#FactCheck: Viral AI Video Showing Finance Minister of India endorsing an investment platform offering high returns.
Executive Summary:
A video circulating on social media falsely claims that India’s Finance Minister, Smt. Nirmala Sitharaman, has endorsed an investment platform promising unusually high returns. Upon investigation, it was confirmed that the video is a deepfake—digitally manipulated using artificial intelligence. The Finance Minister has made no such endorsement through any official platform. This incident highlights a concerning trend of scammers using AI-generated videos to create misleading and seemingly legitimate advertisements to deceive the public.

Claim:
A viral video falsely claims that the Finance Minister of India Smt. Nirmala Sitharaman is endorsing an investment platform, promoting it as a secure and highly profitable scheme for Indian citizens. The video alleges that individuals can start with an investment of ₹22,000 and earn up to ₹25 lakh per month as guaranteed daily income.

Fact check:
By doing a reverse image search from the key frames of the viral fake video we found an original YouTube clip of the Finance Minister of India delivering a speech on the webinar regarding 'Regulatory, Investment and EODB reforms'. Upon further research we have not found anything related to the viral investment scheme in the whole video.
The manipulated video has had an AI-generated voice/audio and scripted text injected into it to make it appear as if she has approved an investment platform.

The key to deepfakes is that they seem relatively realistic in their facial movement; however, if you look closely, you can see that there are mismatched lip-syncing and visual transitions that are out of the ordinary, and the results prove our point.


Also, there doesn't appear to be any acknowledgment of any such endorsement from a legitimate government website or a credible news outlet. This video is a fabricated piece of misinformation to attempt to scam the viewers by leveraging the image of a trusted public figure.
Conclusion:
The viral video showing the Finance Minister of India, Smt. Nirmala Sitharaman promoting an investment platform is fake and AI-generated. This is a clear case of deepfake misuse aimed at misleading the public and luring individuals into fraudulent schemes. Citizens are advised to exercise caution, verify any such claims through official government channels, and refrain from clicking on unknown investment links circulating on social media.
- Claim: Nirmala Sitharaman promoted an investment app in a viral video.
- Claimed On: Social Media
- Fact Check: False and Misleading
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As e-commerce companies expand their base and sell a wide range of products on their platforms, attackers continue to look for newer avenues to exploit and potential loopholes to perpetuate scams. A recent method used by scammers is the brushing scam, which targets online shoppers to drive sales. As per reports, it is already being conducted on popular and trusted e-commerce websites such as Amazon and Alibaba Express, and online shoppers must exercise caution with regard to the packages they receive.
The Brushing Scam
Deriving its name from China’s e-commerce practice, this scam includes sellers creating and sending fake orders to unsuspecting individuals, posing to be from e-commerce websites in order to ‘brush up’ the sales figures of their product. The products received are usually low quality and contain items such as low-cost jewellery, seeds, and random gadgets, among other things. The aim is to manipulate reviews for a particular product and make it seem popular so other buyers online are encouraged to purchase the items marketed. Most online shoppers today check reviews before making a purchase, and popular items and seemingly-trustworthy reviews can go a long way towards influencing customer behaviour. Since many platforms do include labels to authenticate reviews tied to genuine purchases to counter fake reviews, scammers have evolved a step further to develop an MO for fake reviews that holds up against basic levels of scrutiny. Some of the packages received under the brushing scam also have QR codes which once scanned lead the receiver to malicious websites.
CyberPeace Insights
Mysterious deliveries that have no information but your name and address may seem tempting to many, as receivers might assume that it could be a marketing gig and free products to try for the sake of promoting a product. The credibility of such deliveries increases as they are packaged to show that these are delivered through trusted online shopping and e-commerce sites. However, even though receiving products for free might seem harmless, it is advised that unknown items be dealt with carefully, more so when addressed to an individual with personal details. Receiving an order itself is an indication that personal information such as one’s name and address has been compromised, and it is likely that the sellers are involved in procuring personal information through a third party, often using illegal methods.
Registering complaints to the concerned e-commerce websites is encouraged, as the frequency of cases raises questions and encourages platforms to take action to ensure a secure buying and delivery experience from their end. An awareness of such scams being carried out for their customers could encourage caution on the part of these platforms and prove to be helpful in addressing the issue on multiple levels. On the part of the receivers, they can change the passwords of their e-commerce accounts and use a 2FA (2-factor authentication) for better security. They should also exercise caution while receiving such parcels, and avoid scanning QR codes on suspicious items.
