#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading
Executive Summary:
A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.
Claims:
An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.
Fact Check:
Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani".
The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.
Comparing both photos, we found that there are several differences.
Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.
Conclusions:
The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.
- Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
- Claimed on: X
- Fact Check: Fake & Misleading
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Starting in mid-December, 2024, a series of attacks have targeted Chrome browser extensions. A data protection company called Cyberhaven, California, fell victim to one of these attacks. Though identified in the U.S., the geographical extent and potential of the attack are yet to be determined. Assessment of these cases can help us to be better prepared for such instances if they occur in the near future.
The Attack
Browser extensions are small software applications that add and enable functionality or a capacity (feature) to a web browser. These are written in CSS, HTML, or JavaScript and like other software, can be coded to deliver malware. Also known as plug-ins, they have access to their own set of Application Programming Interface (APIs). They can also be used to remove unwanted elements as per customisation, such as pop-up advertisements and auto-play videos, when one lands on a website. Some examples of browser extensions include Ad-blockers (for blocking ads and content filtering) and StayFocusd (which limits the time of the users on a particular website).
In the aforementioned attack, the publisher of the browser at Cyberhaven received a phishing mail from an attacker posing to be from the Google Chrome Web Store Developer Support. It mentioned that their browser policies were not compatible and encouraged the user to click on the “Go to Policy”action item, which led the user to a page that enabled permissions for a malicious OAuth called Privacy Policy Extension (Open Authorisation is an adopted standard that is used to authorise secure access for temporary tokens). Once the permission was granted, the attacker was able to inject malicious code into the target’s Chrome browser extension and steal user access tokens and session cookies. Further investigation revealed that logins of certain AI and social media platforms were targeted.
CyberPeace Recommendations
As attacks of such range continue to occur, it is encouraged that companies and developers take active measures that would make their browser extensions less susceptible to such attacks. Google also has a few guidelines on how developers can safeguard their extensions from their end. These include:
- Minimal Permissions For Extensions- It is encouraged that minimal permissions for extensions barring the required APIs and websites that it depends on are acquired as limiting extension privileges limits the surface area an attacker can exploit.
- Prioritising Protection Of Developer Accounts- A security breach on this end could lead to compromising all users' data as this would allow attackers to mess with extensions via their malicious codes. A 2FA (2-factor authentication) by setting a security key is endorsed.
- HTTPS over HTTP- HTTPS should be preferred over HTTP as it requires a Secure Sockets Layer (SSL)/ transport layer security(TLS) certificate from an independent certificate authority (CA). This creates an encrypted connection between the server and the web browser.
Lastly, as was done in the case of the attack at Cyberhaven, it is encouraged to promote the practice of transparency when such incidents take place to better deal with them.
References
- https://indianexpress.com/article/technology/tech-news-technology/hackers-hijack-companies-chrome-extensions-cyberhaven-9748454/
- https://indianexpress.com/article/technology/tech-news-technology/google-chrome-extensions-hack-safety-tips-9751656/
- https://www.techtarget.com/whatis/definition/browser-extension
- https://www.forbes.com/sites/daveywinder/2024/12/31/google-chrome-2fa-bypass-attack-confirmed-what-you-need-to-know/
- https://www.cloudflare.com/learning/ssl/why-use-https/
Introduction
According to the Finance Ministry's data, the incidence of domestic Unified Payment Interface (UPI) fraud rose by 85% in FY 2023-24 compared to FY 2022-23. Further, as of September of FY 2024-25, 6.32 lakh fraud cases had been already reported, amounting to Rs 485 crore. The data was shared on 25th November 2024, by the Finance Ministry in response to a question in Lok Sabha’s winter session about the fraud in UPI transactions during the past three fiscal years.
Statistics
UPI Frauds and Government's Countermeasures
On the query as to measures taken by the government for safe and secure UPI transactions and prevention of fraud in the transactions, the ministry has highlighted the measures as follows:
- The Reserve Bank of India (RBI) has launched the Central Payment Fraud Information Registry (CPFIR), a web-based tool for reporting payment-related frauds, operational since March 2020, and it requires requiring all Regulated Entities (RE) to report payment-related frauds to the said CPFIR.
- The Government, RBI, and National Payments Corporation of India (NPCI) have implemented various measures to prevent payment-related frauds, including UPI transaction frauds. These include device binding, two-factor authentication through PIN, daily transaction limits, and limits on use cases.
- Further, NPCI offers a fraud monitoring solution for banks, enabling them to alert and decline transactions using AI/ML models. RBI and banks are also promoting awareness through SMS, radio, and publicity on 'cyber-crime prevention'.
- The Ministry of Home Affairs has launched a National Cybercrime Reporting Portal (NCRP) (www.cybercrime.gov.in) and a National Cybercrime Helpline Number 1930 to help citizens report cyber incidents, including financial fraud. Customers can also report fraud on the official websites of their bank or bank branches.
- The Department of Telecommunications has introduced the Digital Intelligence Platform (DIP) and 'Chakshu' facility on the Sanchar Saathi portal, enabling citizens to report suspected fraud messages via call, SMS, or WhatsApp.
