#FactCheck - Viral Video of Argentina Football Team Dancing to Bhojpuri Song is Misleading

A report by MarketsandMarkets in 2024 showed that the global AI market size is estimated to grow from USD 214.6 billion in 2024 to USD 1,339.1 billion in 2030, at a CAGR of 35.7%. AI has become an enabler of productivity and innovation. A Forbes Advisor survey conducted in 2023 reported that 56% of businesses use AI to optimise their operations and drive efficiency. Further, 51% use AI for cybersecurity and fraud management, 47% employ AI-powered digital assistants to enhance productivity and 46% use AI to manage customer relationships.

AI has revolutionised business functions. According to a Forbes survey, 40% of businesses rely on AI for inventory management, 35% harness AI for content production and optimisation and 33% deploy AI-driven product recommendation systems for enhanced customer engagement.  This blog addresses the opportunities and challenges posed by integrating AI into operational efficiency.

Artificial Intelligence and its resultant Operational Efficiency

AI has exemplary optimisation or efficiency capabilities and is widely used to do repetitive tasks. These tasks include payroll processing, data entry, inventory management, patient registration, invoicing, claims processing, and others. AI use has been incorporated into such tasks as it can uncover complex patterns using NLP, machine learning, and deep learning beyond human capabilities. It has also shown promise in improving the decision-making process for businesses in time-critical, high-pressure situations. 

AI-driven efficiency is visible in industries such as the manufacturing industry for predictive maintenance, in the healthcare industry for streamlining diagnostics and in logistics for route optimisation. Some of the most common real-world examples of AI increasing operational efficiency are self-driving cars (Tesla), facial recognition (Apple Face ID), language translation (Google Translate), and medical diagnosis (IBM Watson Health)

Harnessing AI has advantages as it helps optimise the supply chain, extend product life cycles, and ultimately conserve resources and cut operational costs. 

Policy Implications for AI Deployment 

Some of the policy implications for development for AI deployment are as follows:

1. Develop clear and adaptable regulatory frameworks for the ongoing and future developments in AI. The frameworks need to ensure that innovation is not hindered while managing the potential risks. 
2. As AI systems rely on high-quality data that is accessible and interoperable to function effectively and without proper data governance, these systems may produce results that are biased, inaccurate and unreliable. Therefore, it is necessary to ensure data privacy as it is essential to maintain trust and prevent harm to individuals and organisations.
3. Policy developers need to focus on creating policies that upskill the workforce which complements AI development and therefore job displacement. 
4. To ensure cross-border applicability and efficiency of standardising AI policies, the policy-makers need to ensure that international cooperation is achieved when developing the policies.

Addressing Challenges and Risks 

Some of the main challenges that emerge with the development of AI are algorithmic bias, cybersecurity threats and the dependence on exclusive AI solutions or where the company retains exclusive control over the source codes. Some policy approaches that can be taken to mitigate these challenges are:

1. Having a robust accountability mechanism. 
2. Establishing identity and access management policies that have technical controls like authentication and authorisation mechanisms. 
3. Ensure that the learning data that AI systems use follows ethical considerations such as data privacy, fairness in decision-making, transparency, and the interpretability of AI models.

Conclusion 

AI can contribute and provide opportunities to drive operational efficiency in businesses. It can be an optimiser for productivity and costs and foster innovation for different industries. But this power of AI comes with its own considerations and therefore, it must be balanced with proactive policies that address the challenges that emerge such as the need for data governance, algorithmic bias and risks associated with cybersecurity. A solution to overcome these challenges is establishing an adaptable regulatory framework, fostering workforce upskilling and promoting international collaborations. As businesses integrate AI into core functions, it becomes necessary to leverage its potential while safeguarding fairness, transparency, and trust. AI is not just an efficiency tool, it has become a stimulant for organisations operating in a rapidly evolving digital world.

References

• https://indianexpress.com/article/technology/artificial-intelligence/ai-indian-businesses-long-term-gain-operational-efficiency-9717072/ 
• https://www.marketsandmarkets.com/Market-Reports/artificial-intelligence-market-74851580.html
• https://www.forbes.com/councils/forbestechcouncil/2024/08/06/smart-automation-ais-impact-on-operational-efficiency/ 
• https://www.processexcellencenetwork.com/ai/articles/ai-operational-excellence 
• https://www.leewayhertz.com/ai-for-operational-efficiency/ 
• https://www.forbes.com/councils/forbestechcouncil/2024/11/04/bringing-ai-to-the-enterprise-challenges-and-considerations/  

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Introduction

In a world where social media dictates public perception and content created by AI dilutes the difference between fact and fiction, mis/disinformation has become a national cybersecurity threat. Today, disinformation campaigns are designed for their effect, with political manipulation, interference in public health, financial fraud, and even community violence. India, with its 900+ million internet users, is especially susceptible to this distortion online. The advent of deep fakes, AI-text, and hyper-personalised propaganda has made disinformation more plausible and more difficult to identify than ever. 

