Deepfake Alert: Sachin Tendulkar's Warning Against Technology Misuse
Isha Sharma
Intern, CyberPeace
PUBLISHED ON
Jan 19, 2024
10
Introduction
Deepfake have become a source of worry in an age of advanced technology, particularly when they include the manipulation of public personalities for deceitful reasons. A deepfake video of cricket star Sachin Tendulkar advertising a gaming app recently went popular on social media, causing the sports figure to deliver a warning against the widespread misuse of technology.
Scenario of Deepfake
Sachin Tendulkar appeared in the deepfake video supporting a game app called Skyward Aviator Quest. The app's startling quality has caused some viewers to assume that the cricket legend is truly supporting it. Tendulkar, on the other hand, has resorted to social media to emphasise that these videos are phony, highlighting the troubling trend of technology being abused for deceitful ends.
Tendulkar's Reaction
Sachin Tendulkar expressed his worry about the exploitation of technology and advised people to report such videos, advertising, and applications that spread disinformation. This event emphasises the importance of raising knowledge and vigilance about the legitimacy of material circulated on social media platforms.
The Warning Signs
The deepfake video raises questions not just for its lifelike representation of Tendulkar, but also for the material it advocates. Endorsing gaming software that purports to help individuals make money is a significant red flag, especially when such endorsements come from well-known figures. This underscores the possibility of deepfakes being utilised for financial benefit, as well as the significance of examining information that appears to be too good to be true.
How to Protect Yourself Against Deepfakes
As deepfake technology advances, it is critical to be aware of potential signals of manipulation. Here are some pointers to help you spot deepfake videos:
Look for artificial facial movements and expressions, as well as lip sync difficulties.
Body motions and Posture: Take note of any uncomfortable body motions or discrepancies in the individual's posture.
Lip Sync and Audio Quality: Look for mismatches between the audio and lip motions.
background and Content: Consider the video's background, especially if it has a popular figure supporting something in an unexpected way.
Verify the legitimacy of the video by verifying the official channels or accounts of the prominent person.
Conclusion
The popularity of deepfake videos endangers the legitimacy of social media material. Sachin Tendulkar's response to the deepfake in which he appears serves as a warning to consumers to remain careful and report questionable material. As technology advances, it is critical that individuals and authorities collaborate to counteract the exploitation of AI-generated material and safeguard the integrity of online information.
In recent years, India has witnessed a significant rise in the popularity and recognition of esports, which refers to online gaming. Esports has emerged as a mainstream phenomenon, influencing players and youngsters worldwide. In India, with the penetration of the internet at 52%, the youth has got its attracted to Esports. In this blog post, we will look at how the government is booting the players, establishing professional leagues, and supporting gaming companies and sponsors in the best possible manner. As the ecosystem continues to rise in prominence and establish itself as a mainstream sporting phenomenon in India.
Factors Shaping Esports in India: A few factors are shaping and growing the love for esports in India here. Let’s have a look.
Technological Advances: The availability and affordability of high-speed internet connections and smart gaming equipment have played an important part in making esports more accessible to a broader audience in India. With the development of smartphones and low-cost gaming PCs, many people may now easily participate in and watch esports tournaments.
Youth Demographic: India has a large population of young people who are enthusiastic gamers and tech-savvy. The youth demographic’s enthusiasm for gaming has spurred the expansion of esports in the country, as they actively participate in competitive gaming and watch major esports competitions.
Increase in the Gaming community: Gaming has been deeply established in Indian society, with many people using it for enjoyment and social contact. As the competitive component of gaming, esports has naturally gained popularity among gamers looking for a more competitive and immersive experience.
Esports Infrastructure and Events: The creation of specialised esports infrastructure, such as esports arenas, gaming cafés, and tournament venues, has considerably aided esports growth in India. Major national and international esports competitions and leagues have also been staged in India, offering exposure and possibilities for prospective esports players. Also supports various platforms such as YouTube, Twitch, and Facebook gaming, which has played a vital role in showcasing and popularising Esports in India.
Government support: Corporate and government sectors in India have recognised the potential of esports and are actively supporting its growth. Major corporate investments, sponsorships, and collaborations with esports organisations have supplied the financial backing and resources required for the country’s esports development. Government attempts to promote esports have also been initiated, such as forming esports governing organisations and including esports in official sporting events.
Growing Popularity and Recognition: Esports in India has witnessed a significant surge in viewership and fanbase, all thanks to online streaming platforms such as Twitch, YouTube which have provided a convenient way for fans to watch live esports events at home and at high-definition quality social media platforms let the fans to interact with their favourite players and stay updated on the latest esports news and events.
