#FactCheck -Viral Claim of Alcohol Ban in West Bengal by Amit Shah Is Fake, No Such Announcement Made

Introduction

Given the era of digital trust and technological innovation, the age of artificial intelligence has provided a new dimension to how people communicate and how they create and consume content. However, like all borrowed powers, the misuse of AI can lead to terrible consequences. One recent dark example was a cybercrime in Brazil: a sophisticated online scam using deepfake technology to impersonate celebrities of global stature, including supermodel Gisele Bündchen, in misleading Instagram ads. Luring in millions of reais in revenue, this crime clearly brings forth the concern of AI-generative content having rightfully set on the side of criminals. 

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Scam in Motion

Lately, the federal police of Brazil have stated that this scheme has been in circulation since 2024, when the ads were already being touted as apparently very genuine, using AI-generated video and images. The ads showed Gisele Bündchen and other celebrities endorsing skincare products, promotional giveaways, or time-limited discounts. The victims were tricked into making petty payments, mostly under 100 reais (about $19) for these fake products or were lured into paying "shipping costs" for prizes that never actually arrived.

The criminals leveraged their approach by scaling it up and focusing on minor losses accumulated from every victim, thus christening it "statistical immunity" by investigators. Victims being pocketed only a couple of dollars made most of them stay on their heels in terms of filing a complaint, thereby allowing these crooks extra limbs to shove on. Over time, authorities estimated that the group had gathered over 20 million reais ($3.9 million) in this elaborate con.

The scam was detected when a victim came forth with the information that an Instagram advertisement portraying a deepfake video of Gisele Bündchen was indeed false. With Anna looking to be Gisele and on the recommendation of a skincare company, the deepfake video was the most well-produced fake video. On going further into the matter, it became apparent that the investigations uncovered a whole network of deceptive social media pages, payment gateways, and laundering channels spread over five states in Brazil.

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The Role of AI and Deepfakes in Modern Fraud

It is one of the first few large-scale cases in Brazil where AI-generated deepfakes have been used to perpetrate financial fraud. Deepfake technology, aided by machine learning algorithms, can realistically mimic human appearance and speech and has become increasingly accessible and sophisticated. Whereas before a level of expertise and computer resources were needed, one now only requires an online tool or app. 

With criminals gaining a psychological advantage through deepfakes, the audiences would be more willing to accept the ad as being genuine as they saw a familiar and trusted face, a celebrity known for integrity and success. The human brain is wired to trust certain visual cues, making deepfakes an exploitation of this cognitive bias. Unlike phishing emails brimming with spelling and grammatical errors, deepfake videos are immersive, emotional, and visually convincing. 

This is the growing terrain: AI-enabled misinformation. From financial scams to political propaganda, manipulated media is killing trust in the digital ecosystem.

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Legalities and Platform Accountability

The Brazilian government had taken a proactive stance on the issue. In June 2025, the country's Supreme Court held that social media platforms could be held liable for failure to expeditiously remove criminal content, even in the absence of a formal order from a court. The icing on the cake is that that judgment would go a long way in architecting platform accountability in Brazil and potentially worldwide as jurisdictions adopt processes to deal with AI-generated fraud.

Meta, the parent company of Instagram, had said its policies forbid "ads that deceptively use public figures to scam people." Meta claims to use advanced detection mechanisms, trained review teams, and user tools to report violations. The persistence of such scams shows that the enforcement mechanisms still lag the pace and scale of AI-based deception.

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Why These Scams Succeed

There are many reasons for the success of these AI-powered scams.

1. Trust Due to Familiarity: Human beings tend to believe anything put forth by a known individual.
2. Micro-Fraud: Keeping the money laundered from victims small prevents any increase in the number of complaints about these crimes.
3. Speed To Create Content: New ads are being generated by criminals faster than ads can be checked for and removed by platforms via AI tools.
4. Cross-Platform Propagation: A deepfake ad is then reshared onto various other social networking platforms once it starts gaining some traction, thereby worsening the problem.
5. Absence of Public Awareness: Most users still cannot discern manipulated media, especially when high-quality deepfakes come into play.

