World Environment Day 2025: The Hidden Cost of Our Digital Lives

Introduction

In a world where Artificial Intelligence (AI) is already changing the creation and consumption of content at a breathtaking pace, distinguishing between genuine media and false or doctored content is a serious issue of international concern. AI-generated content in the form of deepfakes, synthetic text and photorealistic images is being used to disseminate misinformation, shape public opinion and commit fraud. As a response, governments, tech companies and regulatory bodies are exploring ‘watermarking’ as a key mechanism to promote transparency and accountability in AI-generated media. Watermarking embeds identifiable information into content to indicate its artificial origin. 

Government Strategies Worldwide

Governments worldwide have pursued different strategies to address AI-generated media through watermarking standards. In the US, President Biden's 2023 Executive Order on AI directed the Department of Commerce and the National Institute of Standards and Technology (NIST) to establish clear guidelines for digital watermarking of AI-generated content. This action puts a big responsibility on large technology firms to put identifiers in media produced by generative models. These identifiers should help fight misinformation and address digital trust.

The European Union, in its Artificial Intelligence Act of 2024, requires AI-generated content to be labelled. Article 50 of the Act specifically demands that developers indicate whenever users engage with synthetic content. In addition, the EU is a proponent of the Coalition for Content Provenance and Authenticity (C2PA), an organisation that produces secure metadata standards to track the origin and changes of digital content.

India is currently in the process of developing policy frameworks to address AI and synthetic content, guided by judicial decisions that are helping shape the approach. In 2024, the Delhi High Court directed the central government to appoint members for a committee responsible for regulating deepfakes. Such moves indicate the government's willingness to regulate AI-generated content. 

China, has already implemented mandatory watermarking on all deep synthesis content. Digital identifiers must be embedded in AI media by service providers, and China is one of the first countries to adopt stern watermarking legislation.

Understanding the Technical Feasibility

Watermarking AI media means inserting recognisable markers into digital material. They can be perceptible, such as logos or overlays or imperceptible, such as cryptographic tags or metadata. Sophisticated methods such as Google's SynthID apply imperceptible pixel-level changes that remain intact against standard image manipulation such as resizing or compression. Likewise, C2PA metadata standards enable the user to track the source and provenance of an item of content.

Nonetheless, watermarking is not an infallible process. Most watermarking methods are susceptible to tampering. Aforementioned adversaries with expertise, for instance, can use cropping editing or AI software to delete visible watermarks or remove metadata. Further, the absence of interoperability between different watermarking systems and platforms hampers their effectiveness. Scalability is also an issue enacting and authenticating watermarks for billions of units of online content necessitates huge computational efforts and routine policy enforcement across platforms. Scientists are currently working on solutions such as blockchain-based content authentication and zero-knowledge watermarking, which maintain authenticity without sacrificing privacy. These new techniques have potential for overcoming technical deficiencies and making watermarking more secure.

Challenges in Enforcement

Though increasing agreement exists for watermarking, implementation of such policies is still a major issue. Jurisdictional constraints prevent enforceability globally. A watermarking policy within one nation might not extend to content created or stored in another, particularly across decentralised or anonymous domains. This creates an exigency for international coordination and the development of worldwide digital trust standards. While it is a welcome step that platforms like Meta, YouTube, and TikTok have begun flagging AI-generated content, there remains a pressing need for a standardised policy that ensures consistency and accountability across all platforms. Voluntary compliance alone is insufficient without clear global mandates.

User literacy is also a significant hurdle. Even when content is properly watermarked, users might not see or comprehend its meaning. This aligns with issues of dealing with misinformation, wherein it's not sufficient just to mark off fake content, users need to be taught how to think critically about the information they're using. Public education campaigns, digital media literacy and embedding watermarking labels within user-friendly UI elements are necessary to ensure this technology is actually effective.

Balancing Privacy and Transparency

While watermarking serves to achieve digital transparency, it also presents privacy issues. In certain instances, watermarking might necessitate the embedding of metadata that will disclose the source or identity of the content producer. This threatens journalists, whistleblowers, activists, and artists utilising AI tools for creative or informative reasons. Governments have a responsibility to ensure that watermarking norms do not violate freedom of expression or facilitate surveillance. The solution is to achieve a balance by employing privacy-protection watermarking strategies that verify the origin of the content without revealing personally identifiable data. "Zero-knowledge proofs" in cryptography may assist in creating watermarking systems that guarantee authentication without undermining user anonymity.