References
- https://www.livemint.com/technology/tech-news/brushing-scam-explained-from-fake-orders-to-reviews-how-fraudsters-are-manipulating-online-shopping-platforms-11735824384866.html
- https://www.indiatvnews.com/technology/news/beware-of-amazon-scams-how-fraudsters-use-fake-reviews-to-sell-counterfeit-products-2025-01-02-969115
- https://www.indiatoday.in/technology/news/story/brushing-scam-now-makes-buzz-as-it-targets-online-shoppers-everything-you-need-to-know-2659172-2025-01-03
- https://www.msn.com/en-in/money/news/brushing-scam-now-makes-buzz-as-it-targets-online-shoppers-everything-you-need-to-know/ar-AA1wTvon

Technology has revolutionized our lives, offering countless benefits and conveniences that make our daily lives more accessible and connected. However, with these benefits come potential challenges and risks that can impact our digital experiences. In this article, we have gathered expert advice on the impact of technology use in our daily lives, including the importance of warranties and tech protection in safeguarding our technology investments. Our experts offer invaluable insights and guidance on using technology safely and effectively while protecting us from unexpected costs or problems. Whether you’re a casual user or a technology enthusiast, our experts’ insights will help you navigate the world of technology with confidence and peace of mind.
How to protect kids from online abuse in the modern era of technology?
“As parents, it’s important to acknowledge that online child abuse is a widespread problem that we need to address. But does this mean we should ban technology from our children’s lives? Absolutely not! Technology is an integral part of our children’s lives, providing numerous benefits. Instead, we should think of practical ways to minimize the risks of online abuse. Many parents today depend on parental control apps like Mobicip to safeguard their children’s online activities and build healthy digital habits. These apps allow parents to supervise their child’s online behavior, restrict screen time, prevent access to certain websites and applications, filter inappropriate content, and get instant notifications about dangerous interactions or inappropriate content. Parents feel reassured and free of worry, knowing that their children’s online surroundings are secure and protected. In addition to using a parental control app, we must also focus on building a strong connection with our kids. By initiating conversations about their digital lives, we can understand their digital world, educate them about the potential risks and dangers of the internet, and teach them how to stay safe. By being proactive and engaged in our children’s digital lives, we can protect them from online abuse while still allowing them to benefit from technology.”
How to increase engagement in online classes via technology?
“Online classes have gained immense popularity in recent years due to their many advantages. However, online educators face several challenges that can impede the effectiveness of their classes, one of which is the lack of engagement from students. To address this challenge, it is crucial to adopt certain strategies that can increase student engagement and create a more meaningful learning environment.
One effective strategy is to limit the number of chokepoints that students may face while enrolling in a class. This can be achieved by using booking and scheduling technology that provides students with a hassle-free experience. The system sends regular reminders and notifications to learners about upcoming classes and assignments, helping them stay organized and committed to their learning.
Technology plays a vital role in improving communication between students and teachers and in increasing student engagement and participation during a session. Utilizing technology such as polling, chat boxes, and breakout rooms enables learners to actively participate in the class and share their perspectives, leading to more effective learning.
Personalization is also essential in creating a meaningful learning environment. A scheduling system can help create customized learning paths for each student, where they can progress at their own pace and focus on topics that interest them. This ensures that each student receives individual attention and is able to learn in a way that suits their learning style.
Moreover, gamification techniques can be used to make the learning process more fun and engaging. This includes using badges, points, and leaderboards to motivate learners to achieve their goals while competing with each other.”
Dr. Sukanya Kakoty, Omnify
How to choose the best due diligence software for your business?
“With a variety of solutions on the market, finding the best due diligence software for your business can be a tedious task. In addition to the software’s capabilities meeting your needs, there are other factors to consider when picking the right solution for your business. As due diligence involves the sharing of sensitive information, security is a key factor to consider. When browsing solutions, it is important to consider if their security features are up to industry standards. User-friendliness is another factor to consider when adopting a new due diligence software. Introducing a new tool should increase team efficiency, not disrupt your existing workflow. When searching for the perfect due diligence solution, pick one that meets the above criteria and more. DealRoom is a lifecycle deal management solution, providing pipeline, diligence, integration, and document management all under one platform. DealRoom’s user-friendly and intuitive features allow for customizable workflows to fit the specific needs of each user. DealRoom also offers industry-leading security features, including data encryption, granular permissions, and detailed audit logs, guaranteeing that your information is always protected. When choosing the best due diligence software for your business, consider a user-friendly, flexible, and secure solution.”