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Wider Implications on Cybersecurity and Society

The Brazilian case is but a microcosm of a much bigger problem. With deepfake technology evolving, AI-generated deception threatens not only individuals but also institutions, markets, and democratic systems. From investment scams and fake charters to synthetic IDs for corporate fraud, the possibilities for abuse are endless.

Moreover, with generative AIs being adopted by cybercriminals, law enforcement faces obstructions to properly attributing, validating evidence, and conducting digital forensics. Determining what is actual and what is manipulated has now given rise to the need for a forensic AI model that has triggered the deployment of the opposite on the other side, the attacker, thus initiating a rising tech arms race between the two parties.

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Protecting Citizens from AI-Powered Scams

Public awareness has remained the best defence for people in such scams. Gisele Bündchen's squad encouraged members of the public to verify any advertisement through official brand or celebrity channels before engaging with said advertisements. Consumers need to be wary of offers that appear "too good to be true" and double-check the URL for authenticity before sharing any kind of personal information

Individually though, just a few acts go so far in lessening some of the risk factors:

• Verify an advertisement's origin before clicking or sharing it
• Never share any monetary or sensitive personal information through an unverifiable link
• Enable two-factor authentication on all your social accounts
• Periodically check transaction history for any unusual activity
• Report any deepfake or fraudulent advertisement immediately to the platform or cybercrime authorities

Collaboration will be the way ahead for governments and technology companies. Investing in AI-based detection systems, cooperating on international law enforcement, and building capacity for digital literacy programs will enable us to stem this rising tide of synthetic media scams.

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Conclusion

The deepfake case in Brazil with Gisele Bündchen acts as a clarion for citizens and legislators alike. This shows the evolution of cybercrime that profited off the very AI technologies that were once hailed for innovation and creativity. In this new digital frontier that society is now embracing, authenticity stands closer to manipulation, disappearing faster with each dawn.

While keeping public safety will certainly still require great cybersecurity measures in this new environment, it will demand equal contributions on vigilance, awareness, and ethical responsibility. Deepfakes are not only a technology problem but a societal one-crossing into global cooperation, media literacy, and accountability at every level throughout the entire digital ecosystem.

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Introduction

With the increasing frequency and severity of cyber-attacks on critical sectors, the government of India has formulated the National Cyber Security Reference Framework (NCRF) 2023, aimed to address cybersecurity concerns in India. In today’s digital age, the security of critical sectors is paramount due to the ever-evolving landscape of cyber threats. Cybersecurity measures are crucial for protecting essential sectors such as banking, energy, healthcare, telecommunications, transportation, strategic enterprises, and government enterprises. This is an essential step towards safeguarding these critical sectors and preparing for the challenges they face in the face of cyber threats. Protecting critical sectors from cyber threats is an urgent priority that requires the development of robust cybersecurity practices and the implementation of effective measures to mitigate risks.

Overview of the National Cyber Security Policy 2013

The National Cyber Security Policy of 2013 was the first attempt to address cybersecurity concerns in India. However, it had several drawbacks that limited its effectiveness in mitigating cyber risks in the contemporary digital age. The policy’s outdated guidelines, insufficient prevention and response measures, and lack of legal implications hindered its ability to protect critical sectors adequately. Moreover, the policy should have kept up with the rapidly evolving cyber threat landscape and emerging technologies, leaving organisations vulnerable to new cyber-attacks. The 2013 policy failed to address the evolving nature of cyber threats, leaving organisations needing updated guidelines to combat new and sophisticated attacks.

As a result, an updated and more comprehensive policy, the National Cyber Security Reference Framework 2023, was necessary to address emerging challenges and provide strategic guidance for protecting critical sectors against cyber threats.

Highlights of NCRF 2023

Strategic Guidance: NCRF 2023 has been developed to provide organisations with strategic guidance to address their cybersecurity concerns in a structured manner.

Common but Differentiated Responsibility (CBDR): The policy is based on a CBDR approach, recognising that different organisations have varying levels of cybersecurity needs and responsibilities.

Update of National Cyber Security Policy 2013: NCRF supersedes the National Cyber Security Policy 2013, which was due for an update to align with the evolving cyber threat landscape and emerging challenges.

