Law in 30 Seconds? The Rise of Influencer Hype and Legal Misinformation

Introduction

Deepfake technology, which combines the words "deep learning" and "fake," uses highly developed artificial intelligence—specifically, generative adversarial networks (GANs)—to produce computer-generated content that is remarkably lifelike, including audio and video recordings. Because it can provide credible false information, there are concerns about its misuse, including identity theft and the transmission of fake information. Cybercriminals leverage AI tools and technologies for malicious activities or for committing various cyber frauds. By such misuse of advanced technologies such as AI, deepfake, and voice clones. Such new cyber threats have emerged. 

India Topmost destination for deepfake attacks

According to Sumsub’s identity fraud report 2023, a well-known digital identity verification company with headquarters in the UK. India, Bangladesh, and Pakistan have become an important participants in the Asia-Pacific identity fraud scene with India’s fraud rate growing exponentially by 2.99% from 2022 to 2023. They are among the top ten nations most impacted by the use of deepfake technology. Deepfake technology is being used in a significant number of cybercrimes, according to the newly released Sumsub Identity Fraud Report for 2023, and this trend is expected to continue in the upcoming year. This highlights the need for increased cybersecurity awareness and safeguards as identity fraud poses an increasing concern in the area. 

How Deeepfake Works 

Deepfakes are a fascinating and worrisome phenomenon that have emerged in the modern digital landscape. These realistic-looking but wholly artificial videos have become quite popular in the last few months. Such realistic-looking, but wholly artificial, movies have been ingrained in the very fabric of our digital civilisation as we navigate its vast landscape. The consequences are enormous and the attraction is irresistible.  

Deep Learning Algorithms

Deepfakes examine large datasets, frequently pictures or videos of a target person, using deep learning techniques, especially Generative Adversarial Networks. By mimicking and learning from gestures, speech patterns, and facial expressions, these algorithms can extract valuable information from the data. By using sophisticated approaches, generative models create material that mixes seamlessly with the target context. Misuse of this technology, including the dissemination of false information, is a worry. Sophisticated detection techniques are becoming more and more necessary to separate real content from modified content as deepfake capabilities improve.

Generative Adversarial Networks

Deepfake technology is based on GANs, which use a dual-network design. Made up of a discriminator and a generator, they participate in an ongoing cycle of competition. The discriminator assesses how authentic the generated information is, whereas the generator aims to create fake material, such as realistic voice patterns or facial expressions. The process of creating and evaluating continuously leads to a persistent improvement in Deepfake's effectiveness over time. The whole deepfake production process gets better over time as the discriminator adjusts to become more perceptive and the generator adapts to produce more and more convincing content. 

 Effect on Community

The extensive use of Deepfake technology has serious ramifications for several industries. As technology develops, immediate action is required to appropriately manage its effects. And promoting ethical use of technologies. This includes strict laws and technological safeguards. Deepfakes are computer trickery that mimics prominent politicians' statements or videos. Thus, it's a serious issue since it has the potential to spread instability and make it difficult for the public to understand the true nature of politics. Deepfake technology has the potential to generate totally new characters or bring stars back to life for posthumous roles in the entertainment industry. It gets harder and harder to tell fake content from authentic content, which makes it simpler for hackers to trick people and businesses.

Ongoing Deepfake Assaults In India

Deepfake videos continue to target popular celebrities, Priyanka Chopra is the most recent victim of this unsettling trend. Priyanka's deepfake adopts a different strategy than other examples including actresses like Rashmika Mandanna, Katrina Kaif, Kajol, and Alia Bhatt. Rather than editing her face in contentious situations, the misleading film keeps her look the same but modifies her voice and replaces real interview quotes with made-up commercial phrases. The deceptive video shows Priyanka promoting a product and talking about her yearly salary, highlighting the worrying development of deepfake technology and its possible effects on prominent personalities.

