The efforts of Social Media Platforms to Counter Deepfake
A Foray into the Digital Labyrinth
In our digital age, the silhouette of truth is often obfuscated by a fog of technological prowess and cunning deception. With each passing moment, the digital expanse sprawls wider, and within it, synthetic media, known most infamously as 'deepfakes', emerge like phantoms from the machine. These adept forgeries, melding authenticity with fabrication, represent a new frontier in the malleable narrative of understood reality. Grappling with the specter of such virtual deceit, social media behemoths Facebook and YouTube have embarked on a prodigious quest. Their mission? To formulate robust bulwarks around the sanctity of fact and fiction, all the while fostering seamless communication across channels that billions consider an inextricable part of their daily lives.
In an exploration of this digital fortress besieged by illusion, we unpeel the layers of strategy that Facebook and YouTube have unfurled in their bid to stymie the proliferation of these insidious technical marvels. Though each platform approaches the issue through markedly different prisms, a shared undercurrent of necessity and urgency harmonizes their efforts.
The Detailing of Facebook's Strategic
Facebook's encampment against these modern-day chimaeras teems with algorithmic sentinels and human overseers alike—a union of steel and soul. The company’s layer upon layer of sophisticated artificial intelligence is designed to scrupulously survey, identify, and flag potential deepfake content with a precision that borders on the prophetic. Employing advanced AI systems, Facebook endeavours to preempt the chaos sown by manipulated media by detecting even the slightest signs of digital tampering.
However, in an expression of profound acumen, Facebook also serves reminder of AI's fallibility by entwining human discernment into its fabric. Each flagged video wages its battle for existence within the realm of these custodians of reality—individuals entrusted with the hefty responsibility of parsing truth from technologically enabled fiction.
Facebook does not rest on the laurels of established defense mechanisms. The platform is in a perpetual state of flux, with policies and AI models adapting to the serpentine nature of the digital threat landscape. By fostering its cyclical metamorphosis, Facebook not only sharpens its detection tools but also weaves a more resilient protective web, one capable of absorbing the shockwaves of an evolving battlefield.
YouTube’s Overture of Transparency and the Exposition of AI
Turning to the amphitheatre of YouTube, the stage is set for an overt commitment to candour. Against the stark backdrop of deepfake dilemmas, YouTube demands the unveiling of the strings that guide the puppets, insisting on full disclosure whenever AI's invisible hands sculpt the content that engages its diverse viewership.
YouTube's doctrine is straightforward: creators must lift the curtains and reveal any artificial manipulation's role behind the scenes. With clarity as its vanguard, this requirement is not just procedural but an ethical invocation to showcase veracity—a beacon to guide viewers through the murky waters of potential deceit.
The iron fist within the velvet glove of YouTube's policy manifests through a graded punitive protocol. Should a creator falter in disclosing the machine's influence, repercussions follow, ensuring that the ecosystem remains vigilant against hidden manipulation.
But YouTube's policy is one that distinguishes between malevolence and benign use. Artistic endeavours, satirical commentary, and other legitimate expositions are spared the policy's wrath, provided they adhere to the overarching principle of transparency.
The Symbiosis of Technology and Policy in a Morphing Domain
YouTube's commitment to refining its coordination between human insight and computerized examination is unwavering. As AI's role in both the generation and moderation of content deepens, YouTube—which, like a skilled cartographer, must redraw its policies increasingly—traverses this ever-mutating landscape with a proactive stance.
In a Comparative Light: Tracing the Convergence of Giants
Although Facebook and YouTube choreograph their steps to different rhythms, together they compose an intricate dance aimed at nurturing trust and authenticity. Facebook leans into the proactive might of their AI algorithms, reinforced by updates and human interjection, while YouTube wields the virtue of transparency as its sword, cutting through masquerades and empowering its users to partake in storylines that are continually rewritten.
