World Environment Day 2025: The Hidden Cost of Our Digital Lives

Introduction

National AVGC-XR stands for National Animation, Visual Effects, Gaming, Comics, and Extended Reality. On 21 Aug 2024 Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Speaking at the 5th Global AVGC and Immersive Media Summit 2024,  announced that the National AVGC-XR Policy will be implemented soon. National AVGC-XR policy aims to facilitate investment, foster innovation, ensure skill development, protect intellectual property and help build world-class infrastructure. Additionally, Atul Kumar Tiwari, Secretary of Ministry of Skills and Entrepreneurship, said that the Centre's decision to revamp 1,000 ITIs is pivotal in aligning workforce skills with AVGC industry needs. He called for enhanced intellectual property rights to retain talent and content in India.

Key Highlights of National AVGC-XR Policy 

• The policy will be implemented in conjunction with the National AVGC-XR Mission to improve India's AVGC sectors through infrastructure development, skill enhancement, innovation, and regulatory support.
• The policy aims to improve India's international competitiveness in the AVGC industry, specifically by supporting the creation of unique intellectual properties (IPs) that can gain worldwide acclaim.
• The policy acknowledges the significance of adapting and converting content for various international viewers, which has become easier considering technological advancements.
• The government is dedicated to providing strong policies and financial backing to the AVGC industry, ensuring that India continues to be a worldwide leader in the sector.

Tech-driven trends in the AVGC-XR Sector promoting exponential growth

• Advancements in technology specifically when we talk about the Animation and VFX industry, emerging trends such as AR, VR, and real-time 3D technology, are driving the expansion of the metaverse, resulting in a rising need for fresh jobs and broadening uses beyond gaming into education, e-commerce, and entertainment. Moreover, the transition to cloud-oriented production processes and the increase in unique or original content on OTT platforms are improving cooperation and propelling industry growth. To drive expansion, global OTT leaders are commissioning more original content. This has increased the need for VFX, post-production, and animation services.
• Technological advancements in India's gaming industry, like cloud gaming, increased popularity of mobile gaming, the introduction of 5G and 6G, and recognition of e-gaming at national and international forums, are breaking down obstacles and fueling swift growth, positioning India as a key player in growing e-gaming sector worldwide. Furthermore, the integration of gamification and XR in education and training is generating immersive experiences that improve learning and skill building, contributing to the expansion of the AVGC-XR industry.
• The comics industry is being transformed by technological advancements like digital technology and self-publishing, which are increasing access and distribution through online platforms and social media. The rising popularity of graphic novels and the greater use of digital comics, particularly among young audiences with smartphones, are fueling substantial growth in the AVGC-XR industry.
• The use of AR, VR, and MR (Mixed Reality) technologies is rapidly growing due to tech-driven trends in Extended Reality (XR), transforming industries such as healthcare, education, and retail. The rising number of startups in this sector, boosted by higher venture capital funding, is speeding up the uptake of XR services, establishing it as a primary catalyst of innovation and expansion in various industries.

Final Words:

Just like the IT revolution, the Indian AVGC-XR industry along with technological trends and advancements has great potential. With the growth in various sectors within the AVGC industry, the right policy framework in place and government support, it will be forefront of India’s global standing in the AVGC sectoral growth including various Intellectual Property (IP), creations, and outsourcing services. The proposed AVGC-XR policy with a forward-thinking approach will drive the industry growth. Thus, a comprehensive integrated and collaborative approach is essential. Furthermore with rising trends in technological space including the use of AR, VR, cloud spaces, 6G and expansion of the OTT sector, the safe and secure use in terms of cybersecurity is encouraged to ultimately protect the interest of users and establish a safe secure cyber world driven by exponential growth in various sectors including AVGC. We’re at the cusp of a new era, where we’re looking at technological advancements not as a tool but as a way of life, hence safe and secure usage remains a top priority.

References: 

1. https://www.cii.in/PressreleasesDetail.aspx?enc=IkIXRoaDhS+jXtgjqb7UcbWSnaI7mgIS485nHsQEMbw
2. https://www.thehindu.com/sci-tech/technology/avgc-xr-policy-to-be-implemented-in-tandem-with-national-avgc-xr-mission-ib-secretary/article68550433.ece#:~:text=Speaking%20at%20the%20Fifth%20Global,competitiveness%20by%20fostering%20infrastructure%20development%2C
3. https://mib.gov.in/sites/default/files/Annexure%20C-AVGC-XR%20-%20Draft%20for%20National%20Policy_16th%20December%202022-AG%20EDIT.pdf
4. https://www.drishtiias.com/daily-updates/daily-news-analysis/potential-of-india-s-avgc-xr-sector

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AI-generated content has been taking up space in the ever-changing dynamics of today's tech landscape. Generative AI has emerged as a powerful tool that has enabled the creation of hyper-realistic audio, video, and images. While advantageous, this ability has some downsides, too, particularly in content authenticity and manipulation. 

