Metaverse Crypto: The Creative and Digital Future

Introduction

Search Engine Optimisation (SEO) is a process through which one can improve website visibility on search engine platforms like Google, Microsoft Bing, etc. There is an implicit understanding that SEO suggestions or the links that are generated on top are the more popular information sources and, hence, are deemed to be more trustworthy. This trust, however, is being misused by threat actors through a process called SEO poisoning.

SEO poisoning is a method used by threat actors to attack and obtain information about the user by using manipulative methods that position their desired link, web page, etc to appear at the top of the search engine algorithm. The end goal is to lure the user into clicking and downloading their malware, presented in the garb of legitimate marketing or even as a valid result for Google search.

An active example of attempts at SEO poisoning has been discussed in a report by the Hindustan Times on 11th November, 2024. It highlights that using certain keywords could make a user more susceptible to hacking. Hackers are now targeting people who enter specific words or specific combinations in search engines. According to the report, users who looked up and clicked on links at the top related to the search query “Are Bengal cats legal in Australia?” had details regarding their personal information posted online soon after.

SEO Poisoning - Modus Operandi Of Attack

There are certain tactics that are used by the attackers on SEO poisoning, these are:

• Keyword stuffing- This method involves overloading a webpage with irrelevant words, which helps the false website appear higher in ranking.
• Typosquatting- This method involves creating domain names or links similar to the more popular and trusted websites. A lack of scrutiny before clicking would lead the user to download malware, from what they thought was a legitimate site.
• Cloaking- This method operates by showing different content to both the search engines and the user. While the search engine sees what it assumes to be a legitimate website, the user is exposed to harmful content.
• Private Link Networks- Threat actors create a group of unrelated websites in order to increase the number of referral links, which enables them to rank higher on search engine platforms.
• Article Spinning- This method involves imitating content from other pre-existing, legitimate websites, while making a few minor changes, giving the impression to search engine crawlers of it being original content.
• Sneaky Redirect- This method redirects the users to malicious websites (without their knowledge) instead of the ones the user had intended to click.

CyberPeace Recommendations

• Employee Security Awareness Training: Security awareness training can help employees familiarise themselves with tactics of SEO poisoning, encouraging them to either spot such inconsistencies early on or even alert the security team at the earliest. 
• Tool usage: Companies can use Digital Risk Monitoring tools to catch instances of typosquatting. Endpoint Detection and Response (EDR) tools also help keep an eye on client history and assess user activities during security breaches to figure out the source of the affected file.
• Internal Security Measures: To refer to lists of Indicators of Compromise (IOC). IOC has URL lists that show evidence of the strange behaviour of websites, and this can be used to practice caution. Deploying Web Application Firewalls (WAFs) to mitigate and detect malicious traffic is helpful.

Conclusion

The nature of SEO poisoning is such that it inherently promotes the spread of misinformation, and facilitates cyberattacks. Misinformation regarding the legitimacy of the links and the content they display, in order to lure users into clicking on them, puts personal information under threat. As people trust their favoured search engines, and there is a lack of awareness of such tactics in use, one must exercise caution while clicking on links that seem to be popular, despite them being hosted by trusted search engines.

References

• https://www.checkpoint.com/cyber-hub/cyber-security/what-is-cyber-attack/what-is-seo-poisoning/
• https://www.vectra.ai/topics/seo-poisoning
• https://www.techtarget.com/whatis/definition/search-poisoning
• https://www.blackberry.com/us/en/solutions/endpoint-security/ransomware-protection/seo-poisoning
• https://www.coalitioninc.com/blog/seo-poisoning-attacks
• https://www.sciencedirect.com/science/article/abs/pii/S0160791X24000186
• https://www.repindia.com/blog/secure-your-organisation-from-seo-poisoning-and-malvertising-threats/ 
• https://www.hindustantimes.com/technology/typing-these-6-words-on-google-could-make-you-a-target-for-hackers-101731286153415.html

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The Rise of Tech Use Amongst Children

Technology today has become an invaluable resource for children, as a means to research issues, be informed about events, gather data, and share views and experiences with others. Technology is no longer limited to certain age groups or professions: children today are using it for learning & entertainment, engaging with their friends, online games and much more. With increased digital access, children are also exposed to online mis/disinformation and other forms of cyber crimes, far more than their parents, caregivers, and educators were in their childhood or are, even in the present. Children are particularly vulnerable to mis/disinformation due to their still-evolving maturity and cognitive capacities. The innocence of the youth is a major cause for concern when it comes to digital access because children simply do not possess the discernment and caution required to be able to navigate the Internet safely. They are active users of online resources and their presence on social media is an important factor of social, political and civic engagement but young people and children often lack the cognitive and emotional capacity needed to distinguish between reliable and unreliable information. As a result, they can be targets of mis/disinformation. ‘A UNICEF survey in 10 countries’[1] reveals that up to three-quarters of children reported feeling unable to judge the veracity of the information they encounter online.

