#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading
Executive Summary:
A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.
Claims:
An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.
Fact Check:
Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani".
The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.
Comparing both photos, we found that there are several differences.
Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.
Conclusions:
The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.
- Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
- Claimed on: X
- Fact Check: Fake & Misleading
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Introduction
Misinformation poses a significant challenge to public health policymaking since it undermines efforts to promote effective health interventions and protect public well-being. The spread of inaccurate information, particularly through online channels such as social media and internet platforms, further complicates the decision-making process for policymakers since it perpetuates public confusion and distrust. This misinformation can lead to resistance against health initiatives, such as vaccination programs, and fuels scepticism towards scientifically-backed health guidelines.
Before the COVID-19 pandemic, misinformation surrounding healthcare largely encompassed the effects of alcohol and tobacco consumption, marijuana use, eating habits, physical exercise etc. However, there has been a marked shift in the years since. One such example is the outcry against palm oil in 2024: it is an ingredient prevalent in numerous food and cosmetic products, and came under the scanner after a number of claims that palmitic acid, which is present in palm oil, is detrimental to our health. However, scientific research by reputable institutions globally established that there is no cause for concern regarding the health risks posed by palmitic acid. Such trends and commentaries tend to create a parallel unscientific discourse that has the potential to not only impact individual choices but also public opinion and as a result, market developments and policy conversations.
A prevailing narrative during the worst of the Covid-19 pandemic was that the virus had been engineered to control society and boost hospital profits. The extensive misinformation surrounding COVID-19 and its management and care increased vaccine hesitancy amongst people worldwide. It is worth noting that vaccine hesitancy has been a consistent trend historically; the World Health Organisation flagged vaccine hesitancy as one of the main threats to global health, and there have been other instances where a majority of the population refused to get vaccinated anticipating unverified, long-lasting side effects. For example, research from 2016 observed a significant level of public skepticism regarding the development and approval process of the Zika vaccine in Africa. Further studies emphasised the urgent need to disseminate accurate information about the Zika virus on online platforms to help curb the spread of the pandemic.
In India during the COVID-19 pandemic, despite multiple official advisories, notifications and guidelines issued by the government and ICMR, people continued to remain opposed to vaccination, which resulted in inflated mortality rates within the country. Vaccination hesitancy was also compounded by anti-vaccination celebrities who claimed that vaccines were dangerous and contributed in large part to the conspiracy theories doing the rounds. Similar hesitation was noted in misinformation surrounding the MMR vaccines and their likely role in causing autism was examined. At the time of the crisis, the Indian government also had to tackle disinformation-induced fraud surrounding the supply of oxygens in hospitals. Many critically-ill patients relied on fake news and unverified sources that falsely portrayed the availability of beds, oxygen cylinders and even home set-ups, only to be cheated out of money.
The above examples highlight the difficulty health officials face in administering adequate healthcare. The special case of the COVID-19 pandemic also highlighted how current legal frameworks failed to address misinformation and disinformation, which impedes effective policymaking. It also highlights how taking corrective measures against health-related misinformation becomes difficult since such corrective action creates an uncomfortable gap in an individual’s mind, and it is seen that people ignore accurate information that may help bridge the gap. Misinformation, coupled with the infodemic trend, also leads to false memory syndrome, whereby people fail to differentiate between authentic information and fake narratives. Simple efforts to correct misperceptions usually backfire and even strengthen initial beliefs, especially in the context of complex issues like healthcare. Policymakers thus struggle with balancing policy making and making people receptive to said policies in the backdrop of their tendencies to reject/suspect authoritative action. Examples of the same can be observed on both the domestic front and internationally. In the US, for example, the traditional healthcare system rations access to healthcare through a combination of insurance costs and options versus out-of-pocket essential expenses. While this has been a subject of debate for a long time, it hadn’t created a large scale public healthcare crisis because the incentives offered to the medical professionals and public trust in the delivery of essential services helped balance the conversation. In recent times, however, there has been a narrative shift that sensationalises the system as an issue of deliberate “denial of care,” which has led to concerns about harms to patients.
