#FactCheck: Phishing Scam on Jio is offering a ₹700 Holi reward through a promotional link
Executive Summary:
A viral post currently circulating on various social media platforms claims that Reliance Jio is offering a ₹700 Holi gift to its users, accompanied by a link for individuals to claim the offer. This post has gained significant traction, with many users engaging in it in good faith, believing it to be a legitimate promotional offer. However, after careful investigation, it has been confirmed that this post is, in fact, a phishing scam designed to steal personal and financial information from unsuspecting users. This report seeks to examine the facts surrounding the viral claim, confirm its fraudulent nature, and provide recommendations to minimize the risk of falling victim to such scams.
Claim:
Reliance Jio is offering a ₹700 reward as part of a Holi promotional campaign, accessible through a shared link.

Fact Check:
Upon review, it has been verified that this claim is misleading. Reliance Jio has not provided any promo deal for Holi at this time. The Link being forwarded is considered a phishing scam to steal personal and financial user details. There are no reports of this promo offer on Jio’s official website or verified social media accounts. The URL included in the message does not end in the official Jio domain, indicating a fake website. The website requests for the personal information of individuals so that it could be used for unethical cyber crime activities. Additionally, we checked the link with the ScamAdviser website, which flagged it as suspicious and unsafe.


Conclusion:
The viral post claiming that Reliance Jio is offering a ₹700 Holi gift is a phishing scam. There is no legitimate offer from Jio, and the link provided leads to a fraudulent website designed to steal personal and financial information. Users are advised not to click on the link and to report any suspicious content. Always verify promotions through official channels to protect personal data from cybercriminal activities.
- Claim: Users can claim ₹700 by participating in Jio's Holi offer.
- Claimed On: Social Media
- Fact Check: False and Misleading
Related Blogs
%20(1).webp)
Digitisation in Agriculture
The traditional way of doing agriculture has undergone massive digitization in recent years, whereby several agricultural processes have been linked to the Internet. This globally prevalent transformation, driven by smart technology, encompasses the use of sensors, IoT devices, and data analytics to optimize and automate labour-intensive farming practices. Smart farmers in the country and abroad now leverage real-time data to monitor soil conditions, weather patterns, and crop health, enabling precise resource management and improved yields. The integration of smart technology in agriculture not only enhances productivity but also promotes sustainable practices by reducing waste and conserving resources. As a result, the agricultural sector is becoming more efficient, resilient, and capable of meeting the growing global demand for food.
Digitisation of Food Supply Chains
There has also been an increase in the digitisation of food supply chains across the globe since it enables both suppliers and consumers to keep track of the stage of food processing from farm to table and ensures the authenticity of the food product. The latest generation of agricultural robots is being tested to minimise human intervention. It is thought that AI-run processes can mitigate labour shortage, improve warehousing and storage and make transportation more efficient by running continuous evaluations and adjusting the conditions real-time while increasing yield. The company Muddy Machines is currently trialling an autonomous asparagus-harvesting robot called Sprout that not only addresses labour shortages but also selectively harvests green asparagus, which traditionally requires careful picking. However, Chris Chavasse, co-founder of Muddy Machines, highlights that hackers and malicious actors could potentially hack into the robot's servers and prevent it from operating by driving it into a ditch or a hedge, thereby impending core crop activities like seeding and harvesting. Hacking agricultural pieces of machinery also implies damaging a farmer’s produce and in turn profitability for the season.
Case Study: Muddy Machines and Cybersecurity Risks
A cyber attack on digitised agricultural processes has a cascading impact on online food supply chains. Risks are non-exhaustive and spill over to poor protection of cargo in transit, increased manufacturing of counterfeit products, manipulation of data, poor warehousing facilities and product-specific fraud, amongst others. Additional impacts on suppliers are also seen, whereby suppliers have supplied the food products but fail to receive their payments. These cyber-threats may include malware(primarily ransomware) that accounts for 38% of attacks, Internet of Things (IoT) attacks that comprise 29%, Distributed Denial of Service (DDoS) attacks, SQL Injections, phishing attacks etc.
