#FactCheck - "Deepfake Video Falsely Claims Justin Trudeau Endorses Investment Project”
Executive Summary:
A viral online video claims Canadian Prime Minister Justin Trudeau promotes an investment project. However, the CyberPeace Research Team has confirmed that the video is a deepfake, created using AI technology to manipulate Trudeau's facial expressions and voice. The original footage has no connection to any investment project. The claim that Justin Trudeau endorses this project is false and misleading.

Claims:
A viral video falsely claims that Canadian Prime Minister Justin Trudeau is endorsing an investment project.

Fact Check:
Upon receiving the viral posts, we conducted a Google Lens search on the keyframes of the video. The search led us to various legitimate sources featuring Prime Minister Justin Trudeau, none of which included promotion of any investment projects. The viral video exhibited signs of digital manipulation, prompting a deeper investigation.

We used AI detection tools, such as TrueMedia, to analyze the video. The analysis confirmed with 99.8% confidence that the video was a deepfake. The tools identified "substantial evidence of manipulation," particularly in the facial movements and voice, which were found to be artificially generated.



Additionally, an extensive review of official statements and interviews with Prime Minister Trudeau revealed no mention of any such investment project. No credible reports were found linking Trudeau to this promotion, further confirming the video’s inauthenticity.
Conclusion:
The viral video claiming that Justin Trudeau promotes an investment project is a deepfake. The research using various tools such as Google Lens, AI detection tool confirms that the video is manipulated using AI technology. Additionally, there is no information in any official sources. Thus, the CyberPeace Research Team confirms that the video was manipulated using AI technology, making the claim false and misleading.
- Claim: Justin Trudeau promotes an investment project viral on social media.
- Claimed on: Facebook
- Fact Check: False & Misleading
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Introduction:
The National Security Council Secretariat, in strategic partnership with the Rashtriya Raksha University, Gujarat, conducted a 12-day Bharat National Cyber Security Exercise in 2024 (from 18th November to 29th November). This exercise included landmark events such as a CISO (Chief Information Security Officers) Conclave and a Cyber Security Start-up exhibition, which were inaugurated on 27 November 2024. Other key features of the exercise include cyber defense training, live-fire simulations, and strategic decision-making simulations. The aim of the exercise was to equip senior government officials and personnel in critical sector organisations with skills to deal with cybersecurity issues. The event also consisted of speeches, panel discussions, and initiatives such as the release of the National Cyber Reference Framework (NCRF)- which provides a structured approach to cyber governance, and the launch of the National Cyber Range(NCR) 1.0., a cutting-edge facility for cyber security research training.
The Deputy National Security Advisor, Shri T.V. Ravichandran (IPS) reiterated, through his speech, the importance of the inclusion of technology in challenges with respect to cyber security and shaping India’s cyber strategy in a manner that is proactive. The CISOs of both government and private entities were encouraged to take up multidimensional efforts which included technological upkeep but also soft skills for awareness.
CyberPeace Outlook
The Bharat National Cybersecurity Exercise (Bharat NCX) 2024 underscores India’s commitment to a comprehensive and inclusive approach to strengthening its cybersecurity ecosystem. By fostering collaboration between startups, government bodies, and private organizations, the initiative facilitates dialogue among CISOs and promotes a unified strategy toward cyber resilience. Platforms like Bharat NCX encourage exploration in the Indian entrepreneurial space, enabling startups to innovate and contribute to critical domains like cybersecurity. Developments such as IIT Indore’s intelligent receivers (useful for both telecommunications and military operations) and the Bangalore Metro Rail Corporation Limited’s plans to establish a dedicated Security Operations Centre (SOC) to counter cyber threats are prime examples of technological strides fostering national cyber resilience.
Cybersecurity cannot be understood in isolation: it is an integral aspect of national security, impacting the broader digital infrastructure supporting Digital India initiatives. The exercise emphasises skills training, creating a workforce adept in cyber hygiene, incident response, and resilience-building techniques. Such efforts bolster proficiency across sectors, aligning with the government’s Atmanirbhar Bharat vision. By integrating cybersecurity into workplace technologies and fostering a culture of awareness, Bharat NCX 2024 is a platform that encourages innovation and is a testament to the government’s resolve to fortify India’s digital landscape against evolving threats.
References
- https://ciso.economictimes.indiatimes.com/news/cybercrime-fraud/bharat-cisos-conclave-cybersecurity-startup-exhibition-inaugurated-under-bharat-ncx-2024/115755679
- https://pib.gov.in/PressReleasePage.aspx?PRID=2078093
- https://timesofindia.indiatimes.com/city/indore/iit-indore-unveils-groundbreaking-intelligent-receivers-for-enhanced-6g-and-military-communication-security/articleshow/115265902.cms
- https://www.thehindu.com/news/cities/bangalore/defence-system-to-be-set-up-to-protect-metro-rail-from-cyber-threats/article68841318.ece
- https://rru.ac.in/wp-content/uploads/2021/04/Brochure12-min.pdf

