Centre Proposes New Bills for Criminal Law

Introduction 

Prebunking is a technique that shifts the focus from directly challenging falsehoods or telling people what they need to believe to understanding how people are manipulated and misled online to begin with. It is a growing field of research that aims to help people resist persuasion by misinformation. Prebunking, or "attitudinal inoculation," is a way to teach people to spot and resist manipulative messages before they happen.  The crux of the approach is rooted in taking a step backwards and nipping the problem in the bud by deepening our understanding of it, instead of designing redressal mechanisms to tackle it after the fact. It has been proven effective in helping a wide range of people build resilience to misleading information.

Prebunking is a psychological strategy for countering the effect of misinformation with the goal of assisting individuals in identifying and resisting deceptive content, hence increasing resilience against future misinformation. Online manipulation is a complex issue, and multiple approaches are needed to curb its worst effects. Prebunking provides an opportunity to get ahead of online manipulation, providing a layer of protection before individuals encounter malicious content. Prebunking aids individuals in discerning and refuting misleading arguments, thus enabling them to resist a variety of online manipulations. 

Prebunking builds mental defenses for misinformation by providing warnings and counterarguments before people encounter malicious content. Inoculating people against false or misleading information is a powerful and effective method for building trust and understanding along with a personal capacity for discernment and fact-checking. Prebunking teaches people how to separate facts from myths by teaching them the importance of thinking in terms of ‘how you know what you know’ and consensus-building. Prebunking uses examples and case studies to explain the types and risks of misinformation so that individuals can apply these learnings to reject false claims and manipulation in the future as well. 

How Prebunking Helps Individuals Spot Manipulative Messages

Prebunking helps individuals identify manipulative messages by providing them with the necessary tools and knowledge to recognize common techniques used to spread misinformation. Successful prebunking strategies include;

1. Warnings;
2. Preemptive Refutation: It explains the narrative/technique and how particular information is manipulative in structure. The Inoculation treatment messages typically include 2-3 counterarguments and their refutations. An effective rebuttal provides the viewer with skills to fight any erroneous or misleading information they may encounter in the future.
3. Micro-dosing: A weakened or practical example of misinformation that is innocuous. 

All these alert individuals to potential manipulation attempts. Prebunking also offers weakened examples of misinformation, allowing individuals to practice identifying deceptive content. It activates mental defenses, preparing individuals to resist persuasion attempts. Misinformation can exploit cognitive biases: people tend to put a lot of faith in things they’ve heard repeatedly - a fact that malicious actors manipulate by flooding the Internet with their claims to help legitimise them by creating familiarity. The ‘prebunking’ technique helps to create resilience against misinformation and protects our minds from the harmful effects of misinformation. 

Prebunking essentially helps people control the information they consume by teaching them how to discern between accurate and deceptive content. It enables one to develop critical thinking skills, evaluate sources adequately and identify red flags. By incorporating these components and strategies, prebunking enhances the ability to spot manipulative messages, resist deceptive narratives, and make informed decisions when navigating the very dynamic and complex information landscape online.

CyberPeace Policy Recommendations

• Preventing and fighting misinformation necessitates joint efforts between different stakeholders. The government and policymakers should sponsor prebunking initiatives and information literacy programmes to counter misinformation and adopt systematic approaches. Regulatory frameworks should encourage accountability in the dissemination of online information on various platforms. Collaboration with educational institutions, technological companies and civil society organisations can assist in the implementation of prebunking techniques in a variety of areas.
• Higher educational institutions should support prebunking and media literacy and offer professional development opportunities for educators, and scholars by working with academics and professionals on the subject of misinformation by producing research studies on the grey areas and challenges associated with misinformation.
• Technological companies and social media platforms should improve algorithm transparency, create user-friendly tools and resources, and work with fact-checking organisations to incorporate fact-check labels and tools.
• Civil society organisations and NGOs should promote digital literacy campaigns to spread awareness on misinformation and teach prebunking strategies and critical information evaluation. Training programmes should be available to help people recognise and resist deceptive information using prebunking tactics. Advocacy efforts should support legislation or guidelines that support and encourage prebunking efforts and promote media literacy as a basic skill in the digital landscape. 
• Media outlets and journalists including print & social media should follow high journalistic standards and engage in fact-checking activities to ensure information accuracy before release. Collaboration with prebunking professionals, cyber security experts, researchers and advocacy analysts can result in instructional content and initiatives that promote media literacy, prebunking strategies and misinformation awareness.