Social media has become a crucial part of children's lives, with them spending a significant time on digital platforms such as Youtube, Facebook, Instagram and more. All these platforms act as source of news, educational content, entertainment, peer communication and more. These platforms host a variety of different kinds of content across a diverse range of subject matters, and each platform’s content and privacy policies are different. Despite age restrictions under the Children's Online Privacy Protection Act (COPPA), and other applicable laws, it is easy for children to falsify their birth date or use their parent's accounts to access content which might not be age-appropriate. 

The Impact of Misinformation on Children

In virtual settings, inaccurate information can come in the form of text, images, or videos shared through traditional and social media channels. In this age, online misinformation is a significant cause for concern, especially with children, because it  can cause anxiety, damage self-esteem, shape beliefs, and skewing their worldview/viewpoints. It can distort children's understanding of reality, hinder their critical thinking skills, and cause confusion and cognitive dissonance. The growing infodemic can even cause an overdose of information. Misinformation can also influence children's social interactions, leading to misunderstandings, conflicts, and mistrust among peers. Children from low literacy backgrounds are more susceptible to fabricated content. Mis/disinformation can exacerbate social divisions amongst peers and lead to unwanted behavioural patterns. Sometimes even children themselves can unwittingly spread/share misinformation. Therefore, it is important to educate & empower children to build cognitive defenses against online misinformation risks, promote media literacy skills, and equip them with the necessary tools to critically evaluate online information.

CyberPeace Policy Wing Recommendations

1. Role of Parents & Educators to Build Cognitive Defenses

One way parents shape their children's values, beliefs and actions is through modelling. Children observe how their parents use technology, handle challenging situations, and make decisions. For example, parents who demonstrate honesty, encourage healthy use of social media and show kindness and empathy are more likely to raise children who hold these qualities in high regard. Hence parents/educators play an important role in shaping the minds of their young charges and their behaviours, whether in offline or online settings. It is important for parents/educators to realise that they must pay close attention to how online content consumption is impacting the cognitive skills of their child. Parents/educators should educate children about authentic sources of information. This involves instructing children on the importance of using reliable, credible sources to utilise while researching on any topic of study or otherwise, and using verification mechanisms to test suspected information., This may sound like a challenging ideal to meet, but the earlier we teach children about Prebunking and Debunking strategies and the ability to differentiate between fact and misleading information, the sooner we can help them build cognitive defenses so that they may use the Internet safely. Hence it becomes paramount important for parents/educators to require children to question the validity of information, verify sources, and critically analyze content. Developing these skills is essential for navigating the digital world effectively and making informed decisions.

2. The Role of Tech & Social Media Companies to Fortify their Steps in Countering Misinformation

Is worth noting that all major tech/social media companies have privacy policies in place to discourage any spread of harmful content or misinformation. Social media platforms have already initiated efforts to counter misinformation by introducing new features such as adding context to content, labelling content, AI watermarks and collaboration with civil society organisations to counter the widespread online misinformation. In light of this, social media platforms must prioritise both the designing and the practical implementation aspects of policy development and deployment to counter misinformation strictly. These strategies can be further improved upon  through government support and regulatory controls. It is recommended that social media platforms must further increase their efforts to counter increasing spread of online mis/disinformation and apply advanced techniques to counter misinformation including filtering, automated removal, detection and prevention, watermarking, increasing reporting mechanisms, providing context to suspected content, and promoting authenticated/reliable sources of information.

Social media platforms should consider developing children-specific help centres that host educational content in attractive, easy-to-understand formats so that children can learn about misinformation risks and tactics, how to spot red flags and how to increase their information literacy and protect themselves and their peers. Age-appropriate, attractive and simple content can go a long way towards fortifying young minds and making them aware and alert without creating fear. 

3. Laws and Regulations

It is important that the government and the social media platforms work in sync to counteract misinformation. The government must consult with the concerned platforms and enact rules and regulations which strengthen the platform’s age verification mechanisms at the sign up/ account creation stage whilst also respecting user privacy. Content moderation, removal of harmful content, and strengthening reporting mechanisms all are important factors which must be prioritised at both the regulatory level and the platform operational level. Additionally, in order to promote healthy and responsible use of technology by children, the government should collaborate with other institutions to design information literacy programs at the school level. The government must make it a key priority to work with civil society organisations and expert groups that run programs to fight misinformation and co-create  a safe cyberspace for everyone, including children. 

4. Expert Organisations and Civil Societies

Cybersecurity experts and civil society organisations possess the unique blend of large scale impact potential and technical expertise. We have the ability to educate and empower huge numbers, along with the skills and policy acumen needed to be able to not just make people aware of the problem but also teach them how to solve it for themselves. True, sustainable solutions to any social concern only come about when capacity-building and empowerment are at the heart of the initiative. Programs that prioritise resilience, teach Prebunking and Debunking and are able to understand the unique concerns, needs and abilities of children and design solutions accordingly are the best suited to implement the administration’s mission to create a safe digital society. 