Different from CERT-In Directives: NCRF is distinct from the directives issued by the Indian Computer Emergency Response Team (CERT-In) published in April 2023. It provides a comprehensive framework rather than specific directives for reporting cyber incidents.

Combination of robust strategies: National Cyber Security Reference Framework 2023 will provide strategic guidance, a revised structure, and a proactive approach to cybersecurity, enabling organisations to tackle the growing cyberattacks in India better and safeguard critical sectors. Rising incidents of malware attacks on critical sectors

In recent years, there has been a significant increase in malware attacks targeting critical sectors. These sectors, including banking, energy, healthcare, telecommunications, transportation, strategic enterprises, and government enterprises, play a crucial role in the functioning of economies and the well-being of societies. The escalating incidents of malware attacks on these sectors have raised concerns about the security and resilience of critical infrastructure.

Banking: The banking sector handles sensitive financial data and is a prime target for cybercriminals due to the potential for financial fraud and theft.

Energy: The energy sector, including power grids and oil companies, is critical for the functioning of economies, and disruptions can have severe consequences for national security and public safety.

Healthcare: The healthcare sector holds valuable patient data, and cyber-attacks can compromise patient privacy and disrupt healthcare services. Malware attacks on healthcare organisations can result in the theft of patient records, ransomware incidents that cripple healthcare operations, and compromise medical devices.

Telecommunications: Telecommunications infrastructure is vital for reliable communication, and attacks targeting this sector can lead to communication disruptions and compromise the privacy of transmitted data. The interconnectedness of telecommunications networks globally presents opportunities for cybercriminals to launch large-scale attacks, such as Distributed Denial-of-Service (DDoS) attacks.

Transportation: Malware attacks on transportation systems can lead to service disruptions, compromise control systems, and pose safety risks.

Strategic Enterprises: Strategic enterprises, including defence, aerospace, intelligence agencies, and other sectors vital to national security, face sophisticated malware attacks with potentially severe consequences. Cyber adversaries target these enterprises to gain unauthorised access to classified information, compromise critical infrastructure, or sabotage national security operations.

Government Enterprises: Government organisations hold a vast amount of sensitive data and provide essential services to citizens, making them targets for data breaches and attacks that can disrupt critical services.

Conclusion  

The sectors of banking, energy, healthcare, telecommunications, transportation, strategic enterprises, and government enterprises face unique vulnerabilities and challenges in the face of cyber-attacks. By recognising the significance of safeguarding these sectors, we can emphasise the need for proactive cybersecurity measures and collaborative efforts between public and private entities. Strengthening regulatory frameworks, sharing threat intelligence, and adopting best practices are essential to ensure our critical infrastructure’s resilience and security. Through these concerted efforts, we can create a safer digital environment for these sectors, protecting vital services and preserving the integrity of our economy and society. The rising incidents of malware attacks on critical sectors emphasise the urgent need for updated cybersecurity policy, enhanced cybersecurity measures, a collaboration between public and private entities, and the development of proactive defence strategies. National Cyber Security Reference Framework 2023 will help in addressing the evolving cyber threat landscape, protect critical sectors, fill the gaps in sector-specific best practices, promote collaboration, establish a regulatory framework, and address the challenges posed by emerging technologies. By providing strategic guidance, this framework will enhance organisations’ cybersecurity posture and ensure the protection of critical infrastructure in an increasingly digitised world.

A few of us were sitting together, talking shop - which, for moms, inevitably circles back to children, their health and education. Mothers of teenagers were concerned that their children seemed to spend an excessive amount of time online and had significantly reduced verbal communication at home. 

Reena shared that she was struggling to understand her two boys, who had suddenly transformed from talkative, lively children into quiet, withdrawn teenagers. 

Naaz nodded. “My daughter is glued to her device. I just can’t get her off it! What do I do, girls? Any suggestions?”

Mou sighed, “And what about the rising scams? I keep warning my kids about online threats, but I’m not sure I’m doing enough.”

Not just scams, those come later. What worries me more are the videos and photos of unsuspecting children being edited and misused on digital platforms,” added Reena.

