#FactCheck -Viral Claim of Alcohol Ban in West Bengal by Amit Shah Is Fake, No Such Announcement Made

Introduction

Misinformation spreads differently with respect to different host environments, making localised cultural narratives and practices major factors in how an individual deals with it when presented in a certain place and to a certain group. In the digital age, with time-sensitive data, an overload of information creates a lot of noise which makes it harder to make informed decisions. There are also cases where customary beliefs, biases, and cultural narratives are presented in ways that are untrue. These instances often include misinformation related to health and superstitions, historical distortions, and natural disasters and myths. Such narratives, when shared on social media, can lead to widespread misconceptions and even harmful behaviours. For example, it may also include misinformation that goes against scientific consensus or misinformation that contradicts simple, objectively true facts. In such ambiguous situations, there is a higher probability of people falling back on patterns in determining what information is right or wrong. Here, cultural narratives and cognitive biases come into play.

Misinformation and Cultural Narratives

Cultural narratives include deep-seated cultural beliefs, folklore, and national myths. These narratives can also be used to manipulate public opinion as political and social groups often leverage them to proceed with their agenda. Lack of digital literacy and increasing information online along with social media platforms and their focus on generating algorithms for engagement aids this process. The consequences can even prove to be fatal.

During COVID-19, false claims targeted certain groups as being virus spreaders fueled stigmatisation and eroded trust. Similarly, vaccine misinformation, rooted in cultural fears, spurred hesitancy and outbreaks. Beyond health, manipulated narratives about parts of history are spread depending on the sentiments of the people. These instances exploit emotional and cultural sensitivities, emphasizing the urgent need for media literacy and awareness to counter their harmful effects.

CyberPeace Recommendations

As cultural narratives may lead to knowingly or unknowingly spreading misinformation on social media platforms, netizens must consider preventive measures that can help them build resilience against any biased misinformation they may encounter. The social media platforms must also develop strategies to counter such types of misinformation.

• Digital and Information Literacy: Netizens must encourage developing digital and information literacy in a time of information overload on social media platforms. 
• The Role Of Media: The media outlets can play an active role, by strictly providing fact-based information and not feeding into narratives to garner eyeballs. Social media platforms also need to be careful while creating algorithms focused on consistent engagement.
• Community Fact-Checking: As localised information prevails in such cases, owing to the time-sensitive nature, immediate debunking of precarious information by authorities at the ground level is encouraged.
• Scientifically Correct Information: Starting early and addressing myths and biases through factual and scientifically correct information is also encouraged. 

Conclusion

Cultural narratives are an ingrained part of society, and they might affect how misinformation spreads and what we end up believing. Acknowledging this process and taking counter measures will allow us to move further and take steps for intervention regarding tackling the spread of misinformation specifically aided by cultural narratives. Efforts to raise awareness and educate the public to seek sound information, practice verification checks, and visit official channels are of the utmost importance.

References

• https://www.icf.com/insights/cybersecurity/developing-effective-responses-to-fake-new
• https://www.dw.com/en/india-fake-news-problem-fueled-by-digital-illiteracy/a-56746776
• https://www.apa.org/topics/journalism-facts/how-why-misinformation-spreads

‍

Introduction

‍
The Digital Personal Data Protection (DPDP) Act 2023 of India is a significant transition for privacy legislation in this age of digital data. A key element of this new law is a requirement for organisations to have appropriate, user-friendly consent mechanisms in place for their customers so that collection, use or removal of an individual's personal data occurs in a clear and compliant manner. As a means of putting this requirement into practice, the Ministry of Electronics and Information Technology (MeitY) issued a comprehensive Business Requirements Document (BRD) in June 2025 to guide organizations, as well as Consent Managers, on how to create a Consent Management System (CMS). This document establishes the technical and functional framework by which organizations and individuals (Data Principals) will exercise control over the way their data is gathered, used and removed.

‍

Understanding the BRD and Its Purpose

‍

BRD represents an optional guide created as part of the "Code for Consent" programme run by MeitY in India. The purpose of the BRD is to provide guidance to startups, digital platforms and other enterprises on how to create a technology system that supports management of user consent per the requirements of the DPDP Act. Although the contents of the BRD do not carry any legal weight, it lays out a clear path for organisations to create their own consent mechanisms using best practices that align with the principles of transparency, accountability and purpose limitation in the DPDP Act.

