#FactCheck - Viral Video of Argentina Football Team Dancing to Bhojpuri Song is Misleading

Introduction

In today’s digital world, where everything is related to data, the more data you own, the more control and compliance you have over the market, which is why companies are looking for ways to use data to improve their business. But at the same time, they have to make sure they are protecting people’s privacy. It is very tricky to strike a balance between both of them. Imagine you are trying to bake a cake where you need to use all the ingredients to make it taste great, but you also have to make sure no one can tell what’s in it. That’s kind of what companies are dealing with when it comes to data. Here, ‘Pseudonymisation’ emerges as a critical technical and legal mechanism that offers a middle ground between data anonymisation and unrestricted data processing. 

Legal Framework and Regulatory Landscape 

Pseudonymisation, as defined by the General Data Protection Regulation (GDPR) in Article 4(5), refers to “the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person”. This technique represents a paradigm shift in data protection strategy, enabling organisations to preserve data utility while significantly reducing privacy risks. The growing importance of this balance is evident in the proliferation of data protection laws worldwide, from GDPR in Europe to India’s Digital Personal Data Protection Act (DPDP) of 2023. 

Its legal treatment varies across jurisdictions, but a convergent approach is emerging that recognises its value as a data protection safeguard while maintaining that the pseudonymised data remains personal data. Article 25(1) of GDPR recognises it as “an appropriate technical and organisational measure” and emphasises its role in reducing risks to data subjects. It protects personal data by reducing the risk of identifying individuals during data processing. The European Data Protection Board’s (EDPB) 2025 Guidelines on Pseudonymisation provide detailed guidance emphasising the importance of defining the “pseudonymisation domain”. It defines who is prevented from attributing data to specific individuals and ensures that the technical and organised measures are in place to block unauthorised linkage of pseudonymised data to the original data subjects. In India, while the DPDP Act does not explicitly define pseudonymisation, legal scholars argue that such data would still fall under the definition of personal data, as it remains potentially identifiable. The Act defines personal data defined in section 2(t) broadly as “any data about an individual who is identifiable by or in relation to such data,” suggesting that the pseudonymised information, being reversible, would continue to require compliance with data protection obligations. 

Further, the DPDP  Act, 2023 also includes principles of data minimisation and purpose limitation. Section 8(4) says that a “Data Fiduciary shall implement appropriate technical and organisational measures to ensure effective observance of the provisions of this Act and the Rules made under it.” The concept of Pseudonymization fits here because it is a recognised technical safeguard, which means companies can use pseudonymization as one of the methods or part of their compliance toolkit under Section 8(4) of the DPDP Act. However, its use should be assessed on a case to case basis, since ‘encryption’ is also considered one of the strongest methods for protecting personal data. The suitability of pseudonymization depends on the nature of the processing activity, the type of data involved, and the level of risk that needs to be mitigated. In practice, organisations may use pseudonymization in combination with other safeguards to strengthen overall compliance and security.

The European Court of Justice’s recent jurisprudence has introduced nuanced considerations about when pseudonymised data might not constitute personal data for certain entities. In cases where only the original controller possesses the means to re-identify individuals, third parties processing such data may not be subject to the full scope of data protection obligations, provided they cannot reasonably identify the data subjects. The “means reasonably likely” assessment represents a significant development in understanding the boundaries of data protection law. 

Corporate Implementation Strategies 

Companies find that pseudonymisation is not just about following rules, but it also brings real benefits. By using this technique, businesses can keep their data more secure and reduce the damage in the event of a breach. Customers feel more confident knowing that their information is protected, which builds trust. Additionally, companies can utilise this data for their research or other important purposes without compromising user privacy. 

Key Benefits of Pseudonymisation:

1. Enhanced Privacy Protection: It hides personal details like names or IDs with fake ones (with artificial values or codes), making it harder for accidental privacy breaches.
2. Preserved Data Utility: Unlike completely anonymous data, pseudonymised data keeps its usefulness by maintaining important patterns and relationships within datasets.
3. Facilitate Data Sharing: It’s easier to share pseudonymised data with partners or researchers because it protects privacy while still being useful.

However, using pseudonymisation is not as easy as companies have to deal with tricky technical issues like choosing the right methods, such as encryption or tokenisation and managing security keys safely. They have to implement strong policies to stop anyone from figuring out who the data belongs to. This can get expensive and complicated, especially when dealing with a large amount of data, and it often requires expert help and regular upkeep. 

Balancing Privacy Rights and Data Utility

The primary challenge in pseudonymisation is striking the right balance between protecting individuals' privacy and maintaining the utility of the data. To get this right, companies need to consider several factors, such as why they are using the data, the potential hacker's level of skill, and the type of data being used.

Conclusion 

Pseudonymisation offers a practical middle ground between full anonymisation and restricted data use, enabling organisations to harness the value of data while protecting individual privacy. Legally, it is recognised as a safeguard but still treated as personal data, requiring compliance under frameworks like GDPR and India’s DPDP Act. For companies, it is not only regulatory adherence but also ensuring that it builds trust and enhances data security. However, its effectiveness depends on robust technical methods, governance, and vigilance. Striking the right balance between privacy and data utility is crucial for sustainable, ethical, and innovation-driven data practices.