Together on the Stage of Our Digital Epoch
The sum of Facebook and YouTube's policies is integral to the pastiche of our digital experience, a multifarious quilt shielding the sanctum of factuality from the interloping specters of deception. As humanity treads the line between the veracious and the fantastic, these platforms stand as vigilant sentinels, guiding us in our pursuit of an old-age treasure within our novel digital bazaar—the treasure of truth. In this labyrinthine quest, it is not merely about unmasking deceivers but nurturing a wisdom that appreciates the shimmering possibilities—and inherent risks—of our evolving connection with the machine.
Conclusion
The struggle against deepfakes is a complex, many-headed challenge that will necessitate a united front spanning technologists, lawmakers, and the public. In this digital epoch, where the veneer of authenticity is perilously thin, the valiant endeavours of these tech goliaths serve as a lighthouse in a storm-tossed sea. These efforts echo the importance of evergreen vigilance in discerning truth from artfully crafted deception.
References
- https://about.fb.com/news/2020/01/enforcing-against-manipulated-media/
- https://indianexpress.com/article/technology/artificial-intelligence/google-sheds-light-on-how-its-fighting-deep-fakes-and-ai-generated-misinformation-in-india-9047211/
- https://techcrunch.com/2023/11/14/youtube-adapts-its-policies-for-the-coming-surge-of-ai-videos/
- https://www.trendmicro.com/vinfo/us/security/news/cybercrime-and-digital-threats/youtube-twitter-hunt-down-deepfakes
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Introduction
In today's relentless current of information, where social media is oftentimes both the stage and the playwright, the line between reality and spectacle can become distressingly blurry. In such a virtual Pantheon, the conflation of truth and fiction has recently surfaced in a particularly contentious instance. The central figure is Poonam Pandey, an entertainment personality known for transgressing traditional contours of celebrity boldness. Pandey found herself ensnared in a narrative of her own orchestration—a grim hoax purporting she had succumbed to cervical cancer. This deceptive foray, rather than awakening public consciousness as intended, spiralled into an ominous fable about the malignant spread of misinformation and the profound moral dilemmas it engenders.
The Deception
The tapestry of this event was woven with threads of tragedy and deception, framing Pandey both as the tragic hero and the ill-fated architect of a spectacle that unfolded with a haunting familiarity evocative of ancient Greek dramas. The monumental pillar of social media, on what seemed to be an ordinary day, was shattered by the startling declaration of Pandey's untimely passing. The statement, as bereft of nuance as it was devastating, proclaimed: 'We are deeply grieved to announce the loss of our cherished Poonam to cervical cancer.' The emotional pulse of the Indian Film Industry was jolted; waves of homage inundated the digital space, each tribute a poignant echo of the shock that rippled through her fanbase. Yet the crux of the matter had yet to be unveiled.
As the world grappled with this news, the scenario took an unforeseen detour. Poonam Pandey made a re-entrance onto the world stage, alive, revealing her alleged demise to be nothing more than a macabre masquerade. The public's reaction to this revelation was a stratified symphony of emotions—indignation mingled with disbelief, with an underlying crescendo of betrayal. Pandey's defense postured her act as a last resort to draw attention to the silent yet pervasive threat of cervical cancer. In the ensuing mire of reactions, an inescapable quandary emerged: is it ever permissible to employ deceit for the sake of presumed publicity?
The Chaos
Satyajeet Tambe, an esteemed Maharashtra legislator, emerged amidst the churning chaos as a paragon of principled reason. Advocating that such mendacious stunts, playing the chords of public emotion and adulterating truth, should be met with legal repercussions, Tambe called for judicious action against Pandey. His imploration resonated with the necessity of integrity in the public domain, stating, 'The announcement of an influencer/model succumbing to cervical cancer should not be wielded as a tool for awareness.' His pronouncement sent reverberations through the collective conscience, echoing the need for accountability in the face of such transgressions.
