#FactCheck - False Claim about Video of Sadhu Lying in Fire at Mahakumbh 2025

Starting on 16th February 2025, Google changed its advertisement platform program policy. It will permit advertisers to employ device fingerprinting techniques for user tracking. Organizations that use their advertising services are now permitted to use fingerprinting techniques for tracking their users' data. Originally announced on 18th December 2024, this rule change has sparked yet another debate regarding privacy and profits.

The Issue

Fingerprinting is a technique that allows for the collection of information about a user’s device and browser details, ultimately enabling the creation of a profile of the user. Not only used for or limited to targeting advertisements, data procured in such a manner can be used by private entities and even government organizations to identify individuals who access their services. If information on customization options, such as language settings and a user’s screen size, is collected, it becomes easier to identify an individual when combined with data points like browser type, time zone, battery status, and even IP address.

What makes this technique contentious at the moment is the lack of awareness regarding the information being collected from the user and the inability to opt out once permissions are granted.

This is unlike Google’s standard system of data collection through permission requests, such as accepting website cookies—small text files sent to the browser when a user visits a particular website. While contextual and first-party cookies limit data collection to enhance user experience, third-party cookies enable the display of irrelevant advertisements while users browse different platforms. Due to this functionality, companies can engage in targeted advertising.

This issue has been addressed in laws like the General Data Protection Regulation (GDPR) of the European Union (EU) and the Digital Personal Data Protection (DPDP) Act, 2023 (India), which mandate strict rules and regulations regarding advertising, data collection, and consent, among other things. One of the major requirements in both laws is obtaining clear, unambiguous consent. This also includes the option to opt out of previously granted permissions for cookies.

However, in the case of fingerprinting, the mechanism of data collection relies on signals that users cannot easily erase. While clearing all data from the browser or refusing cookies might seem like appropriate steps to take, they do not prevent tracking through fingerprinting, as users can still be identified using system details that a website has already collected. This applies to all IoT products as well. People usually do not frequently change the devices they use, and once a system is identified, there are no available options to stop tracking, as fingerprinting relies on device characteristics rather than data-collecting text files that could otherwise be blocked.

Google’s Changing Stance

According to Statista, Google’s revenue is largely made up of the advertisement services it provides (amounting to 264.59 billion U.S. dollars in 2024). Any change in its advertisement program policies draws significant attention due to its economic impact.

In 2019, Google claimed in a blog post that fingerprinting was a technique that “subverts user choice and is wrong.” It is in this context that the recent policy shift comes as a surprise. In response, the ICO (Information Commissioner’s Office), the UK’s data privacy watchdog, has stated that this change is irresponsible. Google, however, is eager to have further discussions with the ICO regarding the policy change.

Conclusion

The debate regarding privacy in targeted advertising has been ongoing for quite some time. Concerns about digital data collection and storage have led to new and evolving laws that mandate strict fines for non-compliance.

Google’s shift in policy raises pressing concerns about user privacy and transparency. Fingerprinting, unlike cookies, offers no opt-out mechanism, leaving users vulnerable to continuous tracking without consent. This move contradicts Google’s previous stance and challenges global regulations like the GDPR and DPDP Act, which emphasize clear user consent.

With regulators like the ICO expressing disapproval, the debate between corporate profits and individual privacy intensifies. As digital footprints become harder to erase, users, lawmakers, and watchdogs must scrutinize such changes to ensure that innovation does not come at the cost of fundamental privacy rights

References

• https://www.techradar.com/pro/security/profit-over-privacy-google-gives-advertisers-more-personal-info-in-major-fingerprinting-u-turn
• https://www.ccn.com/news/technology/googles-new-fingerprinting-policy-sparks-privacy-backlash-as-ads-become-harder-to-avoid/
• https://www.emarketer.com/content/google-pivot-digital-fingerprinting-enable-better-cross-device-measurement
• https://www.lewissilkin.com/insights/2025/01/16/google-adopts-new-stance-on-device-fingerprinting-102ju7b
• https://www.lewissilkin.com/insights/2025/01/16/ico-consults-on-storage-and-access-cookies-guidance-102ju62
• https://www.bbc.com/news/articles/cm21g0052dno 
• https://www.techradar.com/features/browser-fingerprinting-explained
• https://fingerprint.com/blog/canvas-fingerprinting/
• https://www.statista.com/statistics/266206/googles-annual-global-revenue/#:~:text=In%20the%20most%20recently%20reported,billion%20U.S.%20dollars%20in%202024

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Introduction

With the ever-growing technology where cyber-crimes are increasing, a new cyber-attack is on the rise, but it’s not in your inbox or your computer- it's targeting your phone, especially your smartphone. Cybercriminals are expanding their reach in India, with a new text-messaging fraud targeting individuals. The Indian Computer Emergency Response Team (CERT-In) has warned against "smishing," or SMS phishing. 

