#FactCheck - Viral Image of AIMIM President Asaduddin Owaisi Holding Lord Rama Portrait Proven Fake

Introduction

The United Nations (UN) has unveiled a set of principles, known as the 'Global Principles for Information Integrity', to combat the spread of online misinformation, disinformation, and hate speech. These guidelines aim to address the widespread harm caused by false information on digital platforms. The UN's Global Principles are based on five core principles: social trust and resilience, independent, free, and pluralistic media, healthy incentives, transparency and research, and public empowerment. The UN chief emphasized that the threats to information integrity are not new but are now spreading at unprecedented speeds due to digital platforms and artificial intelligence technologies.

These principles aim to enhance global cooperation in order to create a safer online environment. It was further highlighted that the spread of misinformation, disinformation, hate speech, and other risks in the information environment poses threats to democracy, human rights, climate action, and public health. This impact is intensified by the emergence of rapidly advancing Artificial Intelligence Technology (AI tech) that poses a growing threat to vulnerable groups in information environments.

The Highlights of Key Principles

1. Societal Trust and Resilience: Trust in information sources and the ability and resilience to handle disruptions are critical for maintaining information integrity. Both are at risk from state and non-state actors exploiting the information ecosystem.
2. Healthy Incentives: Current business models reliant on targeted advertising threaten information integrity. The complex, opaque nature of digital advertising benefits large tech companies and it requires reforms to ensure transparency and accountability.
3. Public Empowerment: People require the capability to manage their online interactions, the availability of varied and trustworthy information, and the capacity to make informed decisions. Media and digital literacy are crucial, particularly for marginalized populations.
4. Independent, Free, and Pluralistic Media: A free press supports democracy by fostering informed discourse, holding power accountable, and safeguarding human rights. Journalists must operate safely and freely, with access to diverse news sources.
5. Transparency and research: Technology companies must be transparent about how information is propagated and how personal data is used. Research and privacy-preserving data access should be encouraged to address information integrity gaps while protecting those investigating and reporting on these issues.

Stakeholders Called for Action

Stakeholders, including technology companies, AI actors, advertisers, media, researchers, civil society organizations, state and political actors, and the UN, have been called to take action under the UN Global Principles for Information Integrity. These principles should be used to build and participate in broad cross-sector coalitions that bring together diverse expertise from civil society, academia, media, government, and the international private sector, focussing on capacity-building and meaningful youth engagement through dedicated advisory groups. Additionally, collaboration is required to develop multi-stakeholder action plans at regional, national, and local levels, engaging communities in grassroots initiatives and ensuring that youth are fully and meaningfully involved in the process.

Implementation and Monitoring

To effectively implement the UN Global Principles at large requires developing a multi-stakeholder action plan at various levels such as at the regional, national, and local levels. These plans should be informed and created by advice and counsel from an extensive range of communities including any of the grassroots initiatives having a deep understanding of regional challenges and their specific needs. Monitoring and evaluation are also regarded as essential components of the implementation process. Regular assessments of the progress, combined with the flexibility to adapt strategies as needed, will help ensure that the principles are effectively translated into practice.

Challenges and Considerations

Implementing these Global Principles of the UN will have certain challenges. The complexities that the digital landscape faces with the rapid pace of technological revamp, and alterations in the diversity of cultural and political contexts all present significant hurdles. Furthermore, the efforts to combat misinformation must be balanced with protecting fundamental rights, including the right to freedom of expression and privacy. Addressing these challenges to counter informational integrity will require continuous and ongoing collaboration with constant dialogue among stakeholders towards a commitment to innovation and continuous learning. It is also important to recognise and address the power imbalance within the information ecosystem, ensuring that all voices are heard and that any person, specifically, the marginalised communities is not cast aside.

Conclusion

The UN Global Principles for Online Misinformation and Information Integrity provide a comprehensive framework for addressing the critical challenges that are present while facing information integrity today. Advocating and promoting societal trust, healthy incentives, public empowerment, independent media, and transparency, these principles offer a passage towards a more resilient and trustworthy digital environment. The future success of these principles depends upon the collaborative efforts of all stakeholders, working together to safeguard the integrity of information for everyone.

References

• https://www.business-standard.com/world-news/un-unveils-global-principles-to-combat-online-misinformation-hate-speech-124062500317_1.html
• https://www.un.org/sustainabledevelopment/blog/2024/06/global-principles-information-integrity-launch/ 
• https://www.un.org/sites/un2.un.org/files/un-global-principles-for-information-integrity-en.pdf
• https://www.un.org/en/content/common-agenda-report/assets/pdf/Common_Agenda_Report_English.pdf 

‍

Executive Summary:

A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.