‍

The goal is threefold:

‍

1. Enable complete consent lifecycle management from collection to withdrawal.
2. Empower individuals to manage their consents actively and transparently.
3. Support data fiduciaries and processors with an interoperable system that ensures compliance.

‍

Key Components of the Consent Management System

‍

The BRD proposes the development of a modular Consent Management System (CMS) that provides users with secure APIs and user-friendly interfaces. This system will allow for a variety of features and modules, including:

‍

1. Consent Lifecycle Management – consent should be specific, informed and tied to an explicit purpose. The CMS will manage the collection, validation, renewal, updates and withdrawal of consent. Each transaction of consent will create a tamper-proof “consent artifact,” which will include the timestamp of creation as well as an ID identifying the purpose for which it was given.
2. User Dashboard – A user will be able to view and modify the status of their active, expired or withdrawn consent and revoke access at any time via the multilingual user-friendly interface. This would make the system accessible to people from different regions and cultures.
3. Notification Engine – The CMS will automatically notify users, fiduciaries and processors of any action taken with respect to consent, in order to ensure real-time updates and accountability.
4. Grievance Redress Mechanism – The CMS will include a complaints mechanism that allows users to submit complaints related to the misuse of consent or the denial of their rights. This will enable tracking of the complaint resolution status, and will allow for escalation if necessary.
5. Audit and Logging – As part of the CMS's internal controls for compliance and regulatory purposes, the CMS must maintain an immutable record of every instance of consent for auditing and regulatory review. The records must be encrypted, time-stamped, and linked permanently to a user and purpose ID.
6. Cookie Consent Management – A separate module will enable users to manage cookie consent for websites separately from any other consents.

‍

Roles and Responsibilities

‍

The BRD identifies the various stakeholders involved and their associated responsibilities.

‍

1. Data Principals (Users): The user has full authority to give, withhold, amend, or revoke their consent for the use of their personal data, at any time.
2. Data Fiduciaries (Companies): Companies (the fiduciaries) must collect the data principals' consents for each particular reason and must only begin processing a data subject's personal data after validating that consent through the CMS. Companies must also provide the data principals with any information or notifications needed, as well as how to resolve their complaints.
3. Data Processors: Data Processors must strictly adhere to the consent stated in the CMS, and Data Processors may only process personal data on behalf of the Data Fiduciary.
4. Consent Managers: The Consent Managers are independent entities that are registered with the Data Protection Board. They are responsible for administering the CMS, allowing users to manage their consent across different platforms.

‍

This layered structure ensures transparency and shared responsibility for the consent ecosystem.

‍

Technical Specifications and Security

‍

The following principles of the DPDP Act must be followed to remain compliant with the DPDP Act.

‍

• End-to-End Encryption: All exchanges of data with users must be encrypted using a minimum of TSL 1.3 and also encrypting within that standard.
• API-First Approach: API’s will be utilized to validate, withdraw and update consent in a secured manner using external sources.
• Interoperability/Accessibility: The CMS needs to allow for users to utilize several different languages (e.g. Hindi, Tamil, etc.) and be appropriate for use with various types of mobile devices and different abilities.
• Data Retention Policy: The CMS should also include automatic deletion of consent data (when the consent has expired or has been withdrawn) in order to maintain compliance with data retention limits.

‍

Legal Relevance and Timelines

‍

While the BRD itself is not enforceable, it is directly aligned with the upcoming enforcement of the DPDP Act, 2023. The Act was passed in August 2023 but is expected to come into effect in stages, once officially notified by the central government. Draft implementation rules, including those defining the role of Consent Managers, were released for public consultation in early 2025.

For businesses, the BRD serves as an early compliance tool—offering both a conceptual roadmap and technical framework to prepare before the law is enforced. Legal experts have described it as a critical resource for aligning data governance systems with emerging regulatory expectations.

‍

Implications for Businesses

‍

Organizations that collect and process user data will be required to overhaul their consent workflows:

1. No blanket consents: Every data processing activity must have explicit, separate consent.
2. Granular audit logs: Companies must maintain tamper-proof logs for every consent action.
3. Integration readiness: Enterprises need to integrate their platforms with third-party or in-house CMS platforms via the specified APIs.
4. Grievance redress and user support: Systems must be in place to handle complaints and withdrawal requests in a timely, verifiable manner.

Failing to comply once the DPDP Act is in force may expose companies to penalties, reputational damage, and potential regulatory action.

