#FactCheck - Viral Claim of Highway in J&K Proven Misleading
Executive Summary:
A viral post on social media shared with misleading captions about a National Highway being built with large bridges over a mountainside in Jammu and Kashmir. However, the investigation of the claim shows that the bridge is from China. Thus the video is false and misleading.
Claim:
A video circulating of National Highway 14 construction being built on the mountain side in Jammu and Kashmir.
Fact Check:
Upon receiving the image, Reverse Image Search was carried out, an image of an under-construction road, falsely linked to Jammu and Kashmir has been proven inaccurate. After investigating we confirmed the road is from a different location that is G6911 Ankang-Laifeng Expressway in China, highlighting the need to verify information before sharing.
Conclusion:
The viral claim mentioning under-construction Highway from Jammu and Kashmir is false. The post is actually from China and not J&K. Misinformation like this can mislead the public. Before sharing viral posts, take a brief moment to verify the facts. This highlights the importance of verifying information and relying on credible sources to combat the spread of false claims.
- Claim: Under-Construction Road Falsely Linked to Jammu and Kashmir
- Claimed On: Instagram and X (Formerly Known As Twitter)
- Fact Check: False and Misleading
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Introduction
As the world seemingly shrinks under the vast, ever-stretching canopy of the internet, the channels through which information flows are becoming increasingly enigmatic and tangled. In the digital world, the gulf between fact and fabrication narrows dramatically, with the veracity of information too often lost in the flood. Amidst the torrents of data, platforms like YouTube, a veritable Goliath in the video streaming sphere, are finding themselves at the forefront of a critical battle against the dark forces of fake news and disinformation—a war that is waged with the intensity of any historical conflict over truth and influence.
It is in this volatile theatre that Google's video behemoth, YouTube, under the scrutiny of the global eye, announces its strategic campaign to shield against the onslaught of misinformation. With India, the world's most populous democracy, on the cusp of its monumental general elections, the stakes could hardly be higher. YouTube's involvement thus evolves beyond corporate social responsibility—it becomes a crusade for the integrity of information, a paladin for the democratic process, and a protector of the public’s right to factual reporting.
The Campaign
The campaign envisioned by YouTube India's vanguard is multifaceted and robust, aimed at rooting out the insidious tendrils of fake news where they lie. At the heart of this mission are two pivotal strategies that form the backbone of YouTube's defense. Firstly, a rigorous misinformation policy, which heralds as a bastion against content designed with duplicitous intent. YouTube Indian Head Ishan Chatterjee elucidates, 'Our misinformation policies clearly state that if the content has been technically manipulated with the intent to deceive a user and there's a danger of real-world harm...we will act against that content.' It is an exhortation of YouTube's commitment to a culture of truth and an acknowledgement of the platform's influence and responsibility. This process, however, is more complex than it appears; it is tangled in socio-political nuances and demands an uncompromising vigilance to identify and dispel falsehoods.
Yet, this is merely the foundation upon which YouTube’s strategy rests. The second prong of their stratagem is even more ambitious—intending not only to eradicate the chaff of misinformation but also to till the soil with the seeds of verifiable, authoritative news content. This is an initiative to resuscitate the public's faith in digital information sources. By allying with credible news publishers and fostering a symbiosis with independent journalists, YouTube has taken up the mantle of an institution that not just police content, but cultivates it, transforming the barren desert of online falsehoods into an oasis of enlightenment.
News on YouTube is symbiotic with the larger consciousness of its users, driving content consumption and engaging millions who seek out current affairs, investigative reports, and in-depth analysis on the platform. The democratisation of news, once the hallowed ground of traditional broadcast and print media, now finds its theatre online. Chatterjee insightfully notes the ascending trend of news story engagement on YouTube Shorts and Connected TV (CTV)—two emergent platforms that have revolutionised content delivery and consumption. CTV, in particular, has skyrocketed in popularity within the past five years, boasting over 58 million viewers in India consuming YouTube content from the comfort of their living rooms as of June 2023, per analytics.