‍

Claims:

An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.

‍

Fact Check:

Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani". 

The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.

Comparing both photos, we found that there are several differences.

Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.

Conclusions:

The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.

• Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
• Claimed on: X
• Fact Check: Fake & Misleading

‍

Introduction

YouTube is testing a new feature called ‘Notes,’ which allows users to add community-sourced context to videos. The feature allows users to clarify if a video is a parody or if it is misrepresenting information. The feature builds on existing features to provide helpful content alongside videos. Currently under testing, the feature will be available to a limited number of eligible contributors who will be invited to write notes on videos. These notes will appear publicly under a video if they are found to be broadly helpful. Viewers will be able to rate notes into three categories: ‘Helpful,’ ‘Somewhat helpful,’ or ‘Unhelpful’. Based on the ratings, YouTube will determine which notes are published. The feature will first be rolled out on mobile devices in the U.S. in English. The Google-owned platform will look at ways to improve the feature over time, including whether it makes sense to expand it to other markets. 

YouTube To Roll Out The New ‘Notes’ Feature

YouTube is testing an experimental feature that allows users to add notes to provide relevant, timely, and easy-to-understand context for videos. This initiative builds on previous products that display helpful information alongside videos, such as information panels and disclosure requirements when content is altered or synthetic. YouTube in its blog clarified that the pilot will be available on mobiles in the U.S. and in the English language, to start with. During this test phase, viewers, participants, and creators are invited to give feedback on the quality of the notes.

YouTube further stated in its blog that a limited number of eligible contributors will be invited via email or Creator Studio notifications to write notes so that they can test the feature and add value to the system before the organisation decides on next steps and whether or not to expand the feature. Eligibility criteria include having an active YouTube channel in good standing with Yotube’s Community Guidelines.

Viewers in the U.S. will start seeing notes on videos in the coming weeks and months. In this initial pilot, third-party evaluators will rate the helpfulness of notes, which will help train the platform’s systems. As the pilot moves forward, contributors themselves will rate notes as well.

Notes will appear publicly under a video if they are found to be broadly helpful. People will be asked whether they think a note is helpful, somewhat helpful, or unhelpful and the reasons for the same. For example, if a note is marked as ‘Helpful,’ the evaluator will have the opportunity to specify  if it is so because it cites high-quality sources or is written clearly and neutrally. A bridging-based algorithm will be used to consider these ratings and determine what notes are published. YouTube is excited to explore new ways to make context-setting even more relevant, dynamic, and unique to the videos we are watching, at scale, across the huge variety of content on YouTube.

CyberPeace Analysis: How Can Notes Help Counter Misinformation

The potential effectiveness of countering misinformation on YouTube using the proposed ‘Notes’ feature is significant. Enabling contributors to include notes on videos can offer relevant and accurate context to clarify any misleading or false information in the video. These notes can aid in enhancing viewers' comprehension of the content and detecting misinformation. The participation from users to rate the added notes as helpful, somewhat helpful, and unhelpful adds a heightened layer of transparency and public participation in identifying the accuracy of the content. 

As YouTube intends to gather feedback from its various stakeholders to improve the feature over time, one can look forward to improved policy and practical over time: the feedback mechanism will allow for continuous refinement of the feature, ensuring it effectively addresses misinformation. The platform employs algorithms to identify helpful notes that cater to a broad audience across different perspectives. This helps showcase accurate information and combat misinformation.

Furthermore, along with the Notes feature, YouTube should explore and implement prebunking and debunking strategies on the platform by promoting educational content and empowering users to discern between fact and any misleading information. 

Conclusion

The new feature, currently in the testing phase, aims to counter misinformation by providing context, enabling user feedback, leveraging algorithms, promoting transparency, and continuously improving information quality. Considering the diverse audience on the platform and high volumes of daily content consumption, it is important for both the platform operators and users to engage with factual, verifiable information. The fallout of misinformation on such a popular platform can be immense, and so, any mechanism or feature that can help counter the same must be developed to its full potential. Apart from this new Notes feature, YouTube has also implemented certain measures in the past to counter misinformation, such as providing authenticated sources to counter any election misinformation during the recent 2024 elections in India. These efforts are a welcome contribution to our shared responsibility as netizens to create a trustworthy, factual and truly-informational digital ecosystem.

References:

• https://blog.youtube/news-and-events/new-ways-to-offer-viewers-more-context/
• https://www.thehindu.com/sci-tech/technology/internet/youtube-tests-feature-that-will-let-users-add-context-to-videos/article68302933.ece

‍