On the transparency side, watermarking can be an effective antidote to misinformation and manipulation. For example, during the COVID-19 crisis, misinformation spread by AI on vaccines, treatments and public health interventions caused widespread impact on public behaviour and policy uptake. Watermarked content would have helped distinguish between authentic sources and manipulated media and protected public health efforts accordingly.

Best Practices and Emerging Solutions

Several programs and frameworks are at the forefront of watermarking norms. Adobe, Microsoft and others' collaborative C2PA framework puts tamper-proof metadata into images and videos, enabling complete traceability of content origin. SynthID from Google is already implemented on its Imagen text-to-image model and secretly watermarks images generated by AI without any susceptibility to tampering. The Partnership on AI (PAI) is also taking a leadership role by building out ethical standards for synthetic content, including standards around provenance and watermarking. These frameworks become guides for governments seeking to introduce equitable, effective policies. In addition, India's new legal mechanisms on misinformation and deepfake regulation present a timely point to integrate watermarking standards consistent with global practices while safeguarding civil liberties.

Conclusion

Watermarking regulations for synthetic media content are an essential step toward creating a safer and more credible digital world. As artificial media becomes increasingly indistinguishable from authentic content, the demand for transparency, origin, and responsibility increases. Governments, platforms, and civil society organisations will have to collaborate to deploy watermarking mechanisms that are technically feasible, compliant and privacy-friendly. India is especially at a turning point, with courts calling for action and regulatory agencies starting to take on the challenge. Empowering themselves with global lessons, applying best-in-class watermarking platforms and promoting public awareness can enable the nation to acquire a level of resilience against digital deception. 

References

1. https://artificialintelligenceact.eu/
2. https://www.cyberpeace.org/resources/blogs/delhi-high-court-directs-centre-to-nominate-members-for-deepfake-committee
3.  https://c2pa.org
4. https://www.cyberpeace.org/resources/blogs/misinformations-impact-on-public-health-policy-decisions
5.  https://deepmind.google/technologies/synthid/
6. https://www.imatag.com/blog/china-regulates-ai-generated-content-towards-a-new-global-standard-for-transparency

‍

In the vast, interconnected cosmos of the internet, where knowledge and connectivity are celebrated as the twin suns of enlightenment, there lurk shadows of a more sinister nature. Here, in these darker corners, the innocence of childhood is not only exploited but also scarred, indelibly and forever. The production, distribution, and consumption of Child Sexual Abuse Material (CSAM) have surged to alarming levels globally, casting a long, ominous shadow over the digital landscape. 

In response to this pressing issue, the National Human Rights Commission (NHRC) has unfurled a comprehensive four-part advisory, a beacon of hope aimed at combating CSAM and safeguarding the rights of children in this digital age. This advisory dated 27/10/23 is not merely a reaction to the rising tide of CSAM, but a testament to the imperative need for constant vigilance in the realm of cyber peace.

The statistics paint a sobering picture. In 2021, more than 1,500 instances of publishing, storing, and transmitting CSAM were reported, shedding a harsh light on the scale of the problem. Even more alarming is the upward trend in cases reported in subsequent years. By 2023, a staggering 450,207 cases of CSAM had already been reported, marking a significant increase from the 204,056 and 163,633 cases reported in 2022 and 2021, respectively.

The Key Aspects of Advisory

The NHRC's advisory commences with a fundamental recommendation - a redefinition of terminology. It suggests replacing the term 'Child Pornography' with 'Child Sexual Abuse Material' (CSAM). This shift in language is not merely semantic; it underscores the gravity of the issue, emphasizing that this is not about pornography but child abuse. 

Moreover, the advisory calls for the definition of 'sexually explicit' under Section 67B of the IT Act, 2000. This step is crucial for ensuring the prompt identification and removal of online CSAM. By giving a clear definition, law enforcement can act swiftly in removing such content from the internet.

