#FactCheck - Fake Image Claiming Patanjali selling Beef Biryani Recipe mix is Misleading
Executive Summary:
A photo that has gone viral on social media alleges that the Indian company Patanjali founded by Yoga Guru Baba Ramdev is selling a product called “Recipe Mix for Beef Biryani”. The image incorporates Ramdev’s name in its promotional package. However, upon looking into the matter, CyberPeace Research Team revealed that the viral image is not genuine. The original image was altered and it has been wrongly claimed which does not even exist. Patanjali is an Indian brand designed for vegetarians and an intervention of Ayurveda. For that reason, the image in context is fake and misleading.
Claims:
An image circulating on social media shows Patanjali selling "Recipe Mix for Beef Biryani”.
Fact Check:
Upon receiving the viral image, the CyberPeace Research Team immediately conducted an in-depth investigation. A reverse image search revealed that the viral image was taken from an unrelated context and digitally altered to be associated with the fabricated packaging of "National Recipe Mix for Biryani".
The analysis of the image confirmed signs of manipulation. Patanjali, a well-established Indian brand known for its vegetarian products, has no record of producing or promoting a product called “Recipe mix for Beef Biryani”. We also found a similar image with the product specified as “National Biryani” in another online store.
Comparing both photos, we found that there are several differences.
Further examination of Patanjali's product catalog and public information verified that this viral image is part of a deliberate attempt to spread misinformation, likely to damage the reputation of the brand and its founder. The entire claim is based on a falsified image aimed at provoking controversy, and therefore, is categorically false.
Conclusions:
The viral image associating Patanjali and Baba Ramdev with "Recipe mix for Beef Biryani" is entirely fake. This image was deliberately manipulated to spread false information and damage the brand’s reputation. Social media users are encouraged to fact-check before sharing any such claims, as the spread of misinformation can have significant consequences. The CyberPeace Research Team emphasizes the importance of verifying information before circulating it to avoid spreading false narratives.
- Claim: Patanjali and Baba Ramdev endorse "Recipe mix for Beef Biryani"
- Claimed on: X
- Fact Check: Fake & Misleading
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Introduction
India’s telecom regulator, the Telecom Regulatory Authority of India (TRAI), has directed telcos to block all unverified headers and message templates within 30 and 60 days, respectively, according to a press release. The regulator observed that telemarketers were ‘misusing’ headers and message templates of registered parties and asked telcos to reverify all registered headers & message templates on the DLT (Distributed Ledger Technology) platform. All telecom service providers (TSP) have to comply with these directions, issued under the Telecom Commercial Communication Customer Preference Regulations, 2018, within a month, TRAI said in its release. The directions were issued after TRAI held a meeting with telcos on February 17, 2023, to discuss quality of service (QoS) improvements, review of QoS standards, QoS of 5G services and unsolicited commercial communications”, as per its press release.
Why it matters?
It may be useful as it can ensure that all promotional messages are sent through registered telemarketers using only approved templates. It is no secret that the spam problem has been difficult to rein in, so the measure can restrict its proliferation and filter out telemarketers resorting to misuse.
Details about TRAI’s orders
The release said that telcos have to ensure that temporary headers are deactivated immediately after the time duration for which such headers were created. The telcos also have to ensure that there is no space to insert unwanted content in the template of a message where one can add content to be sent to people. Message recipients should not be confused, so telcos must ensure that they register no lookalike headers in the names of different senders.
Measures to check unregistered telemarketers
The release ordered telcos to bar telemarketers not registered on its DLT platform from accessing message templates and scrubbing them to deliver spam messages to recipients on the telco’s network. The telcos have been directed not to allow promotional messages to be sent by unregistered telemarketers or telemarketers using 10-digit telephone numbers. It added that telcos have to take action against erring telemarketers and share details of these telemarketers with other telcos, which will then be responsible for stopping these entities from sending commercial communications through their networks.
How big is the problem of spam?
A survey conducted by LocalCircles said that two out of every three people (66 per cent) in India get three or more spam calls daily. It added that not one person among thousands of respondents checked the box of ‘no spam’.
The platform said that it was a national survey which gathered over 56,000 responses from Indians located in 342 districts. It also found that 92 % of responders said they continue receiving spam despite opting for DND. The DND list is a feature where mobile subscriber can register their number to avoid getting unsolicited commercial communication (UCC).