Repercussion
The All Indian Cine Workers Association, a custodian of the film industry's values, also voiced its reproach. They urged for an FIR to be lodged against Poonam Pandey, underlining their sentiments with disappointment and a keen sense of betrayal. Within their condemnation lay a profound recognition of the elevated emotional investment inherent in their industry—an industry where the reverence for life and the abhorrence of deceit intertwine, making the cultivation of such lowly stunts anathema.
This spectacle, while unique in the temerity of its execution, mirrors the broader pathological wave of misinformation that corrodes the foundations of our digital era: the malady of fake news. When delineated, fake news finds its essence as information chiselled specifically to deceive, a form of communication that is not merely slanted but entirely devoid of authenticity, manufactured with nefarious intent. A protean adversary, fake news adeptly masquerades as trustworthy news, ensnaring the unsuspecting in its tendrils. Its purveyors span a spectrum—from shadowy figures to ostensibly benign social media accounts—all contributing to a dystopian fabric where truth is persistently imperilled.
The conjurers of these illusions are, in a sense, cunning illusionists ensconced behind curtains of anonymity or masquerading under a cloak of transparency. They craft elaborate illusions devoid of truth, but dripping with sufficient plausibility to ensnare those who yearn for simplicity in an increasingly complex world. Destabilizing forces, such as hyper partisan media outlets, regurgitate a concoction of concocted 'facts' and distortions, deliberately smudging the once-clear line between empirical truth and partisan fabrication.
The Aftermath
The Poonam Pandey episode stands as a harrowing beacon of the ethical abyss we face. It compels us to confront the irony of utilising falsity to raise awareness for laudable causes and considers the ramifications for public figures influencing the dissemination of information. The tempest around this event demonstrates the potent gravitational pull of information and the overarching need for the conscientious stewardship of its power.
Yet, as we sail through the murky waters of the digital expanse, where the allure of sensationalism and clickbait headlines is ever-present, our vigilance must not wane. The imperative of truth cannot come at the altar of awareness or sensationalism. The sanctity of fact anchors our understanding of reality; devoid of it, we are adrift in an ocean of confusion and misinformation.
In the dust settled after the Poonam Pandey debacle, the contours of a new discourse have emerged, harboring vital interrogations. How do we balance the drive for poignant awareness initiatives against the cardinal principle of truth? What mechanisms can ensure that health campaigns and their noble aspirations are not tainted by the allure of deception? Addressing these queries is not a solitary task for policymakers or influencers but, indeed, a collective societal responsibility that will define our cultural ethics and the legacy we wish to preserve.
Conclusion
As we contemplate the broader implications of this incident, let us not allow its sensational nature to eclipse the very real and pressing issue of cervical cancer—a condition that, beyond the glare of controversy, continues to shadow lives with its lethal silence. Instead, let our focus pivot towards tangible, truth-driven efforts aimed at education and empowerment. Truth, after all, is the beacon that dispels the murky shadows of ignorance and guides us toward enlightenment and healing.
References
- https://www.hindustantimes.com/india-news/poonam-pandey-in-trouble-as-maharashtra-politician-seeks-case-for-faking-her-death-101707005742992.html
- https://www.nagpurtoday.in/state-mlc-tambe-demands-police-action-against-poonam-pandey-for-faking-her-death/02051417
Introduction
Embark on a groundbreaking exploration of the Darkweb Metaverse, a revolutionary fusion of the enigmatic dark web with the immersive realm of the metaverse. Unveiling a decentralised platform championing freedom of speech, the Darkverse promises unparalleled diversity of expression. However, as we delve into this digital frontier, we must tread cautiously, acknowledging the security risks and societal challenges that accompany the metaverse's emergence.
The Dark Metaverse is a unique combination of the mysterious dark web and the immersive digital world known as the metaverse. Imagine a place where users may participate in decentralised social networking, communicate anonymously, and freely express a range of viewpoints. It aims to provide an alternative to traditional online platforms, emphasizing privacy and freedom of speech. Nevertheless, it also brings new kinds of criminality and security issues, so it's important to approach this digital frontier cautiously.