Final Words

The World Economic Forum's Global Risks Report 2024 identifies misinformation and disinformation as the top most significant risks for the next two years. Misinformation and disinformation are rampant in today’s digital-first reality, and the ever-growing popularity of social media is only going to see the challenges compound further. It is absolutely imperative for all netizens and stakeholders  to adopt proactive approaches to counter the growing problem of misinformation. Prebunking is a powerful problem-solving tool in this regard because it aims at ‘protection through prevention’ instead of limiting the strategy to harm reduction and redressal.  We can draw parallels with the concept of vaccination or inoculation, reducing the probability of a misinformation infection. Prebunking exposes us to a weakened form of misinformation and provides ways to identify it, reducing the chance false information takes root in our psyches.

The most compelling attribute of this approach is that the focus is not only on preventing damage but also creating widespread ownership and citizen participation in the problem-solving process. Every empowered individual creates an additional layer of protection against the scourge of misinformation, not only making safer choices for themselves but also lowering the risk of spreading false claims to others.  

References

• [1] https://www3.weforum.org/docs/WEF_The_Global_Risks_Report_2024.pdf
• [2] https://prebunking.withgoogle.com/docs/A_Practical_Guide_to_Prebunking_Misinformation.pdf
• [3] https://ijoc.org/index.php/ijoc/article/viewFile/17634/3565

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Executive Summary:

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A viral video claiming the crash site of Air India Flight AI-171 in Ahmedabad has misled many people online. The video has been confirmed not to be from India or a recent crash, but was filmed at Universal Studios Hollywood on a TV or movie set meant to look like a plane crash set piece for a movie.

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Claim:

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A video that purportedly shows the wreckage of Air India Flight AI-171 after crashing in Ahmedabad on June 12, 2025, has circulated among social media users. The video shows a large amount of aircraft wreckage as well as destroyed homes and a scene reminiscent of an emergency, making it look genuine.

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Fact check:

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In our research, we took screenshots from the viral video and used reverse image search, which matched visuals from Universal Studios Hollywood. It became apparent that the video is actually from the most famous “War of the Worlds" set, located in Universal Studios Hollywood. The set features a 747 crash scene that was constructed permanently for Steven Spielberg's movie in 2005. We also found a YouTube video. The set has fake smoke poured on it, with debris scattered about and additional fake faceless structures built to represent a scene with a larger crisis. Multiple videos on YouTube here, here, and here can be found from the past with pictures of the tour at Universal Studios Hollywood, the Boeing 747 crash site, made for a movie.

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The Universal Studios Hollywood tour includes a visit to a staged crash site featuring a Boeing 747, which has unfortunately been misused in viral posts to spread false information.

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While doing research, we were able to locate imagery indicating that the video that went viral, along with the Universal Studios tour footage, provided an exact match and therefore verified that the video had no connection to the Ahmedabad incident. A side-by-side comparison tells us all we need to know to uncover the truth.

                                                                        

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Conclusion:

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The viral video claiming to show the aftermath of the Air India crash in Ahmedabad is entirely misleading and false. The video is showing a fictitious movie set from Universal Studios Hollywood, not a real disaster scene in India. Spreading misinformation like this can create unnecessary panic and confusion in sensitive situations. We urge viewers to only trust verified news and double-check claims before sharing any content online.

• Claim: Massive explosion and debris shown in viral video after Air India crash.‍
• Claimed On: Social Media‍
• Fact Check: False and Misleading

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Introduction

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The use of AI in content production, especially images and videos, is changing the foundations of evidence. AI-generated videos and images can mirror a person’s facial features, voice, or actions with a level of fidelity to which the average individual may not be able to distinguish real from fake. The ability to provide creative solutions is indeed a beneficial aspect of this technology. However, its misuse has been rapidly escalating over recent years. This creates threats to privacy and dignity, and facilitates the creation of dis/misinformation. Its real-world consequences are the manipulation of elections, national security threats, and the erosion of trust in society. 

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Why India Needs Deepfake Regulation

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Deepfake regulation is urgently needed in India, evidenced by the recent Rashmika Mandanna incident, where a hoax deepfake of an actress created a scandal throughout the country. This was the first time that an individual's image was superimposed on the body of another woman in a viral deepfake video that fooled many viewers and created outrage among those who were deceived by the video. The incident even led to law enforcement agencies issuing warnings to the public about the dangers of manipulated media.

This was not an isolated incident; many influencers, actors, leaders and common people have fallen victim to deepfake pornography, deepfake speech scams, defraudations, and other malicious uses of deepfake technology. The rapid proliferation of deepfake technology is outpacing any efforts by lawmakers to regulate its widespread use. In this regard, a Private Member’s Bill was introduced in the Lok Sabha in its Winter Session. This proposal was presented to the Lok Sabha as an individual MP's Private Member's Bill. Even though these have had a low rate of success in being passed into law historically, they do provide an opportunity for the government to take notice of and respond to emerging issues. In fact, Private Member's Bills have been the catalyst for government action on many important matters and have also provided an avenue for parliamentary discussion and future policy creation. The introduction of this Bill demonstrates the importance of addressing the public concern surrounding digital impersonation and demonstrates that the Parliament acknowledges digital deepfakes to be a significant concern and, therefore, in need of a legislative framework to combat them.