References:

1. https://gdpr-info.eu/art-4-gdpr/
2. https://www.meity.gov.in/static/uploads/2024/06/2bf1f0e9f04e6fb4f8fef35e82c42aa5.pdf
3. https://gdpr-info.eu/art-25-gdpr/
4. https://www.edpb.europa.eu/system/files/2025-01/edpb_guidelines_202501_pseudonymisation_en.pdf
5. https://curia.europa.eu/juris/document/document.jsf?text=&docid=303863&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1&cid=16466915
6. https://curia.europa.eu/juris/document/document.jsf?text=&docid=303863&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1&cid=16466915

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Executive Summary:

In the end of January 2024, India sees an inauguration of Ram Mandir that is a historical event to which people came culturally and spiritually. All communities in the world acknowledge this point of life as a victory and also understand how it unites people. In the midst of this genuine joy over success, there has been a disconcerting increase in malpractices designed to exploit people’s enthusiasm. This report aims at providing awareness and guidelines on how one can avoid the fraud activities that could be circulating as a celebration of Ram Mandir inauguration. An example cited here is on scams that give fake free recharge to users making them connect with the Prime Minister of India and UP Chief Minister Yogi Adityanath.

False Claim:

According to the message passed in WhatsApp, as a commemoration of the inauguration of Ram Mandir  in Ayodhya in January 2024, free Rs.749 mobile recharge for three months would be offered to all Indians across India by both the PM and UP CM. The message prompts the recipients to click on the blue link provided and then recharge their numbers.

The Deceptive Scheme:

We have been informed of a circulating link (https://mahacashhback[.]in/#1705296887543) stating that it offers ₹719 recharge in honor of the Ram Mandir inauguration. It is worth mentioning that this link does not belong to any legitimate movement concerning the inauguration; public excitement and trust were used for personal gain. 

Analyzing the Fraudulent Campaign:

• Exploiting Emotional Significance:Scammers are using the cultural and religious significance of Ram mandir inauguration as a cover to fool people into participating in its fraudulent scheme. 

• Fake Recharge Offers:The broadcasted link is offering a recharge pretending that they celebrate it’s inauguration. Such offers should be handled with care and established through authorized avenues.

• Bogus Landing Pages and Comments:The landing page linked to the link typically shows images of Ram Mandir and fake comments succeeding in a make-believe appearance. Legitimate projects linked to major events rely on official and trustworthy communication mechanisms. 

• Data Collection Attempts:However, users may be asked for personal details like mobile numbers under the false pretext of winning a fake recharge. Legitimate organizations practice secure protocols for data collection and communication. 

• Sharing for Activation:After the data entry, users are prompted to share a link in other people’s posts; it is said that this will help “activate” recharge. This is a popular trick among swindlers to keep the fraud going on due to sending misleading messages. 

What do we Analyze?

• It is important to note that at this particular point, there has not been any official declaration or a proper confirmation of such offers on any official channel.
• The campaign is hosted on a third party domain instead of any official Government Website, this raised suspicion. Also the domain has been registered in very recent times.

• Domain Name: mahacashhback[.]in
• Registry Domain ID: D1FCF1B5751244310A2FA723B62CE83E9-IN
• Registrar URL: https://publicdomainregistry[.]com/
• Registrar: Endurance Digital Domain Technology LLP
• Registrar IANA ID: 801217
• Updated Date: 2024-01-18T08:09:00Z
• Creation Date: 2023-05-27T12:01:17Z
• Registry Expiry Date: 2024-05-27T12:01:17Z
• Registrant Organization: Sachin Kumar
• Registrant State/Province: Bihar
• Name Server: ns2.suspended-domain[.]com
• Name Server: ns1.suspended-domain[.]com
  

CyberPeace Advisory and Best Practices:

• Verify Authenticity:Authenticate any offers or promotions linked to the Ram Mandir inauguration through official channels. 

• Exercise Caution with Links:Do not engage with questionable URLs, in particular those without secure encryption (HTTPS). Official announcements and initiatives are disseminated through secure outlets.

• Protect Personal Information:Do not provide personal information and do not respond to unsolicited offers on nonofficial platforms. Genuine organizations employ safe and official routes for communication.

• Report Fraudulent Activity:When you see scams or fraudulent activities, immediately report them to authorities and platforms so that no one falls into their trap.

Conclusion:

In the coming days, let us be cautious from such cheating strategies which would be misutilized or create false situations. Individuals should stay informed, verify sources and defend their personal information to ensure a safer world wide web. Official and secure channels are used to communicate authentic initiatives linked with notable events. When an offer sounds too favorable or attractive, exercise due caution and check its genuineness to avoid being defrauded. Thus by undertaking the research we found this campaign to be fake.