In the vast expanse of the digital cosmos, there exists a realm that remains shrouded in mystery to the casual netizen—the dark web. It is a place where the surface web, the familiar territory of Google searches and social media feeds, constitutes a mere 5 per cent of the information iceberg floating in an ocean of data. Beneath this surface lies the deep web and the dark web, comprising the remaining 95 per cent, a staggering figure that beckons the brave and curious to explore its abysmal depths.
Imagine, a platform that not only ventures into these depths but intertwines them with the emerging concept of the metaverse—a digital realm that defeats the limitations of the physical world. This is the vision of the Darkweb Metaverse, the world’s premier endeavour to harness the enigmatic depths of the dark web and fuse it into the immersive experience of the metaverse.
As per Internet User Statistics 2024, There are over 5.3 billion Internet users in the world, meaning over 65% of the world’s population has access to the Internet. The Internet is used for various services. News, entertainment, and communication to name a few. The citizens of developed countries depend on the World Wide Web for a multitude of daily tasks such as academic research, online shopping, E-banking, accessing news and even ordering food online hence the Internet has become an integral part of our daily lives.
Surface Web
This layer of the internet is used by the general public on a daily basis. The contents of this layer are accessed by standard web browsers namely Google Chrome, and Mozilla Firefox to name a few. The contents of this layer of the internet are indexed by these search engines.
Deep Web
This is the second layer of the internet; its contents are not indexed by search engines. The content that is unavailable on the surface web is considered to be a part of the deep web. The deep web comprises a collection of various types of confidential information. Several Schools, Universities, Institutes, Government Offices and Departments, Multinational Companies (MNCs), and Private Companies store their database information and website-oriented server information such as online profile and accounts usernames or IDs and passwords or log in credentials and companies' premium subscription data and monetary transactional records in the Intra-net which is part of the deep web.
Dark Web
It is the least explored part of the internet which is considered to be a hub of various bizarre activities. The contents of the dark web are not indexed by search engines and specific software is required to access this layer of the internet namely TOR (The Onion Router) browser which cloaks to identify its users making them anonymous. The websites of the dark web are identified from .onion TLD (Top Level Domain). Due to anonymity provided in this layer, various criminal activities take place over there including Drugs trading, Arms trading, and Illegal PayPal account details to websites offering child pornography.
The Darkverse
The Darkweb Metaverse is not a mere novelty; it is a revolutionary step forward, a decentralised social networking platform that stands in stark contrast to centralised counterparts like YouTube or Twitter. Here, the spectre of censorship is banished, and the freedom of speech reigns supreme.
The architectonic prowess behind the Darkweb Metaverse is formidable. The development team is a coalition of former infrastructure maestros from Theta Network and virtuosos of metaverse design, bolstered by backend engineers from Gensokishi Metaverse. At the helm is a CEO whose tenure at the apex of large Japanese companies has endowed him with a profound understanding of the landscape, setting a solid foundation for the platform's future triumphs.
Financially, the dark web has been a flourishing underworld, with revenues ranging from $1.5 billion to $3.1 billion between 2020 and 2022. Darkverse, with its emphasis on user-friendliness and safety, is poised to capture a significant portion of this user base. The platform serves as a truly decentralised amalgamation of the Dark Web, Metaverse, and Social Networking Services (SNS), with a mission to provide an unassailable bastion for freedom of speech and expression.
The Darkweb Metaverse is not merely a sanctuary for anonymity and privacy; it is a crucible for the diversity of expression. In a world where centralised platforms can muzzle voices, Darkverse stands as a bulwark against such suppression, fostering a community where a kaleidoscope of opinions and information thrives. The ease of use is unparalleled—a one-time portal that obviates the need for third-party software to access the dark web, protecting users from the myriad risks that typically accompany such ventures.
Moreover, the platform's ability to verify the authenticity of information is a game-changer. In an era laced with misinformation, especially surrounding contentious issues like war, Darkverse offers a sign of truth where the source of information can be scrutinised for its accuracy.
