#FactCheck - Claim That Palki Sharma’s Viral Video Questions Jordan’s Protocol Is False; Video Is AI-Manipulated
A video clip of journalist Palki Sharma is being widely shared on social media. Along with the video, it is being claimed that during Prime Minister Narendra Modi’s recent Middle East visit, she questioned Jordan’s diplomatic protocol.
In the viral clip, Palki Sharma is allegedly seen asking why Jordan’s King Abdullah II did not come to the airport to receive Prime Minister Modi, and whether this indicated a downgrade in the level of welcome.
However, an investigation by the Cyber Peace Foundation found this claim to be misleading. The probe revealed that while the visuals in the viral video are genuine, the audio has been altered using Artificial Intelligence (AI).
On the social media platform ‘X’, a user named “Ammar Solangi” shared this video on 18 December. The post claimed that the video was related to questions raised about Jordan’s diplomatic protocol during Prime Minister Modi’s visit. According to the post, Palki Sharma questioned why King Abdullah II did not receive Prime Minister Modi at the airport. The archive link of the viral post can be seen here: https://ghostarchive.org/archive/26aK0
Verification
During the investigation, the fact-check desk noticed the ‘Firstpost’ logo in the top-left corner of the viral video. Based on this clue, a customized Google search was conducted, which led to the original news report.
The investigation revealed that the viral video was taken from an episode of journalist Palki Sharma’s show “Vantage with Palki Sharma”, which aired on 17 December.
Analysis of the video showed that the visuals appearing at the 33 minutes 30 seconds timestamp in the original report exactly match those used in the viral clip. However, in the original broadcast, Palki Sharma neither questioned Jordan’s protocol nor made any comment about King Abdullah II not being present at the airport.
In the original video, Palki Sharma says:
“Prime Minister Modi was on a diplomatic tour of Jordan, Ethiopia, and Oman, and in Jordan he was received at the airport by the country’s Prime Minister…” The link to the original report can be seen here: https://www.youtube.com/watch?v=-VYZYe9l6Bs
AI Audio Examination
Further investigation involved separating the audio from the viral video and analyzing it using the AI voice detection tool ‘Resemble AI’. The tool’s results confirmed that fake, AI-generated audio had been added over the real footage in the viral clip to spread a misleading claim. A screenshot of the results from this examination can be seen below.
Conclusion
The video being circulated in the name of journalist Palki Sharma has been tampered with. Her voice has been altered using AI technology, and the claim made regarding the Jordan visit is completely misleading.
Related Blogs
A photograph showing a massive crowd on a road is being widely shared on social media. The image is being circulated with the claim that people in the United States are staging large-scale protests against President Donald Trump.
However, CyberPeace Foundation’s research has found this claim to be misleading. Our fact-check reveals that the viral photograph is nearly eight years old and has been falsely linked to recent political developments.
Claim:
Social media users are sharing a photograph and claiming that it shows people protesting against US President Donald Trump.An X (formerly Twitter) user, Salman Khan Gauri (@khansalman88177), shared the image with the caption:“Today, a massive protest is taking place in America against Donald Trump.”
The post can be viewed here, and its archived version is available here.
FactCheck:
To verify the claim, we conducted a reverse image search of the viral photograph using Google. This led us to a report published by The Mercury News on April 6, 2018.
The report features the same image and states that the photograph was taken on March 24, 2018, during the ‘March for Our Lives’ rally in Washington, DC. The rally was organized to demand stricter gun control laws in the United States. The image shows a large crowd gathered on Pennsylvania Avenue in support of gun reform.
The report further notes that the Associated Press, on March 30, 2018, debunked false claims circulating online which alleged that liberal billionaire George Soros and his organizations had paid protesters $300 each to participate in the rally.
Further research led us to a report published by The Hindu on March 25, 2018, which also carries the same photograph. According to the report, thousands of Americans across the country participated in ‘March for Our Lives’ rallies following a mass shooting at a school in Florida. The protests were led by survivors and victims, demanding stronger gun laws.
The objective of these demonstrations was to break the legislative deadlock that has long hindered efforts to tighten firearm regulations in a country frequently rocked by mass shootings in schools and colleges.
Conclusion
The viral photograph is nearly eight years old and is unrelated to any recent protests against President Donald Trump.The image actually depicts a gun control protest held in 2018 and is being falsely shared with a misleading political claim.By circulating this outdated image with an incorrect context, social media users are spreading misinformation.
Introduction
In a world teeming with digital complexities, where information wends through networks with the speed and unpredictability of quicksilver, companies find themselves grappling with the paradox of our epoch: the vast potential of artificial intelligence (AI) juxtaposed with glaring vulnerabilities in data security. It's a terrain fraught with risks, but in the intricacies of this digital age emerges a profound alchemy—the application of AI itself to transmute vulnerable data into a repository as secure and invaluable as gold.