What is Misinformation?

Misinformation is false or inaccurate information provided without intent to deceive. Disinformation, on the other hand, is content intentionally designed to mislead and created and disseminated to harm or manipulate. Both are responsible for what experts have termed an "infodemic", overwhelming people with a deluge of false information that hinders their ability to make decisions. 

Examples of impactful mis/disinformation are:

• COVID-19 vaccine conspiracy theories (e.g., infertility or microchips)
• Election-related false news (e.g., EVM hacking so-called)
• Social disinformation (e.g., manipulated videos of riots)
• Financial scams (e.g., bogus UPI cashbacks or RBI refund plans)

How Misinformation Spreads

Misinformation goes viral because of both technology design and human psychology. Social media sites such as Facebook, X (formerly Twitter), Instagram, and WhatsApp are designed to amplify messages that elicit high levels of emotional reactions are usually polarising, sensationalistic, or fear-mongering posts. This causes falsehoods or misinformation to get much more attention and activity than authentic facts, and therefore prioritises virality over truth.

Another major consideration is the misuse of generative AI and deep fakes. Applications like ChatGPT, Midjourney, and ElevenLabs can be used to generate highly convincing fake news stories, audio recordings, or videos imitating public figures. These synthetic media assets are increasingly being misused by bad actors for political impersonation, propagating fabricated news reports, and even carrying out voice-based scams.

To this danger are added coordinated disinformation efforts that are commonly operated by foreign or domestic players with certain political or ideological objectives. These efforts employ networks of bot networks on social media, deceptive hashtags, and fabricated images to sway public opinion, especially during politically sensitive events such as elections, protests, or foreign wars. Such efforts are usually automated with the help of bots and meme-driven propaganda, which makes them scalable and traceless.

Why Misinformation is Dangerous

Mis/disinformation is a significant threat to democratic stability, public health, and personal security. Perhaps one of the most pernicious threats is that it undermines public trust. If it goes unchecked, then it destroys trust in core institutions like the media, judiciary, and electoral system. This erosion of public trust has the potential to destabilise democracies and heighten political polarisation.

In India, false information has had terrible real-world outcomes, especially in terms of creating violence. Misleading messages regarding child kidnappers on WhatsApp have resulted in rural mob lynching. As well, communal riots have been sparked due to manipulated religious videos, and false terrorist warnings have created public panic.

The pandemic of COVID-19 also showed us how misinformation can be lethal. Misinformation regarding vaccine safety, miracle cures, and the source of viruses resulted in mass vaccine hesitancy, utilisation of dangerous treatments, and even avoidable deaths.

Aside from health and safety, mis/disinformation has also been used in financial scams. Cybercriminals take advantage of the fear and curiosity of the people by promoting false investment opportunities, phishing URLs, and impersonation cons. Victims get tricked into sharing confidential information or remitting money using seemingly official government or bank websites, leading to losses in crypto Ponzi schemes, UPI scams, and others.

India’s Response to Misinformation

1. PIB Fact Check Unit

The Press Information Bureau (PIB) operates a fact-checking service to debunk viral false information, particularly on government policies. In 3 years, the unit identified more than 1,500 misinformation posts across media.

2. Indian Cybercrime Coordination Centre (I4C)

Working under MHA, I4C has collaborated with social media platforms to identify sources of viral misinformation. Through the Cyber Tipline, citizens can report misleading content through 1930 or cybercrime.gov.in.

3. IT Rules  (The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 [updated as on 6.4.2023]

The Information Technology (Intermediary Guidelines) Rules were updated to enable the government to following aspects:

• Removal of unlawful content
• Platform accountability

4. Detection Tools

There are certain detection tool that works as shields in assisting fact-checkers and enforcement bodies to:

• Identify synthetic voice and video scams through technical measures.
• Track misinformation networks.
• Label manipulated media in real-time.

CyberPeace View: Solutions for a Misinformation-Resilient Bharat

1. Scale Digital Literacy

"Think Before You Share" programs for rural schools to teach students to check sources, identify clickbait, and not reshare fake news. 