Policy Recommendations
The hindrances posed by misinformation in policymaking are further exacerbated against the backdrop of policymakers relying on social media as a method to measure public sentiment, consensus and opinions. If misinformation about an outbreak is not effectively addressed, it could hinder individuals from adopting necessary protective measures and potentially worsen the spread of the epidemic. To improve healthcare policymaking amidst the challenges posed by health misinformation, policymakers must take a multifaceted approach. This includes convening a broad coalition of central, state, local, territorial, tribal, private, nonprofit, and research partners to assess the impact of misinformation and develop effective preventive measures. Intergovernmental collaborations such as the Ministry of Health and the Ministry of Electronics and Information Technology should be encouraged whereby doctors debunk online medical misinformation, in the backdrop of the increased reliance on online forums for medical advice. Furthermore, increasing investment in research dedicated to understanding misinformation, along with the ongoing modernization of public health communications, is essential. Enhancing the resources and technical support available to state and local public health agencies will also enable them to better address public queries and concerns, as well as counteract misinformation. Additionally, expanding efforts to build long-term resilience against misinformation through comprehensive educational programs is crucial for fostering a well-informed public capable of critically evaluating health information.
From an individual perspective, since almost half a billion people use WhatsApp it has become a platform where false health claims can spread rapidly. This has led to a rise in the use of fake health news. Viral WhatsApp messages containing fake health warnings can be dangerous, hence it is always recommended to check such messages with vigilance. This highlights the growing concern about the potential dangers of misinformation and the need for more accurate information on medical matters.
Conclusion
The proliferation of misinformation in healthcare poses significant challenges to effective policymaking and public health management. The COVID-19 pandemic has underscored the role of misinformation in vaccine hesitancy, fraud, and increased mortality rates. There is an urgent need for robust strategies to counteract false information and build public trust in health interventions; this includes policymakers engaging in comprehensive efforts, including intergovernmental collaboration, enhanced research, and public health communication modernization, to combat misinformation. By fostering a well-informed public through education and vigilance, we can mitigate the impact of misinformation and promote healthier communities.
References
- van der Meer, T. G. L. A., & Jin, Y. (2019), “Seeking Formula for Misinformation Treatment in Public Health Crises: The Effects of Corrective Information Type and Source” Health Communication, 35(5), 560–575. https://doi.org/10.1080/10410236.2019.1573295
- “Health Misinformation”, U.S. Department of Health and Human Services. https://www.hhs.gov/surgeongeneral/priorities/health-misinformation/index.html
- Mechanic, David, “The Managed Care Backlash: Perceptions and Rhetoric in Health Care Policy and the Potential for Health Care Reform”, Rutgers University. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2751184/pdf/milq_195.pdf
- “Bad actors are weaponising health misinformation in India”, Financial Express, April 2024.
- “Role of doctors in eradicating misinformation in the medical sector.”, Times of India, 1 July 2024. https://timesofindia.indiatimes.com/life-style/health-fitness/health-news/national-doctors-day-role-of-doctors-in-eradicating-misinformation-in-the-healthcare-sector/articleshow/111399098.cms
Introduction
Misinformation has been a significant concern in recent times, especially in the online information landscape. This past month, misinformation has been linked to the communal tensions that have flared up in the North Tripura district. While the law enforcement agencies were quick to respond, misinformation about the law and order situation spread rapidly. Shri Amitabh Ranjanon, Tripura’s Director General of Police, issued a public statement on 21st October 2024, Monday, clarifying “The state's law and order situation has improved, and misinformation is being spread about it”. This instance is a classic example of how misinformation can affect the delivery of good governance to citizens or hamper the relationship between the citizenry and the state mechanisms. Such misinformation undermines the efforts of the law enforcement agencies striving to maintain peace, and distorted narratives can colour public opinion about the authorities and create cycles of misplaced distrust.
DGP's Statement
DGP Amitabh Ranjanon clarified during an event to commemorate Police Commemoration Day, stating that the state has recorded a lesser number of crimes this year compared to the last 10 years. He emphasized that senior police officials promptly respond to any law and order issues and additional forces have been deployed as necessary. Ranjan highlighted the peaceful celebration of Durga Puja as a testament to the effective law enforcement measures in place, demonstrating communal harmony.