The impact of this content is varied in the areas of ethical, psychological and social harms seen in the past couple of years. A major concern is the creation of non-consensual explicit content, including nudes. This content includes content where an individual’s face gets superimposed onto explicit images or videos without their consent. This is not just a violation of privacy for individuals, and can have humongous consequences for their professional and personal lives. This blog examines the existing laws and whether they are equipped to deal with the challenges that this content poses. 

Understanding the Deepfake Technology

Deepfake technology is a media file (image, video, or speech) that typically represents a human subject that is altered deceptively using deep neural networks (DNNs). It is used to alter a person’s identity, and it usually takes the form of a “face swap” where the identity of a source subject is transferred onto a destination subject. The destination’s facial expressions and head movements remain the same, but the appearance in the video is that of the source. In the case of videos, the identities can be substituted by way of replacement or reenactment.

This superimposed content creates realistic content, such as fake nudes. Presently, creating a deepfake is not a costly endeavour. It requires a Graphics Processing Unit (GPU), software that is free, open-source, and easy to download, and graphics editing and audio-dubbing skills.  Some of the common apps to create deepfakes are DeepFaceLab and FaceSwap, which are both public and open source and are supported by thousands of users who actively participate in the evolution and development of these software and models. 

Legal Gaps and Challenges

Multiple gaps and challenges exist in the legal space for deepfakes and their regulation. They are:

1. The inadequate definitions governing AI-generated explicit content often lead to enforcement challenges.
2. Jurisdictional challenges due to the cross-border nature of crimes and the difficulties caused by international cooperation measures are in the early stages for AI content. 
3. There is a gap between the current consent-based and harassment laws for AI-generated nudes. 
4. Providing evidence or providing proof for the intent and identification of perpetrators in digital crimes is a challenge that is yet to be overcome. 

Policy Responses and Global Trends 

Presently, the global response to deepfakes is developing. The UK has developed the Online Safety Bill, the EU has the AI Act, the US has some federal laws such as the National AI Initiative Act of 2020 and India is currently developing the India AI Act as the specific legislation dealing with AI and its correlating issues. 

The IT Rules, 2021, and the DPDP Act, 2023, regulate digital platforms by mandating content governance, privacy policies, grievance redressal, and compliance with removal orders. Emphasising intermediary liability and safe harbour protections, these laws play a crucial role in tackling harmful content like AI-generated nudes, while the DPDP Act focuses on safeguarding privacy and personal data rights.

Bridging the Gap: CyberPeace Recommendations 

1. Initiate legislative reforms by advocating for clear and precise definitions for the consent frameworks and instituting high penalties for AI-based offences, particularly those which are aimed at sexually explicit material.
2. Advocate for global cooperation and collaborations by setting up international standards and bilateral and multilateral treaties that address the cross-border nature of these offences.
3. Platforms should push for accountability by pushing for stricter platform responsibility for the detection and removal of harmful AI-generated content. Platforms should introduce strong screening mechanisms to counter the huge influx of harmful content.  
4. Public campaigns which spread awareness and educate users about their rights and the resources available to them in case such an act takes place with them. 

Conclusion 

The rapid advancement of AI-generated explicit content demands immediate and decisive action. As this technology evolves, the gaps in existing legal frameworks become increasingly apparent, leaving individuals vulnerable to profound privacy violations and societal harm. Addressing this challenge requires adaptive, forward-thinking legislation that prioritises individual safety while fostering technological progress. Collaborative policymaking is essential and requires uniting governments, tech platforms, and civil society to develop globally harmonised standards. By striking a balance between innovation and societal well-being, we can ensure that the digital age is not only transformative but also secure and respectful of human dignity. Let’s act now to create a safer future!

References

• https://etedge-insights.com/technology/artificial-intelligence/deepfakes-and-the-future-of-digital-security-are-we-ready/
• https://odsc.medium.com/the-rise-of-deepfakes-understanding-the-challenges-and-opportunities-7724efb0d981 ‍
• https://insights.sei.cmu.edu/blog/how-easy-is-it-to-make-and-detect-a-deepfake/

Introduction

As we navigate the digital realm that offers unlimited opportunities, it also exposes us to potential cyber threats and scams. A recent incident involving a businessman in Pune serves as a stark reminder of this reality. The victim fell prey to a sophisticated online impersonation fraud, where a cunning criminal posed as a high-ranking official from Hindustan Petroleum Corporation Limited (HPCL). This cautionary tale exposes the inner workings of the scam and highlights the critical need for constant vigilance in the virtual world.