This phenomenon is acutely observed by YouTube's Director and Global Head of Responsibility, Tim Katz, who delineates a portrait of the Indian market's distinctive hunger for live content, particularly news, on CTV. Katz's observations carry an air of fascination, 'The other two things that have been exciting to see are that we've seen a lot of growth, particularly during sensitive moments, with large news stories occurring certainly during an election cycle, and we just see very large growth from many of our authoritative partners.'
The Implications of the Campaign
The tapestry of YouTube's news ecosystem is a rich mosaic of diversity, including independent journalists, broadcasters, legacy print publications, and digital-first media organisations. Katz underscores the gravity of nurturing such a broad and dynamic news environment on the platform, a gesture of YouTube's commitment to a holistic information landscape.
An illuminating report from the Google News Initiative, forged in cooperation with Kantar, reiterates the dominance of video as the consummate medium for news consumption across a spectrum of languages and formats in India. It paints a picture of a nation of insatiable news consumers, with nearly every second Indian language internet user engaging with news content, a substantial proportion hailing from urban locales. Of particular resonance is hyperlocal news, which plucks the chords of local interests and concerns, touching the lives of seven out of ten citizens.
Moreover, the economic impetus behind YouTube’s role in the media firmament is brought to light in the Oxford Economics Impact Report, revealing a staggering 70% of Indian media and music companies with a YouTube presence acknowledge the platform as a crucial revenue stream.
Conclusion
Poised upon the sharp edge of an electric election season—a season that will no doubt be drenched in a spectrum of information, both fact and fable—YouTube's convictions stand as a beacon of reliability. Their initiative is more than a method—it's a philosophy, a dedication to purifying the information sphere. In the digital epoch, where the battle lines for truth are drawn in bytes and bandwidth, YouTube’s rallying cry for responsibility, its vow to safeguard democratic ideals, and its unyielding commitment to illuminating the corridors of knowledge are more than strategies; they are pillars on which a well-informed, engaged, and enlightened citizenry can lean.
Reference
Introduction
Google is committed to supporting the upcoming elections in India by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. Google will connect voters to helpful information through enhanced features, collaborating with the Election Commission of India (ECI) to provide voting information in both English and Hindi. Emphasis is also placed on showcasing authoritative information on YouTube. YouTube will highlight authoritative news sources and offer context on topics prone to misinformation. YouTube also appends information panels directing viewers to the Election Commission of India's FAQs. This support will help millions of eligible voters navigate the electoral process and ensure a fair and transparent election process.
Key Highlights of Google’s Approach
The step taken by Google will support the democratic process during the upcoming General Election in India. The initiative focuses on three main pillars: disseminating information, tackling misinformation, and navigating AI-generated content. Google is enhancing its Search and YouTube features to provide essential election-related information, including voter registration, polling guidelines, and candidate profiles. Google is also addressing the challenges posed by AI-generated content by offering clarity on content origins, particularly for election-related ads and YouTube videos. Google has strict policies and restrictions regarding who can run election-related advertising on its platforms, including identity verification, pre-certificates, and in-ad disclosures. Additionally, Google is utilising tools and policies like Ads disclosures, content labels on YouTube, and digital watermarking to help users to identify AI-generated content.
Google has joined hands with ECI
The tech giant Google is partnering with the Election Commission of India (ECI) to provide voting information on Google Search in both English and Hindi. YouTube will feature election information panels, including candidate profiles and registration guidelines, ensuring users have access to authoritative sources. Google's recommendation system will display content from trusted publishers on election-related topics. Protecting the integrity of elections is a top priority, and the company is employing advanced AI models and machine learning techniques to identify and remove content that violates its policies at scale. A dedicated team of local experts across major Indian languages is assigned to provide relevant context and ensure swift action against emerging threats. Google is also tightening up who can advertise on its platforms, requiring advertisers to undergo an identity verification process and obtain a pre-certificate from the ECI or authorised entities for each election ad they wish to run.
Tackling Electoral Misinformation
Google is enhancing its platform security measures to prevent misinformation. It is using AI models and human expertise to identify and address policy violations, while stringent verification processes and disclosures are being implemented to maintain user trust.
Collaborations to promote reliable information
Google is supporting the Shakti, India Election Fact-Checking Collective, a consortium of news publishers and fact checkers to detect online misinformation, including deepfakes. The project will provide news entities and fact checkers with essential training in fact-checking methodologies, deepfake detection, and the latest Google tools to streamline verification processes, as stated in Google’s blog post.