Actions Considered by Authorities

A PIL was filed requesting the Delhi High Court that access to websites that produce deepfakes be blocked. The petitioner's attorney argued in court that the government should at the very least establish some guidelines to hold individuals accountable for their misuse of deepfake and AI technology. He also proposed that websites should be asked to identify information produced through AI as such and that they should be prevented from producing illegally. A division bench highlighted how complicated the problem is and suggested the government (Centre) to arrive at a balanced solution without infringing the right to freedom of speech and expression (internet).  

Information Technology Minister Ashwini Vaishnaw stated that new laws and guidelines would be implemented by the government to curb the dissemination of deepfake content. He presided over a meeting involving social media companies to talk about the problem of deepfakes. "We will begin drafting regulation immediately, and soon, we are going to have a fresh set of regulations for deepfakes. this might come in the way of amending the current framework or ushering in new rules, or a new law," he stated.

Prevention and Detection Techniques

To effectively combat the growing threat posed by the misuse of deepfake technology, people and institutions should place a high priority on developing critical thinking abilities, carefully examining visual and auditory cues for discrepancies, making use of tools like reverse image searches, keeping up with the latest developments in deepfake trends, and rigorously fact-check reputable media sources. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and adjusting the constantly changing terrain.

Conclusion

Advanced artificial intelligence-powered deepfake technology produces extraordinarily lifelike computer-generated information, raising both creative and moral questions. Misuse of tech or deepfake presents major difficulties such as identity theft and the propagation of misleading information, as demonstrated by examples in India, such as the latest deepfake video involving Priyanka Chopra. It is important to develop critical thinking abilities, use detection strategies including analyzing audio quality and facial expressions, and keep up with current trends in order to counter this danger. A thorough strategy that incorporates fact-checking, preventative tactics, and awareness-raising is necessary to protect against the negative effects of deepfake technology. Important actions to improve resistance against deepfake threats include putting in place strong security policies, integrating cutting-edge deepfake detection technologies, supporting the development of ethical AI, and encouraging candid communication and cooperation. We can all work together to effectively and mindfully manage the problems presented by deepfake technology by combining these tactics and making adjustments to the constantly changing terrain. Creating a true cyber-safe environment for netizens. 

References:

• https://yourstory.com/2023/11/unveiling-deepfake-technology-impact
• https://www.indiatoday.in/movies/celebrities/story/deepfake-alert-priyanka-chopra-falls-prey-after-rashmika-mandanna-katrina-kaif-and-alia-bhatt-2472293-2023-12-05
• https://www.csoonline.com/article/1251094/deepfakes-emerge-as-a-top-security-threat-ahead-of-the-2024-us-election.html
• https://timesofindia.indiatimes.com/city/delhi/hc-unwilling-to-step-in-to-curb-deepfakes-delhi-high-court/articleshow/105739942.cms
• https://www.indiatoday.in/india/story/india-among-top-targets-of-deepfake-identity-fraud-2472241-2023-12-05
• https://sumsub.com/fraud-report-2023/

Executive Summary:

A viral post on social media shared with misleading captions about a National Highway being built with large bridges over a mountainside in Jammu and Kashmir. However, the investigation of the claim shows that the bridge is from  China. Thus the video is false and misleading.

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  Claim:

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A video circulating of National Highway 14 construction being built on the mountain side in Jammu and Kashmir.  

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Fact Check:

Upon receiving the image, Reverse Image Search was carried out, an image of an under-construction road,  falsely linked to Jammu and Kashmir has been proven inaccurate. After investigating we confirmed the road is from a different location that is G6911 Ankang-Laifeng Expressway in China, highlighting the need to verify information before sharing.

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Conclusion:

The viral claim mentioning under-construction Highway from Jammu and Kashmir is false. The post is actually from China and not J&K. Misinformation like this can mislead the public. Before sharing viral posts, take a brief moment to verify the facts. This highlights the importance of verifying information and relying on credible sources to combat the spread of false claims.

• Claim:  Under-Construction Road Falsely Linked to Jammu and Kashmir
• Claimed On: Instagram and X (Formerly Known As Twitter)
• Fact Check: False and Misleading 

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Introduction

As the sun rises on the Indian subcontinent, a nation teeters on the precipice of a democratic exercise of colossal magnitude. The Lok Sabha elections, a quadrennial event that mobilises the will of over a billion souls, is not just a testament to the robustness of India's democratic fabric but also a crucible where the veracity of information is put to the sternest of tests. In this context, the World Economic Forum's 'Global Risks Report 2024' emerges as a harbinger of a disconcerting trend: the spectre of misinformation and disinformation that threatens to distort the electoral landscape.