Impact of Misinformation in communal settings
Misinformation in communal settings can cause anxiety, fear, and distrust among community members, leading to conflicts. It undermines public confidence in law enforcement and government institutions. The spread of false information can erode trust in law enforcement and government bodies, hindering their ability to address and solve conflicts. Therefore, precise data and accurate information are essential in every environment to avoid the harm caused by misinformation.
Preventive Measures Against Misinformation
- Look for authenticated sources
In a digital landscape filled with information from various sources, it’s essential to differentiate between credible and unreliable content. Authenticated sources are typically reputable organizations and officials. Users must rely on authenticated sources to ensure the information's accuracy and credibility. Users must verify the source, confirm the claims made in the source by comparing them with other credible sources for accuracy, and follow fact-checking practices.
- Exercise caution on social media information
Social media platforms can rapidly disseminate information, but they can also serve as breeding grounds for misinformation. The ease of sharing content can lead to the spread of unverified claims, rumours, or even outright falsehoods. Therefore, exercising caution when engaging with information on these platforms is crucial. Users must scrutinize headlines and images as well, especially since misleading images can distort the truth with the advent of AI. One must always read beyond the headline and check the context of the images used and not make split-second decisions and impressions. Users must engage in critical thinking and share informed opinions responsibly, to promote discussions about the validity of shared content.
- Role of Awareness
Awareness about misinformation is essential for navigating the complexities of modern communication. People can make better decisions and help create a more informed society by being aware of the strategies used to disseminate false information. Users need to become knowledgeable about typical misinformation strategies, hone their cognitive abilities to critically assess internet content, and verify the reliability of sources before they form opinions, make decisions or share ahead.
Final words
By integrating these simple best practices into our daily lives we can cultivate a more informed public, reduce the spread of online misinformation, and enhance critical thinking skills among peers and the larger digital community.
References
- https://www.theweek.in/wire-updates/national/2024/10/21/cal8-tr-dgp.html
- https://www.newindianexpress.com/nation/2024/Oct/21/tripura-dgp-says-misinformation-being-spread-about-states-law-and-order-situation
- https://indianexpress.com/article/north-east-india/tripura/police-inaction-tripura-dgp-amitabh-ranjan-sharp-decline-crime-rate-9632509/
- https://www.newindianexpress.com/nation/2024/Oct/21/tripura-dgp-says-misinformation-being-spread-about-states-law-and-order-situation
Executive Summary:
Viral pictures featuring US Secret Service agents smiling while protecting former President Donald Trump during a planned attempt to kill him in Pittsburgh have been clarified as photoshopped pictures. The pictures making the rounds on social media were produced by AI-manipulated tools. The original image shows no smiling agents found on several websites. The event happened with Thomas Mathew Crooks firing bullets at Trump at an event in Butler, PA on July 13, 2024. During the incident one was deceased and two were critically injured. The Secret Service stopped the shooter, and circulating photos in which smiles were faked have stirred up suspicion. The verification of the face-manipulated image was debunked by the CyberPeace Research Team.
Claims:
Viral photos allegedly show United States Secret Service agents smiling while rushing to protect former President Donald Trump during an attempted assassination in Pittsburgh, Pennsylvania.
Fact Check:
Upon receiving the posts, we searched for any credible source that supports the claim made, we found several articles and images of the incident but in those the images were different.
This image was published by CNN news media, in this image we can see the US Secret Service protecting Donald Trump but not smiling. We then checked for AI Manipulation in the image using the AI Image Detection tool, True Media.
We then checked with another AI Image detection tool named, contentatscale AI image detection, which also found it to be AI Manipulated.
Comparison of both photos:
Hence, upon lack of credible sources and detection of AI Manipulation concluded that the image is fake and misleading.
Conclusion:
The viral photos claiming to show Secret Service agents smiling when protecting former President Donald Trump during an assassination attempt have been proven to be digitally manipulated. The original image found on CNN Media shows no agents smiling. The spread of these altered photos resulted in misinformation. The CyberPeace Research Team's investigation and comparison of the original and manipulated images confirm that the viral claims are false.
- Claim: Viral photos allegedly show United States Secret Service agents smiling while rushing to protect former President Donald Trump during an attempted assassination in Pittsburgh, Pennsylvania.
- Claimed on: X, Thread
- Fact Check: Fake & Misleading
