Pink WhatsApp scam

Introduction

Google is committed to supporting the upcoming elections in India by providing high-quality information to voters, safeguarding platforms from abuse, and helping people navigate AI-generated content. Google will connect voters to helpful information through enhanced features, collaborating with the Election Commission of India (ECI) to provide voting information in both English and Hindi. Emphasis is also placed on showcasing authoritative information on YouTube. YouTube will highlight authoritative news sources and offer context on topics prone to misinformation. YouTube also appends information panels directing viewers to the Election Commission of India's FAQs. This support will help millions of eligible voters navigate the electoral process and ensure a fair and transparent election process.

Key Highlights of Google’s Approach

The step taken by Google will support the democratic process during the upcoming General Election in India. The initiative focuses on three main pillars: disseminating information, tackling misinformation, and navigating AI-generated content.  Google is enhancing its Search and YouTube features to provide essential election-related information, including voter registration, polling guidelines, and candidate profiles. Google is also addressing the challenges posed by AI-generated content by offering clarity on content origins, particularly for election-related ads and YouTube videos. Google has strict policies and restrictions regarding who can run election-related advertising on its platforms, including identity verification, pre-certificates, and in-ad disclosures. Additionally, Google is utilising tools and policies like Ads disclosures, content labels on YouTube, and digital watermarking to help users to identify AI-generated content.

Google has joined hands with ECI

The tech giant Google is partnering with the Election Commission of India (ECI) to provide voting information on Google Search in both English and Hindi. YouTube will feature election information panels, including candidate profiles and registration guidelines, ensuring users have access to authoritative sources. Google's recommendation system will display content from trusted publishers on election-related topics. Protecting the integrity of elections is a top priority, and the company is employing advanced AI models and machine learning techniques to identify and remove content that violates its policies at scale. A dedicated team of local experts across major Indian languages is assigned to provide relevant context and ensure swift action against emerging threats. Google is also tightening up who can advertise on its platforms, requiring advertisers to undergo an identity verification process and obtain a pre-certificate from the ECI or authorised entities for each election ad they wish to run.

Tackling Electoral Misinformation

Google is enhancing its platform security measures to prevent misinformation. It is using AI models and human expertise to identify and address policy violations, while stringent verification processes and disclosures are being implemented to maintain user trust.

Collaborations to promote reliable information

Google is supporting the Shakti, India Election Fact-Checking Collective, a consortium of news publishers and fact checkers to detect online misinformation, including deepfakes. The project will provide news entities and fact checkers with essential training in fact-checking methodologies, deepfake detection, and the latest Google tools to streamline verification processes, as stated in Google’s blog post.

Conclusion

Google has taken proactive steps to ensure a secure electoral process during the upcoming general elections in India. These include preventing the misuse of false information by helping voters navigate AI-generated content and safeguarding its platforms from abuse. Google India has built faster and more adaptable enforcement systems with recent advances in its Large Language Models (LLMs), enabling the company to remain nimble and take action quickly when new threats emerge. Google is dedicated to collaborating with government, industry, and civil society to provide voters with reliable and trustworthy online information. Google is implementing a comprehensive strategy to empower voters, safeguard its platforms, and combat misinformation in India's upcoming general elections. Google’s step is commendable and aims to ensure a secure electoral process, empowering millions of citizens to exercise their democratic rights.

References:

• https://blog.google/intl/en-in/company-news/outreach-initiatives/supporting-the-2024-indian-general-election/
• https://inc42.com/buzz/following-gemini-row-google-strengthens-checks-on-ai-generated-content-before-elections/#:~:text=In%20an%20effort%20to%20ensure,safeguarding%20its%20platforms%20from%20abuse
• https://www.indiatvnews.com/technology/news/google-introduces-enhanced-tools-for-supporting-elections-in-india-2024-03-12-921096
• https://economictimes.indiatimes.com/news/elections/lok-sabha/india/google-ties-up-with-eci-to-prevent-spread-of-false-information/articleshow/108431021.cms?from=mdr
• https://www.businesstoday.in/technology/news/story/google-joins-hands-with-election-commission-of-india-to-help-voters-via-search-youtube-421112-2024-03-12
• https://indianexpress.com/article/technology/tech-news-technology/google-2024-general-elections-support-9209588/