Final Words 

Online misinformation significantly impacts child development and can hinder their cognitive abilities, color their viewpoints, and cause confusion and mistrust. It is important that children are taught not just how to use technology but how to use it responsibly and positively. This education can begin at a very young age and parents, guardians and educators can connect with CyberPeace and other similar initiatives on how to define age-appropriate learning milestones. Together, we can not only empower children to be safe today, but also help them develop into netizens who make the world even safer for others tomorrow. 

References:

• [1] Digital misinformation / disinformation and children
• [2] Children's Privacy | Federal Trade Commission

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Introduction

Misinformation is, to its basic meaning, incorrect or misleading information, it may or may not include specific malicious intent and includes inaccurate, incomplete, misleading, or false information and selective or half-truths. The main challenges in dealing with misinformation are defining and distinguishing misinformation from legitimate content. This complexity arises due to the rapid evolution and propagation which information undergoes on the digital platforms. Additionally, balancing the fundamental right of freedom of speech and expression with content regulation by state actors poses a significant challenge. It requires careful consideration to avoid censorship while effectively combating harmful misinformation. 

Acknowledging the severe consequences of misinformation and the critical need to combat misinformation, Bharatiya Nyaya Sanhita (BNS), 2023 has implemented key measures to address misinformation in India. These new provisions introduced under the new criminal laws in India penalise the deliberate creation, distribution, or publication of inaccurate information. Previously missing from the IPC, these sections offer an additional legal resource to counter the proliferation of falsehoods, complementing existing laws targeting the same issue.

Section 353 of the BNS on Statements Conducing to Public Mischief criminalises making, publishing, or circulating statements, false information, rumours, or reports, including through electronic means, with the intent or likelihood of causing various harmful outcomes. 

This section thus brings misinformation into its ambit, since misinformation has been traditionally used to induce public fear or alarm that may lead to offences against the State or public tranquillity or inciting one class or community to commit offences against another. The section also penalizes the promotion of enmity, hatred, or ill will among different religious, racial, linguistic, or regional groups. 

BNS also prescribes punishment of imprisonment for up to three years, a fine, or both for offences under section 353. Interestingly, a longer imprisonment of up to 5 years along with a fine has been prescribed to curb such offences in places of worship or during religious ceremonies. The only exception that may be availed under this section is granted to unsuspecting individuals who, believing the misinformation to be true, spread misinformation without any ill intent. However, this exception may not be as effective in curbing misinformation, since at the outset, the offence is hard to trace and has multiple pockets for individuals to seek protection without any mechanism to verify their intent.

The BNS also aims to regulate misinformation through Section 197(1)(d) on Imputations, assertions prejudicial to national integration. Under this provision, anyone who makes or publishes false or misleading information, whether it is in the form of spoken words, written, by signs, in visible representations, or through electronic communication, therefore, results in jeopardising the sovereignty, unity, integrity, or security of India is liable to face punishment in the form of imprisonment for up to three years, a fine, or both and if it occurs in a place of worship or during religious ceremonies, the quantum of punishment is increased to imprisonment for up to five years and may include a fine. Additionally, Section 212 (a) & (b) provides against furnishing false information. If a person who is legally obligated to provide information to a public servant, knowingly or reasonably believes that the information is false, and still furnishes it, they now face a punishment of six months imprisonment or a fine up to five thousand rupees or both. However,  if the false information pertains to the commission or prevention of an offence, or the apprehension of an offender, the punishment increases to imprisonment for up to two years, a fine, or both.

Enforcement Mechanisms: CyberPeace Policy Wing Outlook

To ensure the effective enforcement of these provisions, coordination between the key stakeholders, i.e., the law enforcement agencies, digital platforms, and judicial oversight is essential. Law enforcement agencies must utilize technology such as data analytics and digital forensics for tracking and identifying the origins of false information. This technological capability is crucial for pinpointing the sources and preventing the further spread of misinformation. Simultaneously, digital platforms associated with misinformation content are required to implement robust monitoring and reporting mechanisms to detect and address the generated misleading content proactively. A supporting oversight by judicial bodies plays a critical role in ensuring that enforcement actions are conducted fairly and in line with legal standards. It helps maintain a balance between addressing misinformation and upholding fundamental rights such as freedom of speech. The success of the BNS in addressing these challenges will depend on the effective integration of these mechanisms and ongoing adaptation to the evolving digital landscape.

Resources:

• Bharatiya Nyaya Sanhita, 2023 https://www.mha.gov.in/sites/default/files/250883_english_01042024.pdf 
• https://www.foxmandal.in/changes-brought-forth-by-the-bharatiya-nyaya-sanhita-2023/ 
• https://economictimes.indiatimes.com/news/india/spreading-fake-news-could-land-people-in-jail-for-three-years-under-new-bharatiya-nyaya-sanhita-bill/articleshow/102669105.cms?from=mdr 

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