#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading
Executive Summary:
A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.

Claims:
An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.

Fact Check:
Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani".

The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.

Comparing both photos, we found that there are several differences.
Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.
Conclusions:
The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.
- Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
- Claimed on: X
- Fact Check: Fake & Misleading
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Introduction
The recent events in Mira Road, a bustling suburb on the outskirts of Mumbai, India, unfold like a modern-day parable, cautioning us against the perils of unverified digital content. The Mira Road incident, a communal clash that erupted into the physical realm, has been mirrored and magnified through the prism of social media. The Maharashtra Police, in a concerted effort to quell the spread of discord, issued stern warnings against the dissemination of rumours and fake messages. These digital phantoms, they stressed, have the potential to ignite law and order conflagrations, threatening the delicate tapestry of peace.
The police's clarion call came in the wake of a video, mischievously edited, that falsely claimed anti-social elements had set the Mira Road railway station ablaze. This digital doppelgänger of reality swiftly went viral, its tendrils reaching into the ubiquitous realm of WhatsApp, ensnaring the unsuspecting in its web of deceit.
In this age of information overload, where the line between fact and fabrication blurs, the police urged citizens to exercise discernment. The note they issued was not merely an advisory but a plea for vigilance, a reminder that the act of sharing unauthenticated messages is not a passive one; it is an act that can disturb the peace and unravel the fabric of society.
The Massacre
The police's response to this crisis was multifaceted. Administrators and members of social media groups found to be the harbingers of such falsehoods would face legal repercussions. The Thane District, a mosaic of cultural and religious significance, has been marred by a series of violent incidents, casting a shadow over its storied history. The police, in their role as guardians of order, have detained individuals, scoured social media for inauthentic posts, and maintained a vigilant presence in the region.
The Maharashtra cyber cell, a digital sentinel, has unearthed approximately 15 posts laden with videos and messages designed to sow discord among the masses. These findings were shared with the Mira-Bhayandar, Vasai-Virar (MBVV) police, who stand ready to take appropriate action. Inspector General Yashasvi Yadav of the Maharashtra cyber cell issued an appeal to the public, urging them to refrain from circulating such unverified messages, reinforcing the notion that the propagation of inauthentic information is, in itself, a crime.
The MBVV police, in their zero-tolerance stance, have formed a team dedicated to scrutinizing social media posts. The message is clear: fake news will be met with strict action. The right to free speech on social media comes with the responsibility not to share information that could incite mischief. The Indian Penal Code and Information Technology Act serve as the bulwarks against such transgressions.
The Aftermath
In the aftermath of the clashes, the police have worked tirelessly to restore calm. A young man, whose video replete with harsh and obscene language went viral, was apprehended and has since apologised for his actions. The MBVV police have also taken to social media to reassure the public that the situation is under control, urging them to avoid circulating messages that could exacerbate tensions.
The Thane district has witnessed acts of vandalism targeting shops, further escalating tensions. In response, the police have apprehended individuals linked to these acts, hoping that such measures will expedite the return of peace. Advisories have been issued, warning against the dissemination of provocative messages and rumours.
In total, 19 individuals have been taken into custody in relation to numerous incidents of violence. The Mira-Bhayandar and Vasai-Virar police have underscored their commitment to legal action against those who spread rumours through fake messages. The authorities have also highlighted the importance of brotherhood and unity, reminding citizens that above all, they are Indians first.
Conclusion
In a world where old videos, stripped of context, can fuel tensions, the police have issued a note referring to the aforementioned fake video message. They urge citizens to exercise caution, to neither believe nor circulate such messages. Police Authorities have assured that no one involved in the violence will be spared, and peace committees are being convened to restore harmony. The Mira Road incident serves as a sign of the prowess of information and responsibility that comes with it. In the digital age, where the ephemeral and the eternal collide, we must navigate the waters of truth with care. Ultimately, it is not just the image of a locality that is at stake, but the essence of our collective humanity.
References
- https://youtu.be/gK2Ac1qP-nE?feature=shared
- https://www.mid-day.com/mumbai/mumbai-crime-news/article/mira-road-communal-clash-those-spreading-fake-messages-to-face-strict-action-say-mira-bhayandar-vasai-virar-cops-23331572
- https://www.mid-day.com/mumbai/mumbai-news/article/mira-road-communal-clash-cybercops-on-alert-for-fake-clips-23331653
- https://www.theweek.in/wire-updates/national/2024/01/24/bom43-mh-shops-3rdld-vandalism.html

A few of us were sitting together, talking shop - which, for moms, inevitably circles back to children, their health and education. Mothers of teenagers were concerned that their children seemed to spend an excessive amount of time online and had significantly reduced verbal communication at home.