Understanding Smishing

Smishing is a combination of the terms "SMS" and "phishing." It entails sending false text messages that appear to be from reputable sources such as banks, government organizations, or well-known companies. These communications frequently generate a feeling of urgency in their readers, prompting them to click on harmful links, expose personal information, or conduct financial transactions.

When hackers "phish," they send out phony emails in the hopes of tricking the receiver into clicking on a dangerous link. Smishing is just the use of text messaging rather than email. In essence, these hackers are out to steal your personal information to commit fraud or other cybercrimes. This generally entails stealing money – usually your own, but occasionally also the money of your firm.

The cybercriminals typically use these tactics to lure victims and steal the information.

Malware- The cyber crooks send the smishing URL link that might tick you into downloading malicious software on your phone itself. This SMS malware may appear as legitimate software, deceiving you into putting in sensitive information and transmitting it to crooks.

Malicious website- The URL in the smishing message may direct you to a bogus website that seeks sensitive personal information. Cybercriminals employ custom-made rogue sites meant to seem like legitimate ones, making it simpler to steal your information.

Smishing text messages often appear to be from your bank, asking you to share personal sensitive information, ATM numbers, or account details. Mobile device cybercrime is increasing, as is mobile device usage. Aside from the fact that texting is the most prevalent usage of cell phones, a few additional aspects make this an especially pernicious security issue. Let's go over how smishing attacks operate.

Modus Operandi

The cyber crooks commit the fraud via SMS. As attackers assume an identity that might be of someone trusted, Smishing attackers can use social engineering techniques to sway a victim's decision-making. Three things are causing this deception:

• Trust- Cyber crooks target individuals, by posing to someone from a legitimate individual and organization, this naturally lowers a person’s defense against threats. 

• Context- Using a circumstance that might be relevant to targets helps an attacker to create an effective disguise. The message feels personalized, which helps it overcome any assumption that it is spam.
• Emotion- The nature of the SMS is critical; it makes the victim think that is urgent and requires rapid action. Using these tactics, attackers craft communications that compel the receiver to act.
• Typically, attackers want the victim to click on a URL link within the text message, which takes them to a phishing tool that asks them for sensitive information. This phishing tool is frequently in the form of a website or app that also assumes a phony identity.

How does Smishing Spread?

As we have revealed earlier smishing attacks are delivered through both traditional texts. However, SMS phishing attacks primarily appear to be from known sources People are less careful while they are on their phones. Many people believe that their cell phones are more secure than their desktops. However, smartphone security has limits and cannot always guard against smishing directly.

Considering the fact phones are the target While Android smartphones dominate the market and are a perfect target for malware text messages, iOS devices are as vulnerable. Although Apple's iOS mobile technology has a high reputation for security, no mobile operating system can protect you from phishing-style assaults on its own. A false feeling of security, regardless of platform, might leave users especially exposed.

Kinds of smishing attacks

Some common types of smishing attacks that occurred are;

•  COVID-19 Smishing: The Better Business Bureau observed an increase in reports of US government impersonators sending text messages requesting consumers to take an obligatory COVID-19 test via a connected website in April 2020. The concept of these smishing assaults may readily develop, as feeding on pandemic concerns is a successful technique of victimizing the public.

• Gift Smishing: Give away, shopping rewards, or any number of other free offers, this kind of smishing includes free services or products, from a reputable or other company. attackers plan in such a way that the offer is for a limited time or is an exclusive offer and the offers are so lucrative that one gets excited and falls into the trap. 

CERT Guidelines

 CERT-In shared some steps to avoid falling victim to smishing. 

• Never click on any suspicious link in SMS/social media charts or posts.
• Use online resources to validate shortened URLs.
• Always check the link before clicking.
• Use updated antivirus and antimalware tools.
• If you receive any suspicious message pretending to be from a bank or institution, immediately contact the bank or institution.
• Use a separate email account for personal online transactions.
• Enforce multi-factor authentication (MFA) for emails and bank accounts.
• Keep your operating system and software updated with the latest patches.

Conclusion

Smishing uses fraudulent mobile text messages to trick people into downloading malware, sharing sensitive data, or paying cybercriminals money. With the latest technological developments, it has become really important to stay vigilant in the digital era not only protecting your computers but safeguarding the devices that fit in the palm of your hand, CERT warning plays a vital role in this. Awareness and best practices play a pivotal role in safeguarding yourself from evolving threats.