2. Platform Accountability

Technology platforms need to:

• Flag manipulated media.
• Offer algorithmic transparency.
• Mark AI-created media.
• Provide localised fact-checking across diverse Indian languages.

3. Community-Led Verification

Establish WhatsApp and Telegram "Fact Check Hubs" headed by expert organisations, industry experts,  journalists, and digital volunteers who can report at the grassroots level fake content.

4. Legal Framework for Deepfakes

Formulate targeted legislation under the Bhartiya Nyaya Sanhita (BNS) and other relevant laws to make malicious deepfake and synthetic media use a criminal offense for:

• Electoral manipulation.
• Defamation.
• Financial scams.

5. AI Counter-Misinformation Infrastructure

Invest in public sector AI models trained specifically to identify:

• Coordinated disinformation patterns.
• Botnet-driven hashtag campaigns.
• Real-time viral fake news bursts.

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Conclusion

Mis/disinformation is more than just a content issue, it's a public health, cybersecurity, and democratic stability challenge. As India enters the digitally empowered world, making a secure, informed, and resilient information ecosystem is no longer a choice; now, it's imperative. Fighting misinformation demands a whole-of-society effort with AI innovation, public education, regulatory overhaul, and tech responsibility. The danger is there, but so is the opportunity to guide the world toward a fact-first, trust-based digital age. It's time to act.

References

• https://www.pib.gov.in/factcheck.aspx
• https://www.meity.gov.in/static/uploads/2024/02/Information-Technology-Intermediary-Guidelines-and-Digital-Media-Ethics-Code-Rules-2021-updated-06.04.2023-.pdf
• https://www.cyberpeace.org
• https://www.bbc.com/news/topics/cezwr3d2085t
• https://www.logically.ai
• https://www.altnews.in

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Introduction

Today, on the International Day of UN Peacekeepers, we honour the brave individuals who risk their lives to uphold peace in the world’s most fragile and conflict-ridden regions. These peacekeepers are symbols of hope, diplomacy, and resilience. But as the world changes, so do the arenas of conflict. In today’s interconnected age, peace and safety are no longer confined to physical spaces—they extend to the digital realm. As we commemorate their service, we must also reflect on the new frontlines of peacekeeping: the internet, where misinformation, cyberattacks, and digital hate threaten stability every day.

The Legacy of UN Peacekeepers

Since 1948, UN Peacekeepers have served in over 70 missions, protecting civilians, facilitating political processes, and rebuilding societies. From conflict zones in Africa to the Balkans, they’ve worked in the toughest terrains to keep the peace. Their role is built on neutrality, integrity, and international cooperation. But as hybrid warfare becomes more prominent and digital threats increasingly influence real-world violence, the peacekeeping mandate must evolve. Traditional missions are now accompanied by the need to understand and respond to digital disruptions that can escalate local tensions or undermine democratic institutions.

The Digital Battlefield

In recent years, we’ve seen how misinformation, deepfakes, online radicalisation, and coordinated cyberattacks can destabilise peace processes. Disinformation campaigns can polarise communities, hinder humanitarian efforts, and provoke violence. Peacekeepers now face the added challenge of navigating conflict zones where digital tools are weaponised. The line between physical and virtual conflict is blurring. Cybersecurity has gone beyond being just a technical issue and is now a peace and security issue as well. From securing communication systems to monitoring digital hate speech that could incite violence, peacekeeping must now include digital vigilance and strategic digital diplomacy.

Building a Culture of Peace Online

Safeguarding peace today also means protecting people from harm in the digital space. Governments, tech companies, civil society, and international organisations must come together to build digital resilience. This includes investing in digital literacy, combating online misinformation, and protecting human rights in cyberspace. Peacekeepers may not wear blue helmets online, but their spirit lives on in every effort to make the internet a safer, kinder, and more truthful place. The role of youth, educators, and responsible digital citizens has never been more crucial. A culture of peace must be cultivated both offline and online.

Conclusion: A Renewed Pledge for Peace

On this UN Peacekeepers’ Day, let us not only honour those who have served and sacrificed but also renew our commitment to peace in all its dimensions. The world’s conflicts are evolving, and so must our response. As we support peacekeepers on the ground, let’s also become peacebuilders in the digital world, amplifying truth, rejecting hate, and building safer, inclusive communities online. Peace today is not just about silencing guns but also silencing disinformation. The call for peace is louder than ever. Let’s answer it, both offline and online.