also checked with another widely used AI detection tool named True Media. True Media also found it to be 100% to be made using AI.

This implies that the image is AI-generated. To find the original image that has been edited, we did keyword search. We found an image with the same pose as in the manipulated image, with the title "Radhika Merchant, Anant Ambani pose with Mukesh Ambani at Jio World Plaza opening”.  The two images can be compared to verify that the digitally altered image is the same.

Hence, it’s confirmed that the viral image is digitally altered and has no connection with the 2nd Pre-wedding cruise party in Europe.  Thus the viral image is fake and misleading.

Conclusion:

The claim that Anant Ambani and Radhika Merchant wore clothes made of pure gold at their pre-wedding cruise party in Europe is false. The analysis of the image showed signs of manipulation, and a lack of credible news reports or authentic photos supports that it was likely digitally altered. AI detection tools confirmed a high probability that the image was fake, and a comparison with a genuine photo from another event revealed that the image had been edited. Therefore, the claim is false and misleading.

• Claim:  Anant Ambani and Radhika Merchant wore clothes made of pure gold during their pre-wedding cruise party in Europe.
• Claimed on: YouTube, LinkedIn, Instagram
• Fact Check: Fake & Misleading

Introduction

In today's digital economy, data is not only a business asset but also the fuel for innovation, decision-making, and consumer trust. However, the digitisation of services has made personal or sensitive data a top target for cybercriminals. The stakes are high: a data breach can cost millions of fines, cause damage to reputation and devastate the confidence of consumers. Therefore, regulatory compliance and data protection have become a strategic imperative.

From the General Data Protection Regulation (GDPR) in the EU to the Digital Personal Data Protection (DPDP) Act of India, various sector-specific regulations like HIPAA for healthcare in the US, companies are now subject to a web of data protection and compliance laws. The challenge is to balance compliance efforts with strong security, a balance that demands both policy restraint and technical resilience. This blog examines pivotal pillars, shifting trends and actionable best practices for dominating data protection and compliance in 2025 and beyond.

Why Data Protection and Compliance Matter More Than Ever

Data protection isn't just about keeping fines at bay, it's about preserving the relationship with customers, partners and regulators. A 2024 IBM report says the average data-breach cost has now exceeded USD 4.5 million, with regulatory fines constituting a large portion of the cost. In addition to economics, breaches tend to result in intellectual property loss, customer loss and long-term brand attenuation. Compliance ensures organisations remain within certain legislative necessities for collecting, holding, transferring and setting of personal and sensitive information. Failure to conformity can lead to serious penalties: under GDPR, fines could be up to 4% of the company's annual turnover or €20 million, whichever is higher. In regulated sectors like banking and healthcare, compliance breaches can also lead to the suspension of licenses.

Important Regulatory Frameworks Informing 2025

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1. GDPR and Its Global Ripple Effect

GDPR was enacted in 2018 and continues to have a ripple effect on privacy legislation worldwide. Its tenets of lawfulness, transparency, data minimisation and purpose limitation have been replicated in many jurisdictions such as Brazil's LGPD and South Korea's PIPA.

2. India's DPDP Act

The DPDP Act, 2023, gives high importance to consent-based processing of data, transparent notice rules and fiduciary responsibilities for data. With a penalty for default of up to INR 250 crore, it's amongst the most impactful laws for digital personal data protection.

3. Sectoral Regulations

• HIPAA for healthcare information in the US.
• PCI DSS for payment card security.
• DORA (Digital Operational Resilience Act) in the EU for financial organisations.
• These industry-specific models generate overlapping compliance responsibilities, making cross-enterprise compliance programs vital.

Key Pillars of a Sound Data Protection & Compliance Program

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1. Data Governance and Classification

Having insight into what data you have to store, where it is stored and who can have access to it is the keystone of compliance. Organisations need to have data classification policies in place to group information based on sensitivity and impose more rigorous controls on sensitive data.

2. Security Controls and Privacy by Design

Strong technical defences, encryption, multi-factor authentication, and intrusion detection are the initial defences. Privacy by design integrated in product development guarantees compliance is thought through from the initial stage, not added on afterwards.

3. Consent and Transparency

Contemporary data legislation highlights informed consent. This entails simple, non-technical privacy notices, detailed opt-in choices, and straightforward withdrawal options. Transparency produces trust and lessens legal danger.

4. Incident Response and Breach Notification

Most laws demand timely breach notifications, and GDPR insists on reporting within 72 hours. Having a documented incident response plan maintains legal deadlines and reduces harm.

5. Employee Training and Awareness

Human mistake is the top source of data breaches. Ongoing training in prevention of phishing, password management, basic cyber hygiene and compliance requirements is crucial.

Upcoming Trends in 2025

1.  AI-Powered Compliance Monitoring

Organisations are embracing AI-powered solutions to systematically monitor data flows, identify policy breaches and auto-create compliance reports. The solutions assist in closing the loop between IT security teams and compliance officers.

2. Cross-Border Data Transfer Mechanisms

With increasingly severe regulations, companies are spending more on secure cross-border data transfer frameworks like Standard Contractual Clauses (SCCs) and Binding Corporate Rules (BCRs).