The deployment of AI technologies comes with its own set of challenges, chief among them being concerns about the integrity and safety of data—the precious metal of the information economy. Companies cannot afford to remain idle as the onslaught of cyber threats threatens to fray the fabric of their digital endeavours. Instead, they are rallying, invoking the near-miraculous capabilities of AI to transform the very nature of cybersecurity, crafting an armour of untold resilience by empowering the hunter to become the hunted.
The AI’s Untapped Potential
Industries spanning the globe, varied in their scopes and scales, recognize AI's potential to hone their processes and augment decision-making capabilities. Within this dynamic lies a fertile ground for AI-powered security technologies to flourish, serving not merely as auxiliary tools but as essential components of contemporary business infrastructure. Dynamic solutions, such as anomaly detection mechanisms, highlight the subtle and not-so-subtle deviances in application behaviour, shedding light on potential points of failure or provoking points of intrusion, turning what was once a prelude to chaos into a symphony of preemptive intelligence.
In the era of advanced digital security, AI, exemplified by Dynatrace, stands as the pinnacle, swiftly navigating complex data webs to fortify against cyber threats. These digital fortresses, armed with cutting-edge AI, ensure uninterrupted insights and operational stability, safeguarding the integrity of data in the face of relentless cyber challenges.
India’s AI Stride
India, a burgeoning hub of technology and innovation, evidences AI's transformative powers within its burgeoning intelligent automation market. Driven by the voracious adoption of groundbreaking technological paradigms such as machine learning (ML), natural language processing (NLP), and Automated Workflow Management (AWM), sectors as disparate as banking, finance, e-commerce, healthcare, and manufacturing are swept up in an investment maelstrom. This is further bolstered by the Indian government’s supportive policies like 'Make in India' and 'Digital India'—bold initiatives underpinning the accelerating trajectory of intelligent automation in this South Asian powerhouse.
Consider the velocity at which the digital universe expands: IDC posits that the 5 billion internet denizens, along with the nearly 54 billion smart devices they use, generate about 3.4 petabytes of data each second. The implications for enterprise IT teams, caught in a fierce vice of incoming cyber threats, are profound. AI's emergence as the bulwark against such threats provides the assurance they desperately seek to maintain the seamless operation of critical business services.
The AI integration
The list of industries touched by the chilling specter of cyber threats is as extensive as it is indiscriminate. We've seen international hotel chains ensnared by nefarious digital campaigns, financial institutions laid low by unseen adversaries, Fortune 100 retailers succumbing to cunning scams, air traffic controls disrupted, and government systems intruded upon and compromised. Cyber threats stem from a tangled web of origins—be it an innocent insider's blunder, a cybercriminal's scheme, the rancor of hacktivists, or the cold calculation of state-sponsored espionage. The damage dealt by data breaches and security failures can be monumental, staggering corporations with halted operations, leaked customer data, crippling regulatory fines, and the loss of trust that often follows in the wake of such incidents.
However, the revolution is upon us—a rising tide of AI and accelerated computing that truncates the time and costs imperative to countering cyberattacks. Freeing critical resources, businesses can now turn their energies toward primary operations and the cultivation of avenues for revenue generation. Let us embark on a detailed expedition, traversing various industry landscapes to witness firsthand how AI's protective embrace enables the fortification of databases, the acceleration of threat neutralization, and the staunching of cyber wounds to preserve the sanctity of service delivery and the trust between businesses and their clientele.
Public Sector
Examine the public sector, where AI is not merely a tool for streamlining processes but stands as a vigilant guardian of a broad spectrum of securities—physical, energy, and social governance among them. Federal institutions, laden with the responsibility of managing complicated digital infrastructures, find themselves at the confluence of rigorous regulatory mandates, exacting public expectations, and the imperative of protecting highly sensitive data. The answer, increasingly, resides in the AI pantheon.
Take the U.S. Department of Energy's (DOE) Office of Cybersecurity, Energy Security, and Emergency Response (CESER) as a case in point. An investment exceeding $240 million in cybersecurity R&D since 2010 manifests in pioneering projects, including AI applications that automate and refine security vulnerability assessments, and those employing cutting-edge software-defined networks that magnify the operational awareness of crucial energy delivery systems.
Financial Sector
Next, pivot our gaze to financial services—a domain where approximately $6 million evaporates with each data breach incident, compelling the sector to harness AI not merely for enhancing fraud detection and algorithmic trading but for its indispensability in preempting internal threats and safeguarding knightly vaults of valuable data. Ventures like the FinSec Innovation Lab, born from the collaborative spirits of Mastercard and Enel X, demonstrate AI's facility in real-time threat response—a lifeline in preventing service disruptions and the erosion of consumer confidence.
