Launch of Central Suspect Registry to Combat Cyber Crimes

Introduction

Since the inception of the Internet and social media platforms like Facebook, X (Twitter), Instagram, etc., the government and various other stakeholders in both foreign jurisdictions and India have looked towards the intermediaries to assume responsibility for the content floated on these platforms, and various legal provisions showcase that responsibility. For the first time in many years, these intermediaries come together to moderate the content by setting a standard for the creators and propagators of this content. The influencer marketing industry in India is at a crucial juncture, with its market value projected to exceed Rs. 3,375 crore by 2026. But every industry is coupled with its complications; like in this scenario, there is a section of content creators who fail to maintain the standard of integrity and propagate content that raises concerns of authenticity and transparency, often violating intellectual property rights (IPR) and privacy. 

As influencer marketing continues to shape digital consumption, the need for ethical and transparent content grows stronger. To address this, the India Influencer Governing Council (IIGC) has released its Code of Standards, aiming to bring accountability and structure to the fast-evolving online space.

Bringing Accountability to the Digital Fame Game

The India Influencer Governing Council (IIGC), established on 15th February, 2025, is founded with the objective to empower creators, advocate for fair policies, and promote responsible content creation. The IIGC releases the Code of Standard, not a moment too soon; it arrives just in time, a necessary safeguard before social media devolves into a chaotic marketplace where anything and everything is up for grabs. Without effective regulation, digital platforms become the marketplace for misinformation and exploitation. 

The IIGC leads the movement with clarity, stating that the Code is a significant piece that spans across 20 crucial sections governing key areas such as paid partnership disclosures, AI-generated personas, content safety, and financial compliance. 

Highlights from the Code of Standard

• The Code exhibits a technical understanding of the industry of content creation and influencer marketing. The preliminary sections advocate for accuracy, transparency, and maintaining credibility with the audience that engages with the content. Secondly, the most fundamental development is with regard to the “Paid Partnership Disclosure” included in Section 2 of the Code that mandates disclosure of any material connection, such as financial agreements or collaboration with the brand.
• Another development, which potently comes at a befitting hour, is the disclosure of “AI Influencers”, which establishes that the nature of the influencer has to be disclosed, and such influencers, whether fully virtual or partially AI-enhanced, must maintain the same standards as any human influencer. 
• The code ranges across various other aspects of influencer marketing, such as expressing unpaid “Admiration” for the brand and public criticism of the brand, being free from personal bias, honouring financial agreements, non-discrimination, and various other standards that set the stage for a safe and fair digital sphere. 
• The Code also necessitates that the platform users and the influencers handle sexual and sensitive content with sincere deliberation, and usage of such content shall be for educational and health-related contexts and must not be used against community standards. The Code includes various other standards that work towards making digital platforms safer for younger generations and impressionable minds. 

A Code Without Claws? Challenges in Enforcement 

The biggest obstacle to the effective implementation of the code is distinguishing between an honest promotion and a paid brand collaboration without any explicit mention of such an agreement. This makes influencer marketing susceptible to manipulation, and the manipulation cannot be tackled with a straitjacket formula, as it might be found in the form of exaggerated claims or omission of critical information.  

Another hurdle is the voluntary compliance of the influencers with the advertising standards. Influencer marketing is an exercise in a borderless digital cyberspace, where the influencers often disregard the dignified standards to maximise their earnings and commercial motives. 

The debate between self-regulation and government oversight is constantly churning, where experience tells us that overreliance on self-regulation has proven to be inadequate, and succinct regulatory oversight is imperative in light of social media platforms operating as a transnational commercial marketplace. 

CyberPeace Recommendations

• Introduction of a licensing framework for influencers that fall into the “highly followed” category with high engagement, who are more likely to shape the audience’s views. 
• Usage of technology to align ethical standards with influencer marketing practices, ensuring that misleading advertisements do not find a platform to deceive innocent individuals.
• Educating the audience or consumers on the internet about the ramifications of negligence and their rights in the digital marketplace. Ensuring a well-established grievance redressal mechanism via digital regulatory bodies. 
• Continuous and consistent collaboration and cooperation between influencers, brands, regulators, and consumers to establish an understanding and foster transparency and a unified objective to curb deceptive advertising practices. 