The report, a carefully crafted document that shares the insights of 1,490 experts from the interests of academia, government, business and civil society, paints a tableau of the global risks that loom large over the next decade. These risks, spawned by the churning cauldron of rapid technological change, economic uncertainty, a warming planet, and simmering conflict, are not just abstract threats but tangible realities that could shape the future of nations.

India’s Electoral Malice

India, as it strides towards the general elections scheduled in the spring of 2024, finds itself in the vortex of this hailstorm. The WEF survey positions India at the zenith of vulnerability to disinformation and misinformation, a dubious distinction that underscores the challenges facing the world's largest democracy. The report depicts misinformation and disinformation as the chimaeras of false information—whether inadvertent or deliberate—that are dispersed through the arteries of media networks, skewing public opinion towards a pervasive distrust in facts and authority. This encompasses a panoply of deceptive content: fabricated, false, manipulated and imposter.

The United States, the European Union, and the United Kingdom too, are ensnared in this web of varying degrees of misinformation. South Africa, another nation on the cusp of its own electoral journey, is ranked 22nd, a reflection of the global reach of this phenomenon. The findings, derived from a survey conducted over the autumnal weeks of September to October 2023, reveal a world grappling with the shadowy forces of untruth.

Global Scenario

The report prognosticates that as close to three billion individuals across diverse economies—Bangladesh, India, Indonesia, Mexico, Pakistan, the United Kingdom, and the United States—prepare to exercise their electoral rights, the rampant use of misinformation and disinformation, and the tools that propagate them, could erode the legitimacy of the governments they elect. The repercussions could be dire, ranging from violent protests and hate crimes to civil confrontation and terrorism.

Beyond the electoral arena, the fabric of reality itself is at risk of becoming increasingly polarised, seeping into the public discourse on issues as varied as public health and social justice. As the bedrock of truth is undermined, the spectre of domestic propaganda and censorship looms large, potentially empowering governments to wield control over information based on their own interpretation of 'truth.'

The report further warns that disinformation will become increasingly personalised and targeted, honing in on specific groups such as minority communities and disseminating through more opaque messaging platforms like WhatsApp or WeChat. This tailored approach to deception signifies a new frontier in the battle against misinformation.

In a world where societal polarisation and economic downturn are seen as central risks in an interconnected 'risks network,' misinformation and disinformation have ascended rapidly to the top of the threat hierarchy. The report's respondents—two-thirds of them—cite extreme weather, AI-generated misinformation and disinformation, and societal and/or political polarisation as the most pressing global risks, followed closely by the 'cost-of-living crisis,' 'cyberattacks,' and 'economic downturn.'

Current Situation

In this unprecedented year for elections, the spectre of false information looms as one of the major threats to the global populace, according to the experts surveyed for the WEF's 2024 Global Risk Report. The report offers a nuanced analysis of the degrees to which misinformation and disinformation are perceived as problems for a selection of countries over the next two years, based on a ranking of 34 economic, environmental, geopolitical, societal, and technological risks.

India, the land of ancient wisdom and modern innovation, stands at the crossroads where the risk of disinformation and misinformation is ranked highest. Out of all the risks, these twin scourges were most frequently selected as the number one risk for the country by the experts, eclipsing infectious diseases, illicit economic activity, inequality, and labor shortages. The South Asian nation's next general election, set to unfurl between April and May 2024, will be a litmus test for its 1.4 billion people.

The spectre of fake news is not a novel adversary for India. The 2019 election was rife with misinformation, with reports of political parties weaponising platforms like WhatsApp and Facebook to spread incendiary messages, stoking fears that online vitriol could spill over into real-world violence. The COVID-19 pandemic further exacerbated the issue, with misinformation once again proliferating through WhatsApp.

