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Introduction

Google India announced sachet loans on the Google Pay application to help small businesses in the country. Google India said that merchants in India often need smaller loans, hence, the tech giant launched sachet loans on the Gpay application. The company will provide loans to small businesses, which can be repaid in easier repayment instalments. To provide the load services, Google Pay has partnered with DMI Finance. This move comes at the Google for India, 2023, the flagship event to launch the Indian interventions planned by the big tech. 

What is a Sachet Loan? 

The loan system is the primary backbone of the global banking system. Since we have seen a massive transition towards the digital mode of transactions and banking operations, many online platforms have emerged. With the advent of QR codes, the Unified Payment Interface (UPI) has been rampantly used by Indians for making small or petty payments. Seeing this, Sachet loans made an advent as well, Sachet loans are essentially small-ticket loans ranging from Rs 10,000 to Rs 1 lakh, with repayment tenures between 7 days and 12 months. This nano-credit addresses immediate financial needs and is designed for swift approval and disbursement. Satchel loans are one of the most sought-after loan forms in the Western world. The ease of accessibility and easy repayment options have made it a successful form of money lending, which in turn has sparked the interest of the tech giant Google to execute similar operations in India. 

Google Pay

Pertaining to the fact that UPI payments are the most preferred form of online payment, google came out with GPay in 2013 and now enjoys a user base of 67 million Indians. Google Pay has a 36.10% mobile application market share in India, and 26% of the UPI payments made have been through Google Pay. Google Pay adoption for in-store payments in India was higher in 2023 than it was in early 2019, signalling a growing use among consumers. The numbers shown here refer to the share of respondents who indicated they used Google Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Eight out of 10 respondents from India indicated they had used Google Pay in a POS setting between April 2022 and March 2023, with an additional seven out of 10 saying they used Google Pay during this same time for online payments.

Pertaining to the Indian spectrum, the following aspects should be kept into consideration: 

• PhonePe, Google Pay and Paytm accounted for nearly 96% of all UPI transactions by value in March
• PhonePe remained the top UPI app, processing 407.63 Cr transactions worth INR 7.07 Lakh Cr
• While Google Pay and Paytm retained second and third positions, respectively, Amazon Pay pushed CRED to the fifth spot in terms of the number of transactions
• Walmart-owned PhonePe, Google Pay and Paytm continued their dominance in India’s UPI payments space, together processing 94% of payments in March 2023.
• According to data from the National Payments Corporation of India (NPCI), the top three apps accounted for nearly 96% of all UPI transactions by value. This translates to about 841.91 Cr transactions worth INR 13.44 Lakh Cr between the three apps.

Conclusion

The big tech giant Google.org has been fundamental in creating and provisioning best-in-class services which are easily accessible to all the netizens. Satchel loans are the new services introduced by the platform and the widespread access of Gpay will go a long way in providing financial services and ease to the deprived and needy lot of the Indian population. This transition can also be seen by other payment portals like Paypal and Paytm, which clearly shows India's massive potential in leading the world of online banking and UPI transactions. As per stats, 40% of global online banking transactions take place in India. These aspects, coupled with the cores of Digital India and Make in India, clearly show how India is the global destination for investment in the current era.  

References

• https://www.livemint.com/companies/news/google-enters-retail-loan-business-in-india-11697697999246.html
• https://www.statista.com/statistics/1389649/google-pay-adoption-in-india/#:~:text=Eight%20out%20of%2010%20respondents,same%20time%20for%20online%20payments
• https://playtoday.co/blog/stats/google-pay-statistics/#:~:text=67%20million%20active%20users%20of%20Google%20Pay%20are%20in%20India.&text=Google%20Pay%20users%20in%20India,in%2Dstore%20and%20online%20purchases.
• https://inc42.com/buzz/phonepe-google-pay-paytm-process-94-of-upi-transactions-march-2023/

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Disclaimer:

This report is based on extensive research conducted by CyberPeace Research using publicly available information, and advanced analytical techniques. The findings, interpretations, and conclusions presented are based on the data available at the time of study and aim to provide insights into global ransomware trends.

