Orange Economy and Its Growing Influence
Introduction
In May 2025, at Mumbai’s first-ever World Audio Visual and Entertainment Summit (WAVES), PM Narendra Modi marked a turning point: the rise of what he called India's Orange Economy. Here lies a new path to growth - one built less on factories, more on invention, artistry, and spreading thought globally. While aiming for massive economic scale, India finds its creative industries movies, sound, games, cartoons, clothing design, books, online media stepping forward.
First appearing in a 2013 guide from the Inter-American Development Bank, the phrase 'orange economy' emerged through work by Felipe Buitrago Restrepo and Iván Duque Márquez, suggesting past neglect in defining how culture connects with economic activity. Because orange stands for imagination and heritage in many societies, it became the label for this particular sector of economic life..
According to UNESCO’s 2022 Global Report Reshaping Policies for Creativity, the cultural and creative sectors account for 3.1% of world GDP and employ 6.2% of the global workforce – more than the total number of people employed in car manufacturing in Europe, Japan and the U.S. Meanwhile, UNCTAD's 2024 Creative Economy Outlook shows cross-border trade in creative services hit $1.4 trillion in 2022, up nearly a third from five years ago, demonstrating how imagination is remaking modern commerce.
In his book The Creative Economy, economist John Howkins states that the creative economy is essentially about the relationship between creativity and economics, where ideas themselves are products, and imagination becomes a form of capital.
India’s Slice of Orange
The Scale of Opportunity
Despite its potential, India’s role in the global creative economy remains largely untapped. According to the FICCI-EY Media and Entertainment Report, the country’s media and entertainment sector ranks among the world’s most rapidly expanding, fueled by a youthful demographic that is increasingly online and earning more. Boasting over 600 million people using the internet, it hosts a vibrant network of creators - musicians in Guwahati, podcasters in Kochi, game developers in Bengaluru, filmmakers in Punjab - who together form a rich pool of talent unlike any other.
Now comes a shift at the WAVES Summit, where PM Modi framed content, creativity, and culture as core to an emerging economy. Not just products but ideas take center stage here, he suggested, during what he described as the ideal time to build from India for global impact. While earlier efforts pushed factory output under Make in India, this approach turned toward thinking work - where stories, visual forms, and online expression shape progress. Thought becomes product; imagination fuels industry.
Creative Industries Leading Change
What many people don’t know is that India makes more films than any other country. The films made in Tamil, Telugu, Malayalam or Kannada are also widely circulated outside India, not just the output of Mumbai. Streaming services such as Netflix and Amazon Prime carry these works, reaching far beyond local audiences. Furthermore, India’s gaming industry is nascent but growing rapidly, and is attracting increasing attention from policy makers. Until recently, studios around the world have not relied on Indian teams for animation and visual effects. Now, local creators are slowly building their own game franchises. Momentum is shifting - original ideas once rare now appear more often across the country. Deep within India’s craft traditions handwoven textiles, carved block patterns, intricate metallic threadwork lies a quiet fusion of legacy and modern expression. Viewed anew through the framework of creative enterprise, such practices reveal dual value: access to global markets alongside sustenance for village-based makers. Rather than mere relics, they function as living systems where art meets income. Changes in perception make them economic opportunities, rather than local crafts. Every stitch, every weave, is not just technique but the weight of continuity in the face of change. And today, streaming platforms allow independent musicians in India to connect directly to listeners worldwide.
The Three T’s: Technology Talent Tolerance
Richard Florida, an economist, in his work The Rise of the Creative Class once proposed a model where city progress ties closely to innovation, skilled individuals, and openness. His idea - crafted originally for U.S. urban areas fits well when viewing India today. Growth now depends less on old industries, more on environments that attract capable minds through flexibility. Regions thrive not just by building tech hubs but by welcoming diverse lifestyles. One factor feeds another: talent flows where freedom exists, ideas grow where tools are available. A place gains momentum only if it supports all three at once.
Technology
A tool opens doors. Low-cost internet, budget phones, together with government-backed digital expansion, made making content possible for nearly anyone. The focus should be on accessibility and last mile delivery.