Why are backups important, and what is the safest way of doing them?
“Backups are important for several reasons. They help to protect against data loss, which can be caused by a variety of reasons, such as hardware failure, software corruption, natural disasters, or cyber-attacks. Backups also help to ensure that important data is available when needed, such as in the case of an emergency or system failure. Additionally, backups provide a way to recover deleted or corrupted files. This is also important because the loss of data can result in consequences such as financial loss, damage to reputation, and even legal issues. If not these, then loss of data may also lead to emotional effects in certain cases. A backup, however, can restore data quickly and avoid any significant disruption, emotional or otherwise. The safest way of doing backups is by following the 3-2-1 backup rule. This rule states that you should have at least three copies of your data, stored on at least two different storage media, with one copy stored offsite. This provides redundancy in case of a failure of one storage medium or location.
There are several methods of backing up data, including:
- External hard drives or USB drives: These are inexpensive and portable, making them a popular choice for personal backups. However, they can be lost or damaged, so it is important to keep them in a safe location and make regular backups.
- Cloud backups: These store data on remote servers, which can be accessed from anywhere with an internet connection. This provides an offsite backup solution, but it is important to choose a reputable provider and to ensure that the data is encrypted and secure.
- Network-attached storage (NAS): These are devices that connect to a network and provide centralized storage for multiple devices. They can be configured to automatically back up data from multiple devices on the network.
- Tape backups: These are less common but are still used by some businesses for the long-term storage of large amounts of data.
Regardless of the backup method chosen, it is important to regularly test backups regularly to ensure that they can be successfully restored in case of an emergency.”
What are the best trending electric toys for kids in 2023?
“Augmented Reality (AR) Toys: These toys blend the physical and digital world, providing an immersive experience. Popular examples include AR-enabled building sets and interactive storybooks that come to life through an app.
Educational Robotics: Robotics toys like the LEGO Mindstorms Robot Inventor and Sphero’s programmable robots have gained popularity for teaching coding, engineering, and problem-solving skills through hands-on play.”
Aside from security, what are some of the features of a VPN?
“Accessing geo-restricted content: One of the main benefits of using a VPN is its ability to bypass geographical restrictions in the world of flight prices, content, gaming, and more. Many websites and online services are only available in certain countries or regions. With a VPN, you can change your virtual location and access content that is otherwise blocked or unavailable in your country. Imagine you’re playing a game with friends; by using a VPN, you can improve your gaming experience by connecting to a server closer to the game’s host location and bypassing regional restrictions to access features unavailable in your region.
Increased privacy and anonymity: While security and privacy go hand in hand, VPNs offer more than just encryption. They also provide a level of anonymity by masking your IP address and making it difficult for websites and online services to track your online activity. This can be particularly useful for users who are concerned about their online privacy or who want to avoid targeted ads.
Faster internet speeds: Believe it or not, using a VPN can actually improve your internet speed in certain situations. If your internet service provider (ISP) is throttling your internet speed, a VPN can help you bypass this by encrypting your traffic and hiding it from your ISP. Additionally, some VPN providers offer dedicated servers that are optimized for faster speeds, reducing buffering and improving download and upload speeds.”
How does creating a website can help a home business?
“As a digital marketing consultant, I once worked with a client who had a home-based bakery business. She struggled to reach new customers beyond her local community and wanted to expand her reach and grow her business. After assessing her needs, I recommended that she create a website for her business. With the website, she could showcase her unique baked goods, provide a platform for online ordering, and expand her reach to customers beyond her local community. The website was designed to be visually appealing and user-friendly while effectively showcasing the brand and products in an attractive way. Additionally, the website was optimized for search engines and integrated with social media platforms to increase visibility and drive traffic to the site. Within a few months of launching the website, she saw an increase in orders. Customers could easily place orders through the website and leave reviews, which provided social proof and helped build trust with potential customers. Also used data analytics to track customer behavior and make data-driven decisions to improve the website and marketing strategy. The website became a valuable asset for her business, helping her to expand her reach, increase sales, and gather valuable customer data. Overall, creating a website helped her home-based business to grow and thrive in a competitive marketplace.”