Prominent Cyber Attacks and Their Impacts
Ransomware attacks are the most popular form of cyber threats to food supply chains and may include malicious contaminations, deliberate damage and destruction of tangible assets (like infrastructure) or intangible assets (like reputation and brand). In 2017, NotPetya malware disrupted the world’s largest logistics giant Maersk and destroyed all end-user devices in more than 60 countries. Interestingly, NotPetya was also linked to the malfunction of freezers connected to control systems. The attack led to these control systems being compromised, resulting in freezer failures and potential spoilage of food, highlighting the vulnerability of industrial control systems to cyber threats.
Further Case Studies
NotPetya also impacted Mondelez, the maker of Oreos but disrupting its email systems, file access and logistics for weeks. Mondelez’s insurance claim was also denied since NotPetya malware was described as a “war-like” action, falling outside the purview of the insurance coverage. In April 2021, over the Easter weekend, Bakker Logistiek, a logistics company based in the Netherlands that offers air-conditioned warehousing and food transportation for Dutch supermarkets, experienced a ransomware attack. This incident disrupted their supply chain for several days, resulting in empty shelves at Albert Heijn supermarkets, particularly for products such as packed and grated cheese. Despite the severity of the attack, the company successfully restored their operations within a week by utilizing backups. JBS, one of the world’s biggest meat processing companies, also had to pay $11 million in ransom via Bitcoin to resolve a cyber attack in the same year, whereby computer networks at JBS were hacked, temporarily shutting down their operations and endangering consumer data. The disruption threatened food supplies and risked higher food prices for consumers. Additional cascading impacts also include low food security and hindrances in processing payments at retail stores.
Credible Threat Agents and Their Targets
Any cyber-attack is usually carried out by credible threat agents that can be classified as either internal or external threat agents. Internal threat agents may include contractors, visitors to business sites, former/current employees, and individuals who work for suppliers. External threat agents may include activists, cyber-criminals, terror cells etc. These threat agents target large organisations owing to their larger ransom-paying capacity, but may also target small companies due to their vulnerability and low experience, especially when such companies are migrating from analogous methods to digitised processes.
The Federal Bureau of Investigation warns that the food and agricultural systems are most vulnerable to cyber-security threats during critical planting and harvesting seasons. It noted an increase in cyber-attacks against six agricultural co-operatives in 2021, with ancillary core functions such as food supply and distribution being impacted. Resultantly, cyber-attacks may lead to a mass shortage of food not only meant for human consumption but also for animals.
Policy Recommendations
To safeguard against digital food supply chains, Food defence emerges as one of the top countermeasures to prevent and mitigate the effects of intentional incidents and threats to the food chain. While earlier, food defence vulnerability assessments focused on product adulteration and food fraud, including vulnerability assessments of agriculture technology now be more relevant.
Food supply organisations must prioritise regular backups of data using air-gapped and password-protected offline copies, and ensure critical data copies are not modifiable or deletable from the main system. For this, blockchain-based food supply chain solutions may be deployed, which are not only resilient to hacking, but also allow suppliers and even consumers to track produce. Companies like Ripe.io, Walmart Global Tech, Nestle and Wholechain deploy blockchain for food supply management since it provides overall process transparency, improves trust issues in the transactions, enables traceable and tamper-resistant records and allows accessibility and visibility of data provenance. Extensive recovery plans with multiple copies of essential data and servers in secure, physically separated locations, such as hard drives, storage devices, cloud or distributed ledgers should be adopted in addition to deploying operations plans for critical functions in case of system outages. For core processes which are not labour-intensive, including manual operation methods may be used to reduce digital dependence. Network segmentation, updates or patches for operating systems, software, and firmware are additional steps which can be taken to secure smart agricultural technologies.