The digital world knows no borders, and CSAM can easily cross jurisdictional lines. NHRC recognizes this challenge and proposes that laws be harmonized across jurisdictions through bilateral agreements. Moreover, it recommends pushing for the adoption of a UN draft Convention on 'Countering the Use of Information and Communications Technologies for Criminal Purposes' at the General Assembly.

One of the critical aspects of the advisory is the strengthening of law enforcement. NHRC advocates for the creation of Specialized State Police Units in every state and union territory to handle CSAM-related cases. The central government is expected to provide support, including grants, to set up and equip these units. 

The NHRC further recommends establishing a Specialized Central Police Unit under the government of India's jurisdiction. This unit will focus on identifying and apprehending CSAM offenders and maintaining a repository of such content. Its role is not limited to law enforcement; it is expected to cooperate with investigative agencies, analyze patterns, and initiate the process for content takedown. This coordinated approach is designed to combat the problem effectively, both on the dark web and open web.

The role of internet intermediaries and social media platforms in controlling CSAM is undeniable. The NHRC advisory emphasizes that intermediaries must deploy technology, such as content moderation algorithms, to proactively detect and remove CSAM from their platforms. This places the onus on the platforms to be proactive in policing their content and ensuring the safety of their users. 

New Developments 

Platforms using end-to-end encryption services may be required to create additional protocols for monitoring the circulation of CSAM. Failure to do so may invite the withdrawal of the 'safe harbor' clause under Section 79 of the IT Act, 2000. This measure ensures that platforms using encryption technology are not inadvertently providing safe havens for those engaged in illegal activities. 

NHRC's advisory extends beyond legal and law enforcement measures; it emphasizes the importance of awareness and sensitization at various levels. Schools, colleges, and institutions are called upon to educate students, parents, and teachers about the modus operandi of online child sexual abusers, the vulnerabilities of children on the internet, and the early signs of online child abuse. 

To further enhance awareness, a cyber curriculum is proposed to be integrated into the education system. This curriculum will not only boost digital literacy but also educate students about relevant child care legislation, policies, and the legal consequences of violating them. 

NHRC recognizes that survivors of CSAM need more than legal measures and prevention strategies. Survivors are recommended to receive support services and opportunities for rehabilitation through various means. Partnerships with civil society and other stakeholders play a vital role in this aspect. Moreover, psycho-social care centers are proposed to be established in every district to facilitate need-based support services and organization of stigma eradication programs. 

NHRC's advisory is a resounding call to action, acknowledging the critical importance of protecting children from the perils of CSAM. By addressing legal gaps, strengthening law enforcement, regulating online platforms, and promoting awareness and support, the NHRC aims to create a safer digital environment for children. 

Conclusion 

In a world where the internet plays an increasingly central role in our lives, these recommendations are not just proactive but imperative. They underscore the collective responsibility of governments, law enforcement agencies, intermediaries, and society as a whole in safeguarding the rights and well-being of children in the digital age. 

NHRC's advisory is a pivotal guide to a more secure and child-friendly digital world. By addressing the rising tide of CSAM and emphasizing the need for constant vigilance, NHRC reaffirms the critical role of organizations, governments, and individuals in ensuring cyber peace and child protection in the digital age. The active contribution from premier cyber resilience firms like Cyber Peace Foundation, amplifies the collective action forging a secure digital space, highlighting the pivotal role played by think tanks in ensuring cyber peace and resilience. 

References:

• https://www.hindustantimes.com/india-news/nhrc-issues-advisory-regarding-child-sexual-abuse-material-on-internet-101698473197792.html
• https://ssrana.in/articles/nhrcs-advisory-proliferation-of-child-sexual-abuse-material-csam/
• https://theprint.in/india/specialised-central-police-unit-use-of-technology-to-proactively-detect-csam-nhrc-advisory/1822223/

‍

Introduction

AI-generated fake videos are proliferating on the Internet indeed becoming more common by the day. There is a use of sophisticated AI algorithms that help manipulate or generate multimedia content such as videos, audio, and images. As a result, it has become increasingly difficult to differentiate between genuine, altered, or fake content, and these AI-manipulated videos look realistic. A recent study has shown that 98% of deepfake-generated videos have adult content featuring young girls, women, and children, with India ranking 6th among the nations that suffer from misuse of deepfake technology. This practice has dangerous consequences and could harm an individual's reputation, and criminals could use this technology to create a false narrative about a candidate or a political party during elections.