Reference

• https://www.ndtv.com/india-news/government-warns-of-smishing-attacks-heres-how-to-stay-safe-4709458
• https://zeenews.india.com/technology/govt-warns-citizens-about-smishing-scam-how-to-protect-against-this-online-threat-2654285.html
• https://www.the420.in/protect-against-smishing-scams-cert-in-advice-online-safety/

The race for global leadership in AI is in full force. As China and the US emerge as the ‘AI Superpowers’ in the world, the world grapples with the questions around AI governance, ethics, regulation, and safety. Some are calling this an ‘AI Arms Race.’ Most of the applications of these AI systems are in large language models for commercial use or military applications. Countries like Germany, Japan, France, Singapore, and India are now participating in this race and are not mere spectators. 

The Government of India’s Ministry of Electronics and Information Technology (MeitY) has launched the IndiaAI Mission, an umbrella program for the use and development of AI technology. This MeitY initiative lays the groundwork for supporting an array of AI goals for the country. The government has allocated INR 10,300 crore for this endeavour. This mission includes pivotal initiatives like the IndiaAI Compute Capacity, IndiaAI Innovation Centre (IAIC), IndiaAI Datasets Platform, IndiaAI Application Development Initiative, IndiaAI FutureSkills, IndiaAI Startup Financing, and Safe & Trusted AI.

There are several challenges and opportunities that India will have to navigate and capitalize on to become a significant player in the global AI race. The various components of India’s ‘AI Stack’ will have to work well in tandem to create a robust ecosystem that yields globally competitive results. The IndiaAI mission focuses on building large language models in vernacular languages and developing compute infrastructure. There must be more focus on developing good datasets and research as well.

Resource Allocation and Infrastructure Development

The government is focusing on building the elementary foundation for AI competitiveness. This includes the procurement of AI chips and compute capacity, about 10,000 graphics processing units (GPUs), to support India’s start-ups, researchers, and academics. These GPUs have been strategically distributed, with 70% being high-end newer models and the remaining 30% comprising lower-end older-generation models. This approach ensures that a robust ecosystem is built, which includes everything from cutting-edge research to more routine applications. A major player in this initiative is Yotta Data Services, which holds the largest share of 9,216 GPUs, including 8,192 Nvidia H100s. Other significant contributors include Amazon AWS's managed service providers, Jio Platforms, and CtrlS Datacenters. 

Policy Implications: Charting a Course for Tech Sovereignty and Self-reliance

With this government initiative, there is a concerted effort to develop indigenous AI models and reduce tech dependence on foreign players. There is a push to develop local Large Language Models and domain-specific foundational models, creating AI solutions that are truly Indian in nature and application. Many advanced chip manufacturing takes place in Taiwan, which has a looming China threat. India’s focus on chip procurement and GPUs speaks to a larger agenda of self-reliance and sovereignty, keeping in mind the geopolitical calculus. This is an important thing to focus on, however, it must not come at the cost of developing the technological ‘know-how’ and research. 

Developing AI capabilities at home also has national security implications. When it comes to defence systems, control over AI infrastructure and data becomes extremely important. The IndiaAI Mission will focus on safe and trusted AI, including developing frameworks that fit the Indian context. It has to be ensured that AI applications align with India's security interests and can be confidently deployed in sensitive defence applications.

The big problem here to solve here is the ‘data problem.’ There must be a focus on developing strategies to mitigate the data problem that disadvantages the Indian AI ecosystem. Some data problems are unique to India, such as generating data in local languages. While other problems are the ones that appear in every AI ecosystem development lifecycle namely generating publicly available data and licensed data. India must strengthen its ‘Digital Public Infrastructure’ and data commons across sectors and domains.

India has proposed setting up the India Data Management Office to serve as India’s data regulator as part of its draft National Data Governance Framework Policy. The MeitY IndiaAI expert working group report also talked about operationalizing the India Datasets Platform and suggested the establishment of data management units within each ministry.

Economic Impact: Growth and Innovation

The government’s focus on technology and industry has far-reaching economic implications. There is a push to develop the AI startup ecosystem in the country. The IndiaAI mission heavily focuses on inviting ideas and projects under its ambit. The investments will strengthen the IndiaAI startup financing system, making it easier for nascent AI businesses to obtain capital and accelerate their development from product to market. Funding provisions for industry-led AI initiatives that promote social impact and stimulate innovation and entrepreneurship are also included in the plan. The government press release states, "The overarching aim of this financial outlay is to ensure a structured implementation of the IndiaAI Mission through a public-private partnership model aimed at nurturing India’s AI innovation ecosystem.”

The government also wants to establish India as a hub for sustainable AI innovation and attract top AI talent from across the globe. One crucial aspect that needs to be worked on here is fostering talent and skill development. India has a unique advantage, that is, top-tier talent in STEM fields. Yet we suffer from a severe talent gap that needs to be addressed on a priority basis. Even though India is making strides in nurturing AI talents, out-migration of tech talent is still a reality. Once the hardware manufacturing “goods-side” of economics transitions to service delivery in the field of AI globally, India will need to be ready to deploy its talent. Several structural and policy interfaces, like the New Education Policy and industry-academic partnership frameworks, allow India to capitalize on this opportunity. 