Executive Summary
A viral video allegedly featuring cricketer Virat Kohli endorsing a betting app named ‘Aviator’ is being shared widely across the social platform. CyberPeace Research Team’s Investigations revealed that the same has been made using the deepfake technology. In the viral video, we found some potential anomalies that can be said to have been created using Synthetic Media, also no genuine celebrity endorsements for the app exist, we have also previously debunked such Deep Fake videos of cricketer Virat Kohli regarding the misuse of deep fake technology. The spread of such content underscores the need for social media platforms to implement robust measures to combat online scams and misinformation.

Claims:
The claim made is that a video circulating on social media depicts Indian cricketer Virat Kohli endorsing a betting app called "Aviator." The video features an Indian News channel named India TV, where the journalist reportedly endorses the betting app followed by Virat Kohli's experience with the betting app.

Fact Check:
Upon receiving the news, we thoroughly watched the video and found some featured anomalies that are usually found in regular deep fake videos such as the lip sync of the journalist is not proper, and if we see it carefully the lips do not match with the audio that we can hear in the Video. It’s the same case when Virat Kohli Speaks in the video.

We then divided the video into keyframes and reverse searched one of the frames from the Kohli’s part, we found a video similar to the one spread, where we could see Virat Kohli wearing the same brown jacket in that video, uploaded on his verified Instagram handle which is an ad promotion in collaboration with American Tourister.