Lito James, MassivePeak.com
How can technology be utilized to enhance productivity for remote teams working from home?
“Our team facilitates strategic planning sessions and we’re frequently working with teams that are working remotely. Here are a few of our best tips for productivity:
- Clear strategy: As teams have fewer touch points, it’s critical they are aligned and bought into the direction of the organization.
- Clear big rocks for the week. Make sure you’re not just busy but doing things that will move the needle on your strategic goals
- Clear accountability: Basecamp or other project management tools to help make sure nothing falls through the cracks
- Clear communication: Schedule the right meetings, so you are connecting at the right times to deliver important work and align on important topics.
- Clear agendas: When you do meet, make sure you’re coming together, staying focused, and getting the most important information across
Creating the right strategy and the right structure to keep it moving forward will help your team drive your most important outcomes, regardless of if you’re working in an office or remotely.
Anthony Taylor, SME Strategy Consulting
How to monitor your kids’ activities online?
“As a father of two kids and the founder of TheSweetBits.com, a website dedicated to providing guides on software and apps, I have extensive experience in monitoring my children’s online activities. Over the years, I have tested and reviewed numerous parental control apps and software to ensure my children’s online safety. When it comes to monitoring your kids’ activity online, it’s crucial to find a balance between keeping them safe and respecting their privacy. One of the most effective ways to achieve this balance is by using parental control software that allows you to set limits on their device usage, restrict access to inappropriate content, and monitor their online activity. However, it’s important to note that parental control software is not a substitute for good communication with your kids. You should have regular conversations with them about online safety and the potential dangers of the internet. By establishing trust and open communication, you can work together to create a safe and responsible online environment for your family. As I always say, ‘Parental control software is just one tool in the toolbox of responsible parenting’.”
How to plan the best online date with the help of technology?
“To plan a date online with the help of technology, we recommend using a reservation app like OpenTable to make dinner reservations. Not only will this let her know you thought ahead with the smaller details, but it will also ensure a smooth date by eliminating a long waiting time for a table to open up.”
What are the benefits of teaching kids to code and how to make it fun?
“The ability to code has become increasingly important in the modern world due to the rapid advancement of technology and its integration into nearly every aspect of our lives. This is something that will only continue as our children grow up and enter the world at large as the demand for workers with coding skills continues to grow rapidly. Teaching kids to code offers numerous benefits beyond just developing technical skills and getting them future-ready. It promotes problem-solving abilities, critical thinking, and logical reasoning, all of which are essential in today’s digital age. Additionally, coding can increase creativity and encourage children to think outside the box. However, it’s important to make coding fun and engaging for kids rather than a dull and tedious task. One way to make it exciting is to introduce gamification elements, such as incorporating fun characters or adding game-like challenges, and there are loads of great apps to get them started with. We love CodeSpark Academy, Lego Boost, and Tynker. Another approach is to encourage group work or peer learning, where children can work together to solve problems and learn from each other. Ultimately, making coding fun and enjoyable can ignite children’s interest in technology and set them on a path to explore new and exciting opportunities in the future.”
Are dating apps useful in the modern dating era and how to find the correct one?
“Dating apps have become a popular tool for modern daters to find potential partners. However, they also come with their own set of problems. One of the biggest issues with current dating apps is that they focus too much on superficial factors such as sexual attraction, rather than deeper compatibility and true attraction. This can lead to frustration and disappointment for users who are seeking more meaningful connections. Fortunately, AI technology is starting to offer solutions to these problems. By using machine learning algorithms and data analysis, apps like Iris Dating are able to help users find potential matches based on more than just superficial qualities. Iris uses a process called “iris training” to learn each user’s unique preferences and suggest compatible matches accordingly. This approach allows users to connect with people to whom they are really attracted, leading to more meaningful and lasting relationships. When it comes to finding the right dating app, it’s important to do your research and choose one that aligns with your values and preferences. Look for apps that prioritize true attraction and use AI technology to help you find meaningful matches. Don’t be afraid to try out multiple apps until you find one that feels right for you. Overall, while dating apps have their flaws, AI-powered apps like Iris offer hope for a more personalized and meaningful dating experience. By leveraging the power of technology, we can make the search for love a little bit easier and a lot more enjoyable.”