‍

Conclusion

‍
The BRD on Consent Management of India is a forward-looking initiative laying a technological framework that is an essential component of the DPDP Act concerning user consent; Although not yet a legal document, it provides an extent of going into all the necessary discipline for companies to prepare. As data protection grows in importance, developing consent mechanisms based on security, transparency, and the needs of the user is no longer just a regulatory requirement, but rather a requirement for the development of trust. This is the time for businesses to establish or implement CMS solutions that support this objective to be better equipped for the future of data governance in India.

‍

References

1. https://d38ibwa0xdgwxx.cloudfront.net/whatsnew-docs/8d5409f5-d26c-4697-b10e-5f6fb2d583ef.pdf
2. https://ssrana.in/articles/ministry-releases-business-requirement-document-for-consent-management-under-the-dpdp-act-2023/ 
3. https://dpo-india.com/Blogs/consent-dpdpa/ 
4. https://corporate.cyrilamarchandblogs.com/2025/06/the-ghost-in-the-machine-the-recent-business-requirement-document-on-consent/ 
5. https://www.mondaq.com/india/privacy-protection/1660964/analysis-of-the-business-requirement-document-for-consent-management-system 

‍

Introduction

In a landmark move for India’s growing artificial intelligence (AI) ecosystem, ten cutting-edge Indian startups have been selected to participate in the prestigious Global AI Accelerator Programme in Paris. This initiative, jointly facilitated by the Ministry of Electronics and Information Technology (MeitY) under the IndiaAI mission, aims to project India’s AI innovation on the global stage, empower startups to scale impactful solutions while fostering cross-border collaboration.

Launched in alignment with the vision of India as a global AI powerhouse, the IndiaAI initiative has been working on strengthening domestic AI capabilities. Participation in the Paris Accelerator Programme is a direct extension of this mission, offering Indian startups access to world-class mentorship, investor networks, and a thriving innovation ecosystem in France, one of Europe’s AI capitals.

Global Acceleration for Local Impact

The ten selected startups represent diverse verticals, from conversational AI to cybersecurity, edtech and surveillance intelligence. This selection was made after a rigorous evaluation of innovation potential, scalability, and societal impact. Each of these ventures represents India's technological ambition and capacity to solve real-world problems through AI.

The significance of this opportunity goes beyond business growth. It sets the foundation for collaborative policy dialogues, ethical AI development, and bilateral innovation frameworks. With rising global scrutiny on issues such as AI safety, bias, and misinformation, the need for making efforts for a more responsible innovation takes centre stage.

CyberPeace Outlook

India’s participation opens up a pivotal chapter in India's AI diplomacy. Through such initiatives, the importance of AI is not confined just to commercial tools but also as a cornerstone of national security, citizen safety, and digital sovereignty can be explored. As AI systems increasingly integrate with critical infrastructure from health to law enforcement, the role of cyber resilience becomes significant. With the increasing engagement of AI in several sensitive sectors like audio-video surveillance and digital edtech, there is an urgent need for secure-by-design innovation. Including parameters such as security, ethics, and accountability into the development lifecycle becomes important, aligning with its broader goal of harmonising with digital progress.

Conclusion

India’s participation in the Paris Accelerator Programme signifies its commitment to shaping global AI norms and innovation diplomacy. As Indian startups interact with European regulators, investors, and technologists, they carry the responsibility of representing not just business acumen but the values of an open, inclusive, and secure digital future.

This global exposure also feeds directly into India’s domestic AI strategies, a global platform informing policy evolution, enhancing research and development networks, and building a robust talent pipeline. Programmes like these act as bridges, ensuring India remains adaptive in the ever-evolving AI landscape. Encouraging such global engagements while actively working with stakeholders to build frameworks safeguarding national interests, protecting civil liberties, and fostering innovation becomes paramount. As India takes this global leap, the journey ahead must be shaped by innovation, collaboration, and vigilance. 

References

• https://egov.eletsonline.com/2025/05/indiaai-selects-10-innovative-startups-for-prestigious-ai-accelerator-programme-in-paris/#:~:text=The%2010%20startups%20selected%20for,audio%2Dvideo%20analytics%20for%20surveillance. 
• https://www.pib.gov.in/PressReleasePage.aspx?PRID=2132377 
• https://inc42.com/buzz/meet-the-10-indian-ai-startups-selected-for-global-acceleration-programme/ ‍
• https://www.businessworld.in/article/govt-to-send-10-ai-startups-to-paris-accelerator-in-push-for-global-reach-558251