The statistics mentioned in this report are specific to the scope of this research and may vary based on the scope and resources of other third-party studies. Additionally, all data referenced is based on claims made by threat actors and does not imply confirmation of the breach by CyberPeace. CyberPeace includes this detail solely to provide factual transparency and does not condone any unlawful activities. This information is shared only for research purposes and to spread awareness. CyberPeace encourages individuals and organizations to adopt proactive cybersecurity measures to protect against potential threats.

CyberPeace Research does not claim to have identified or attributed specific cyber incidents to any individual, organization, or nation-state beyond the scope of publicly observable activities and available information. All analyses and references are intended for informational and awareness purposes only, without any intention to defame, accuse, or harm any entity.

While every effort has been made to ensure accuracy, CyberPeace Research is not liable for any errors, omissions, subsequent interpretations and any unlawful activities of the findings by third parties. The report is intended to inform and support cybersecurity efforts globally and should be used as a guide to foster proactive measures against cyber threats.

Executive Summary: 

The 2024 ransomware landscape reveals alarming global trends, with 166 Threat Actor Groups leveraging 658 servers/underground resources and mirrors to execute 5,233 claims across 153 countries. Monthly fluctuations in activity indicate strategic, cyclical targeting, with peak periods aligned with vulnerabilities in specific sectors and regions. The United States was the most targeted nation, followed by Canada, the UK, Germany, and other developed countries, with the northwestern hemisphere experiencing the highest concentration of attacks. Business Services and Healthcare bore the brunt of these operations due to their high-value data, alongside targeted industries such as Pharmaceuticals, Mechanical, Metal, Electronics, and Government-related professional firms. Retail, Financial, Technology, and Energy sectors were also significantly impacted.

This research was conducted by CyberPeace Research using a systematic modus operandi, which included advanced OSINT (Open-Source Intelligence) techniques, continuous monitoring of Ransomware Group activities, and data collection from 658 servers and mirrors globally. The team utilized data scraping, pattern analysis, and incident mapping to track trends and identify hotspots of ransomware activity. By integrating real-time data and geographic claims, the research provided a comprehensive view of sectoral and regional impacts, forming the basis for actionable insights.

The findings emphasize the urgent need for proactive Cybersecurity strategies, robust defenses, and global collaboration to counteract the evolving and persistent threats posed by ransomware.

Overview:

This report provides insights into ransomware activities monitored throughout 2024. Data was collected by observing 166 Threat Actor Groups using ransomware technologies across 658 servers/underground resources and mirrors, resulting in 5,233 claims worldwide. The analysis offers a detailed examination of global trends, targeted sectors, and geographical impact.

Top 10 Threat Actor Groups:

The ransomware group ‘ransomhub’ has emerged as the leading threat actor, responsible for 527 incidents worldwide. Following closely are ‘lockbit3’ with 522 incidents and ‘play’ with 351. Other Groups are ‘akira’, ‘hunters’, ‘medusa’, ‘blackbasta’, ‘qilin’, ‘bianlian’, ‘incransom’. These groups usually employ advanced tactics to target critical sectors, highlighting the urgent need for robust cybersecurity measures to mitigate their impact and protect organizations from such threats.

Monthly Ransomware Incidents:

In January 2024, the value began at 284, marking the lowest point on the chart. The trend rose steadily in the subsequent months, reaching its first peak at 557 in May 2024. However, after this peak, the value dropped sharply to 339 in June. A gradual recovery follows, with the value increasing to 446 by August. September sees another decline to 389, but a sharp rise occurs afterward, culminating in the year’s highest point of 645 in November. The year concludes with a slight decline, ending at 498 in December 2024 (till 28th of December).

Top 10 Targeted Countries:

1. The United States consistently topped the list as the primary target probably due to its advanced economic and technological infrastructure.
2. Other heavily targeted nations include Canada, UK, Germany, Italy, France, Brazil, Spain, and India.
3. A total of 153 countries reported ransomware attacks, reflecting the global scale of these cyber threats

Top Affected Sectors:

1. Business Services and Healthcare faced the brunt of ransomware threat due to the sensitive nature of their operations.
2. Specific industries under threats:
   1. Pharmaceutical, Mechanical, Metal, and Electronics industries.
   2. Professional firms within the Government sector.
3. Other sectors:
   1. Retail, Financial, Technology, and Energy sectors were also significant targets.