India’s talent strategy must be robust and long-term, focusing heavily on multi-stakeholder engagement. The government has a pivotal role here by creating industry-academia interfaces and enabling tech hubs and innovation parks.

India's Position in the Global AI Race

India’s foreign policy and geopolitical standpoint have been one of global cooperation. This must not change when it comes to AI. Even though this has been dubbed as the “AI Arms Race,” India should encourage worldwide collaboration on AI R&D through collaboration with other countries in order to strengthen its own capabilities. India must prioritise more significant open-source AI development, work with the US, Europe, Australia, Japan, and other friendly countries to prevent the unethical use of AI and contribute to the formation of a global consensus on the boundaries for AI development. 

The IndiaAI Mission will have far-reaching implications for India’s diplomatic and economic relations. The unique proposition that India comes with is its ethos of inclusivity, ethics, regulation, and safety from the get-go. We should keep up the efforts to create a powerful voice for the Global South in AI. The IndiaAI Mission marks a pivotal moment in India's technological journey. Its success could not only elevate India's status as a tech leader but also serve as a model for other nations looking to harness the power of AI for national development and global competitiveness. In conclusion, the IndiaAI Mission seeks to strengthen India's position as a global leader in AI, promote technological independence, guarantee the ethical and responsible application of AI, and democratise the advantages of AI at all societal levels.

References

• ​​Ashwini Vaishnaw to launch IndiaAI portal, 10 firms to provide 14,000 GPUs. (2025, February 17). https://www.business-standard.com/. Retrieved February 25, 2025, from https://www.business-standard.com/industry/news/indiaai-compute-portal-ashwini-vaishnaw-gpu-artificial-intelligence-jio-125021700245_1.html
• Global IndiaAI Summit 2024 being organized with a commitment to advance responsible development, deployment and adoption of AI in the country. (n.d.). https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2029841
• India to Launch AI Compute Portal, 10 Firms to Supply 14,000 GPUs. (2025, February 17). apacnewsnetwork.com. https://apacnewsnetwork.com/2025/02/india-to-launch-ai-compute-portal-10-firms-to-supply-14000-gpus/
• INDIAai | Pillars. (n.d.). IndiaAI. https://indiaai.gov.in/
• IndiaAI Innovation Challenge 2024 | Software Technology Park of India | Ministry of Electronics & Information Technology Government of India. (n.d.). http://stpi.in/en/events/indiaai-innovation-challenge-2024
• IndiaAI Mission To Deploy 14,000 GPUs For Compute Capacity, Starts Subsidy Plan. (2025, February 17). www.businessworld.in. Retrieved February 25, 2025, from https://www.businessworld.in/article/indiaai-mission-to-deploy-14000-gpus-for-compute-capacity-starts-subsidy-plan-548253
• India’s interesting AI initiatives in 2024: AI landscape in India. (n.d.). IndiaAI. https://indiaai.gov.in/article/india-s-interesting-ai-initiatives-in-2024-ai-landscape-in-india
• Mehra, P. (2025, February 17). Yotta joins India AI Mission to provide advanced GPU, AI cloud services. Techcircle. https://www.techcircle.in/2025/02/17/yotta-joins-india-ai-mission-to-provide-advanced-gpu-ai-cloud-services/
• IndiaAI 2023: Expert Group Report – First Edition. (n.d.). IndiaAI. https://indiaai.gov.in/news/indiaai-2023-expert-group-report-first-edition
• Satish, R., Mahindru, T., World Economic Forum, Microsoft, Butterfield, K. F., Sarkar, A., Roy, A., Kumar, R., Sethi, A., Ravindran, B., Marchant, G., Google, Havens, J., Srichandra (IEEE), Vatsa, M., Goenka, S., Anandan, P., Panicker, R., Srivatsa, R., . . . Kumar, R. (2021). Approach Document for India. In World Economic Forum Centre for the Fourth Industrial Revolution, Approach Document for India [Report]. https://www.niti.gov.in/sites/default/files/2021-02/Responsible-AI-22022021.pdf
• Stratton, J. (2023, August 10). Those who solve the data dilemma will win the A.I. revolution. Fortune. https://fortune.com/2023/08/10/workday-data-ai-revolution/
• Suri, A. (n.d.). The missing pieces in India’s AI puzzle: talent, data, and R&D. Carnegie Endowment for International Peace. https://carnegieendowment.org/research/2025/02/the-missing-pieces-in-indias-ai-puzzle-talent-data-and-randd?lang=en
• The AI arms race. (2024, February 13). Financial Times. https://www.ft.com/content/21eb5996-89a3-11e8-bf9e-8771d5404543

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