3. Privacy-Enhancing Technologies (PETs)

Methods such as homomorphic encryption and differential privacy are picking up steam, enabling organisations to sift through datasets without revealing sensitive personal data.

4. ESG and Data Ethics

Data handling is increasingly becoming a part of Environmental, Social and Governance (ESG) reporting. Ethical utilisation of customer data, not just compliance, has become a reputational differentiator.

Challenges in Implementation

Despite having transparent frameworks, data protection plans encounter challenges like jurisdictions having competing needs, and global compliance is becoming expensive. The emerging technologies, such as generative AI, often bring privacy threats that haven’t been fully covered by legislation. Small and micro enterprises have neither the budget nor the skills to implement enterprise-level compliance programs. Qualifying these challenges often needs a risk-based strategy, allocations of resources to top areas of impact and automating the compliance chores wherever possible.

Best Practices for 2025 and Beyond

In 2025, regulatory compliance and data protection are no longer a precaution or a response to a breach but are strategic drivers of resilience and trust. As regulatory analysis rises, cyber threats evolve, and consumer expectations grow, administrations need to integrate compliance into the very fabric of their actions. By bringing governance and technology together, organisations can break free from a "checklist" mentality and instead adopt a proactive and risk-sensitive approach. Eventually, data protection is not just about not getting in trouble; it's about developing a kind that succeeds in the digital era.

References

1. GDPR – Official EU Regulation Page: https://gdpr.eu 
2. India’s DPDP Act Overview – MeitY: https://www.meity.gov.in/data-protection-framework 
3. HIPAA – US Department of Health & Human Services: https://www.hhs.gov/hipaa 
4. PCI DSS Standards: https://www.pcisecuritystandards.org 
5. IBM Cost of a Data Breach Report 2024: https://www.ibm.com/reports/data-breach 
6. OECD – Privacy Guidelines: https://www.oecd.org/sti/privacy-guidelines 

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Introduction 

Netflix is no stranger to its subscribers being targeted by SMS and email-led phishing campaigns. But the most recent campaign has been deployed at a global scale, affecting paid users in as many as 23 countries according to cybersecurity firm Bitdefender. In this particular campaign, attackers are using the carrot-and-stick tactic of either creating a false sense of urgency or promising rewards to steal financial information and Netflix credentials. For example, users may be contacted via SMS and told that their account is being suspended due to payment failures. A fake website may be shared through a link, encouraging the individual to share sensitive information to restore their account. Once this information has been input, it is now accessible to the attackers. This can create significant stress and even financial loss for its users. Thus, they are encouraged to develop the necessary skills to recognize and respond to these threats effectively.

How The Netflix Scam Works 

Users are typically contacted through SMS. Bitdefender reports that these messages may look something like this:

"NETFLIX: There was an issue processing your payment. To keep your services active, please sign in and confirm your details at: https://account-details[.]com"

On clicking the link, the victim is directed to a website designed to mimic an authentic user experience interface, containing Netflix’s logo, color scheme, and grammatically-correct text. The website uses this interface to encourage the victim to divulge sensitive personal information, such as account credentials and payment details. Since this is a phishing website, the user’s personal information becomes accessible to the attacker as soon as it is entered. This information is then sold individually or in bundles on the dark web.

Practical Steps to Stay Safe 

1. Know Netflix’s Customer Interface: According to Netflix, it will never ask users to share personal information including credit or debit card numbers, bank account details, and Netflix passwords. It will also never ask for payment through a third-party vendor or website.
2. Verify Authenticity: Do not open links from unknown sources sent by email or sms. If unsure, access Netflix directly by typing the URL into the browser instead of clicking on links in emails or texts. If the link has been opened, do not enter any information.
3. Use Netflix’s Official Support Channels: Confirm any suspicious communication through Netflix’s verified help page or app. Write to phishing@netflix.com with any complaints about such an issue.
4. Contact Your Financial Institution: If you have entered your personal information into a phishing website, you should immediately reach out to your bank to block your card and change your Netflix password. Contact the authorities via www.cybercrime.gov.in or by calling the helpline at 1930 in case of loss of funds.
5. Use Strong Passwords and Enable MFA/2FA: Users are advised to use a unique, strong password with multiple characters. Enable Multi-Factor Authentication or  Two Factor Authentication to your accounts, if available, to add an extra level of security.

Conclusion

Phishing campaigns which are designed to gather customer data through fraudulent means often involve sending links to as many users as possible, with the aim of monetizing stolen information. Attackers exploit user trust in online platforms to steal sensitive personal information, making such campaigns more sophisticated as highlighted above. This underscores the need for users of online platforms to practice good cyber hygiene by verifying information, learning to detect suspicious information and ignoring it, and staying aware of the types of online fraud they may be exposed to. 

Sources 

• https://www.bitdefender.com/en-gb/blog/hotforsecurity/netflix-scam-stay-safe
• https://help.netflix.com/en/node/65674
• https://timesofindia.indiatimes.com/technology/tech-news/netflix-users-beware-this-netflix-subscription-scam-is-active-in-23-countries-how-to-spot-one-and-stay-safe/articleshow/115820070.cms