Unveiling the scam

It all began with a phone call received by the victim, who lives in Taware Colony, Pune, on September 5, 2023. The caller, who identified himself as "Manish Pande, department head of HPCL," lured the victim by taking advantage of his online search for an LPG agency. With persuasive tactics, the fraudster claimed to be on the lookout for potential partners.

When a Pune man received a call on September 5, 2023. The caller, who introduced himself as “department head of HPCL”, was actually a cunning fraudster. It turns out, the victim had been searching for an LPG agency online, which the fraudster cleverly used to his advantage. In a twisted plot, the fraudster pretended to be looking for potential locations to establish a new LPG cylinder agency in Pune. 

Enthralled by the illusion

The victim fell for the scam, convinced by the mere presence of "HPCL" in the bank account's name. Firstly victim transferred Rs 14,500 online as “registration fees”. Things got worse when, without suspicion, the victim obediently transferred Rs 1,48,200 on September 11 for a so-called "dealership certificate." To add to the charade of legitimacy, the fraudster even sent the victim registration and dealership certificates via email.

Adding to the deception, the fraudster, who had targeted the victim after discovering his online inquiry, requested photos of the victim's property and personal documents, including Aadhaar and PAN cards, educational certificates, and a cancelled cheque. These seemingly legitimate requests only served to reinforce the victim's belief in the scam.

The fraudster said they were looking for a place to allot a new LPG cylinder agency in Pune and would like to see if the victim’s place fits in their criteria. The victim agreed as it was a profitable business opportunity. The fraudster called the victim to “confirm” that his documents have been verified and assured that HPCL would be allotting him an LPG cylinder agency. On September 12, the fraudster again demanded a sum of money, this time for the issuance of an "HPCL license." 

As the victim responded that he did not have the money, the fraudster insisted on an immediate payment of at least 50 per cent of the stipulated amount. So the victim transferred Rs 1,95,200 online. On the following day the 13th of September 2023, the fraudster asked the victim for the remaining amount. The victim said he would arrange the money in a few days. Meanwhile, on the same day, the victim went to the HPCL’s office in the Pune Camp area with the documents he had received through the emails. The HPCL employees confirmed these documents were fake, even though they looked very similar to the originals. The disclosure was a pivotal moment, causing the victim to fully comprehend the magnitude of the deceit and ultimately pursue further measures against the cybercriminal.

Best Practices

• Ensuring Caller Identity- Prioritize confirming the identity of anyone reaching out to you, especially when conducting financial transactions. Hold back from divulging confidential information until you have verified the credibility of the request. 
• Utilize Official Channels- Communicate with businesses or governmental organizations through their verified contact details found on their official websites or trustworthy sources. Avoid solely relying on information gathered from online searches. 
• Maintaining Skepticism with Unsolicited Communication- Exercise caution when approached by unexpected calls or emails, particularly those related to monetary transactions. Beware of manipulative tactics used by scammers to pressure swift decisions.
• Double-Check Information- To ensure accuracy, it is important to validate the information given by the caller on your own. This can be done by double-checking and cross-referencing the details with the official source. If you come across any suspicious activities, do not hesitate to report it to the proper authorities. 
• Report Suspicious Activities- Reporting can aid in conducting investigations and providing assistance to the victim and also preventing similar incidents from occurring.  It is crucially important to promptly report cyber crimes so law enforcement agencies can take appropriate action. A powerful resource available to victims of cybercrime is the National Cyber Crime Reporting Portal, equipped with a 24x7 helpline number, 1930. This portal serves as a centralized platform for reporting cybercrimes, including financial fraud.

Conclusion

This alarming event serves as a powerful wake-up call to the constant danger posed by online fraud. It is crucial for individuals to remain sceptical, diligently verifying the credibility of unsolicited contacts and steering clear of sharing personal information on the internet. As technology continues to evolve, so do the strategies of cyber criminals, heightening the need for users to stay on guard and knowledgeable in the complex digital world.

References:

• https://indianexpress.com/article/cities/pune/cybercriminal-posing-hindustan-petroleum-official-cheat-pune-man-9081057/
• https://www.timesnownews.com/mirror-now/crime/pune-man-duped-of-rs-3-5-lakh-by-cyber-fraudster-impersonating-hpcl-official-article-106253358