References
- Muddy Machines website, Accessed 26 July 2024. https://www.muddymachines.com/
- “Meat giant JBS pays $11m in ransom to resolve cyber-attack”, BBC, 10 June 2021. https://www.bbc.com/news/business-57423008
- Marshall, Claire & Prior, Malcolm, “Cyber security: Global food supply chain at risk from malicious hackers.”, BBC, 20 May 2022. https://www.bbc.com/news/science-environment-61336659
- “Ransomware Attacks on Agricultural Cooperatives Potentially Timed to Critical Seasons.”, Private Industry Notification, Federal Bureau of Investigation, 20 April https://www.ic3.gov/Media/News/2022/220420-2.pdf.
- Manning, Louise & Kowalska, Aleksandra. (2023). “The threat of ransomware in the food supply chain: a challenge for food defence”, Trends in Organized Crime. https://doi.org/10.1007/s12117-023-09516-y
- “NotPetya: the cyberattack that shook the world”, Economic Times, 5 March 2022. https://economictimes.indiatimes.com/tech/newsletters/ettech-unwrapped/notpetya-the-cyberattack-that-shook-the-world/articleshow/89997076.cms?from=mdr
- Abrams, Lawrence, “Dutch supermarkets run out of cheese after ransomware attack.”, Bleeping Computer, 12 April 2021. https://www.bleepingcomputer.com/news/security/dutch-supermarkets-run-out-of-cheese-after-ransomware-attack/
- Pandey, Shipra; Gunasekaran, Angappa; Kumar Singh, Rajesh & Kaushik, Anjali, “Cyber security risks in globalised supply chains: conceptual framework”, Journal of Global Operations and Strategic Sourcing, January 2020. https://www.researchgate.net/profile/Shipra-Pandey/publication/338668641_Cyber_security_risks_in_globalized_supply_chains_conceptual_framework/links/5e2678ae92851c89c9b5ac66/Cyber-security-risks-in-globalized-supply-chains-conceptual-framework.pdf
- Daley, Sam, “Blockchain for Food: 10 examples to know”, Builin, 22 March 2023 https://builtin.com/blockchain/food-safety-supply-chain

Introduction
The integration of Artificial Intelligence into our daily workflows has compelled global policymakers to develop legislative frameworks to govern its impact efficiently. The question that we arrive at here is: While AI is undoubtedly transforming global economies, who governs the transformation? The EU AI Act was the first of its kind legislation to govern Artificial Intelligence, making the EU a pioneer in the emerging technology regulation space. This blog analyses the EU's Draft AI Rules and Code of Practice, exploring their implications for ethics, innovation, and governance.
Background: The Need for AI Regulation
AI adoption has been happening at a rapid pace and is projected to contribute $15.7 trillion to the global economy by 2030. The AI market size is expected to grow by at least 120% year-over-year. Both of these statistics have been stated in arguments citing concrete examples of AI risks (e.g., bias in recruitment tools, misinformation spread through deepfakes). Unlike the U.S., which relies on sector-specific regulations, the EU proposes a unified framework to address AI's challenges comprehensively, especially with the vacuum that exists in the governance of emerging technologies such as AI. It should be noted that the GDPR or the General Data Protection Regulation has been a success with its global influence on data privacy laws and has started a domino effect for the creation of privacy regulations all over the world. This precedent emphasises the EU's proactive approach towards regulations which are population-centric.
Overview of the Draft EU AI Rules
This Draft General Purpose AI Code of Practice details the AI rules for the AI Act rules and the providers of general-purpose AI models with systemic risks. The European AI Office facilitated the drawing up of the code, and was chaired by independent experts and involved nearly 1000 stakeholders and EU member state representatives and observers both European and international observers.