Reena shared that she was struggling to understand her two boys, who had suddenly transformed from talkative, lively children into quiet, withdrawn teenagers.
Naaz nodded. “My daughter is glued to her device. I just can’t get her off it! What do I do, girls? Any suggestions?”
Mou sighed, “And what about the rising scams? I keep warning my kids about online threats, but I’m not sure I’m doing enough.”
Not just scams, those come later. What worries me more are the videos and photos of unsuspecting children being edited and misused on digital platforms,” added Reena.
The Digital Parenting Dilemma
For parents, it’s a constant challenge—allowing children internet access means exposing them to potential risks while restricting it invites criticism for being overly strict.
‘What do I do?’ is a question that troubles many parents, as they know how addictive phones and gaming devices can be. (Fun fact: Even parents sometimes struggle to resist endlessly scrolling through social media!)
‘What should I tell them, and when?’ This becomes a pressing concern when parents hear about cyberbullying, online grooming, or even cyberabduction.
‘How do I ensure they stay cybersafe?’ This remains an ongoing worry, as children grow and their online activities evolve.
Whether it’s a single-child, dual-income household, a two-child, single-income family, or any other combination, parents have their hands full managing work, chores, and home life. Sometimes, children have to be left alone—with grandparents, caregivers, or even by themselves for a few hours—making it difficult to monitor their digital lives. While smartphones help parents stay connected and track their child’s location, they can also expose children to risks if not used responsibly.
Breaking It Down
Start cybersafety discussions early and tailor them to your child’s age.
For simplicity, let’s categorize learning into five key age groups:
- 0 – 2 years
- 3 – 7 years
- 8 – 12 years
- 13 – 16 years
- 16 – 19 years
Let’s explore the key safety messages for each stage.
Reminder:
Children will always test boundaries and may resist rules. The key is to lead by example—practice cybersafety as a family.
0 – 2 Years: Newborns & Infants
Pediatricians recommend avoiding screen exposure for children under two years old. If you occasionally allow screen time (for example, while changing them), keep it to a minimum. Children are easily distracted—use this to your advantage.
What can you do?
- Avoid watching TV or using mobile devices in front of them.
- Keep activity books, empty boxes, pots, and ladles handy to engage them.
3 – 7 Years: Toddlers & Preschoolers
Cybersafety education should ideally begin when a child starts engaging with screens. At this stage, parents have complete control over what their child watches and for how long.
What can you do?
- Keep screen time limited and fully supervised.
- Introduce basic cybersecurity concepts, such as stranger danger and good picture vs. bad picture.
- Encourage offline activities—educational toys, books, and games.
- Restrict your own screen time when your child is awake to set a good example.
- Set up parental controls and create child-specific accounts on devices.Secure all devices with comprehensive security software.
8 – 12 Years: Primary & Preteens
Cyber-discipline should start now. Strengthen rules, set clear boundaries, and establish consequences for rule violations.
What can you do?
- Increase screen time gradually to accommodate studies, communication, and entertainment.
- Teach them about privacy and the dangers of oversharing personal information.
- Continue stranger-danger education, including safe/unsafe websites and apps.
- Emphasize reviewing T&Cs before downloading apps.Introduce concepts like scams, phishing, deepfakes, and virus attacks using real-life examples.
- Keep banking and credit card credentials private—children may unintentionally share sensitive information.
Cyber Safety Mantras:
- STOP. THINK. ACT.
- Do Not Trust Blindly Online.
13 – 16 Years: The Teenage Phase
Teenagers are likely to resist rules and demand independence, but if cybersecurity has been a part of their upbringing, they will tolerate parental oversight.
What can you do?
- Continue parental controls but allow greater access to previously restricted content.
- Encourage open conversations about digital safety and online threats.
- Respect their need for privacy but remain involved as a silent observer.
- Discuss cyberbullying, harassment, and online reputation management.
- Keep phones out of bedrooms at night and maintain device-free zones during family time.
- Address online relationships and risks like dating scams, sextortion, and trafficking.
16 – 19 Years: The Transition to Adulthood
By this stage, children have developed a sense of responsibility and maturity. It’s time to gradually loosen control while reinforcing good digital habits.
What can you do?
- Monitor their online presence without being intrusive.Maintain open discussions—teens still value parental advice.
- Stay updated on digital trends so you can offer relevant guidance.