Talent
Home to the youngest population on Earth, it sees countless imaginative minds emerge yearly from schools that now encourage original thinking. Still, despite rising worldwide interest in what these individuals produce, many cannot cover basic needs - a gap highlighted by UNESCO’s 2022 findings. But this contradiction lacks for systems that ensure fair pay, protect ideas, and offer stability beyond fleeting projects.
Tolerance
Openness to difference, trial, and unusual thinking shapes the trickier part of the equation. The wide mix of tongues, beliefs, and cultural expressions in India adds real value. Still, fostering innovation demands systems willing to adapt with rules safeguarding free expression, fair access for women in arts sectors, smoother paths for excluded groups.
Challenges on the Path to “Create in India”
India has millions of creators who influence culture but struggle to make a regular income from their work. Platforms take the lion’s share of profits, but those creating content, especially outside the big cities, often don’t have legal help, fair contracts or links with brands.
Another issue is Intellectual Property Literacy, IP rules such as copyright, trademark and patent systems empower the creative economy. Still, uneven understanding and spotty enforcement across India put many creators at risk of unfair use. Surprisingly, UNESCO’s 2022 assessment points to missing global standards for measuring creative sectors. Because of this gap, India faces challenges in shaping precise policy moves. Without detailed cultural satellite accounts, tracking progress remains uneven. Sector-specific figures would help fill these blind spots. Otherwise, decisions rely on incomplete information.Lastly, across the world, female professionals in artistic fields hold fewer top roles while earning less than men - a gap clearly seen in India too. To shape a fairer cultural sector, intentional strategies must elevate women, indigenous makers, and creators with disabilities.
Conclusion
In India, where young energy meets tradition through digital tools. Stories once shared locally now move across borders, carried by platforms that turn art into income. Because of this shift, music and fashion gain reach but only if creators can protect their work. Without fair pay or legal backing, even brilliant ideas fade quietly. Support systems matter, not just ambition. Recognition from society shapes whether fresh voices endure. In 2022, UNESCO’s report showed that although more people want to do creative work, those who create it still find it hard to make a living. New ideas offer a way forward, not to copy what exists, culture is then voice and value all at once.
References
- https://sprf.in/from-make-in-india-to-create-in-india-charting-indias-orange-economy-frontier/
- https://www.unesco.org/reports/reshaping-creativity/2022/en
- https://iasscore.in/current-affairs/indias-orange-economy
- https://indiasworld.in/the-dawn-of-indias-orange-economy/
- Marta-Christina Suciu, "The Creative Economy" (Academy of Economic Studies, Bucharest)
- John Howkins, The Creative Economy: How People Make Money from Ideas (2001)
- Richard Florida, The Rise of the Creative Class (2002)
- UNCTAD, Creative Economy Outlook 2024
- SPRF, "From Make in India to Create in India" (December 2025)
- IDB, The Orange Economy: An Infinite Opportunity (2013)
Related Blogs
Introduction
In the era of the internet where everything is accessible at your fingertip, a disturbing trend is on the rise- over 90% of websites containing child abuse material now have self-generated images, obtained from victims as young as three years old. A shocking revelation, shared by the (IWF) internet watch foundation, The findings of the IWF have caused concern about the increasing exploitation of children below the age of 10. The alarming trend highlights the increasing exploitation of children under the age of 10, who are coerced, blackmailed, tricked, or groomed into participating in explicit acts online. The IWF's data for 2023 reveals a record-breaking 275,655 websites hosting child sexual abuse material, with 92% of them containing such "self-generated" content.
Disturbing Tactics Shift
Disturbing numbers came that, highlight a distressing truth. In 2023, 275,655 websites were discovered to hold child sexual abuse content, reaching a new record and reflecting an alarming 8% increase over the previous year. What's more concerning is that 92% of these websites had photos or videos generated by the website itself. Surprisingly, 107,615 of these websites had content involving children under the age of ten, with 2,500 explicitly featuring youngsters aged three to six.
Profound worries
Deep concern about the rising incidence of images taken by extortion or coercion from elementary school-aged youngsters. This footage is currently being distributed on very graphic and specialised websites devoted to child sexual assault. The process begins in a child's bedroom with the use of a camera and includes the exchange, dissemination, and gathering of explicit content by devoted and determined persons who engage in sexual exploitation. These criminals are ruthless. The materials are being circulated via mail, instant messaging, chat rooms, and social media platforms, (WhatsApp, Telegram, Skype, etc.)