Esports Leagues in India
The organisation of esports tournaments and leagues in India has increased, with the IGL being one of the largest and most popular. The ESL India Premiership is a major esports event the Electronic Sports League organised in collaboration with NODWIN Gaming. Viacom18, a well-known Indian media business, established UCypher, an esports league. It focuses on a range of gaming games such as CS: GO, Dota 2, and Tekken in order to promote esports as a professional sport in India. All of these platforms provide professional players with a venue to compete and establish their profile in the esports industry.
India’s Performance in Esports to Date
Indian esports players have achieved remarkable global success, including outstanding results in prominent events and leagues. Individual Indian esports players’ success stories illustrate their talent, determination, and India’s ability to flourish in the esports sphere. These accomplishments contribute to the worldwide esports landscape’s awareness and growth of Indian esports. To add the name of the players and their success stories that have bought pride to India, they are Tirth Metha, Known as “Ritr”, a CS:GO player, Abhijeet “Ghatak”, Ankit “V3nom”, Saloni “Meow16K”.Apart from this Indian women’s team has also done exceptionally well in CS:GO and has made it to the finale.
Government and Corporate Sectors support: The Indian esports business has received backing from the government and corporate sectors, contributing to its growth and acceptance as a genuine sport.
Government Initiatives: The Indian government has expressed increased support for esports through different initiatives. This involves recognising esports as an official sport, establishing esports regulating organisations, and incorporating esports into national sports federations. The government has also announced steps to give financial assistance, subsidies, and infrastructure development for esports, therefore providing a favourable environment for the industry’s growth. Recently, Kalyan Chaubey, joint secretary and acting CEO of the IOA, personally gave the athletes cutting-edge training gear during this occasion, providing kits to the players. The kit includes the following:
Advanced gaming mouse.
Keyboard built for quick responses.
A smooth mousepad
A headphone for crystal-clear communication
An eSports bag to carry the equipment.
Corporate Sponsorship and Partnerships
Indian corporations have recognised esports’ promise and actively sponsored and collaborated with esports organisations, tournaments, and individual players. Companies from various industries, including technology, telecommunications, and entertainment, have invested in esports to capitalise on its success and connect with the esports community. These sponsorships and collaborations give financial support, resources, and visibility to esports in India. The leagues and championships provide opportunities for young players to showcase their talent.
Challenges and future
While esports provides great job opportunities, several obstacles must be overcome in order for the industry to expand and gain recognition:
Infrastructure & Training Facilities: Ensuring the availability of high-quality training facilities and infrastructure is critical for developing talent and allowing players to realise their maximum potential. Continued investment in esports venues, training facilities, and academies is critical for the industry’s long-term success.
Fostering a culture of skill development and giving outlets for formal education in esports would improve the professionalism and competitiveness of Indian esports players. Collaborations between educational institutions and esports organisations can result in the development of specialised programs in areas such as game analysis, team management, and sports psychology.
Establishing a thorough legal framework and governance structure for esports will help it gain legitimacy as a professional sport. Clear standards on player contracts, player rights, anti-doping procedures, and fair competition policies are all part of this.
Conclusion
Esports in India provide massive professional opportunities and growth possibilities for aspiring esports athletes. The sector’s prospects are based on overcoming infrastructure, perception, talent development, and regulatory barriers. Esports may establish itself as a viable and acceptable career alternative in India with continued support, investment, and stakeholder collaboration
The Reserve Bank of India (RBI) has mandated banks to switch their digital banking domains to 'Bank.in' by October 31, 2025, as part of a strategy to modernise the sector and maintain consumer confidence. The move is expected to provide a consistent and secure interface for online banking, as a response to the increasing threats posed by cybercriminals who exploit vulnerabilities in online platforms. The RBI's directive is seen as a proactive measure to address the growing concerns over cybersecurity in the banking sector.
RBI Circular - Migration to '.bank.in' domain
The official circular released by the RBI dated April 22, 2025, read as follows:
“It has now been decided to operationalise the ‘. bank.in’ domain for banks through the Institute for Development and Research in Banking Technology (IDRBT), which has been authorised by National Internet Exchange of India (NIXI), under the aegis of the Ministry of Electronics and Information Technology (MeitY), to serve as the exclusive registrar for this domain. Banks may contact IDRBT at sahyog@idrbt.ac.in to initiate the registration process. IDRBT shall guide the banks on various aspects related to application process and migration to new domain.”
“All banks are advised to commence the migration of their existing domains to the ‘.bank.in’ domain and complete the process at the earliest and in any case, not later than October 31, 2025.”
CyberPeace Outlook
The Reserve Bank of India's directive mandating banks to shift to the 'Bank.in' domain by October 31, 2025, represents a strategic and forward-looking measure to modernise the nation’s digital banking infrastructure. With this initiative, the RBI is setting a new benchmark in cybersecurity by creating a trusted, exclusive domain that banks must adopt. This move will drastically reduce cyber threats, phishing attacks, and fake banking websites, which have been major sources of financial fraud. This fixed domain will simplify verification for consumers and tech platforms to more easily identify legitimate banking websites and apps. Furthermore, a strong drop in online financial fraud will have a long-term effect by this order. Since phishing and domain spoofing are two of the most prevalent forms of cybercrime, a shift to a strictly regulated domain name system will remove the potential for lookalike URLs and fraudulent websites that mimic banks. As India’s digital economy grows, RBI’s move is timely, essential, and future-ready.