- Encourage digital balance by planning device-free family outings.
Final Thoughts
As a parent, your role is not just to set rules but to empower your child to navigate the digital world safely. Lead by example, encourage responsible usage, and create an environment where your child feels comfortable discussing online challenges with you.
Wishing you a safe and successful digital parenting journey!
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Introduction
Imagine spending two years , 730 days of early mornings, missed social events, and relentless mock tests preparing for a single examination. Now imagine that on the morning of that exam, your phone buzzes with a forwarded video claiming the question paper has already leaked. Your heart sinks. You do not know whether to trust it or ignore it. You have about forty minutes before you must enter the hall. This was the reality for a section of the 22 lakh students who sat for the NEET UG 2026 re-examination on June 21, 2026, when a fabricated video alleging a paper leak on Telegram began circulating across WhatsApp groups and X within hours of the exam commencing. The National Testing Agency (NTA) swiftly and categorically denied the claims, activated the Indian Cyber Crime Coordination Centre (I4C), and appealed to the public not to amplify unverified content. The examination concluded without incident. But the episode laid bare a challenge that no security perimeter or surveillance camera can fully address: the weaponisation of misinformation against India's high-stakes examination ecosystem.
The Anatomy of Examination Misinformation
Why Examinations Are a Prime Target
India's national examinations are uniquely fertile ground for misinformation. With over 22 lakh candidates registered for NEET UG 2026 alone, the audience is vast, anxious, and hungry for any update verified or otherwise. Research by MIT has found that false stories spread six times faster than accurate ones on social media, and are seventy percent more likely to be reshared. In India, where over 535 million people use WhatsApp and studies show that most users tend to trust messages forwarded by family and friends, the conditions for viral misinformation are near-ideal. According to a 2020 Microsoft survey, 52 percent of Indian respondents encountered misinformation at least once a day, the highest rate globally.
What makes examination-related misinformation especially dangerous is its timing. Fabricated content is almost always released on examination day itself, the precise moment when candidates are most emotionally vulnerable, official channels are stretched thin, and the window for effective rebuttal is narrowest. The NEET UG 2026 fake video, circulated on Telegram and amplified across closed WhatsApp groups, fits this pattern precisely. It was engineered not to inform, but to destabilise.
A History That Sharpens the Anxiety
This misinformation did not emerge in a vacuum. The shadow of the 2024 NEET UG controversy in which the Supreme Court of India confirmed that at least 155 students had directly benefited from a genuine paper leak, and which triggered nationwide protests, CBI investigations, and a parliamentary uproar — still looms large. Students and parents conditioned by that experience are primed to believe the worst, even when claims are entirely false. In 2026, that residual anxiety became the very vulnerability that bad actors sought to exploit. The government's response which included temporarily restricting access to Telegram in the lead-up to the re-examination underscored just how seriously the threat of examination misinformation is now being taken at the highest levels.
The NTA's Response: Why It Matters
- Speed and Transparency as Governance Tools: In crisis communication, the first credible voice usually wins. The NTA's near-immediate public denial posted on official social media handles and amplified by the Press Information Bureau's PIB Fact Check unit was a meaningful departure from the delayed, defensive responses that characterised earlier examination controversies. By directly labelling the video "FAKE" in capital letters, describing its creation as "a serious offence," and simultaneously appealing to students to rely only on official sources at neet.nta.nic.in, the NTA left little room for the false narrative to consolidate. NTA Director General Abhishek Singh went further, publicly stating that the agency was "100 per cent confident" in the integrity of the process and that no complaints of a genuine paper leak had been received. This matters beyond crisis management. Public trust in examination systems is not rebuilt through official statements alone , it is rebuilt through the consistent, transparent exercise of institutional authority. A swift, fact-based rebuttal, deployed before rumour hardens into public belief, is as much a governance act as it is a communications strategy.
- Cybercrime Coordination as a Structural Shift: Perhaps the most significant development in the NTA's response was its coordination with I4C and law enforcement agencies to trace the origin of the fabricated video. This signals a structural evolution: examination misinformation is no longer being treated as an administrative inconvenience but as cybercrime with legal consequences under the Information Technology Act, 2000. The announcement that legal action would follow also carries a deterrent message to potential future actors — that the machinery of cybercrime enforcement will be activated, and that fabricating content to mislead examination candidates is a prosecutable offence.