Addressing the problem of spam
The regulatory body recently released a consultation paper that proposed the idea of providing the real name identity of callers to people receiving calls. The paper said that it would use a database containing each subscriber’s correct name to implement the caller name presentation (CNAP) service. The regulator wants to use details acquired by telecom service providers via customer acquisition forms (CAF).
TRAI formed a joint committee to look at the issue of phishing and cyber fraud in 2022. It included officials from the Reserve Bank of India (RBI) and the Securities and Exchange Board of India (SEBI). The telecom watchdog had laid out a plan to combat SMS and call spam using blockchain technology (DLT). It saw telecom companies and TRAI to build an encrypted and distributed database that will record user consent to be included in SMS or call send-out lists.
According to a press release, the Telecom Regulatory Authority of India (TRAI), the telecom regulator in India, has ordered carriers to block any unverified headers and message templates within 30 and 60 days, respectively.
The regulator saw that telemarketers were “misusing” registered parties’ headers and message templates. Thus, they requested that telecoms validate all of the registered headers and message templates on the DLT (Distributed Ledger Technology) platform.
According to TRAI’s statement, all telecom service providers (TSP) must adhere to these directives within one month under the 2018 Telecom Commercial Communication Consumer Preference Rules. The guidelines were released following a conference with telcos convened by TRAI on February 17, 2023, to discuss quality of service (QoS) enhancements, a review of QoS standards, the QoS of 5G services, and unsolicited commercial communications.
Why it matters?
Requiring that only registered telemarketers send promotional communications using approved templates may prove to be a beneficial safeguard. It is no secret that the spam problem has been challenging to control, so the measure can limit its spread and screen out telemarketers that employ abusive tactics.
Information on the TRAI order
According to the press release, telecoms must ensure that temporary headers are deactivated as soon as the time period they were established has passed. The telecoms must also ensure that there is no room in the message template where one can add content to be sent to recipients for unwanted content. There should be no room for uncertainty among message recipients. Thus, telecoms must ensure that no similar-looking headers are registered under the identities of various senders.
Taking action against unregistered telemarketers In accordance with the directive, telcos must prevent telemarketers who are not registered on their DLT platform from obtaining message templates and using them to send spam to subscribers on their network. Telemarketers who are not registered or who use 10-digit phone numbers cannot send promotional messages, according to instructions given to telecoms. Telcos must take action against misbehaving telemarketers, it was noted, and divulge their information to other telecoms, who would be in charge of preventing these companies from transmitting commercial messages.
How widespread is the spam issue?
According to a LocalCircles poll, three or more spam calls are received every day by two out of every three Indians (66%) on average. It further stated that not a single one of the thousands of responses clicked the “no-spam” box. According to the platform, the survey was conducted nationally and received over 56,000 responses from Indians in 342 districts. Moreover, 92 % of respondents reported that even after choosing DND, they still receive spam. A mobile subscriber can register their number on the DND list to prevent receiving unsolicited commercial communication (UCC).
consultation document recently in which it recommended the concept of providing the genuine name identify of callers to persons receiving calls. The paper indicated that it would employ a database containing each subscriber’s correct name to implement the caller name presentation (CNAP) service. The regulator wants to use information collected by telecom service providers through client acquisition forms (CAF).
Conclusion
TRAI established a joint committee to examine the problem of phishing and cyber scams in 2022. Officials from the Securities and Exchange Board of India (SEBI) and Reserve Bank of India (RBI) were present (SEBI).
The telecom watchdog had outlined a strategy for leveraging blockchain technology to combat SMS and call spam (DLT).
THREE CENTRES OF EXCELLENCE IN ARTIFICIAL INTELLIGENCE:
India’s Finance Minister, Mrs. Nirmala Sitharaman, with a vision of ‘Make AI for India’ and ‘Make AI work for India, ’ announced during the presentation of Union Budget 2023 that the Indian Government is planning to set up three ‘Centre of Excellence’ for Artificial Intelligence in top Educational Institutions to revolutionise fields such as health, agriculture, etc.
Under the ‘Amirt Kaal,’ i.e., the budget of 2023 is a stepping stone by the government to have a technology-driven knowledge-based economy and the seven priorities that have been set up by the government called ‘Saptarishi’ such as inclusive development, reaching the last mile, infrastructure investment, unleashing potential, green growth, youth power, and financial sector will guide the nation in this endeavor along with leading industry players that will partner in conducting interdisciplinary research, developing cutting edge applications and scalable problem solutions in such areas.