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Executive Summary:

One of the most complex threats that have appeared in the space of network security is focused on the packet rate attacks that tend to challenge traditional approaches to DDoS threats’ involvement. In this year, the British based biggest Internet cloud provider of Europe, OVHcloud was attacked by a record and unprecedented DDoS attack reaching the rate of 840 million packets per second. Targets over 1 Tbps have been observed more regularly starting from 2023, and becoming nearly a daily occurrence in 2024. The maximum attack on May 25, 2024, got to 2.5 Tbps, this points to a direction to even larger and more complex attacks of up to 5 Tbps. Many of these attacks target critical equipment such as Mikrotik models within the core network environment; detection and subsequent containment of these threats prove a test for cloud security measures.

Modus Operandi of a Packet Rate Attack:

A type of cyberattack where an attacker sends with a large volume of packets in a short period of time aimed at a network device is known as packet rate attack, or packet flood attack or network flood attack under volumetric DDoS attack. As opposed to the deliberately narrow bandwidth attacks, these raids target the computation time linked with package processing. 

Key technical characteristics include: 

• Packet Size: Usually compact, and in many cases is less than 100 bytes 
• Protocol: Named UDP, although it can also involve TCP SYN or other protocol flood attacks 
•  Rate: Exceeding 100 million packets per second (Mpps), with recent attacks exceeding 840 Mpps 
• Source IP Diversity: Usually originating from a small number of sources and with a large number of requests per IP, which testifies about the usage of amplification principles 
• Attack on the Network Stack : To understand the impact, let's examine how these attacks affect different layers of the network stack:

1. Layer 3 (Network Layer):

• Each packet requires routing table lookups and hence routers and L3 switches have the problem of high CPU usage. 
• These mechanisms can often be saturated so that network communication will be negatively impacted by the attacker.

2. Layer 4 (Transport Layer):

• Other stateful devices (e.g. firewalls, load balancers) have problems with tables of connections 
• TCP SYN floods can also utilize all connection slots so that no incoming genuine connection can be made.

3. Layer 7 (Application Layer): 

• Web servers and application firewalls may be triggered to deliver a better response in a large number of requests 
• Session management systems can become saturated, and hence, the performance of future iterations will be a little lower than expected in terms of their perceived quality by the end-user. 

Technical Analysis of Attack Vectors

Recent studies have identified several key vectors exploited in high-volume packet rate attacks:

1.MikroTik RouterOS Exploitation:

• Vulnerability: CVE-2023-4967
• Impact: Allows remote attackers to generate massive packet floods
• Technical detail: Exploits a flaw in the FastTrack implementation

2.DNS Amplification:

• Amplification factor: Up to 54x
• Technique: Exploits open DNS resolvers to generate large responses to small queries
• Challenge: Difficult to distinguish from legitimate DNS traffic

3.NTP Reflection:

• Command: monlist
• Amplification factor: Up to 556.9x
• Mitigation: Requires NTP server updates and network-level filtering

Mitigation Strategies: A Technical Perspective

1. Combating packet rate attacks requires a multi-layered approach:

• Hardware-based Mitigation:
• Implementation: FPGA-based packet processing
• Advantage: Can handle millions of packets per second with minimal latency
• Challenge: High cost and specialized programming requirements

2.Anycast Network Distribution:

• Technique: Distributing traffic across multiple global nodes
• Benefit: Dilutes attack traffic, preventing single-point failures
• Consideration: Requires careful BGP routing configuration

3.Stateless Packet Filtering:

• Method: Applying filtering rules without maintaining connection state
• Advantage: Lower computational overhead compared to stateful inspection
• Trade-off: Less granular control over traffic

4.Machine Learning-based Detection:

• Approach: Using ML models to identify attack patterns in real-time
• Key metrics: Packet size distribution, inter-arrival times, protocol anomalies
• Challenge: Requires continuous model training to adapt to new attack patterns

Performance Metrics and Benchmarking

When evaluating DDoS mitigation solutions for packet rate attacks, consider these key performance indicators:

• Flows per second (fps) or packet per second (pps) capability
• Dispersion and the latency that comes with it is inherent to mitigation systems.
• The false positive rate in the case of the attack detection
• Exposure time before beginning of mitigation from the moment of attack

Way Forward

The packet rate attacks are constantly evolving where the credible defenses have not stayed the same. The next step entails extension to edge computing and 5G networks for distributing mitigation closer to the attack origins. Further, AI-based proactive tools of analysis for prediction of such threats will help to strengthen the protection of critical infrastructure against them in advance.

In order to stay one step ahead in this, it is necessary to constantly conduct research, advance new technologies, and work together with other cybersecurity professionals. There is always a need to develop secure defenses that safeguard these networks.

Reference:

https://blog.ovhcloud.com/the-rise-of-packet-rate-attacks-when-core-routers-turn-evil/

https://cybersecuritynews.com/record-breaking-ddos-attack-840-mpps/

https://www.cloudflare.com/learning/ddos/famous-ddos-attacks/

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