What are some IT risk management tips for home businesses?
“As more and more people turn to home-based businesses, IT security for these operations is becoming an increasingly important concern. From data breaches to cyberattacks, the risks you face as a home business owner are the same as those faced by larger enterprises. So, what are some IT risk management tips for home businesses? First, consider using a virtual private network or VPN to enhance the security of your online communications. Additionally, enable two-factor authentication for all of your accounts, including any cloud services you use. Practice good password hygiene, regularly updating passwords and avoiding easily guessable or common passwords. Finally, consider investing in cybersecurity insurance to protect your business in the event of a cyberattack or data breach. By taking these steps to mitigate IT risks, you can help ensure your home business stays secure and successful. Below are some additional suggestions to help you stay vigilant and set up your home business for longevity.
-Keep Your Software Up to Date: One of the best ways to reduce your risk of being hacked is to keep your software up to date. This includes both your operating system and any applications you have installed.
-Use a Firewall: A firewall is a piece of software that helps to block incoming connections from untrusted sources. By blocking these connections, you can help to prevent hackers from gaining access to your system.
-Use Anti-Virus Software: In addition to using a firewall, you should also use anti-virus software. Anti-virus software helps to protect your system from viruses and other malware. These programs work by scanning your system for known threats and then quarantining or deleting any files that are found to be infected.
-Back Up Your Data Regularly: Finally, it is important to back up your data regularly. This way, if your system is ever compromised, you will not lose any important files or data.
-Encrypt Your Data: If you are storing sensitive data on your computer, it is important to encrypt it to protect it from being accessed by unauthorized individuals. Encryption is a process of transforming data into a format that cannot be read without a decryption key. There are many different encryption algorithms that you can use, so make sure to choose one that is appropriate for the type of data you are encrypting.”
What are the benefits of giving your child a smartphone?
“If you’re teetering back and forth on getting your child a smartphone, consider these benefits as you make your decision:
• Connection. Smartphones keep kids in contact with friends and family—for fun and function! From school to extracurricular activities, kids can easily let their parents and caregivers know about late pickups, ride requests, and other changes of plans.
• Safety. If your child or someone they’re with gets hurt, their smartphone could save a life! And with built-in GPS, their location is always accessible. Plus, parental controls and other smartphone safeguards offer even more protection.
• Convenience. Life is a little easier when your child has a smartphone, plain and simple! You can call each other, send texts, and always know where they are.
• Acceptance. These days, it’s uncommon for kids to not have smartphones. With a smartphone, your child feels belonging and inclusion among their peers.
• Development. Having something as valuable as a smartphone teaches children responsibility and accountability. And with a smartphone of their own, your child will learn how to use technology in an appropriate, safe, and disciplined way.
• Education. Smartphones are incredible teaching tools! Educational apps, videos, and games can keep kids sharp. Plus, smartphones can introduce them to new hobbies and interests!”
How is technology promoting health and wellness?
“Technology has revolutionized the healthcare industry and is playing an increasingly important role in promoting health and wellness. Here are some ways in which technology has helped:
Wearable technology: Wearable devices, such as fitness trackers and smartwatches, are becoming increasingly popular. These devices can track a person’s physical activity, sleep patterns, heart rate, and more. They provide valuable insights into a person’s health and wellness and can help motivate them to make positive lifestyle changes.
Telehealth: Telemedicine allows patients to receive medical care remotely through video conferencing, phone calls, or other digital means. It has also allowed fitness professionals to work with more people who aren’t in a local market via video conferencing, webinars, etc.
Mobile Apps: There are a plethora of mobile apps available that promote health and wellness. These apps can help users track their diet and exercise, manage chronic conditions, and access medical information.
Virtual Reality: Virtual reality (VR) is being used in healthcare to treat conditions such as anxiety, phobias, and PTSD. VR can also be used for physical therapy and rehabilitation.
Overall, technology is playing an increasingly important role in promoting health and wellness, and it is likely that we will see even more innovative uses of technology in the healthcare industry in the future.”

Introduction
To combat the problem of annoying calls and SMS, telecom regulator TRAI has urged service providers to create a uniform digital platform in two months that will allow them to request, maintain, and withdraw customers’ approval for promotional calls and messages. In the initial stage, only subscribers will be able to initiate the process of registering their consent to receive promotional calls and SMS, and later, business entities will be able to contact customers to seek their consent to receive promotional messages, according to a statement issued by the Telecom Regulatory Authority of India (TRAI) on Saturday.