14th November 2024 marks the publishing of the first draft of the EU’s General-Purpose AI Code of Practice, established by the EU AI Act. As per Article 56 of the EU AI Act, the code outlines the rules that operationalise the requirements, set out for General-Purpose AI (GPAI) model under Article 53 and GPAI models with systemic risks under Article 55. The AI Act is legislation that finds its base in product safety and relies on setting harmonised standards in order to support compliance. These harmonised standards are essentially sets of operational rules that have been established by the European Standardisation bodies, such as the European Committee for Standardisation (CEN), the European Committee for Electrotechnical Standardisation (CENELEC) and the European Telecommunications Standards Institute. Industry experts, civil society and trade unions are translating the requirements set out by the EU sectoral legislation into the specific mandates set by the European Commission. The AI Act obligates the developers, deployers and users of AI on mandates for transparency, risk management and compliance mechanisms
The Code of Practice for General Purpose AI
The most popular applications of GPAI include ChatGPT and other foundational models such as CoPilot from Microsoft, BERT from Google, Llama from Meta AI and many others and they are under constant development and upgradation. The 36-pages long draft Code of Practice for General Purpose AI is meant to serve as a roadmap for tech companies to comply with the AI Act and avoid paying penalties. It focuses on transparency, copyright compliance, risk assessment, and technical/governance risk mitigation as the core areas for the companies that are developing GPAIs. It also lays down guidelines that look to enable greater transparency on what goes into developing GPAIs.
The Draft Code's provisions for risk assessment focus on preventing cyber attacks, large-scale discrimination, nuclear and misinformation risks, and the risk of the models acting autonomously without oversight.
Policy Implications
The EU’s Draft AI Rules and Code of Practice represent a bold step in shaping the governance of general-purpose AI, positioning the EU as a global pioneer in responsible AI regulation. By prioritising harmonised standards, ethical safeguards, and risk mitigation, these rules aim to ensure AI benefits society while addressing its inherent risks. While the code is a welcome step, the compliance burdens on MSMEs and startups could hinder innovation, whereas, the voluntary nature of the Code raises concerns about accountability. Additionally, harmonising these ambitious standards with varying global frameworks, especially in regions like the U.S. and India, presents a significant challenge to achieving a cohesive global approach.
Conclusion
The EU’s initiative to regulate general-purpose AI aligns with its legacy of proactive governance, setting the stage for a transformative approach to balancing innovation with ethical accountability. However, challenges remain. Striking the right balance is crucial to avoid stifling innovation while ensuring robust enforcement and inclusivity for smaller players. Global collaboration is the next frontier. As the EU leads, the world must respond by building bridges between regional regulations and fostering a unified vision for AI governance. This demands active stakeholder engagement, adaptive frameworks, and a shared commitment to addressing emerging challenges in AI. The EU’s Draft AI Rules are not just about regulation, they are about leading a global conversation.
References
- https://indianexpress.com/article/technology/artificial-intelligence/new-eu-ai-code-of-practice-draft-rules-9671152/
- https://digital-strategy.ec.europa.eu/en/policies/ai-code-practice
- https://www.csis.org/analysis/eu-code-practice-general-purpose-ai-key-takeaways-first-draft#:~:text=Drafting%20of%20the%20Code%20of%20Practice%20is%20taking%20place%20under,the%20drafting%20of%20the%20code.
- https://copyrightblog.kluweriplaw.com/2024/12/16/first-draft-of-the-general-purpose-ai-code-of-practice-has-been-released/

Introduction
Meta is the leader in social media platforms and has been successful in having a widespread network of users and services across global cyberspace. The corporate house has been responsible for revolutionizing messaging and connectivity since 2004. The platform has brought people closer together in terms of connectivity, however, being one of the most popular platforms is an issue as well. Popular platforms are mostly used by cyber criminals to gain unauthorised data or create chatrooms to maintain anonymity and prevent tracking. These bad actors often operate under fake names or accounts so that they are not caught. The platforms like Facebook and Instagram have been often in the headlines as portals where cybercriminals were operating and committing crimes.