Geographical Impact:

The continuous and precise OSINT(Open Source Intelligence) work on the platform, performed as a follow-up action to data scraping, allows a complete view of the geography of cyber attacks based on their claims. The northwestern region of the world appears to be the most severely affected by Threat Actor groups. The figure below clearly illustrates the effects of this geographic representation on the map.

Ransomware Threat Trends in India:

In 2024, the research identified 98 ransomware incidents impacting various sectors in India, marking a 55% increase compared to the 63 incidents reported in 2023. This surge highlights a concerning trend, as ransomware groups continue to target India's critical sectors due to its growing digital infrastructure and economic prominence.

Top Threat Actors Group Targeted India:

Among the following threat actors ‘killsec’ is the most frequent threat. ‘lockbit3’  follows as the second most prominent threat, with significant but lower activity than killsec. Other groups, such as ‘ransomhub’, ‘darkvault’, and ‘clop’, show moderate activity levels. Entities like ‘bianlian’, ‘apt73/bashe’, and ‘raworld’ have low frequencies, indicating limited activity. Groups such as ‘aps’ and ‘akira’ have the lowest representation, indicating minimal activity. The chart highlights a clear disparity in activity levels among these threats, emphasizing the need for targeted cybersecurity strategies.

Top Impacted Sectors in India:

The pie chart illustrates the distribution of incidents across various sectors, highlighting that the industrial sector is the most frequently targeted, accounting for 75% of the total incidents. This is followed by the healthcare sector, which represents 12% of the incidents, making it the second most affected. The finance sector accounts for 10% of the incidents, reflecting a moderate level of targeting. In contrast, the government sector experiences the least impact, with only 3% of the incidents, indicating minimal targeting compared to the other sectors. This distribution underscores the critical need for enhanced cybersecurity measures, particularly in the industrial sector, while also addressing vulnerabilities in healthcare, finance, and government domains.

Month Wise Incident Trends in India:

The chart indicates a fluctuating trend with notable peaks in May and October, suggesting potential periods of heightened activity or incidents during these months. The data starts at 5 in January and drops to its lowest point, 2, in February. It then gradually increases to 6 in March and April, followed by a sharp rise to 14 in May. After peaking in May, the metric significantly declines to 4 in June but starts to rise again, reaching 7 in July and 8 in August. September sees a slight dip to 5 before the metric spikes dramatically to its highest value, 24, in October. Following this peak, the count decreases to 10 in November and then drops further to 7 in December.

CyberPeace Advisory:

1. Implement Data Backup and Recovery Plans: Backups are your safety net. Regularly saving copies of your important data ensures you can bounce back quickly if ransomware strikes. Make sure these backups are stored securely—either offline or in a trusted cloud service—to avoid losing valuable information or facing extended downtime.  
2. Enhance Employee Awareness and Training: People often unintentionally open the door to ransomware. By training your team to spot phishing emails, social engineering tricks, and other scams, you empower them to be your first line of defense against attacks.  
3. Adopt Multi-Factor Authentication (MFA): Think of MFA as locking your door and adding a deadbolt. Even if attackers get hold of your password, they’ll still need that second layer of verification to break in. It’s an easy and powerful way to block unauthorized access.  
4. Utilize Advanced Threat Detection Tools: Smart tools can make a world of difference. AI-powered systems and behavior-based monitoring can catch ransomware activity early, giving you a chance to stop it in its tracks before it causes real damage.  
5. Conduct Regular Vulnerability Assessments: You can’t fix what you don’t know is broken. Regularly checking for vulnerabilities in your systems helps you identify weak spots. By addressing these issues proactively, you can stay one step ahead of attackers.

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Conclusion:

The 2024 ransomware landscape reveals the critical need for proactive cybersecurity strategies. High-value sectors and technologically advanced regions remain the primary targets, emphasizing the importance of robust defenses. As we move into 2025, it is crucial to anticipate the evolution of ransomware tactics and adopt forward-looking measures to address emerging threats. 