The Digital Parenting Dilemma

For parents, it’s a constant challenge—allowing children internet access means exposing them to potential risks while restricting it invites criticism for being overly strict.

‘What do I do?’ is a question that troubles many parents, as they know how addictive phones and gaming devices can be. (Fun fact: Even parents sometimes struggle to resist endlessly scrolling through social media!)

‘What should I tell them, and when?’ This becomes a pressing concern when parents hear about cyberbullying, online grooming, or even cyberabduction.

‘How do I ensure they stay cybersafe?’ This remains an ongoing worry, as children grow and their online activities evolve.

Whether it’s a single-child, dual-income household, a two-child, single-income family, or any other combination, parents have their hands full managing work, chores, and home life. Sometimes, children have to be left alone—with grandparents, caregivers, or even by themselves for a few hours—making it difficult to monitor their digital lives. While smartphones help parents stay connected and track their child’s location, they can also expose children to risks if not used responsibly.

Breaking It Down

Start cybersafety discussions early and tailor them to your child’s age.

For simplicity, let’s categorize learning into five key age groups:

• 0 – 2 years
• 3 – 7 years
• 8 – 12 years
• 13 – 16 years
• 16 – 19 years

Let’s explore the key safety messages for each stage.

Reminder:

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Children will always test boundaries and may resist rules. The key is to lead by example—practice cybersafety as a family.

0 – 2 Years: Newborns & Infants

Pediatricians recommend avoiding screen exposure for children under two years old. If you occasionally allow screen time (for example, while changing them), keep it to a minimum. Children are easily distracted—use this to your advantage.

What can you do?

• Avoid watching TV or using mobile devices in front of them.
• Keep activity books, empty boxes, pots, and ladles handy to engage them.

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3 – 7 Years: Toddlers & Preschoolers

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Cybersafety education should ideally begin when a child starts engaging with screens. At this stage, parents have complete control over what their child watches and for how long.

What can you do?

• Keep screen time limited and fully supervised.
• Introduce basic cybersecurity concepts, such as stranger danger and good picture vs. bad picture.‍
• Encourage offline activities—educational toys, books, and games.
• Restrict your own screen time when your child is awake to set a good example.
• Set up parental controls and create child-specific accounts on devices.Secure all devices with comprehensive security software.

8 – 12 Years: Primary & Preteens

Cyber-discipline should start now. Strengthen rules, set clear boundaries, and establish consequences for rule violations.

What can you do?

• Increase screen time gradually to accommodate studies, communication, and entertainment.
• Teach them about privacy and the dangers of oversharing personal information.
• Continue stranger-danger education, including safe/unsafe websites and apps.
• Emphasize reviewing T&Cs before downloading apps.Introduce concepts like scams, phishing, deepfakes, and virus attacks using real-life examples.
• Keep banking and credit card credentials private—children may unintentionally share sensitive information.

Cyber Safety Mantras:

• STOP. THINK. ACT.
• Do Not Trust Blindly Online.‍‍

13 – 16 Years: The Teenage Phase

Teenagers are likely to resist rules and demand independence, but if cybersecurity has been a part of their upbringing, they will tolerate parental oversight.

What can you do?

• Continue parental controls but allow greater access to previously restricted content.
• Encourage open conversations about digital safety and online threats.
• Respect their need for privacy but remain involved as a silent observer.
• Discuss cyberbullying, harassment, and online reputation management.
• Keep phones out of bedrooms at night and maintain device-free zones during family time.
• Address online relationships and risks like dating scams, sextortion, and trafficking.

16 – 19 Years: The Transition to Adulthood

By this stage, children have developed a sense of responsibility and maturity. It’s time to gradually loosen control while reinforcing good digital habits.

What can you do?

• Monitor their online presence without being intrusive.Maintain open discussions—teens still value parental advice.
• Stay updated on digital trends so you can offer relevant guidance.
• Encourage digital balance by planning device-free family outings.

Final Thoughts

As a parent, your role is not just to set rules but to empower your child to navigate the digital world safely. Lead by example, encourage responsible usage, and create an environment where your child feels comfortable discussing online challenges with you.

Wishing you a safe and successful digital parenting journey!

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