The government has already formed the roadmap for AI in the nation through MeitY, NASSCOM, and DRDO, indicating that the government has already started this AI revolution. For AI-related research and development, the Centre for Artificial Intelligence and Robotics (CAIR) has already been formed, and biometric identification, facial recognition, criminal investigation, crowd and traffic management, agriculture, healthcare, education, and other applications of AI are currently being used.
Even a task force on artificial intelligence (AI) was established on August 24, 2017. The government had promised to set up Centers of Excellence (CoEs) for research, education, and skill development in robotics, artificial intelligence (AI), digital manufacturing, big data analytics, quantum communication, and the Internet of Things (IoT) and by announcing the same in the current Union budget has planned to fulfill the same.
The government has also announced the development of 100 labs in engineering institutions for developing applications using 5G services that will collaborate with various authorities, regulators, banks, and other businesses.
Developing such labs aims to create new business models and employment opportunities. Among others, it will also create smart classrooms, precision farming, intelligent transport systems, and healthcare applications, as well as new pedagogy, curriculum, continual professional development dipstick survey, and ICT implementation will be introduced for training the teachers.
POSSIBLE ROLES OF AI:
The use of AI in top educational institutions will help students to learn at their own pace, using AI algorithms providing customised feedback and recommendations based on their performance, as it can also help students identify their strengths and weaknesses, allowing them to focus their study efforts more effectively and efficiently and will help train students in AI and make the country future-ready.
The main area of AI in healthcare, agriculture, and sustainable cities would be researching and developing practical AI applications in these sectors. In healthcare, AI can be effective by helping medical professionals diagnose diseases faster and more accurately by analysing medical images and patient data. It can also be used to identify the most effective treatments for specific patients based on their genetic and medical history.
Artificial Intelligence (AI) has the potential to revolutionise the agriculture industry by improving yields, reducing costs, and increasing efficiency. AI algorithms can collect and analyse data on soil moisture, crop health, and weather patterns to optimise crop management practices, improve yields and the health and well-being of livestock, predict potential health issues, and increase productivity. These algorithms can identify and target weeds and pests, reducing the need for harmful chemicals and increasing sustainability.
ROLE OF AI IN CYBERSPACE:
Artificial Intelligence (AI) plays a crucial role in cyberspace. AI technology can enhance security in cyberspace, prevent cyber-attacks, detect and respond to security threats, and improve overall cybersecurity. Some of the specific applications of AI in cyberspace include:
- Intrusion Detection: AI-powered systems can analyse large amounts of data and detect signs of potential cyber-attacks.
- Threat Analysis: AI algorithms can help identify patterns of behaviour that may indicate a potential threat and then take appropriate action.
- Fraud Detection: AI can identify and prevent fraudulent activities, such as identity theft and phishing, by analysing large amounts of data and detecting unusual behaviour patterns.
- Network Security: AI can monitor and secure networks against potential cyber-attacks by detecting and blocking malicious traffic.
- Data Security: AI can be used to protect sensitive data and ensure that it is only accessible to authorised personnel.
CONCLUSION:
Introducing AI in top educational institutions and partnering it with leading industries will prove to be a stepping stone to revolutionise the development of the country, as Artificial Intelligence (AI) has the potential to play a significant role in the development of a country by improving various sectors and addressing societal challenges. Overall, we hope to see an increase in efficiency and productivity across various industries, leading to increased economic growth and job creation, improved delivery of healthcare services by increasing access to care and, improving patient outcomes, making education more accessible and effective as AI has the potential to improve various sectors of a country and contribute to its overall development and progress. However, it’s important to ensure that AI is developed and used ethically, considering its potential consequences and impact on society.
References:
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Introduction
In the vast expanse of the digital cosmos, where the tendrils of the internet weave an intricate tapestry of connectivity, the channels through which information cascades have become a labyrinth of enigma and complexity. As we traverse this boundless virtual landscape, the line demarcating fact from fiction blurs, leaving the essence of truth adrift in a deluge of data. Amidst this ceaseless flow, platforms such as YouTube, Meta, and Twitter emerge as bulwarks in a pivotal struggle against the insidious spectres of fake news and disinformation—a struggle as fervent and consequential as any historical skirmish over the dominion of truth and influence.
Let us delve into a few case studies that illustrate the multifaceted nature of this digital warfare, where the stakes are nothing less than the integrity of public discourse and the sanctity of societal harmony.