Live Streaming of such material involves real-time broadcast which again is a major concern as the nature of the internet is borderless the access to such material is international, national, and regional, which even makes it difficult to get the predators and convict them. With the growth, it has become easy for predators to generate “self-generated “images or videos.
Financial Exploitation in the Shadows: The Alarming Rise of Sextortion
Looking at the statistics globally there have been studies that show an extremely shocking pattern known as “sextortion”, in which adolescents are targeted for extortion and forced to pay money under the threat of exposing images to their families or relatives and friends or on social media. The offender's goal is to obtain sexual gratification.
The financial variation of sextortion takes a darker turn, with criminals luring kids into making sexual content and then extorting them for money. They threaten to reveal the incriminating content unless their cash demands, which are frequently made in the form of gift cards, mobile payment services, wire transfers, or cryptocurrencies, are satisfied. In this situation, the predators are primarily driven by money gain, but the psychological impact on their victims is as terrible. A shocking case was highlighted where an 18-year-old was landed in jail for blackmailing a young girl, sending indecent images and videos to threaten her via Snapchat. The offender was pleaded guilty.
The Question on Security?
The introduction of end-to-end encryption in platforms like Facebook Messenger has triggered concerns within law enforcement agencies. While enhancing user privacy, critics argue that it may inadvertently facilitate criminal activities, particularly the exploitation of vulnerable individuals. The alignment with other encrypted services is seen as a potential challenge, making it harder to detect and investigate crimes, thus raising questions about finding a balance between privacy and public safety.
One of the major concerns in the online safety of children is the implementation of encryption by asserting that it enhances the security of individuals, particularly children, by safeguarding them from hackers, scammers, and criminals. They underscored their dedication to enforcing safety protocols, such as prohibiting adults from texting teenagers who do not follow them and employing technology to detect and counteract bad conduct.
These distressing revelations highlight the urgent need for comprehensive action to protect our society's most vulnerable citizens i.e., children, youngsters, and adolescents throughout the era of digital progress. As experts and politicians grapple with these troubling trends, the need for action to safeguard kids online becomes increasingly urgent.
Role of Technology in Combating Online Exploitation
With the rise of technology, there has been a rise in online child abuse, technology also serves as a powerful tool to combat it. The advanced algorithms and use of Artificial intelligence tools can be used to disseminate ‘self-generated’ images. Additional tech companies can collaborate and develop some effective solutions to safeguard every child and individual.
Role of law enforcement agencies
Child abuse knows no borders, and addressing the issues requires legal intervention at all levels. National, regional, and international law enforcement agencies investigate online child sexual exploitation and abuse and cooperate in the investigation of these cybercrimes, Various investigating agencies need to have mutual legal assistance and extradition, bilateral, and multilateral conventions to conduct to identify, investigate, and prosecute perpetrators of online child sexual exploitation and abuse. Apart from this cooperation between private and government agencies is important, sharing the database of perpetrators can help the agencies to get them caught.
How do you safeguard your children?
Looking at the present scenario it has become a crucial part of protecting and safeguarding our children online against online child abuse here are some practical steps that can help in safeguarding your loved one.
- Open communication: Establish open communication with your children, make them feel comfortable, and share your experiences with them, make them understand what good internet surfing is and educate them about the possible risks without generating fear.
- Teach Online Safety: educate your children about the importance of privacy and the risks associated with it. Teach them strong privacy habits like not sharing any personal information with a stranger on any social media platform. Teach them to create some unique passwords and to make them aware not to click on any suspicious links or download files from unknown sources.
- Set boundaries: As a parent set rules and guidelines for internet usage, set time limits, and monitor their online activities without infringing their privacy. Monitor their social media platforms and discuss inappropriate behaviour or online harassment. As a parent take an interest in your children's online activities, websites, and apps inform them, and teach them online safety measures.
Conclusion
The predominance of self-generated' photos in online child abuse content necessitates immediate attention and coordinated action from governments, technology corporations, and society as a whole. As we negotiate the complicated environment of the digital age, we must be watchful, modify our techniques, and collaborate to defend the innocence of the most vulnerable among us. To combat online child exploitation, we must all work together to build a safer, more secure online environment for children all around the world.
