#FactCheck - Viral Video of Sachin Tendulkar Commenting on Joe Root Is AI-Generated
A video circulating on social media claims to show former Indian cricketer Sachin Tendulkar commenting on England batter Joe Root’s batting feats. In the clip, Tendulkar is allegedly heard saying that if Joe Root continues scoring centuries, even his (Tendulkar’s) record would be broken. The video further claims that Tendulkar says if Root scores another century, he would give up the bat’s grip, after which the clip abruptly ends.
Users sharing the video are claiming that Sachin Tendulkar has taken a dig at Joe Root through this remark.
Cyber Peace Foundation’s research found the claim to be misleading. Our research clearly establishes that the viral video is not authentic but has been created using Artificial Intelligence (AI) tools and is being shared online with a false narrative.
CLAIM
On January 5, 2025, several users shared the viral video on Instagram, claiming it shows Sachin Tendulkar making remarks about Joe Root’s century-scoring spree.
(Post link and archive link available.)

FACT CHECK
To verify the claim, we extracted keyframes from the viral video and conducted a Google Reverse Image Search. This led us to an interview of Sachin Tendulkar published on the official BBC News YouTube channel on November 18, 2013. The visuals from that interview match exactly with those seen in the viral clip.
This establishes that the visuals used in the viral video are old and have been repurposed with manipulated audio to create a misleading narrative.
Further, Joe Root made his Test debut in 2012. At that time, he had not scored multiple Test centuries and was nowhere close to Sachin Tendulkar’s record tally of hundreds. This timeline itself makes the viral claim factually incorrect.
(Link to the original BBC interview available.)
https://www.youtube.com/watch?v=v6Rz4pgR9UQ

Upon closely examining the viral clip, we noticed that Sachin Tendulkar’s voice sounded unnatural and inconsistent. This raised suspicion of audio manipulation.
We then ran the viral video through an AI detection tool, Aurigin AI. According to the results, the audio in the video was found to be 100 percent AI-generated, confirming that Tendulkar never made the statements attributed to him in the clip.

Conclusion
Our research confirms that the viral video claiming Sachin Tendulkar commented on Joe Root’s centuries is fake. The video has been created using AI-generated audio and misleadingly combined with visuals from a 2013 interview. Users are sharing this manipulated clip on social media with a false claim.
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Executive Summary
A fabricated graphic designed to look like a Dainik Jagran postcard is viral on social media. The viral post claims that Prime Minister Narendra Modi made a statement regarding his father, alleging that he was part of Netaji Subhash Chandra Bose's army and spied against the British. The post further claims that his father later surrendered on Mahatma Gandhi's advice and became a Gandhian. Research by the CyberPeace Research Wing has revealed that this claim is entirely fake and misleading. There is no record or evidence of PM Modi ever making such a statement, and the viral postcard has been digitally altered.
The Claim
An Instagram user shared the viral graphic claiming that PM Modi stated his father was associated with Netaji Subhash Chandra Bose's army, worked as a spy against the British, and later surrendered on Mahatma Gandhi's advice to become a follower of his ideology. https://www.instagram.com/reels/DZ7BAHdP5u , https://archive.ph/wip/7ajAK

Fact Check
A thorough Google keyword search was conducted using relevant terms, but no credible news reports or official sources were found to back up the viral claim.

During the research, the original, authentic postcard published by Dainik Jagran was located. The original post actually quoted PM Modi speaking about India's startup ecosystem. Today, 21st-century India is going through a massive phase of transformation. A startup revolution is taking place in India today. In this revolution, the youth of India, with a fresh mindset, are finding solutions to problems for the welfare of humanity." https://www.instagram.com/p/DZkRUY2n2hi/

Conclusion
The research confirms that Prime Minister Narendra Modi never made any statement linking his father to Netaji Subhash Chandra Bose or Mahatma Gandhi's surrender advice. The viral image circulating on social media is morphed and edited to spread misinformation.