Conclusion
Google has taken proactive steps to ensure a secure electoral process during the upcoming general elections in India. These include preventing the misuse of false information by helping voters navigate AI-generated content and safeguarding its platforms from abuse. Google India has built faster and more adaptable enforcement systems with recent advances in its Large Language Models (LLMs), enabling the company to remain nimble and take action quickly when new threats emerge. Google is dedicated to collaborating with government, industry, and civil society to provide voters with reliable and trustworthy online information. Google is implementing a comprehensive strategy to empower voters, safeguard its platforms, and combat misinformation in India's upcoming general elections. Google’s step is commendable and aims to ensure a secure electoral process, empowering millions of citizens to exercise their democratic rights.
References:
- https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
- https://inc42.com/buzz/following-gemini-row-google-strengthens-checks-on-ai-generated-content-before-elections/#:~:text=In%20an%20effort%20to%20ensure,safeguarding%20its%20platforms%20from%20abuse
- https://www.indiatvnews.com/technology/news/google-introduces-enhanced-tools-for-supporting-elections-in-india-2024-03-12-921096
- https://economictimes.indiatimes.com/news/elections/lok-sabha/india/google-ties-up-with-eci-to-prevent-spread-of-false-information/articleshow/108431021.cms?from=mdr
- https://www.businesstoday.in/technology/news/story/google-joins-hands-with-election-commission-of-india-to-help-voters-via-search-youtube-421112-2024-03-12
- https://indianexpress.com/article/technology/tech-news-technology/google-2024-general-elections-support-9209588/
Introduction
" सर्वे भवन्तु सुखिनः, सर्वे सन्तु निरामयाः " May all be happy, may all be free from suffering. This timeless invocation reflects a vision of collective well-being, where progress is meaningful only when shared, and protection extends to every individual in society. This very philosophy lies at the heart of Corporate Social Responsibility, which seeks to ensure that growth is not isolated or unequal, but inclusive, ethical, and mindful of the broader social good.
At its core, Corporate Social Responsibility is not merely a statutory obligation, it is a reflection of a deeper ethical commitment, an acknowledgement that growth must carry with it a sense of duty towards society. In many ways, CSR embodies the idea that progress without responsibility is incomplete, and that corporations, as key actors shaping modern life, must help safeguard the very communities they engage with.
Reframing Digital Literacy Through Cyber Safety in CSR Frameworks
In India, this moral vision has been given a legal structure under the Companies Act, 2013, CSR Schedule VII, which mandates certain classes of companies to allocate a portion of their profits towards socially beneficial activities. Section 135 of the Act requires companies meeting specified financial thresholds to undertake CSR initiatives, guided by principles of inclusivity, sustainability, and social welfare. The underlying values are clear, CSR is intended not as charity, but as a strategic and accountable contribution to societal development.
Schedule VII of the Act further outlines the broad areas that qualify as CSR, including “Education and Digital Literacy”, gender equality, rural development, and measures for reducing inequalities. Within this framework, promoting “digital literacy” has increasingly been recognised as a legitimate and necessary CSR activity, especially in the context of a rapidly digitising society like India.
However, the current understanding of digital literacy within CSR remains incomplete. It often emphasises access and usage, teaching individuals how to navigate digital platforms, use devices, and engage with online services. What remains insufficiently addressed is the question of safety. In an environment where cyber fraud, data breaches, online harassment, and identity theft are becoming increasingly common, digital literacy without cyber awareness risks becoming a partial and potentially harmful intervention.
Embedding cyber awareness and capacity building within ‘digital literacy’ in explicit form is therefore not optional, it is essential. This includes equipping individuals with the ability to recognise online threats, protect personal data, understand digital consent, and respond effectively to cyber risks. It also requires recognising that vulnerable populations, including first-time internet users, women, and marginalised communities, often face disproportionate exposure to cyber harm.
“It is pertinent to note that Cybersecurity awareness training is relevant to CSR but is not yet consistently implemented as an explicit CSR activity. It is often included indirectly within digital literacy programs, highlighting the need for a more structured, progressive and integrated approach.”