Integrating Technologies
The metaverse will be an immersive iteration of the internet, decked with interactive features of emerging technologies such as artificial intelligence, virtual and augmented reality, 3D graphics, 5G, holograms, NFTs, blockchain and haptic sensors. Each building block, while innovative, carries its own set of risks—vulnerabilities and design flaws that could pose a serious threat to the integrated meta world.
The dark web's very nature of interaction through avatars makes it a perfect candidate for a metaverse iteration. Here, in this anonymous world, commercial and personal engagements occur without the desire to unveil real identities. The metaverse's DNA is well-suited to the dark web, presenting a formidable security challenge as it is likely to evolve more rapidly than its real-world counterpart.
While Meta (formerly Facebook) is a prominent entity developing the metaverse, other key players include NVIDIA, Epic Games, Microsoft, Apple, Decentraland, Roblox Corporation, Unity Software, Snapchat, and Amazon. These companies are integral to constructing the vast network of real-time 3D virtual worlds where users maintain their identities and payment histories.
Yet, with innovation comes risk. The metaverse will necessitate police stations, not as a dystopian oversight but as a means to address the inherent challenges of a new digital society. In India, for instance, the integration of law enforcement within the metaverse could revolutionize the public's interaction with the police, potentially increasing the reporting of crimes.
The Perils within the Darkverse
The metaverse will also be a fertile ground for crimes of a new dimension—identity theft, digital asset hijacking, and the influence of metaverse interactions on real-world decisions. With a significant portion of social media profiles potentially being fraudulent, the metaverse amplifies these challenges, necessitating robust identity access management.
The integration of NFTs into the metaverse ecosystem is not without its security concerns, as token breaches and hacks remain a persistent threat. The metaverse's parallel economy will test the developers' ability to engender trust, a Herculean task that will challenge the boundaries of national economies.
Moreover, the metaverse will be a crucible for social engineering-based attacks, where the real-time and immersive nature of interactions could make individuals particularly vulnerable to deception and manipulation. The potential for early-stage fraud, such as the hyping and selling of virtual assets at unrealistic prices, is a stark reality.
The metaverse also presents numerous risks, particularly for children and adolescents who may struggle to distinguish between virtual and real worlds. The implications of such immersive experiences are intense, with the potential to influence behaviour in hazardous ways.
Security risks extend to the technologies supporting the metaverse, such as virtual and augmented reality. The exploitation of biometric data, the bridging of virtual and real worlds, and the tendency for polarisation and societal isolation are all issues requiring immediate attention.
A Way Forward
As we stand on the cusp of this new digital frontier, it is evident that the metaverse, despite its reliance on blockchain, is not immune to the privacy and security breaches that have plagued conventional IT infrastructure. Data security, Identity theft, network security, and ransomware attacks are just a few of the challenges on the way.
In this quest into the unknown, the Darkweb Metaverse radiates with the promise of freedom and the thrill of discovery. Yet, as we navigate these shadowy depths, we must remain vigilant, for the very technologies that empower us also rear the seeds of our grim vulnerabilities. The metaverse is not just a new chapter in the story of the internet—it is a whole narrative, one that we must write with caution and care.
References
- https://spores.medium.com/the-worlds-first-platform-to-deploy-the-dark-web-in-the-metaverse-releap-ido-on-spores-launchpad-a36387b184de
- https://www.makeuseof.com/how-hackers-sell-trade-data-in-metaverse/
- https://www.demandsage.com/internet-user-statistics/#:~:text=There%20are%20over%205.3%20billion,has%20access%20to%20the%20Internet.
Amid the popularity of OpenAI’s ChatGPT and Google’s announcement of introducing its own Artificial Intelligence chatbot called Bard, there has been much discussion over how such tools can impact India at a time when the country is aiming for an AI revolution.