Other countries facing a high risk of the impacts of misinformation and disinformation include El Salvador, Saudi Arabia, Pakistan, Romania, Ireland, Czechia, the United States, Sierra Leone, France, and Finland, all of which consider the threat to be one of the top six most dangerous risks out of 34 in the coming two years. In the United Kingdom, misinformation/disinformation is ranked 11th among perceived threats.

The WEF analysts conclude that the presence of misinformation and disinformation in these electoral processes could seriously destabilise the real and perceived legitimacy of newly elected governments, risking political unrest, violence, and terrorism, and a longer-term erosion of democratic processes.

The 'Global Risks Report 2024' of the World Economic Forum ranks India first in facing the highest risk of misinformation and disinformation in the world at a time when it faces general elections this year. The report, released in early January with the 19th edition of its Global Risks Report and Global Risk Perception Survey, claims to reveal the varying degrees to which misinformation and disinformation are rated as problems for a selection of analyzed countries in the next two years, based on a ranking of 34 economic, environmental, geopolitical, societal, and technological risks.

Some governments and platforms aiming to protect free speech and civil liberties may fail to act effectively to curb falsified information and harmful content, making the definition of 'truth' increasingly contentious across societies. State and non-state actors alike may leverage false information to widen fractures in societal views, erode public confidence in political institutions, and threaten national cohesion and coherence.

Trust in specific leaders will confer trust in information, and the authority of these actors—from conspiracy theorists, including politicians, and extremist groups to influencers and business leaders—could be amplified as they become arbiters of truth.

False information could not only be used as a source of societal disruption but also of control by domestic actors in pursuit of political agendas. The erosion of political checks and balances and the growth in tools that spread and control information could amplify the efficacy of domestic disinformation over the next two years.

Global internet freedom is already in decline, and access to more comprehensive sets of information has dropped in numerous countries. The implication: Falls in press freedoms in recent years and a related lack of strong investigative media are significant vulnerabilities set to grow.

Advisory

Here are specific best practices for citizens to help prevent the spread of misinformation during electoral processes:

• Verify Information:Double-check the accuracy of information before sharing it. Use reliable sources and fact-checking websites to verify claims.

• Cross-Check Multiple Sources:Consult multiple reputable news sources to ensure that the information is consistent across different platforms.

• Be Wary of Social Media:Social media platforms are susceptible to misinformation. Be cautious about sharing or believing information solely based on social media posts.

• Check Dates and Context:Ensure that information is current and consider the context in which it is presented. Misinformation often thrives when details are taken out of context.

• Promote Media Literacy:Educate yourself and others on media literacy to discern reliable sources from unreliable ones. Be skeptical of sensational headlines and clickbait.

• Report False Information:Report instances of misinformation to the platform hosting the content and encourage others to do the same. Utilise fact-checking organisations or tools to report and debunk false information.

• Critical Thinking:Foster critical thinking skills among your community members. Encourage them to question information and think critically before accepting or sharing it.

• Share Official Information:Share official statements and information from reputable sources, such as government election commissions, to ensure accuracy.

• Avoid Echo Chambers:Engage with diverse sources of information to avoid being in an 'echo chamber' where misinformation can thrive.

• Be Responsible in Sharing:Before sharing information, consider the potential impact it may have. Refrain from sharing unverified or sensational content that can contribute to misinformation.

• Promote Open Dialogue:Open discussions should be promoted amongst their community about the significance of factual information and the dangers of misinformation. 

• Stay Calm and Informed:During critical periods, such as election days, stay calm and rely on official sources for updates. Avoid spreading unverified information that can contribute to panic or confusion.

• Support Media Literacy Programs:Media Literacy Programs in schools should be promoted to provide individuals with essential skills to sail through the information sea properly.

Conclusion

Preventing misinformation requires a collective effort from individuals, communities, and platforms. By adopting these best practices, citizens can play a vital role in reducing the impact of misinformation during electoral processes.

References:

• https://thewire.in/media/survey-finds-false-information-risk-highest-in-india 
• https://thesouthfirst.com/pti/india-faces-highest-risk-of-disinformation-in-general-elections-world-economic-forum/

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