#FactCheck -Edited Ravi Kishan Video Falsely Shared as Criticism of PM Modi; Original Remarks Were Aimed at Rahul Gandhi

Executive Summary:

A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.

‍

Claims:

An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.

‍

Fact Check:

Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani". 

The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.

Comparing both photos, we found that there are several differences.

Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.

Conclusions:

The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.

• Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
• Claimed on: X
• Fact Check: Fake & Misleading

‍

EXECUTIVE SUMMARY:

A viral video is surfacing claiming to capture an aerial view of Mount Kailash that has breathtaking scenery apparently providing a rare real-life shot of Tibet's sacred mountain. Its authenticity was investigated, and authenticity versus digitally manipulative features were analyzed.

CLAIMS:

The viral video claims to reveal the real aerial shot of Mount Kailash, as if exposing us to the natural beauty of such a hallowed mountain. The video was circulated widely in social media, with users crediting it to be the actual footage of Mount Kailash.

FACTS:

The viral video that was circulated through social media was not real footage of Mount Kailash. The reverse image search revealed that it is an AI-generated video created by Sonam and Namgyal, two Tibet based graphic artists on Midjourney. The advanced digital techniques used helped to provide a realistic lifelike scene in the video.

No media or geographical source has reported or published the video as authentic footage of Mount Kailash. Besides, several visual aspects, including lighting and environmental features, indicate that it is computer-generated.

For further verification, we used Hive Moderation, a deep fake detection tool to conclude whether the video is AI-Generated or Real. It was found to be AI generated.

CONCLUSION:

The viral video claiming to show an aerial view of Mount Kailash is an AI-manipulated creation, not authentic footage of the sacred mountain. This incident highlights the growing influence of AI and CGI in creating realistic but misleading content, emphasizing the need for viewers to verify such visuals through trusted sources before sharing.

• Claim: Digitally Morphed Video of Mt. Kailash, Showcasing Stunning White Clouds
• Claimed On: X (Formerly Known As Twitter), Instagram
• Fact Check: AI-Generated (Checked using Hive Moderation).

Introduction
‍

The rise of artificial intelligence has transformed how individuals search for information, buy and compare products online. Unlike the traditional search engines like Google  that presents the user with a set of links and directs users to websites, AI-powered systems provide synthesised answers and recommendations which means we don't have to click through every link to find what we are looking for, we simply have to ask an LLM and it provides recommendations based on our needs expressed through prompt. This development has raised important legal and commercial questions, one such question was addressed in the judgement of Indiamart Inter Mesh Limited v. Open AI Inc. and Others (2026 SCC OnLine Cal 5738) decided by HMJ Ravi Krishan Kapur of Calcutta High court on 20 May 2026. If an AI platform becomes a primary source of information, can a business demand inclusion in its responses? Is it a legal injury if the LLM omits a business? More fundamentally, how do the existing laws classify technologies that not only process information, but also generate new content? These were the questions that came before Calcutta High Court. Although the dispute arose from Indiamart’s complaint regarding visibility on ChatGPT search, the judgement explored beyond the disagreement between two private entities.

‍

The Dispute
‍

IndiaMart is one of India’s largest electronic business-to-business marketplaces since 1996, serving millions of buyers and sellers across India. They also have registered trademarks and their entire business depends on visibility on the internet considering the digitalisation of the market. Open AI launched ChatGPT search in October 2024, which is a feature that supplements AI responses with links to relevant web sources. Indiamart alleged that ChatGPT was not displaying links to their online platform in the same way that it displayed links to other competing services or individual sellers. A major grievance raised by Indiamart was that ChatGPT allegedly bypassed IndiaMart market listings by directing users to sellers’ individual websites while continuing to provide platform level links for other competing platforms. Hence, they contended that this practice diverted users away from their platform and negatively affected their business interests. The company argued that such exclusion amounted to discriminatory treatment and resulted in economic harm, diluted its trademarks and amounted to disparagement. They alleged that it violated their rights under article 14, 19, 21 under the constitution and rights under IT Act and IT Rules also. When IndiaMart sought an explanation from OpenAI, the company stated that its decision was influenced by the inclusion of IndiaMart in the United States Trade Representative (USTR) Review of Notorious Markets for Counterfeiting and Piracy 2024, a U.S. government report that identifies online and physical marketplaces alleged to facilitate intellectual property infringements. IndiaMart challenged this justification, arguing that the USTR report has no statutory or binding force in India. It further alleged selective discrimination, pointing out that several other platforms featured on the same USTR list including DHGate, Pinduoduo, Shopee, and Taobao continued to remain accessible through ChatGPT-generated responses. Consequently, IndiaMart approached the Calcutta High Court seeking interim relief directing ChatGPT to display and provide access to IndiaMart links in its responses.

‍

ARGUMENTS BEFORE THE COURT

‍

IndiaMart's contentions: They argued that ChatGPT, because its search feature, performs the role of an "intermediary" within the meaning of Section 2(1)(w) of the IT Act and is therefore required to comply with the obligations imposed under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. Relying on Rule 3(1)(n), IndiaMart argued that an intermediary cannot engage in discriminatory treatment of platforms or selectively restrict access to information. IndiaMart further maintained that users have a right to access information relating to its platform and that the omission of IndiaMart links from ChatGPT's responses violated this interest. They alleged violation of Articles 14, 19, and 21 of the Constitution, along with the broader principle of a user's "right to know", to argue that OpenAI owed an obligation to display IndiaMart listings in response to relevant queries. In addition, IndiaMart alleged that the exclusion of its links caused commercial harm, diluted its trademarks, amounted to disparagement, and constituted an unfair trade practice that adversely affected its business and reputation.