After going through the entire video, it is evident that Virat Kohli is not endorsing any betting app, rather he is talking about an ad promotion collaborating with American Tourister.
We then did some keyword searches to see if India TV had published any news as claimed in the Viral Video, but we didn’t find any credible source.
Therefore, upon noticing the major anomalies in the video and doing further analysis found that the video was created using Synthetic Media, it's a fake and misleading one.
Conclusion:
The video of Virat Kohli promoting a betting app is fake and does not actually feature the celebrity endorsing the app. This brings up many concerns regarding how Artificial Intelligence is being used for fraudulent activities. Social media platforms need to take action against the spread of fake videos like these.
Claim: Video surfacing on social media shows Indian cricket star Virat Kohli promoting a betting application known as "Aviator."
Claimed on: Facebook
Fact Check: Fake & Misleading
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Introduction
Bumble’s launch of its ‘Opening Move’ feature has sparked a new narrative on safety and privacy within the digital dating sphere and has garnered mixed reactions from users. It was launched against the backdrop of women stating that the ‘message first’ policy of Bumble was proving to be tedious. Addressing the large-scale review, Bumble launched its ‘Opening Move’ feature, whereby users can either craft or select from pre-set questions which potential matches may choose to answer to start the conversation at first glance. These questions are a segue into meaningful and insightful conversation from the get-go and overstep the traditional effort to start engaging chats between matched users. This feature is an optional feature that users may enable and as such does not prevent a user from exercising the autonomy previously in place.
Innovative Approach to Conversation Starters
Many users consider this feature as innovative; not only does it act as a catalyst for fluid conversation but also cultivates insightful dialogue, fostering meaningful interactions that are devoid of the constraint of superficial small talk. The ‘Opening Moves’ feature may also be aligned with unique scientific research indicating that individuals form their initial attractions within 3-seconds of intimate interaction, thereby proving to be a catalyst to the decision-making process of an individual in the attraction time frame.
Organizational Benefits and Data Insights
From an organisational standpoint, the feature is a unique solution towards localisation challenges faced by apps; the option of writing a personalised ‘Opening Move’ implies setting prompts that are culturally relevant and appropriate in a specific area. Moreover, it is anticipated that Bumble may enhance and improve user experience within the platform through data analysis. Data from responses to an ‘Opening Move’ may provide valuable insights into user preferences and patterns by analysing which pre-set prompts garner more responses over others and how often is a user-written ‘Opening Move’ successful in obtaining a response in comparison with Bumble’s pre-set prompts. A quick glance at Bumble’s privacy policy[1] shows that data storing and transferring of chats between users are not shared with third parties, further safeguarding personal privacy. However, Bumble does use the chat data for its own internal purposes after removing personally identifiable information from chats. The manner of such review and removal of data has not been specified, which may raise challenges depending upon whether the reviewer is a human or an algorithm.
However, some users perceive the feature as counterproductive to the company’s principle of ‘women make the first move’. While Bumble aims to market the feature as a neutral ground for matched users based on the exercise of choice, users see it as a step back into the heteronormative gender expectations that most dating apps conform to, putting the onus of the ‘first move’ on men. Many male users have complained that the feature acts as a catalyst for men to opt out of the dating app and would most likely refrain from interacting with profiles enabled with the ‘Opening Move’ feature, since the pressure to answer in a creative manner is disproportionate with the likelihood their response actually being entertained.[2] Coupled with the female users terming the original protocol as ‘too much effort’, the preset questions of the ‘Opening Move’ feature may actively invite users to categorise potential matches according to arbitrary questions that undermine real-life experiences, perspectives and backgrounds of each individual.[3]
Additionally, complications are likely to arise when a notorious user sets a question that indirectly gleans personal or sensitive, identifiable information. The individual responding may be bullied or be subjected to hateful slurs when they respond to such carefully crafted conversation prompts.
Safety and Privacy Concerns