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What is Deepfake

Deepfakes have been, a fascinating but unsettling phenomenon that is now prominent in this digital age. These incredibly convincing films have drawn attention and blended in well with our high-tech surroundings. The lifelike but completely manufactured quality of deepfake videos has become an essential component of our digital environment as we traverse the broad reaches of our digital society. While these works have an undoubtedly captivating charm, they have important ramifications. Come along as we examine the deep effects that misuse of deepfakes can have on our globalized digital culture. After many actors now business tycoon Ratan Tata has become the latest victim of deepfake. Tata called out a post from a user that used a fake interview of him in a video recommending Investments.

Case Study

The nuisance of deep fake is sparing none from actors politicians to entrepreneurs everyone is getting caught in the Trap. Soon after the actresses Rashmika Mandana, Katrina Kaif, Kajol and other actresses fell prey to the rising scenario of deepfake, a new case from the industry emerged, which took Mr. Ratan Tata on storm. Business tycoon Ratan Tata has become the latest victim of deepfake. He took to his social media sharing an image of the interview that asked people to invest money in a project in a post on Instagram. Ratan Tata called out a post from a user that used a fake interview of him in a video recommending these Investments. 

This nuisance that has been created because of the deepfake is sparing nobody from actors to politicians to entrepreneurs now everyone is getting caught in the trap the latest victim being Ratan Tata. Tech magnate Ratan Tata is the most recent victim of this deepfake phenomenon. The millionaire was seen in the video, which was posted by the Instagram user, giving his followers a once-in-a-million opportunity to "exaggerate investments risk-free."

In the stated video, Ratan Tata was seen giving everyone in India advice mentioning to the public regarding the opportunity to increase their money with no risk and a 100% guarantee. The caption of the video clip stated, "Go to the channel right now."

Tata annotated both the video and the screenshot of the caption with the word "FAKE."

Ongoing Deepfake Assaults in India

Deepfake videos continue to target celebrities, and Priyanka Chopra is also a recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples, including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her looking the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.

Prevention and Detection

In order to effectively combat the growing threat posed by deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain.

Conclusion

The current instance involving Ratan Tata serves as an example of how the emergence of counterfeit technology poses an imminent danger to our digital civilization. The fake video, which was posted to Instagram, showed the business tycoon giving financial advice and luring followers with low-risk investment options. Tata quickly called out the footage as "FAKE," highlighting the need for careful media consumption. The Tata incident serves as a reminder of the possible damage deepfakes can do to prominent people's reputations. The issue, in Ratan Tata's instance specifically, demands that public personalities be more mindful of the possible misuse of their virtual identities. We can all work together to strengthen our defenses against this sneaky phenomenon and maintain the trustworthiness of our internet-based culture in the face of ever-changing technological challenges by emphasizing preventive measures like strict safety regulations and the implementation of state-of-the-art deepfake detection technologies.

References

• https://economictimes.indiatimes.com/magazines/panache/ratan-tata-slams-deepfake-video-that-features-him-giving-risk-free-investment-advice/articleshow/105805223.cms
• https://www.ndtv.com/india-news/ratan-tata-flags-deepfake-video-of-his-interview-recommending-investments-4640515
• https://www.businesstoday.in/bt-tv/short-video/viralvideo-business-tycoon-ratan-tata-falls-victim-to-deepfake-408557-2023-12-07
• https://www.livemint.com/news/india/false-ratan-tata-calls-out-a-deepfake-video-of-him-giving-investment-advice-11701926766285.html

THREE CENTRES OF EXCELLENCE IN ARTIFICIAL INTELLIGENCE:

India’s Finance Minister, Mrs. Nirmala Sitharaman, with a vision of ‘Make AI for India’ and ‘Make AI work for India, ’ announced during the presentation of Union Budget 2023 that the Indian Government is planning to set up three ‘Centre of Excellence’ for Artificial Intelligence in top Educational Institutions to revolutionise fields such as health, agriculture, etc.