The Human and Institutional Cost
The costs of examination misinformation are neither abstract nor trivial. Mental health experts have warned that controversies surrounding national-level examinations can have serious long-term psychological consequences for aspirants. Dr. Mustafa Nadeem Kirmani of Amity University has noted that such crises increase the risk of students taking "extreme steps like suicide attempts, anger toward the system, and hopelessness," and can, in the long run, lead to clinical depression. In the wake of the 2026 paper leak controversy, multiple reports of student deaths by suicide were linked to the compounded pressures of exam cancellation and uncertainty a grim reminder of the real human stakes behind governance failures in this domain. For institutions, every viral misinformation episode generates an avoidable administrative crisis. Helplines are overwhelmed, examination centre staff face panicked queries, and senior officials are pulled into damage control rather than exam administration. The credibility of clarifications issued under pressure is itself questioned by a public already primed for suspicion. This administrative burden, multiplied across 5,440 examination centres in India and 14 abroad, represents a significant and entirely unnecessary cost.
Building a Resilient Ecosystem: What Needs to Change
- Proactive Communication and Platform Coordination: Institutional credibility is built before a crisis, not during one. Examination bodies must invest in sustained pre-examination communication that educates candidates and parents about the existence of misinformation campaigns and tells them exactly where to look for verified updates. This means highly visible, verified social media presences with large followings, real-time update protocols, and formal escalation channels with platforms like WhatsApp, Telegram, X, and YouTube to enable rapid takedown of false examination-related content. The IT Amendment Rules of 2023, which require significant social media intermediaries to act on government-flagged content, provide a legal basis for such coordination but the operational infrastructure to activate it at speed must be built in advance, not improvised on the day.
- Fact-Checking Partnerships and Digital Literacy: Independent organisations such as BOOM Live, Alt News, and Vishvas News have proven their capacity to rapidly debunk examination misinformation. Formalising their role through a structured public-private partnership where examination authorities share real-time verified information with empanelled fact-checkers could close the window during which false content circulates unchallenged. Equally critical is investment in digital media literacy among students and parents. A 2018 survey found that nearly 45 percent of Indian respondents were unaware of any fact-checking organisations. Addressing this gap through school curricula, coaching networks, and the Ministry of Education's DIKSHA platform is a preventive investment far less costly than repeated crisis management.
Conclusion
The NTA's handling of the NEET UG 2026 fake video was, by recent standards, exemplary. It was fast, transparent, authoritative, and backed by the activation of cybercrime enforcement. But a single well-managed episode does not constitute a resilient system. India runs some of the world's largest entrance examinations, and the stakes medical seats, livelihoods, and the aspirations of crores of young people are too high for crisis response alone to suffice. Combating examination misinformation requires permanent structural investment: dedicated rapid-response cells within examination bodies, formalised fact-checking pipelines, proactive platform coordination, and a sustained public education effort around digital verification. Protecting the integrity of India's examination ecosystem is not merely an administrative responsibility. It is a commitment to the millions of students who give everything they have to compete fairly and who deserve a system that protects them not only from cheating, but from the fear of it.
References
- https://timesofindia.indiatimes.com/articleshow/131900261.cms
- https://www.india.com/education/neet-ug-2026-re-exam-paper-leak-claim-goes-viral-nta-says-video-is-fake-and-false-fabricated-examination-conducted-successfully-8453620/
- https://www.republicworld.com/education/neet-ug-re-exam-nta-says-paper-leak-video-fake-test-conducted-successfully-2026-06-22-129346
- https://thefederal.com/category/education/neet-re-exam-paper-leak-admission-system-crisis-247410
- https://www.outlookindia.com/healthcare-spotlight/beyond-the-paper-leak-emotional-trauma-among-neet-aspirants-raises-concern
- https://en.wikipedia.org/wiki/2024_NEET_controversy
- https://kaval.chat/blog/misinformation-scam-statistics-india-2026/
- https://www.ijert.org/the-virality-gap-political-misinformation-and-the-information-crisis-in-india-s-digital-democracy-ijertv15is050041
- https://www.science.org/doi/10.1126/science.aap9559 https://www.microsoft.com/en-us/digital-skills/digital-civility
- https://www.meity.gov.in/content/information-technology-intermediary-guidelines-and-digital-media-ethics-code-amendment
- https://www.indiacode.nic.in/handle/123456789/1999
- https://pib.gov.in/PressReleasePage.aspx
- https://www.careerindia.com/news/addressing-the-mental-health-crisis-sparked-by-net-and-neet-paper-leaked-in-india-041963.html
- https://thediplomat.com/2025/03/indias-growing-misinformation-crisis-a-threat-to-democracy/