Global collaboration, continuous innovation in cybersecurity technologies, and adaptive strategies will be imperative to counteract the persistent and evolving threats posed by ransomware activities. Organizations and governments must prioritize preparedness and resilience, ensuring that lessons learned in 2024 are applied to strengthen defenses and minimize vulnerabilities in the year ahead.

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Introduction

AI has penetrated most industries and telecom is no exception. According to a survey by Nvidia, enhancing customer experiences is the biggest AI opportunity for the telecom industry, with 35% of respondents identifying customer experiences as their key AI success story. Further, the study found nearly 90% of telecom companies use AI, with 48% in the piloting phase and 41% actively deploying AI. Most telecom service providers (53%) agree or strongly agree that adopting AI would provide a competitive advantage. AI in telecom is primed to be the next big thing and Google has not ignored this opportunity. It is reported that Google will soon add “AI Replies” to the phone app’s call screening feature. 

How Does The ‘AI Call Screener’ Work?

With the busy lives people lead nowadays, Google has created a helpful tool to answer the challenge of responding to calls amidst busy schedules. Google Pixel smartphones are now fitted with a new feature that deploys AI-powered calling tools that can help with call screening, note-making during an important call, filtering and declining spam, and most importantly ending the frustration of being on hold.  

In the official Google Phone app, users can respond to a caller through “new AI-powered smart replies”. While “contextual call screen replies” are already part of the app,  this new feature allows users to not have to pick up the call themselves. 

• With this new feature,  Google Assistant will be able to respond to the call with a customised audio response.
• The Google Assistant, responding to the call, will ask the caller’s name and the purpose of the call. If they are calling about an appointment, for instance, Google will show the user suggested responses specific to that call, such as ‘Confirm’ or ‘Cancel appointment’.

Google will build on the call-screening feature by using a “multi-step, multi-turn conversational AI” to suggest replies more appropriate to the nature of the call. Google’s Gemini Nano AI model is set to power this new feature and enable it to handle phone calls and messages even if the phone is locked and respond even when the caller is silent.

Benefits of AI-Powered Call Screening

This AI-powered call screening feature offers multiple benefits:

1. The AI feature will enhance user convenience by reducing the disruptions caused by spam calls. This will, in turn, increase productivity.
2. It will increase call privacy and security by filtering high-risk calls, thereby protecting users from attempts of fraud and cyber crimes such as phishing.  
3. The new feature can potentially increase efficiency in business communications by screening for important calls, delegating routine inquiries and optimising customer service. 

Key Policy Considerations

Adhering to transparent, ethical, and inclusive policies while anticipating regulatory changes can establish Google as a responsible innovator in AI call management. Some key considerations for AI Call Screener from a policy perspective are:

1. The AI screen caller will process and transcribe sensitive voice data, therefore, the data handling policies for such need to be transparent to reassure users of regulatory compliance with various laws. 
2. AI has been at a crossroads in its ethical use and mitigation of bias. It will require the algorithms to be designed to avoid bias and reflect inclusivity in its understanding of language. 
3. The data that the screener will be using is further complicated by global and regional regulations such as data privacy regulations like the GDPR, DPDP Act, CCPA etc., for consent to record or transcribe calls while focussing on user rights and regulations. 

Conclusion: A Balanced Approach to AI in Telecommunications

Google’s AI Call Screener offers a glimpse into the future of automated call management, reshaping customer service and telemarketing by streamlining interactions and reducing spam. As this technology evolves, businesses may adopt similar tools, balancing customer engagement with fewer unwanted calls. The AI-driven screening will also impact call centres, shifting roles toward complex, human-centred interactions while automation handles routine calls. They could have a potential effect on support and managerial roles. Ultimately, as AI call management grows, responsible design and transparency will be in demand to ensure a seamless, beneficial experience for all users.

References

• https://resources.nvidia.com/en-us-ai-in-telco/state-of-ai-in-telco-2024-report
• https://store.google.com/intl/en/ideas/articles/pixel-call-assist-phone-screen/ 
• https://www.thehindu.com/sci-tech/technology/google-working-on-ai-replies-for-call-screening-feature/article68844973.ece
• https://indianexpress.com/article/technology/artificial-intelligence/google-ai-replies-call-screening-9659612/ 

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