References
- https://www.the420.in/over-90-of-websites-containing-child-abuse-feature-self-generated-images-warns-iwf/
- https://news.sky.com/story/self-generated-images-found-on-92-of-websites-containing-child-sexual-abuse-with-victims-as-young-as-three-13049628
- https://www.firstpost.com/world/russia-rejects-us-proposal-to-resume-talks-on-nuclear-arms-control-13630672.html
- https://www.news4hackers.com/iwf-warns-that-more-than-90-of-websites-contain-self-generated-child-abuse-images/
Introduction
The unprecedented cyber espionage attempt on the Indian Air Force has shocked the military fraternity in the age of the internet where innovation is vital to national security. The attackers have shown a high degree of expertise in their techniques, using a variant of the infamous Go Stealer and current military acquisition pronouncements as a cover to obtain sensitive information belonging to the Indian Air Force. In this recent cyber espionage revelation, the Indian Air Force faces a sophisticated attack leveraging the infamous Go Stealer malware. The timing, coinciding with the Su-30 MKI fighter jets' procurement announcement, raises serious questions about possible national security espionage actions.
A sophisticated attack using the Go Stealer malware exploits defense procurement details, notably the approval of 12 Su-30 MKI fighter jets. Attackers employ a cunningly named ZIP file, "SU-30_Aircraft_Procurement," distributed through an anonymous platform, Oshi, taking advantage of heightened tension surrounding defense procurement.
Advanced Go Stealer Variant:
The malware, coded in Go language, introduces enhancements, including expanded browser targeting and a unique data exfiltration method using Slack, showcasing a higher level of sophistication.
Strategic Targeting of Indian Air Force Professionals:
The attack strategically focuses on extracting login credentials and cookies from specific browsers, revealing the threat actor's intent to gather precise and sensitive information.
Timing Raises Espionage Concerns:
The cyber attack coincides with the Indian Government's Su-30 MKI fighter jets procurement announcement, raising suspicions of targeted attacks or espionage activities.
The Deceitful ZIP ArchiveSU-30 Aircraft Acquisition
The cyberattack materialised as a sequence of painstakingly planned actions. Using the cleverly disguised ZIP file "SU-30_Aircraft_Procurement," the perpetrators took benefit of the authorisation of 12 Su-30 MKI fighter jets by the Indian Defense Ministry in September 2023. Distributed via the anonymous file storage network Oshi, the fraudulent file most certainly made its way around via spam emails or other forms of correspondence.
The Spread of Infection and Go Stealer Payload:
The infiltration procedure progressed through a ZIP file to an ISO file, then to a.lnk file, which finally resulted in the Go Stealer payload being released. This Go Stealer version, written in the programming language Go, adds sophisticated capabilities, such as a wider range of browsing focussed on and a cutting-edge technique for collecting information using the popular chat app Slack.
Superior Characteristics of the Go Stealer Version
Different from its GitHub equivalent, this Go Stealer version exhibits a higher degree of complexity. It creates a log file in the machine owned by the victim when it is executed and makes use of GoLang utilities like GoReSym for in-depth investigation. The malware focuses on cookies and usernames and passwords from web browsers, with a particular emphasis on Edge, Brave, and Google Chrome.
This kind is unique in that it is more sophisticated. Its deployment's cyber enemies have honed its strengths, increasing its potency and detection resistance. Using GoLang tools like GoReSym for comprehensive evaluation demonstrates the threat actors' careful planning and calculated technique.
Go Stealer: Evolution of Threat
The Go Stealer first appeared as a free software project on GitHub and quickly became well-known for its capacity to stealthily obtain private data from consumers who aren't paying attention. Its effectiveness and stealthy design rapidly attracted the attention of cyber attackers looking for a sophisticated tool for clandestine data exfiltration. It was written in the Go programming language.
Several cutting-edge characteristics distinguish the Go Stealer from other conventional data thieves. From the beginning, it showed a strong emphasis on browser focusing on, seeking to obtain passwords and login information from particular websites including Edge, Brave, and Google Chrome.The malware's initial iteration was nurtured on the GitHub database, which has the Go Stealer initial edition. Threat actors have improved and altered the code to serve their evil goals, even if the basic structure is freely accessible.