References

• https://iigc.org/code-of-standards/influencers/code-of-standards-v1-april.pdf
• https://legalonus.com/the-impact-of-influencer-marketing-on-consumer-rights-and-false-advertising/
• https://exhibit.social/news/india-influencer-governing-council-iigc-launched-to-shape-the-future-of-influencer-marketing/

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Introduction

A message has recently circulated on WhatsApp alleging that voice and video chats made through the app will be recorded, and devices will be linked to the Ministry of Electronics and Information Technology’s system from now on. WhatsApp from now, record the chat activities and forward the details to the Government. The Anti-Government News has been shared on social media.

Message claims

• The fake WhatsApp message claims that an 11-point new communication guideline has been established and that voice and video calls will be recorded and saved. It goes on to say that WhatsApp devices will be linked to the Ministry’s system and that Facebook, Twitter, Instagram, and all other social media platforms will be monitored in the future.
• The fake WhatsApp message further advises individuals not to transmit ‘any nasty post or video against the government or the Prime Minister regarding politics or the current situation’. The bogus message goes on to say that it is a “crime” to write or transmit a negative message on any political or religious subject and that doing so could result in “arrest without a warrant.”
• The false message claims that any message in a WhatsApp group with three blue ticks indicates that the message has been noted by the government. It also notifies Group members that if a message has 1 Blue tick and 2 Red ticks, the government is checking their information, and if a member has 3 Red ticks, the government has begun procedures against the user, and they will receive a court summons shortly.

WhatsApp does not record voice and video calls

There has been news which is spreading that WhatsApp records voice calls and video calls of the users. the news is spread through a message that has been recently shared on social media. As per the Government, the news is fake, that WhatsApp cannot record voice and video calls. Only third-party apps can record voice and video calls. Usually, users use third-party Apps to record voice and video calls.

Third-party apps used for recording voice and video calls

• App Call recorder
• Call recorder- Cube ACR
• Video Call Screen recorder for WhatsApp FB
• AZ Screen Recorder
• Video Call Recorder for WhatsApp

Case Study

In 2022 there was a fake message spreading on social media, suggesting that the government might monitor WhatsApp talks and act against users. According to this fake message, a new WhatsApp policy has been released, and it claims that from now on, every message that is regarded as suspicious will have three 3 Blue ticks, indicating that the government has taken note of that message. And the same fake news is spreading nowadays.

WhatsApp Privacy policies against recording voice and video chats

The WhatsApp privacy policies say that voice calls, video calls, and even chats cannot be recorded through WhatsApp because of end-to-end encryption settings. End-to-end encryption ensures that the communication between two people will be kept private and safe.

WhatsApp Brand New Features

• Chat lock feature: WhatsApp Chat Lock allows you to store chats in a folder that can only be viewed using your device’s password or biometrics such as a fingerprint. When you lock a chat, the details of the conversation are automatically hidden in notifications. The motive of WhatsApp behind the cha lock feature is to discover new methods to keep your messages private and safe. The feature allows the protection of most private conversations with an extra degree of security
• Edit chats feature: WhatsApp can now edit your WhatsApp messages up to 15 minutes after they have been sent. With this feature, the users can make the correction in the chat or can add some extra points, users want to add.

Conclusion

The spread of misinformation and fake news is a significant problem in the age of the internet. It can have serious consequences for individuals, communities, and even nations. The news is fake as per the government, as neither WhatsApp nor the government could have access to WhatsApp chats, voice, and video calls on WhatsApp because of end-to-end encryption. End-to-end encryption ensures to protect of the communications of the users. The government previous year blocked 60 social media platforms because of the spreading of Anti India News. There is a fact check unit which identifies misleading and false online content.