On the corollary, the appearance of choice may translate into more challenges for women on the platform. The feature may spark an increase in the number of unsolicited, undesirable messages and images from a potential match. The most vulnerable groups at present remain individuals who identify as females and other sexual minorities.[4] At present, there appears to be no mechanism in place to proactively monitor the content of responses, relying instead on user reporting. This approach may prove to be impractical given the potential volume of objectionable messages, necessitating a more efficient solution to address this issue. It is to be noted that in spite of a user reporting, the current redressal systems of online platforms remain lax, largely inadequate and demonstrate ineffectiveness in addressing user concerns or grievances. This lack of proactiveness is violative of the right to redressal provided under the Digital Personal Data Protection Act, 2023. It is thought that the feature may actually take away user autonomy that Bumble originally aimed to grant since Individuals who identify as introverted, shy, soft-spoken, or non-assertive may refrain from reporting harassing messages altogether, potentially due to discomfort or reluctance to engage in confrontation. Resultantly, it is anticipated that there would be a sharp uptake in cases pertaining to cyberbullying, harassment and hate speech (especially vulgar communications) towards both the user and the potential match.
From an Indian legal perspective, dating apps have to adhere to the Information Technology Act, 2000 [5], the Information Technology (Intermediary and Digital Media Ethics) Rules 2021 [6] and the Digital Personal Data Protection Act, 2023, that regulates a person’s digital privacy and set standards on the kind of content an intermediary may host. An obligation is cast upon an intermediary to uprise its users on what content is not allowed on its platform in addition to mandating intimation of the user’s digital rights. The lack of automated checks, as mentioned above, is likely to make Bumble non-compliant with the ethical guidelines.
The optional nature of the ‘Opening Move’ grants users some autonomy. However, some technical updates may enhance the user experience of this feature. Technologies like AI are an effective aid in behavioural and predictive analysis. An upgraded ‘matching’ algorithm can analyse the number of un-matches a profile receives, thereby identifying and flagging a profile having multiple lapsed matches. Additionally, the design interface of the application bearing a filter option to filter out flagged profiles would enable a user to be cautious while navigating through the matches. Another possible method of weeding out notorious profiles is by deploying a peer-review system of profiles whereby a user has a singular check-box that enables them to flag a profile. Such a checkbox would ideally be devoid of any option for writing personal comments and would bear a check box stating whether the profile is most or least likely to bully/harass. This would ensure that a binary, precise response is recorded and any coloured remarks are avoided. [7]
Governance and Monitoring Mechanisms
From a governance point of view, a monitoring mechanism on the manner of crafting questions is critical. Systems should be designed to detect certain words/sentences and a specific manner of framing sentences to disallow questions contrary to the national legal framework. An onscreen notification having instructions on generally acceptable manner of conversations as a reminder to users to maintain cyber hygiene while conversing is also proposed as a mandated requirement for platforms. The notification/notice may also include guidelines on what information is safe to share in order to safeguard user privacy. Lastly, a revised privacy policy should establish the legal basis for processing responses to ‘Opening Moves’, thereby bringing it in compliance with national legislations such as the Digital Personal Data Protection Act, 2023.
Conclusion
Bumble's 'Opening Move' feature marks the company’s ‘statement’ step to address user concerns regarding initiating conversations on the platform. While it has been praised for fostering more meaningful interactions, it also raises not only ethical concerns but also concerns over user safety. While the 'Opening Move' feature can potentially enhance user experience, its success is largely dependent on Bumble's ability to effectively navigate the complex issues associated with this feature. A more robust monitoring mechanism that utilises newer technology is critical to address user concerns and to ensure compliance with national laws on data privacy.
Endnotes:
- [1] Bumble’s privacy policy https://bumble.com/en-us/privacy
- [2] Discussion thread, r/bumble, Reddit https://www.reddit.com/r/Bumble/comments/1cgrs0d/women_on_bumble_no_longer_have_to_make_the_first/?share_id=idm6DK7e0lgkD7ZQ2TiTq&utm_content=2&utm_medium=ios_app&utm_name=ioscss&utm_source=share&utm_term=1&rdt=65068
- [3] Mcrea-Hedley, Olivia, “Love on the Apps: When did Dating Become so Political?”, 8 February 2024 https://www.service95.com/the-politics-of-dating-apps/
- [4] Gewirtz-Meydan, A., Volman-Pampanel, D., Opuda, E., & Tarshish, N. (2024). ‘Dating Apps: A New Emerging Platform for Sexual Harassment? A Scoping Review. Trauma, Violence, & Abuse, 25(1), 752-763. https://doi.org/10.1177/15248380231162969
- [5] Information Technology Act, 2000 https://www.indiacode.nic.in/bitstream/123456789/13116/1/it_act_2000_updated.pdf
- [6] Information Technology (Intermediary Guidelines and Digital Media Ethics) Rules 2021 https://www.meity.gov.in/writereaddata/files/Information%20Technology%20%28Intermediary%20Guidelines%20and%20Digital%20Media%20Ethics%20Code%29%20Rules%2C%202021%20%28updated%2006.04.2023%29-.pdf
- [7] Date Confidently: Engaging Features in a Dating App (Use Cases), Consaguous, 10 July 2023 https://www.consagous.co/blog/date-confidently-engaging-features-in-a-dating-app-use-cases