Case 1: A Chief Minister's Stand Against Digital Deception
In the northeastern reaches of India, Assam's Chief Minister, Himanta Biswa Sarma, confronted disinformation head-on. With the spectre of elections looming like a storm on the horizon, he took to the microblogging site X to unveil a nefarious scheme—a doctored video intended to distort his speech and sow seeds of communal discord. 'See for yourself, as elections approach, how vested groups distort a speech with the criminal intention of spreading disinformation and communal disharmony. The long arms of the law will catch up with these elements,' declared Sarma, his words a clarion call for vigilance.
The counterfeit video, crafted to smear the Chief Minister's reputation, elicited a swift and decisive response from Assam's Director General of Police, G.P. Singh. 'Noted Sir. CID Assam would register a criminal case and investigate the people behind this,' assured Singh, signalling the readiness of the law to pursue the purveyors of falsehood.
Case 2: Waves of Deceit: Unverified Claims of Cancellations in the Maldives Tourism Controversy
The narrative shifts to the idyllic archipelago of the Maldives, where the azure waters belie a tumultuous undercurrent of diplomatic discord with India. Following disparaging remarks by Maldivian officials directed at Indian Prime Minister Narendra Modi, the social media sphere became rife with claims of Indian tourists en masse cancelling their sojourns to the island nation. Screenshots purporting to show cancelled bookings flooded platforms like X, with one user claiming to have annulled a reservation at the Palms Retreat, Fulhadhoo, to the tune of at least Rs 5 lakh, citing the officials' 'racist remarks.'
Initial reports from a few media outlets lent credence to this narrative of widespread cancellations. However, upon closer scrutiny, the veracity of these claims crumbled like a sandcastle at high tide. Concrete evidence to substantiate the alleged boycott was conspicuously absent, and neither travel agencies nor airlines corroborated the supposed trend.
The controversy was inflamed when PM Modi's visit to Lakshadweep, and subsequent social media posts praising the archipelago, spurred Indian users to champion Lakshadweep as an alternative to the Maldives. The vitriolic response from Maldivian ministers, who labelled Modi with derogatory remarks, ignited a firestorm on X, with hashtags like #BoycottMaldives and #MaldivesBoycott trending fervently.
Yet, the truth behind the cacophony of cancellation numbers remains shrouded in ambiguity, with no official acknowledgement from either government and a conspicuous absence of data from the tourism industry.
Case 3: Misinformation Highway: Unraveling the Fabrications in Bollywood's rumours or misinformation: Lies, Thumbnails, and Digital Dalliances
Gaze now turns to the bustling fabricated thumbnails or rumour taglines on uploaded videos on YouTube, where thumbnails emblazoned with tantalising texts beckon viewers with the promise of scandalous revelations. 'Pregnant? Divorced?' they shout, luring millions into their web with the allure of salacious 'news.' Yet, these are but mirages, baseless rumours masquerading as fact, or worse, complete fabrications.
The platform teems with counterfeit narratives and rumours, targeting the luminaries of Bollywood. Factors such as easy content uploading without strict scrutiny, a burgeoning digital footprint, and India's insatiable appetite for celebrity culture have created a fertile ground for the proliferation of such content. It is a testament to the power of the digital age, where anyone with a connection can craft a narrative and cast it into the ether, regardless of its foundation in reality.
We must arm ourselves with discernment and scepticism in this relentless onslaught of misinformation. The digital realm, for all its wonders, is also a battleground where the currency is truth, and the price of negligence is the erosion of our collective understanding. As we navigate this ever-evolving landscape, let us hold fast to the principles of verification and evidence, for they are the compass by which we can chart a course through the maelstrom of misinformation that seeks to engulf us.
Conclusion
In this era of digital enlightenment, it is incumbent upon us to discern the chaff from the wheat, to elevate the discourse beyond the mire of falsehoods. Let us endeavour to foster a digital polity that values truth, champions authenticity, and resolutely stands against the tide of disinformation that threatens to undermine the very fabric of our society.
References:
- https://www.indiatodayne.in/assam/video/assam-cm-exposes-fake-video-scheme-dgp-promises-swift-action-743097-2024-01-08
- https://www.thequint.com/news/webqoof/boycott-maldives-misinformation-on-trip-booking-cancellations
- https://www.thequint.com/news/webqoof/bollywood-fake-news-on-youtube-uses-divorce-pregnancy-and-arrests-for-misinformation