Introduction

Advanced deepfake technology blurs the line between authentic and fake. To ascertain the credibility of the content it has become important to differentiate between genuine and manipulated or curated online content highly shared on social media platforms. AI-generated fake voice clone, videos are proliferating on the Internet and social media. There is the use of sophisticated AI algorithms that help manipulate or generate synthetic multimedia content such as audio, video and images. As a result, it has become increasingly difficult to differentiate between genuine, altered, or fake multimedia content. McAfee Corp., a well-known or popular global leader in online protection, has recently launched an AI-powered deepfake audio detection technology under Project “Mockingbird” intending to safeguard consumers against the surging threat of fabricated or AI-generated audio or voice clones to dupe people for money or unauthorisly obtaining their personal information. McAfee Corp. announced its AI-powered deepfake audio detection technology, known as Project Mockingbird, at the Consumer Electronics Show, 2024.

What is voice cloning?

To create a voice clone of anyone's, audio can be deeplyfaked, too, which closely resembles a real voice but, in actuality, is a fake voice created through deepfake technology. 

Emerging Threats: Cybercriminal Exploitation of Artificial Intelligence in Identity Fraud, Voice Cloning, and Hacking Acceleration

AI is used for all kinds of things from smart tech to robotics and gaming. Cybercriminals are misusing artificial intelligence for rather nefarious reasons including voice cloning to commit cyber fraud activities. Artificial intelligence can be used to manipulate the lips of an individual so it looks like they're saying something different, it could also be used for identity fraud to make it possible to impersonate someone for a remote verification for your bank and it also makes traditional hacking more convenient. Cybercriminals have been misusing advanced technologies such as artificial intelligence, which has led to an increase in the speed and volume of cyber attacks, and that's been the theme in recent times.

Technical Analysis

To combat Audio cloning fraudulent activities, McAfee Labs has developed a robust AI model that precisely detects artificially generated audio used in videos or otherwise.

• Context-Based Recognition: Contextual assessment is used by technological devices to examine audio components in the overall setting of an audio. It improves the model's capacity to recognise discrepancies suggestive of artificial intelligence-generated audio by evaluating its surroundings information.
• Conductual Examination: Psychological detection techniques examine linguistic habits and subtleties, concentrating on departures from typical individual behaviour. Examining speech patterns, tempo, and pronunciation enables the model to identify artificially or synthetically produced material.
• Classification Models: Auditory components are categorised by categorisation algorithms for detection according to established traits of human communication. The technology differentiates between real and artificial intelligence-synthesized voices by comparing them against an extensive library of legitimate human speech features.
• Accuracy Outcomes: McAfee Labs' deepfake voice recognition solution, which boasts an impressive ninety per cent success rate, is based on a combined approach incorporating psychological, context-specific, and categorised identification models. Through examining audio components in the larger video context and examining speech characteristics, such as intonation, rhythm, and pronunciation, the system can identify discrepancies that could be signs of artificial intelligence-produced audio. Categorical models make an additional contribution by classifying audio information according to characteristics of known human speech. This all-encompassing strategy is essential for precisely recognising and reducing the risks connected to AI-generated audio data, offering a strong barrier against the growing danger of deepfake situations.
• Application Instances: The technique protects against various harmful programs, such as celebrity voice-cloning fraud and misleading content about important subjects.

Conclusion

It is important to foster ethical and responsible consumption of technology. Awareness of common uses of artificial intelligence is a first step toward broader public engagement with debates about the appropriate role and boundaries for AI. Project Mockingbird by Macafee employs AI-driven deepfake audio detection to safeguard against cyber criminals who are using fabricated AI-generated audio for scams and manipulating the public image of notable figures, protecting consumers from financial and personal information risks. 

References:

• https://www.cnbctv18.com/technology/mcafee-deepfake-audio-detection-technology-against-rise-in-ai-generated-misinformation-18740471.htm
• https://www.thehindubusinessline.com/info-tech/mcafee-unveils-advanced-deepfake-audio-detection-technology/article67718951.ece
• https://lifestyle.livemint.com/smart-living/innovation/ces-2024-mcafee-ai-technology-audio-project-mockingbird-111704714835601.html
• https://news.abplive.com/fact-check/audio-deepfakes-adding-to-cacophony-of-online-misinformation-abpp-1654724