During the Budget Session, Finance Minister Nirmala Sitharaman talked about AI, while her colleague, Minister of State (MoS) for Electronics and Information Technology Rajeev Chandrasekhar discussed it at the India Stack Developer Conference.
While Sitharaman stated that the government will establish three centres of excellence in AI in the country, Chandrashekhar at the event mentioned that India Stack, which includes digital solutions like Aadhaar, Digilocker and others, will become more sophisticated over time with the inclusion of AI.
As AI chatbots become the buzzword, News18 discusses with experts how such tech tools will impact India.
AI IN INDIA
Many experts believe that in a country like India, which is extremely diverse in nature and has a sizeable population, the introduction of technologies and their right adoption can bring a massive digital revolution.
For example, Manoj Gupta, Cofounder of Plotch.ai, a full-stack AI-enabled SaaS product, told News18 that Bard is still experimental and not open to everyone to use while ChatGPT is available and can be used to build applications on top of it.
He said: “Conversational chatbots are interesting since they have the potential to automate customer support and assisted buying in e-commerce. Even simple banking applications can be built that can use ChatGPT AI models to answer queries like bank balance, service requests etc.”
According to him, such tools could be extremely useful for people who are currently excluded from the digital economy due to language barriers.
Ashwini Vaishnaw, Union Minister for Communications, Electronics & IT, has also talked about using such tools to reduce communication issues. At World Economic Forum in Davos, he said: “We integrated our Bhashini language AI tool, which translates from one Indian language to another Indian language in real-time, spoken and text everything. We integrated that with ChatGPT and are seeing very good results.”
‘DOUBLE-EDGED SWORD’
Sundar Balasubramanian, Managing Director, India & SAARC, at Check Point Software, told News18 that generative AI like ChatGPT is a “double-edged sword”.
According to him, used in the right way, it can help developers write and fix code quicker, enable better chat services for companies, or even be a replacement for search engines, revolutionising the way people search for information.
“On the flip side, hackers are also leveraging ChatGPT to accelerate their bad acts and we have already seen examples of such exploitations. ChatGPT has lowered the bar for novice hackers to enter the field as they are able to learn quicker and hack better through asking the AI tool for answers,” he added.
Balasubramanian also stated that CPR has seen the quality of phishing emails improve tremendously over the past 3 months, making it increasingly difficult to discern between legitimate sources and a targeted phishing scam.
“Despite the emergence of the use of generative AI impacting cybercrime, Check Point is continually reminding organisations and individuals of the significance of being vigilant as ChatGPT and Codex become more mature, it can affect the threat landscape, for both good and bad,” he added.
While the real-life applications of ChatGPT include several things ranging from language translation to explaining tricky math problems, Balasubramanian said it can also be used for making the work of cyber researchers and developers more efficient.
“Generative AI or tools like ChatGPT can be used to detect potential threats by analysing large amounts of data and identifying patterns that may indicate malicious activity. This can help enterprises quickly identify and respond to a potential threat before it escalates to something more,” he added.
POSITIVE FACTORS
Major Vineet Kumar, Founder and Global President of CyberPeace Foundation, believes that the deployment of AI chatbots has proven to be highly beneficial in India, where a booming economy and increasing demand for efficient customer service have led to a surge in their use. According to him, both ChatGPT and Bard have the potential to bring significant positive change to various industries and individuals in India.
“ChatGPT has already made an impact by revolutionising customer service, providing instant and accurate support, and reducing wait time. It has automated tedious and complicated tasks for businesses and educational institutions, freeing up valuable time for more significant activities. In the education sector, ChatGPT has also improved learning experiences by providing quick and reliable information to students and educators,” he added.
He also said there are several possible positive impacts that the AI chatbots, ChatGPT and Bard, could have in India and these include improved customer experience, increased productivity, better access to information, improved healthcare, improved access to education and better financial services.
Reference Link : https://www.news18.com/news/explainers/confused-about-chatgpt-bard-experts-tell-news18-how-openai-googles-ai-chatbots-may-impact-india-7026277.html