To keep the data of the netizen safe and secure Paytm under first of its kind service is offering customers protection against cyber fraud through an insurance policy available for fraudulent mobile transactions up to Rs 10,000 for a premium of Rs 30. The cover ‘Paytm Payment Protect’ is provided through a group insurance policy issued by HDFC Ergo. The company said that the plan is being offered to increase the trust in digital payments, which will push up adoption.
Meta’s Cybersecurity
Meta has one of the best cyber security in the world but that diest mean that it cannot be breached. The social media giant is the most vulnerable platform in cases of data breaches as various third parties are also involved. As seen the in the case of Cambridge Analytica, a huge chunk of user data was available to influence the users in terms of elections. Meta needs to be ahead of the curve to have a safe and secure platform, for this Meta has deployed various AI and ML driven crawlers and software which work o keeping the platform safe for its users and simultaneously figure out which accounts may be used by bad actors and further removes the criminal accounts. The same is also supported by the keen participation of the user in terms of the reporting mechanism. Meta-Cyber provides visibility of all OT activities, observes continuously the PLC and SCADA for changes and configuration, and checks the authorization and its levels. Meta is also running various penetration and bug bounty programs to reduce vulnerabilities in their systems and applications, these testers are paid heavily depending upon the scope of the vulnerability they found.
CyberRoot Risk Investigation
Social media giant Meta has taken down over 40 accounts operated by an Indian firm CyberRoot Risk Analysis, allegedly involved in hack-for-hire services along with this Meta has taken down 900 fraudulently run accounts, these accounts are said to be operated from China by an unknown entity. CyberRoot Risk Analysis was responsible for sharing malware over the platform and used it to impersonate themselves just as their targets, i.e lawyers, doctors, entrepreneurs, and industries like – cosmetic surgery, real estate, investment firms, pharmaceutical, private equity firms, and environmental and anti-corruption activists. They would get in touch with such personalities and then share malware hidden in files which would often lead to data breaches subsequently leading to different types of cybercrimes.
Meta and its team is working tirelessly to eradicate the influence of such bad actors from their platforms, use of AI and Ml based tools have increased exponentially.
Paytm CyberFraud Cover
Paytm is offering customers protection against cyber fraud through an insurance policy available for fraudulent mobile transactions up to Rs 10,000 for a premium of Rs 30. The cover ‘Paytm Payment Protect’ is provided through a group insurance policy issued by HDFC Ergo. The company said that the plan is being offered to increase the trust in digital payments, which will push up adoption. The insurance cover protects transactions made through UPI across all apps and wallets. The insurance coverage has been obtained by One97 Communications, which operates under the Paytm brand.
The exponential increase in the use of digital payments during the pandemic has made more people susceptible to cyber fraud. While UPI has all the digital safeguards in place, most UPI-related frauds are undertaken by confidence tricksters who get their victims to authorise a transaction by passing collect requests as payments. There are also many fraudsters collecting payments by pretending to be merchants. These types of frauds have resulted in a loss of more than Rs 63 crores in the previous financial year. The issue of data insurance is new to India but is indeed the need of the hour, majority of netizens are unaware of the value of their data and hence remain ignorant towards data protection, such steps will result in safer data management and protection mechanisms, thus safeguarding the Indian cyberspace.
Conclusion
cyberspace is at a critical juncture in terms of data protection and privacy, with new legislation coming out on the same we can expect new and stronger policies to prevent cybercrimes and cyber-attacks. The efforts by tech giants like Meta need to gain more speed in terms of the efficiency of cyber safety of the platform and the user to make sure that the future of the platforms remains secured strongly. The concept of data insurance needs to be shared with netizens to increase awareness about the subject. The initiative by Paytm will be a monumental initiative as this will encourage more platforms and banks to commit towards coverage for cyber crimes. With the increasing cases of cybercrimes, such financial coverage has come as a light of hope and security for the netizens.