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Key Features Proposed by the New Deepfake Regulation Bill

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The proposed legislation aims to create a strong legal structure around the creation, distribution and use of deepfake content in India. Its five core proposals  are: 

1. Prior Consent Requirement: individuals must give their written approval before producing or distributing deepfake media, including digital representations of themselves, as well as their faces, images, likenesses and voices. This aims to protect women, celebrities, minors, and everyday citizens against the use of their identities with the intent to harm them or their reputations or to harass them through the production of deepfakes.

2. Penalties for Malicious Deepfakes: Serious criminal consequences should be placed for creating or sharing deepfake media, particularly when it is intended to cause harm (defame, harass, impersonate, deceive or manipulate another person). The Bill also addresses financially fraudulent use of deepfakes, political misinformation, interfering with elections and other types of explicit AI-generated media. 

3. Establishment of a Deepfake Task Force: To look at the potential impact of deepfakes on national security, elections and public order, as well as on public safety and privacy. This group will work with academic institutions, AI research labs and technology companies to create advanced tools for the detection of deepfakes and establish best practices for the safe and responsible use of generative AI. 

4. Creation of a Deepfake Detection and Awareness Fund: To assist with the development of tools for detecting deepfakes, increasing the capacity of law enforcement agencies to investigate cybercrime, promoting public awareness of deepfakes through national campaigns, and funding research on artificial intelligence safety and misinformation.

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How Other Countries Are Handling Deepfakes

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1. United States
Many States in the United States, including California and Texas, have enacted laws to prohibit the use of politically deceptive deepfakes during elections. Additionally, the Federal Government is currently developing regulations requiring that AI-generated content be clearly labelled. Social Media Platforms are also being encouraged to implement a requirement for users to disclose deepfakes.

2. United Kingdom
In the United Kingdom, it is illegal to create or distribute intimate deepfake images without consent; violators face jail time. The Online Safety Act emphasises the accountability of digital media providers by requiring them to identify, eliminate, and avert harmful synthetic content, which makes their role in curating safe environments all the more important.

3. European Union:
The EU has enacted the EU AI Act, which governs the use of deepfakes by requiring an explicit label to be affixed to any AI-generated content. The absence of a label would subject an offending party to potentially severe regulatory consequences; therefore, any platform wishing to do business in the EU should evaluate the risks associated with deepfakes and adhere strictly to the EU's guidelines for transparency regarding manipulated media.

4. China:
China has among the most rigorous regulations regarding deepfakes anywhere on the planet. All AI-manipulated media will have to be marked with a visible watermark, users will have to authenticate their identities prior to being allowed to use advanced AI tools, and online platforms have a legal requirement to take proactive measures to identify and remove synthetic materials from circulation.

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Conclusion

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Deepfake technology has the potential to be one of the greatest (and most dangerous) innovations of AI technology. There is much to learn from incidents such as that involving Rashmika Mandanna, as well as the proliferation of deepfake technology that abuses globally, demonstrating how easily truth can be altered in the digital realm. The new Private Member's Bill created by India seeks to provide for a comprehensive framework to address these abuses based on prior consent, penalties that actually work, technical preparedness, and public education/awareness. With other nations of the world moving towards increased regulation of AI technology, proposals such as this provide a direction for India to become a leader in the field of responsible digital governance.

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References 

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1. https://www.ndtv.com/india-news/lok-sabha-introduces-bill-to-regulate-deepfake-content-with-consent-rules-9761943
2. https://m.economictimes.com/news/india/shiv-sena-mp-introduces-private-members-bill-to-regulate-deepfakes/articleshow/125802794.cms
3. https://www.bbc.com/news/world-asia-india-67305557
4. https://www.akingump.com/en/insights/blogs/ag-data-dive/california-deepfake-laws-first-in-country-to-take-effect
5. https://codes.findlaw.com/tx/penal-code/penal-sect-21-165/ 
6. https://www.mishcon.com/news/when-ai-impersonates-taking-action-against-deepfakes-in-the-uk#:~:text=As%20of%2031%20January%202024,of%20intimate%20deepfakes%20without%20consent. 
7. https://www.politico.eu/article/eu-tech-ai-deepfakes-labeling-rules-images-elections-iti-c2pa/ 
8. https://www.reuters.com/article/technology/china-seeks-to-root-out-fake-news-and-deepfakes-with-new-online-content-rules-idUSKBN1Y30VT/

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