TRAI Directs Telecom Providers to Set Up Digital Platform
TRAI has now directed all access providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to digitally register customers’ consent across all service providers and principal entities. Consent is received and maintained under the current system by several key entities such as banks, other financial institutions, insurance firms, trading companies, business entities, real estate businesses, and so on.
The purpose, scope of consent, and the principal entity or brand name shall be clearly mentioned in the consent-seeking message sent over the short code,” according to the statement.
It stated that only approved online or app links, call-back numbers, and so on will be permitted to be used in consent-seeking communications.
TRAI issued guidelines to guarantee that all voice-based Telemarketers are brought under a single Distributed ledger technology (DLT) platform for more efficient monitoring of nuisance calls and unwanted communications. It also instructs operators to actively deploy AI/ML-based anti-phishing systems as well as to integrate tech solutions on the DLT platform to deal with malicious calls and texts.
TRAI has issued two separate Directions to Access Service Providers under TCCCPR-2018 (Telecom Commercial Communications Customer Preference Regulations) to ensure that all promotional messages are sent through Registered Telemarketers (RTMs) using approved Headers and Message Templates on Distributed Ledger Technologies (DLT) platform, and to stop misuse of Headers and Message Templates,” the regulator said in a statement.
Users can already block telemarketing calls and texts by texting 1909 from their registered mobile number. By dialing 1909, customers can opt out of getting advertising calls by activating the do not disturb (DND) feature.

Telecom providers operate DLT platforms, and businesses involved in sending bulk promotional or transactional SMS must register by providing their company information, including sender IDs and SMS templates.
According to the instructions, telecom companies will send consent-seeking messages using the common short code 127. The goal, extent of consent, and primary entity/brand name must be clearly stated in the consent-seeking message delivered via the shortcode.
TRAI stated that only whitelisted URLs/APKs (Android package kits file format)/OTT links/call back numbers, etc., shall be used in consent-seeking messages.
Telcos must “ensure that promotional messages are not transmitted by unregistered telemarketers or telemarketers using telephone numbers (10 digits numbers).” Telecom providers have been urged to act against all erring telemarketers in accordance with the applicable regulations and legal requirements.
Users can, however, refuse to receive any consent-seeking messages launched by any significant Telcos have been urged to create an SMS/IVR (interactive voice response)/online service for this purpose.
According to TRAI’s timeline, the consent-taking process by primary companies will begin on September 1.According to a nationwide survey conducted by a local circle, 66% of mobile users continue to receive three or more bothersome calls per day, the majority of which originate from personal cell numbers.
There are scams surfacing on the internet with new types of scams, like WhatsApp international call scams. The latest scam is targeting Delhi police, the scammers pretend to be police officials of Delhi and ask for the personal details of the users and the calling them from a 9-digit number.
A recent scam
A Twitter user reported receiving an automated call from +91 96681 9555, stating, “This call is from Delhi Police.” It went on to ask her to stay in the queue since some of her documents needed to be picked up. Then he said he is a sub-inspector at New Delhi’s Kirti Nagar police station. He then questioned if she had lately misplaced her Aadhaar card, PAN card, or ATM card, to which she replied ‘no’. The fraudster then claims to be a cop and asks her to validate the final four digits of her card because they have discovered a card with her name on it. And so many other people tweeted about this.
The scams are constantly increasing as earlier these scammers asked for account details and claimed to be Delhi police and used 9-digit numbers for scamming people.
TRAI’s new guidelines regarding the consent to receive any promotional calls and messages to telecommunication providers will be able to curb the scams.
The e- KYC is an essential requirement as e-KYC offers a more secure identity verification process in an increasingly digital age that uses biometric technologies to provide quick results.

Conclusion
The aim is to prevent unwanted calls and communications sent to customers via digital methods without their permission. Once this platform is implemented, an organization can only send promotional calls or messages with the customer’s explicit approval. Companies use a variety of methods to notify clients about their products, including phone calls, text messages, emails, and social media. Customers, however, are constantly assaulted with the same calls and messages as a result of this practice. With the constant increase in scams, the new guideline of TRAI will also curb the calling of Scams. digital KYC prevents SIM fraud and offers a more secure identity verification method.