The Go Stealer version that has been discovered as the cause of the current internet spying by the Indian Air Force is not limited to its GitHub roots. It adds features that make it more dangerous, like a wider range of browsers that may be targeted and a brand-new way to exfiltrate data via Slack, a popular messaging app.
Secret Communications and Information Expulsion
This variation is distinguished by its deliberate usage of the Slack API for secret chats. Slack was chosen because it is widely used in company networks and allows harmful activity to blend in with normal business traffic. The purpose of the function "main_Vulpx" is specifically to upload compromised information to the attacker's Slack route, allowing for covert data theft and communication.
The Time and Strategic Objective
There are worries about targeted assaults or espionage activities due to the precise moment of the cyberattack, which coincides with the Indian government's declaration of its acquisition of Su-30 MKI fighter fighters. The deliberate emphasis on gathering cookies and login passwords from web browsers highlights the threat actor's goal of obtaining accurate and private data from Indian Air Force personnel.
Using Caution: Preventing Possible Cyber Espionage
- Alertness Against Misleading Techniques: Current events highlight the necessity of being on the lookout for files that appear harmless but actually have dangerous intent. The Su-30 Acquisition ZIP file is a stark illustration of how these kinds of data might be included in larger-scale cyberespionage campaigns.
- Potentially Wider Impact: Cybercriminals frequently plan coordinated operations to target not just individuals but potentially many users and government officials. Compromised files increase the likelihood of a serious cyber-attack by opening the door for larger attack vectors.
- Important Position in National Security: Recognize the crucial role people play in the backdrop of national security in the age of digitalisation. Organised assaults carry the risk of jeopardising vital systems and compromising private data.
- Establish Strict Download Guidelines: Implement a strict rule requiring file downloads to only come from reputable and confirmed providers. Be sceptical, particularly when you come across unusual files, and make sure the sender is legitimate before downloading any attachments.
- Literacy among Government Employees: Acknowledge that government employees are prime targets as they have possession of private data. Enable people by providing them with extensive cybersecurity training and awareness that will increase their cognition and fortitude.
Conclusion
Indian Air Force cyber surveillance attack highlights how sophisticated online dangers have become in the digital era. Threat actors' deliberate and focused approach is demonstrated by the deceptive usage of a ZIP archive that is camouflaged and paired with a sophisticated instance of the Go Stealer virus. An additional level of complication is introduced by integrating Slack for covert communication. Increased awareness, strict installation guidelines, and thorough cybersecurity education for government employees are necessary to reduce these threats. In the digital age, protecting national security necessitates ongoing adaptation as well as safeguards toward ever-more potent and cunning cyber threats.
References
- https://www.overtoperator.com/p/indianairforcemalwaretargetpotential
- https://cyberunfolded.in/blog/indian-air-force-targeted-in-sophisticated-cyber-attack-with-su-30-procurement-zip-file#go-stealer-a-closer-look-at-its-malicious-history
- https://thecyberexpress.com/cyberattack-on-the-indian-air-force/https://therecord.media/indian-air-force-infostealing-malware
A video is being widely shared on social media showing a monkey, with users claiming that the animal is immersed in devotion to Lord Hanuman. The clip is being circulated with assertions that the monkey was seen participating in Hanuman Aarti. Cyber Peace Foundation’s research found that the viral claim is fake. Our investigation revealed that the video is not real and has been generated using artificial intelligence tools.
Claim
On January 6, 2026, Facebook users shared the viral video claiming, “A monkey was seen immersed in devotion during Hanuman Aarti.”
- Post link: https://www.facebook.com/reel/1261813845766976
- Archived link: https://archive.ph/anid5
Screenshots of the post can be seen below.
FactCheck:
When we closely examined the viral video, we noticed several visual inconsistencies. These anomalies raised suspicion that the video might be AI-generated. To verify this, we scanned the video using the AI detection tool Hive Moderation. According to the results, the video was found to be 97 percent AI-generated.
Further, we analysed the video using another AI detection tool, Sightengine. The tool’s assessment indicated that the viral video is 98 percent AI-generated.
Conclusion
Our investigation confirms that the viral video claiming to show a monkey immersed in devotion to Lord Hanuman is AI-generated and not real. The claim circulating on social media is false and misleading.