Conclusion
UPI is India's most popular digital payment method. As of June 2024, there are around 350 million active users of the UPI in India. The Indian Cyber Crime Coordination Centre (I4C) report indicates that ‘Online Financial Fraud’, a cyber crime category under NCRP, is the most prevalent among others. The rise of financial fraud, particularly UPI fraud is cause for alarm, the scammers use sophisticated strategies to deceive victims. It is high time for netizens to exercise caution and care with their personal and financial information, stay aware of common tactics used by fraudsters, and adhere to best security practices for secure transactions and the safe use of UPI services.
References
The European Union (EU) has made trailblazing efforts regarding protection and privacy, coming up with the most comprehensive and detailed regulation called the GDPR (General Data Protection Regulation). As countries worldwide continue to grapple with setting their laws, the EU is already taking on issues with tech giants and focusing on the road ahead. Its contentious issues with Meta and the launch of Meta’s AI assistant in the EU are thus seen as a complex process, shaped by stringent data privacy regulations, ongoing debates over copyright, and ethical AI practices. This development is considered important as previously, the EU and Meta have had issues (including fines and and also received a pushback concerning its services), which broadly include data privacy regarding compliance with GDPR, antitrust law concerns- targeting ads, facebook marketplace activities and content moderation with respect to the spread of misinformation.
Privacy and Data Protection Concerns
A significant part of operating Large Language Models (LLMs) is the need to train them with a repository of data/ plausible answers from which they can source. If it doesn’t find relevant information or the request is out of its scope, programmed to answer, it shall continue to follow orders, but with a reduction in the accuracy of its response. Meta's initial plans to train its AI models using publicly available content from adult users in the EU received a setback from privacy regulators. The Irish Data Protection Commission (DPC), acting as Meta's lead privacy regulator in Europe, raised the issue and requested a delay in the rollout to assess its compliance with GDPR. It has also raised similar concerns with Grok, the AI tool of X, to assess whether the EU users’ data was lawfully processed for training it.
In response, Meta stalled the release of this feature for around a year and agreed to exclude private messages and data from users under the age of 18 and implemented an opt-out mechanism for users who do not wish their public data to be used for AI training. This approach aligns with GDPR requirements, which mandate a clear legal basis for processing personal data, such as obtaining explicit consent or demonstrating legitimate interest, along with the option of removal of consent at a later stage, as the user wishes. The version/service available at the moment is a text-based assistant which is not capable of things like image generation, but can provide services and assistance which include brainstorming, planning, and answering queries from web-based information. However, Meta has assured its users of expansion and exploration regarding the AI features in the near future as it continues to cooperate with the regulators.
Regulatory Environment and Strategic Decisions
The EU's regulatory landscape, characterised by the GDPR and the forthcoming AI Act, presents challenges for tech companies like Meta. Citing the "unpredictable nature" of EU regulations, Meta has decided not to release its multimodal Llama AI model—capable of processing text, images, audio, and video—in the EU. This decision underscores the tension between innovation and regulatory compliance, as companies navigate the complexities of deploying advanced AI technologies within strict legal frameworks.
Implications and Future Outlook
Meta's experience highlights the broader challenges faced by AI developers operating in jurisdictions with robust data protection laws. The most critical issue that remains for now is to strike a balance between leveraging user data for AI advancement while respecting individual privacy rights.. As the EU continues to refine its regulatory approach to AI, companies need to adapt their strategies to ensure compliance while fostering innovation. Stringent measures and regular assessment also keep in check the accountability of big tech companies as they make for profit as well as for the public.
Reference:
- https://thehackernews.com/2025/04/meta-resumes-eu-ai-training-using.html
- https://www.thehindu.com/sci-tech/technology/meta-to-train-ai-models-on-european-users-public-data/article69451271.ece
- https://about.fb.com/news/2025/04/making-ai-work-harder-for-europeans/
- https://www.theregister.com/2025/04/15/meta_resume_ai_training_eu_user_posts/
- https://noyb.eu/en/twitters-ai-plans-hit-9-more-gdpr-complaints
- https://www.businesstoday.in/technology/news/story/meta-ai-finally-comes-to-europe-after-a-year-long-delay-but-with-some-limitations-468809-2025-03-21
- https://www.bloomberg.com/news/articles/2025-02-13/meta-opens-facebook-marketplace-to-rivals-in-eu-antitrust-clash
- https://www.nytimes.com/2023/05/22/business/meta-facebook-eu-privacy-fine.html#:~:text=Many%20civil%20society%20groups%20and,million%20for%20a%20data%20leak.
- https://ec.europa.eu/commission/presscorner/detail/en/ip_24_5801
- https://www.thehindu.com/sci-tech/technology/european-union-accuses-facebook-owner-meta-of-breaking-digital-rules-with-paid-ad-free-option/article68358039.ece
- https://www.theregister.com/2025/04/14/ireland_investigation_into_x/
- https://www.theverge.com/2024/7/18/24201041/meta-multimodal-llama-ai-model-launch-eu-regulations?utm_source=chatgpt.com
- https://www.axios.com/2024/07/17/meta-future-multimodal-ai-models-eu?utm_source=chatgpt.com