Given this reality, there is a strong case for explicitly recognising cyber awareness as a distinct and integral component of CSR activities, rather than treating it as an implicit subset of digital literacy. Doing so would not only align CSR with contemporary societal risks but also ensure that corporate interventions move beyond enabling access to actively ensuring safety.
In a digital society, empowerment without protection is incomplete. If CSR is to truly reflect its foundational values, it must evolve to address not just the opportunities of the digital age, but also its risks.
Why Cyber Safety Must Be Central to CSR
The current state of digital ecosystems, which used to operate as secondary systems, now functions as essential systems that support government operations, banking systems, educational institutions, and social communication. The digital environment has its vulnerabilities, which create direct dangers for people in society. The elderly, first-time internet users, and rural communities face higher cyber threat risks because they often lack knowledge and protective resources on responsible use. The implementation of CSR initiatives that provide digital access to these groups, along with how to handle risks, will create greater benefit for their safety. Organisations must encourage the implementation of cyber safety training in their CSR programs because doing so will create value while fulfilling their ethical obligations. The empowerment process needs to achieve complete success, which protects people from any potential dangers according to the "do no harm" principle.
Key Components of CyberPeace-Aligned Digital Literacy
To make CSR initiatives more effective and future-ready, organisations should incorporate the following elements into their digital literacy programs:
- Cyber Awareness and Risk Recognition: The training program teaches participants how to recognise typical security threats, which include phishing attacks and scams, deepfake technology and misinformation.
- Data Protection and Privacy Literacy: The program teaches users how to protect their personal information, together with the process of giving consent and the methods used to handle their online presence.
- Responsible Digital Behaviour: The program teaches people how to use the internet responsibly by showing them how to make ethical decisions that require both respect and accountability while understanding the legal consequences of their actions.
- Incident Response and Reporting Mechanisms: The program teaches users about cyber incident response, which includes all reporting methods and available support resources.
- Inclusion-Focused Design: The program develops specific solutions which protect various demographic groups from their particular vulnerabilities while maintaining accessibility and essential programmatic relevance.
Policy and Institutional Alignment
The integration of cyber safety into corporate social responsibility lets organisations achieve their national objectives, which include:
- Strengthening digital trust and resilience
- Supporting safe digital inclusion initiatives
- Complementing the efforts of institutions working on cybersecurity awareness and capacity building
The structured approach requires organisations to execute three specific steps, which include:
- Partnering with cybersecurity organisations and civil society
- Developing standardised cyber awareness modules
- The organisation will use behavioural change indicators to evaluate its impact instead of relying on access metrics.
The Way Forward
Digital-era Corporate Social Responsibility needs to transition from its present state of providing access to digital resources toward establishing secure online platforms for users. The understanding of digital literacy needs to shift from its current status as a technical ability toward its new definition as a social competency that encompasses safety, responsibility and resilience training.
Companies need to understand their digital transformation obligations because their digital transformation efforts require them to handle all associated risks. The implementation of cyber safety within corporate social responsibility frameworks will enable organisations to develop a secure and trustworthy digital environment that includes all users.
Conclusion
The implementation of corporate social responsibility needs to fulfil its core mission of creating societal benefits through inclusive practices that span all current digital possibilities and their associated security threats. The field of digital literacy requires a new framework that combines digital safety practices with its existing educational materials.
The digital safety practice ensures that people obtain essential knowledge and skills that enable them to use digital resources securely when they access online content. The process of accomplishing shared community prosperity needs to establish a framework that benefits every person through social advancement and the protection of their rights.
References
- https://upload.indiacode.nic.in/schedulefile?aid=AC_CEN_22_29_00008_201318_1517807327856&rid=79
- https://www.allresearchjournal.com/archives/2025/vol11issue4/PartF/11-5-60-511.pdf
- https://www.unesco.org/en/dtc-finance-toolkit-factsheets/corporate-social-responsibility-csr
- https://www.investopedia.com/terms/c/corp-social-responsibility.asp
- https://digitalmarketinginstitute.com/blog/corporate-16-brands-doing-corporate-social-responsibility-successfully
- https://www.imd.org/blog/sustainability/csr-strategy/