Retail giants, repositories of countless payment credentials, stand at the threshold of this new era, embracing AI to fortify themselves against the theft of payment data—a grim statistic that accounts for 37% of confirmed breaches in their industry. Best Buy's triumph in refining its phishing detection rates while simultaneously dialling down false positives is a testament to AI's defensive prowess.
Smart Cities
Consider, too, the smart cities and connected spaces that epitomize technological integration. Their web of intertwined IoT devices and analytical AI, which scrutinize the flows of urban life, are no strangers to the drumbeat of cyber threat. AI-driven defense mechanisms not only predict but quarantine threats, ensuring the continuous, safe hum of civic life in the aftermath of intrusions.
Telecom Sector
Telecommunications entities, stewards of crucial national infrastructures, dial into AI for anticipatory maintenance, network optimization, and ensuring impeccable uptime. By employing AI to monitor the edges of IoT networks, they stem the tide of anomalies, deftly handle false users, and parry the blows of assaults, upholding the sanctity of network availability and individual and enterprise data security.
Automobile Industry
Similarly, the automotive industry finds AI an unyielding ally. As vehicles become complex, mobile ecosystems unto themselves, AI's cybersecurity role is magnified, scrutinizing real-time in-car and network activities, safeguarding critical software updates, and acting as the vanguard against vulnerabilities—the linchpin for the assured deployment of autonomous vehicles on our transit pathways.
Conclusion
The inclination towards AI-driven cybersecurity permits industries not merely to cope, but to flourish by reallocating their energies towards innovation and customer experience enhancement. Through AI's integration, developers spanning a myriad of industries are equipped to construct solutions capable of discerning, ensnaring, and confronting threats to ensure the steadfastness of operations and consumer satisfaction.
In the crucible of digital transformation, AI is the philosopher's stone—an alchemic marvel transmuting the raw data into the secure gold of business prosperity. As we continue to sail the digital ocean's intricate swells, the confluence of AI and cybersecurity promises to forge a gleaming future where businesses thrive under the aegis of security and intelligence.
References
- https://timesofindia.indiatimes.com/gadgets-news/why-adoption-of-ai-may-be-critical-for-businesses-to-tackle-cyber-threats-and-more/articleshow/106313082.cms
- https://blogs.nvidia.com/blog/ai-cybersecurity-business-resilience/
Introduction
The role of ‘Small and Medium Enterprises’ (SMEs) in the economic and social development of the country is well established. The SME sector is often driven by individual creativity and innovation. With its contribution at 8% of the country’s GDP, and 45% of the manufactured output and 40% of its exports, SMEs provide employment to about 60 million persons through over 26 million enterprises producing over six thousand products.
It would be an understatement to say that the SMEs sector in India is highly heterogeneous in terms of the size of the enterprises, variety of products and services produced and the levels of technology employed. With the SME sector booming across the country, these enterprises are contributing significantly to local, state, regional and national growth and feeding into India’s objectives of inclusive, sustainable development.
As the digital economy expands, SMEs cannot be left behind and must integrate online to be able to grow and prosper. This development is not without its risks and cybersecurity concerns and digital threats like misinformation are fast becoming a pressing pain point for the SME sector. The unique challenge posed to SMEs by cyber threats is that while the negative consequences of digital risks are just as damaging for the SMEs as they are for larger industries, the former’s ability to counter these threats is not at par with the latter, owing to the limited nature of resources at their disposal. The rapid development of emerging technologies like artificial intelligence makes it easier for malicious actors to develop bots, deepfakes, or other forms of manipulated content that can steer customers away from small businesses and the consequences can be devastating.
Misinformation is the sharing of inaccurate and misleading information, and the act can be both deliberate and unintentional. Malicious actors can use fake reviews, rumours, or false images to promote negative content or create backlash against a business’ brand and reputation. For a fledgling or growing enterprise, its credibility is a critical asset and any threat to the same is as much a cause for concern as any other operational hindrance.
Relationship Building to Counter Misinformation
We live in a world that is dominated by brands. A brand should ideally inspire trust. It is the single most powerful and unifying characteristic that embodies an organisation's culture and values and once well-established, can create incremental value. Businesses report industry rumours where misinformation resulted in the devaluation of a product, sowing mistrust among customers, and negatively impacting the companies’ revenue. Mitigating strategies to counter these digital downsides can include implementing greater due diligence and basic cyber hygiene practices, like two-factor or multi-factor authentication, as well as open communication of one’s experiences in the larger professional and business networks.