The working of deepfake videos is based on algorithms that refine the fake content, and the generators are built and trained in such a way as to get the desired output. The process is repeated several times, allowing the generator to improve the content until it seems realistic, making it more flawless. Deepfake videos are created by specific approaches some of them are: -

• Lip syncing: This is the most common technique used in deepfake. Here, the voice recordings of the video, make it appear as to what was originally said by the person appearing in the video.
• Audio deepfake:  For Audio-generated deepfake, a generative adversarial network (GAN) is used to colon a person’s voice, based on the vocal patterns and refine it till the desired output is generated.

• Deepfake has become so serious that the technology could be used by bad actors or by cyber-terrorist squads to set their Geo-political agendas.  Looking at the present situation in the past few the number of cases has just doubled, targeting children, women and popular faces. 

• Greater Risk: in the last few years the cases of deep fake have risen. by the end of the year 2022, the number of cases has risen to 96% against women and children according to a survey.
• Every 60 seconds, a deepfake pornographic video is created, now quicker and more affordable than ever, it takes less than 25 minutes and costs using just one clean face image.  
• The connection to deepfakes is that people can become targets of "revenge porn" without the publisher having sexually explicit photographs or films of the victim. They may be made using any number of random pictures or images collected from the internet to obtain the same result. This means that almost everyone who has taken a selfie or shared a photograph of oneself online faces the possibility of a deepfake being constructed in their image.

Deepfake-related security concerns

As deepfakes proliferate, more people are realising that they can be used not only to create non-consensual porn but also as part of disinformation and fake news campaigns with the potential to sway elections and rekindle frozen or low-intensity conflicts.

Deepfakes have three security implications: at the international level, strategic deepfakes have the potential to destroy precarious peace; at the national level, deepfakes may be used to unduly influence elections, and the political process, or discredit opposition, which is a national security concern, and at the personal level, the scope for using Women suffer disproportionately from exposure to sexually explicit content as compared to males, and they are more frequently threatened. 

Policy Consideration

Looking at the present situation where the cases of deepfake are on the rise against women and children, the policymakers need to be aware that deepfakes are utilized for a variety of valid objectives, including artistic and satirical works, which policymakers should be aware of. Therefore, simply banning deepfakes is not a way consistent with fundamental liberties. One conceivable legislative option is to require a content warning or disclaimer. Deepfake is an advanced technology and misuse of deepfake technology is a crime.

What are the existing rules to combat deepfakes?

It's worth noting that both the IT Act of 2000 and the IT Rules of 2021 require social media intermediaries to remove deep-fake videos or images as soon as feasible. Failure to follow these guidelines can result in up to three years in jail and a Rs 1 lakh fine. Rule 3(1)(b)(vii) requires social media intermediaries to guarantee that its users do not host content that impersonates another person, and Rule 3(2)(b) requires such content to be withdrawn within 24 hours of receiving a complaint. Furthermore, the government has stipulated that any post must be removed within 36 hours of being published online. Recently government has also issued an advisory to social media intermediaries to identify misinformation and deepfakes.

Conclusion

It is important to foster ethical and responsible consumption of technology. This can only be achieved by creating standards for both the creators and users, educating individuals about content limits, and providing information. Internet-based platforms should also devise techniques to deter the uploading of inappropriate information. We can reduce the negative and misleading impacts of deepfakes by collaborating and ensuring technology can be used in a better manner.  

References

• https://timesofindia.indiatimes.com/life-style/parenting/moments/how-social-media-scandals-like-deepfake-impact-minors-and-students-mental-health/articleshow/105168380.cms?from=mdr
• https://www.aa.com.tr/en/science-technology/deepfake-technology-putting-children-at-risk-say-experts/2980880
• https://wiisglobal.org/deepfakes-as-a-security-issue-why-gender-matters/