OpenAI's contentions: OpenAI asserted that IndiaMart had no legally enforceable ‘Right to visibility’ on ChatGPT. They argued that neither contract, statute, nor constitutional law imposed any obligation on OpenAI to display, prioritise, or recommend IndiaMart links in response to user queries. In the absence of any recognised legal right, there could be no actionable injury and therefore no valid cause of action. OpenAI also challenged the classification of ChatGPT as an "intermediary" under the Information Technology Act, 2000. According to OpenAI, ChatGPT does not merely host, transmit, or facilitate access to third-party content but also generates responses through its large language model (LLM) and therefore functions more closely as an "originator" than an intermediary. Consequently, the obligations applicable to intermediaries under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, including those relied upon by IndiaMart, were inapplicable. With respect to the USTR Notorious Markets List, OpenAI submitted that its reliance on the report formed part of its internal risk-management and business policies. Such decisions, it argued, were matters of private commercial judgment and not ordinarily subject to judicial review. OpenAI further pointed out that IndiaMart had also previously blocked ChatGPT from accessing and crawling its website that weakened the company's demand for greater visibility within ChatGPT-generated responses.

Court’s decision: The court rejected Indiamart's claim that they were entitled to be displayed in ChatGPT searches. The court emphasised the autonomy of private businesses, the court held that the right to carry on trade and business is "inviolable" and that no law can compel one private entity to operate their platform for the benefit of another, which is based on foundational economic philosophy of laissez faire. Unless there is a contractual, statutory or constitutional obligation, a platform has no duty to the other platform to promote or advance their economic interest. Applying this principle, the court found no such duty or “vested legal right” that entitled IndiaMart’s visibility on ChatGPT. The court reasoned that even if users possess the ‘right to know’, Indiamart could not convert that interest into an enforceable claim under article 19(1)(g) or other legal provision. The court looked at the dispute as one arising from commercial disadvantage rather than violation of any legally protected right. Although the reduced visibility may have had economic consequences, economic harm does not by itself create a cause of action.

The court also took into consideration whether ChatGPT should be classified as an intermediary under Section 2(1)(w) of the Information Technology Act, 2000 or as an originator under Section 2(1)(za). This was an important distinction, because the intermediaries can claim safe harbour protection under section 79 of the IT act, but the originators cannot. The court expressed a preliminary view that ChatGPT is generative capabilities, place it closer to an originator than an intermediary because, unlike conventional search engines, which identify and rank existing information, Generative AI systems, analyse the data and produce new output based on algorithms, which is in response to the user’s prompt. The Court also referenced the NITI Aayog National Strategy for Artificial Intelligence (pages 7 to 12) to support its observations that ChatGPT does not merely store, host or transmit information, it can produce essays, research material, code, creative writing, and other forms of content that did not previously exist in that exact form, hence extending beyond the conventional understanding of an intermediary. The court also recognised that it is a vexed issue and remains unsettled because AI systems operate in response to users instructions and do not function independently, which is why the court refrained from providing a definitive classification and acknowledged that the question may ultimately require legislative clarification as well.

In addition to this, the Court took the view that the IndiaMart’s grievances did not amount to an Intellectual property dispute, as they found no trademark infringement or dilution because any reference to the "IndiaMart" mark was merely descriptive and did not constitute commercial use "in the course of trade" under Section 29(4) of the Trade Marks Act. IndiaMart also hadn’t demonstrated any false or misleading use of its trademark.

Similarly, the Court found that claims of disparagement, trade libel, and injurious falsehood were unsustainable because such claims require the publication of a false statement that harms reputation and since ChatGPT had not published any derogatory statement about IndiaMart, the mere omission of links could not amount to disparagement or libel. The Court relied on Tech Plus Media v. Jyoti Janda, that allegations of unfairness or copyright infringement must be supported by specific pleadings and evidence.

Beyond the immediate dispute, the judgment shed light on the growing difficulty of applying legal categories created for an earlier internet era to generative AI systems. The Information Technology Act was enacted at a time when internet regulation focused primarily on websites, service providers, and electronic communications and therefore existing classifications may not adequately address the hybrid nature of contemporary AI technologies. The Court acknowledged OpenAI's concern that granting IndiaMart's request could trigger floodgates of litigation on similar claims from businesses dissatisfied with AI-generated visibility, however, it clarified that such concerns cannot outweigh genuine legal claims or fundamental rights. The Court suggested that legislative intervention may eventually be necessary.

‍

Conclusion
‍

This judgement not only addressed the visibility issue in AI generated responses, but also whether visibility itself can become a legally protected interest in AI-driven searches? As more and more users rely on AI generated output for their preference rather than traditional search engine output, the power to decide what information is displayed and what is not will eventually become economically significant. The Calcutta High Court through this judgement declined to create any such right through judicial interventions and also highlighted that the existing legal framework is not adequately equipped to address the novel challenges posed by generative AI.

‍(This blog is based on the judgment in Indiamart Inter Mesh Limited v. Open AI Inc. and Others, 2026 SCC OnLine Cal 5738, decided on May 20, 2026 by the Calcutta High Court, and related reporting by LiveLaw and SCC Times.)

‍

References
‍

• https://www.livelaw.in/high-court/calcutta-high-court/no-right-to-visibility-exists-on-private-ai-platforms-calcutta-high-court-refuses-to-direct-chatgpt-to-display-indiamart-links-536891
• https://www.scconline.com/blog/post/2026/06/03/chatgpt-intermediary-originator-it-act-calcutta-high-court/
• https://indiankanoon.org/doc/198449710/

‍