The loss of customer trust can be fatal for a business, and for an SME, the access to the scale of digital and other resources required to restore reputations may simply not be a feasible option. Creating your brand story is not just the selling pitch you give to customers and investors, but is also about larger qualitative factors such as your own motivation for starting the enterprise or the emotional connection your audience base enjoys with your organisation. The brand story is a mosaic of multiple tangible and intangible elements that all come together to determine how the brand is perceived by its various stakeholders. Building a compelling and fortified brand story which resonates deeply with people is an important step in developing a robust reputation. It can help innoculate against several degrees of misinformation and malicious attempts and ensure that customers continue to place their faith in the brand despite attempts to hurt this dynamic.
Engaging with the target audience, ie, the customer base is part of an effective marketing tool and misinformation inoculation strategy. SMEs should also continuously assess their strategies, adapt to market changes, and remain agile in their approach to stay competitive and relevant in today's dynamic business environment. These strategies will lead to greater customer engagement through the means of feedback, reviews and surveys which help in building trust and loyalty. Innovative and dynamic customer service engages the target audience and helps in staying in the competition and being relevant.
Crisis Management and Response
Having a crisis management strategy is an important practice for all SMEs and should be mandated for better policy implementation. Businesses need greater due diligence and basic cyber hygiene practices, like two-factor authentication, essential compliances, strong password protocols, transparent disclosure, etc.
The following steps should form part of a crisis management and response strategy:
- Assessing the damage by identifying the misinformation spread and its impact is the first step.
- Issuing a response in the form of a public statement by engaging the media should precede legal action.
- Two levels of communication need to take place in response to a misinformation attack. The first tier is internal, to the employees and it should clarify the implications of the incident and the organisation’s response plan. The other is aimed at customers via direct outreach to clarify the situation and provide accurate information in regard to the matter. If required the employees can be provided training related to the handling of the customer enquiries regarding the misinformation.
- The digital engagement of the enterprise should be promptly updated and social media platforms and online communications must address the issue and provide clarity and factual information.
- Immediate action must include a plan to rebuild reputations and trust by ensuring customers of the high quality of products and services. The management should seek customer feedback and show commitment to improving processes and transparency. Sharing positive testimonials and stories of satisfied customers can also help at this stage.
- Engaging with the community and collaborating with organisations is also an important part of crisis management.
While these steps are for rebuilding and crisis management, further steps also need to be taken:
- Monitoring customer sentiment and gauging the effectiveness of the efforts taken is also necessary. And if required, strategic adjustments can be made in response to the evolving circumstances.
- Depending on the severity of the impact, management may choose to engage the professional help of PR consultants and crisis management experts to develop comprehensive recovery plans and help navigate the situation.
- A long-term strategy which focuses on building resilience against future attacks is important. Along with this, engaging in transparency and proactive communication with stakeholders is a must.
Legal and Ethical Considerations
SMEs administrators must prioritise ethical market practices and appreciate that SMEs are subject to laws which deal with defamation, intellectual property rights- trademark and copyright infringement in particular, data protection and privacy laws and consumer protection laws. Having the knowledge of these laws and ensuring that there is no infringement upon the rights of other enterprises or their consumers is integral in order to continue engaging in business legally.
Ethical and transparent business conduct includes clear and honest communication and proactive public redressal mechanisms in the event of misinformation or mistakes. These efforts go a long way towards building trust and accountability.
Proactive public engagement is an important step in building relationships. SMEs can engage with the community where they conduct their business through outreach programs and social media engagement. Efforts to counter misinformation through public education campaigns that alert customers and other stakeholders about misinformation serve the dual purpose of countering misinformation and creating deep community ties. SME administrators should monitor content and developments in their markets and sectors to ensure that their marketing practices are ethical and not creating or spreading misinformation, be it in the form of active sensationalising of existing content or passive dissemination of misinformation created by others. Fact-checking tools and expert consultations can help address and prevent a myriad of problems and should be incorporated into everyday operations.
Conclusion
Developing strong cybersecurity protocols, practising basic digital hygiene and ensuring regulatory compliances are crucial to ensure that a business not only survives but also thrives. Therefore, a crisis management plan and trust-building along with ethical business and legal practices go a long way in ensuring the future of SMEs. In today's digital landscape, misinformation is pervasive, and trust has become a cornerstone of successful business operations. It is the bedrock of a resilient and successful SME. By implementing and continuously improving trust-building efforts, businesses can not only navigate the challenges of misinformation but also create lasting value for their customers and stakeholders. Prioritising trust ensures long-term growth and sustainability in an ever-evolving digital landscape.
References
- https://SME.gov.in/sites/default/files/SME-Strategic-Action-Plan.pdf
- https://carnegieendowment.org/research/2024/01/countering-disinformation-effectively-an-evidence-based-policy-guide?lang=en
- https://dcSME.gov.in/Report%20of%20Expert%20Committee%20on%20SMEs%20-%20The%20U%20K%20Sinha%20Committee%20constitutes%20by%20RBI.pdf