Taj Hotels Group is well known for its luxurious ambience and old-world grace and charm, blended with contemporary comforts and amenities for its guests or customers. But what can make all the netizens perplexed is the recent data breach incident which took place in Tata-owned Taj hotels. The hotel suffer from a data breach that compromises nearly 1.5 million customers' data which includes addresses, membership IDs, mobile numbers and other personally identifiable information, according to sources. This news was brought to light which raised concerns about the privacy and data protection of personal data of individuals. We are living in a space influenced by advanced technology and digital communication which throws a concern or challenge to secure the personal information of individuals.
Unveiling the incident
Tata-owned Taj Hotels group has suffered a data breach that compromise information of over 1.5 million customers, according to a news report. A bad actor or entity going by the name “Dnacookies” claimed data set contains data from the 2014-2020 period and has not been disclosed anywhere till now. Such personal data includes name, address, customer ID, mobile number and other personally identifiable information. This shows the risks or challenges of data protection and security. The incidents raise an alarm about the risks and vulnerabilities that might be faced even by the big corporate giants. The bad actor with the handle “Dnacookies” also demanded a ransom of a sum of about Rs 4.16 lakh from the Taj hotel group. In response to the incident, a spokesperson from the concerned hotel group said that we have been made aware of someone claiming possession of a limited data customer data set, which is non-sensitive in nature. Investigation is underway and relevant authorities have been notified about the incident.
A demand for ransom
The report from CNBC-TV18 clears that the bad actor not only purloined the data but also demanded around 4.16 lakh as a ransom for the database. Along with this, the bad actor kept three conditions ahead. Firstly there has to be a middleman for a negotiable deal secondly the data cannot be split either the entire data has to be taken with the ransom demand or no data at all. Thirdly additional samples of data will not be provided. Further, the spokesperson of Indian Hotel Company Limited mentioned that they have been escalated with the fact that someone is claiming authority in a limited data set. The bad actor claimed that the database contains information from 2014- 2020 which has been kept confidential till now. The audacity of the bad actor went to such an extent that the sample containing one thousand rows of unique entries from the bad actor dataset was also provided by the bad actor as proof of the deed. This incident underlines the growing threat in cyberspace and the urgency for individuals, organizations or entities to priorities data security measures and maintain cyber resilience.
Personal Data on Stake
Such data is the personal information of the individuals and also constitutes the personal tastes and preferences of individuals which can be exploited. The biggest gush of winds the hotel and individuals face by such a data breach is not only the volume of data compromised but also the potential ways it can get misused and exploited against the hotel or its customers by cyber crooks. This paves the way for cybercriminals to put forward any demand knowing the sensitivity of the data. Followed by creating a dilemmatic situation for the affected entities to either accept the ransom demands or to stand against ransom. Since the risks are high, going ahead with any of these situations can have an adverse impact on the security of personal data. The organisation or entities holding the personal data need to make sure that data under their realm is well protected and secured.
While the organisation has to sail through the aftermath of this breach, such incidents also pose a challenge for the organisation to maintain the trust and reputation of the organization since these incidents question the cyber security posture of the organisation. It is suggested to be transparent with its stakeholders, and open about the vulnerabilities and steps taken against this. They should also discuss the amplified step added for safeguarding their customer's personal data. Since Taj is well known for its out-of-the-box luxury and for providing comfort to its customers it should take a step ahead to reinforce its digital infrastructure to ensure the security of data.
Digital Personal Data Protection Act, 2023
The newly enacted Digital Personal Data Act, 2023 put certain obligations on data fiduciaries to take reasonable measures to maintain the security of personal data. The Act also requires to inform about the data breach to the data protection board constituted under the Act. The Act aims to protect the individual's digital personal data. The Act casts certain obligations on data principals and data fiduciaries. The Act provides penalty upto 250 crores in case of a data breach. The Act aims to provide consent-based data collection techniques. The Act also establishes the Data Protection Board to ensure compliance with the provisions of the Act and address grievances.
Conclusion
Data breach in such a big giant in the market serves as an alarming concern to be more cautious and proactively take precautionary measures to protect the security of data and compliance with data protection laws and regulations. We are living in an era where digital security is as important as the basic fundamental rights of an individual. Taj Hotels Group has actively taken steps to handle the aftermath of the data breach by informing the incident to law enforcement agencies and taking necessary steps. It is also on our part to be more aware, and vigilant about our personal data. Entities need to ensure compliance and measures to protect personal data and overall ensure a true cyber-safe & digital environment.
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