Under the ‘Amirt Kaal,’ i.e., the budget of 2023 is a stepping stone by the government to have a technology-driven knowledge-based economy and the seven priorities that have been set up by the government called ‘Saptarishi’ such as inclusive development, reaching the last mile, infrastructure investment, unleashing potential, green growth, youth power, and financial sector will guide the nation in this endeavor along with leading industry players that will partner in conducting interdisciplinary research, developing cutting edge applications and scalable problem solutions in such areas.

The government has already formed the roadmap for AI in the nation through MeitY, NASSCOM, and DRDO, indicating that the government has already started this AI revolution. For AI-related research and development, the Centre for Artificial Intelligence and Robotics (CAIR) has already been formed, and biometric identification, facial recognition, criminal investigation, crowd and traffic management, agriculture, healthcare, education, and other applications of AI are currently being used.

Even a task force on artificial intelligence (AI) was established on August 24, 2017. The government had promised to set up Centers of Excellence (CoEs) for research, education, and skill development in robotics, artificial intelligence (AI), digital manufacturing, big data analytics, quantum communication, and the Internet of Things (IoT) and by announcing the same in the current Union budget has planned to fulfill the same.

The government has also announced the development of 100 labs in engineering institutions for developing applications using 5G services that will collaborate with various authorities, regulators, banks, and other businesses.

Developing such labs aims to create new business models and employment opportunities. Among others, it will also create smart classrooms, precision farming, intelligent transport systems, and healthcare applications, as well as new pedagogy, curriculum, continual professional development dipstick survey, and ICT implementation will be introduced for training the teachers.

POSSIBLE ROLES OF AI:

The use of AI in top educational institutions will help students to learn at their own pace, using AI algorithms providing customised feedback and recommendations based on their performance, as it can also help students identify their strengths and weaknesses, allowing them to focus their study efforts more effectively and efficiently and will help train students in AI and make the country future-ready.

The main area of AI in healthcare, agriculture, and sustainable cities would be researching and developing practical AI applications in these sectors. In healthcare, AI can be effective by helping medical professionals diagnose diseases faster and more accurately by analysing medical images and patient data. It can also be used to identify the most effective treatments for specific patients based on their genetic and medical history.

Artificial Intelligence (AI) has the potential to revolutionise the agriculture industry by improving yields, reducing costs, and increasing efficiency. AI algorithms can collect and analyse data on soil moisture, crop health, and weather patterns to optimise crop management practices, improve yields and the health and well-being of livestock, predict potential health issues, and increase productivity. These algorithms can identify and target weeds and pests, reducing the need for harmful chemicals and increasing sustainability.

ROLE OF AI IN CYBERSPACE:

Artificial Intelligence (AI) plays a crucial role in cyberspace. AI technology can enhance security in cyberspace, prevent cyber-attacks, detect and respond to security threats, and improve overall cybersecurity. Some of the specific applications of AI in cyberspace include:

• Intrusion Detection: AI-powered systems can analyse large amounts of data and detect signs of potential cyber-attacks.
• Threat Analysis: AI algorithms can help identify patterns of behaviour that may indicate a potential threat and then take appropriate action.
• Fraud Detection: AI can identify and prevent fraudulent activities, such as identity theft and phishing, by analysing large amounts of data and detecting unusual behaviour patterns.
• Network Security: AI can monitor and secure networks against potential cyber-attacks by detecting and blocking malicious traffic.
• Data Security: AI can be used to protect sensitive data and ensure that it is only accessible to authorised personnel.

CONCLUSION:

Introducing AI in top educational institutions and partnering it with leading industries will prove to be a stepping stone to revolutionise the development of the country, as Artificial Intelligence (AI) has the potential to play a significant role in the development of a country by improving various sectors and addressing societal challenges. Overall, we hope to see an increase in efficiency and productivity across various industries, leading to increased economic growth and job creation, improved delivery of healthcare services by increasing access to care and, improving patient outcomes, making education more accessible and effective as AI has the potential to improve various sectors of a country and contribute to its overall development and progress. However, it’s important to ensure that AI is developed and used ethically, considering its potential consequences and impact on society.

References:

• Centre to establish three centres of excellence to boost AI (newsbytesapp.com)
• Union Budget 2023: Centre bets big on Artificial Intelligence, IoT | Business Standard News (business-standard.com)
• Union Budget 2023: Centres of Excellence for AI to be Set Up in Top Educational Institutions (msn.com)