Introduction
As the sun rises on the Indian subcontinent, a nation teeters on the precipice of a democratic exercise of colossal magnitude. The Lok Sabha elections, a quadrennial event that mobilises the will of over a billion souls, is not just a testament to the robustness of India's democratic fabric but also a crucible where the veracity of information is put to the sternest of tests. In this context, the World Economic Forum's 'Global Risks Report 2024' emerges as a harbinger of a disconcerting trend: the spectre of misinformation and disinformation that threatens to distort the electoral landscape.
The report, a carefully crafted document that shares the insights of 1,490 experts from the interests of academia, government, business and civil society, paints a tableau of the global risks that loom large over the next decade. These risks, spawned by the churning cauldron of rapid technological change, economic uncertainty, a warming planet, and simmering conflict, are not just abstract threats but tangible realities that could shape the future of nations.
India’s Electoral Malice
India, as it strides towards the general elections scheduled in the spring of 2024, finds itself in the vortex of this hailstorm. The WEF survey positions India at the zenith of vulnerability to disinformation and misinformation, a dubious distinction that underscores the challenges facing the world's largest democracy. The report depicts misinformation and disinformation as the chimaeras of false information—whether inadvertent or deliberate—that are dispersed through the arteries of media networks, skewing public opinion towards a pervasive distrust in facts and authority. This encompasses a panoply of deceptive content: fabricated, false, manipulated and imposter.
The United States, the European Union, and the United Kingdom too, are ensnared in this web of varying degrees of misinformation. South Africa, another nation on the cusp of its own electoral journey, is ranked 22nd, a reflection of the global reach of this phenomenon. The findings, derived from a survey conducted over the autumnal weeks of September to October 2023, reveal a world grappling with the shadowy forces of untruth.
Global Scenario
The report prognosticates that as close to three billion individuals across diverse economies—Bangladesh, India, Indonesia, Mexico, Pakistan, the United Kingdom, and the United States—prepare to exercise their electoral rights, the rampant use of misinformation and disinformation, and the tools that propagate them, could erode the legitimacy of the governments they elect. The repercussions could be dire, ranging from violent protests and hate crimes to civil confrontation and terrorism.
Beyond the electoral arena, the fabric of reality itself is at risk of becoming increasingly polarised, seeping into the public discourse on issues as varied as public health and social justice. As the bedrock of truth is undermined, the spectre of domestic propaganda and censorship looms large, potentially empowering governments to wield control over information based on their own interpretation of 'truth.'
The report further warns that disinformation will become increasingly personalised and targeted, honing in on specific groups such as minority communities and disseminating through more opaque messaging platforms like WhatsApp or WeChat. This tailored approach to deception signifies a new frontier in the battle against misinformation.
In a world where societal polarisation and economic downturn are seen as central risks in an interconnected 'risks network,' misinformation and disinformation have ascended rapidly to the top of the threat hierarchy. The report's respondents—two-thirds of them—cite extreme weather, AI-generated misinformation and disinformation, and societal and/or political polarisation as the most pressing global risks, followed closely by the 'cost-of-living crisis,' 'cyberattacks,' and 'economic downturn.'
Current Situation
In this unprecedented year for elections, the spectre of false information looms as one of the major threats to the global populace, according to the experts surveyed for the WEF's 2024 Global Risk Report. The report offers a nuanced analysis of the degrees to which misinformation and disinformation are perceived as problems for a selection of countries over the next two years, based on a ranking of 34 economic, environmental, geopolitical, societal, and technological risks.
India, the land of ancient wisdom and modern innovation, stands at the crossroads where the risk of disinformation and misinformation is ranked highest. Out of all the risks, these twin scourges were most frequently selected as the number one risk for the country by the experts, eclipsing infectious diseases, illicit economic activity, inequality, and labor shortages. The South Asian nation's next general election, set to unfurl between April and May 2024, will be a litmus test for its 1.4 billion people.
The spectre of fake news is not a novel adversary for India. The 2019 election was rife with misinformation, with reports of political parties weaponising platforms like WhatsApp and Facebook to spread incendiary messages, stoking fears that online vitriol could spill over into real-world violence. The COVID-19 pandemic further exacerbated the issue, with misinformation once again proliferating through WhatsApp.
Other countries facing a high risk of the impacts of misinformation and disinformation include El Salvador, Saudi Arabia, Pakistan, Romania, Ireland, Czechia, the United States, Sierra Leone, France, and Finland, all of which consider the threat to be one of the top six most dangerous risks out of 34 in the coming two years. In the United Kingdom, misinformation/disinformation is ranked 11th among perceived threats.
The WEF analysts conclude that the presence of misinformation and disinformation in these electoral processes could seriously destabilise the real and perceived legitimacy of newly elected governments, risking political unrest, violence, and terrorism, and a longer-term erosion of democratic processes.
The 'Global Risks Report 2024' of the World Economic Forum ranks India first in facing the highest risk of misinformation and disinformation in the world at a time when it faces general elections this year. The report, released in early January with the 19th edition of its Global Risks Report and Global Risk Perception Survey, claims to reveal the varying degrees to which misinformation and disinformation are rated as problems for a selection of analyzed countries in the next two years, based on a ranking of 34 economic, environmental, geopolitical, societal, and technological risks.
Some governments and platforms aiming to protect free speech and civil liberties may fail to act effectively to curb falsified information and harmful content, making the definition of 'truth' increasingly contentious across societies. State and non-state actors alike may leverage false information to widen fractures in societal views, erode public confidence in political institutions, and threaten national cohesion and coherence.
Trust in specific leaders will confer trust in information, and the authority of these actors—from conspiracy theorists, including politicians, and extremist groups to influencers and business leaders—could be amplified as they become arbiters of truth.
False information could not only be used as a source of societal disruption but also of control by domestic actors in pursuit of political agendas. The erosion of political checks and balances and the growth in tools that spread and control information could amplify the efficacy of domestic disinformation over the next two years.
Global internet freedom is already in decline, and access to more comprehensive sets of information has dropped in numerous countries. The implication: Falls in press freedoms in recent years and a related lack of strong investigative media are significant vulnerabilities set to grow.
Advisory
Here are specific best practices for citizens to help prevent the spread of misinformation during electoral processes:
- Verify Information:Double-check the accuracy of information before sharing it. Use reliable sources and fact-checking websites to verify claims.
- Cross-Check Multiple Sources:Consult multiple reputable news sources to ensure that the information is consistent across different platforms.
- Be Wary of Social Media:Social media platforms are susceptible to misinformation. Be cautious about sharing or believing information solely based on social media posts.
- Check Dates and Context:Ensure that information is current and consider the context in which it is presented. Misinformation often thrives when details are taken out of context.
- Promote Media Literacy:Educate yourself and others on media literacy to discern reliable sources from unreliable ones. Be skeptical of sensational headlines and clickbait.
- Report False Information:Report instances of misinformation to the platform hosting the content and encourage others to do the same. Utilise fact-checking organisations or tools to report and debunk false information.
- Critical Thinking:Foster critical thinking skills among your community members. Encourage them to question information and think critically before accepting or sharing it.
- Share Official Information:Share official statements and information from reputable sources, such as government election commissions, to ensure accuracy.
- Avoid Echo Chambers:Engage with diverse sources of information to avoid being in an 'echo chamber' where misinformation can thrive.
- Be Responsible in Sharing:Before sharing information, consider the potential impact it may have. Refrain from sharing unverified or sensational content that can contribute to misinformation.
- Promote Open Dialogue:Open discussions should be promoted amongst their community about the significance of factual information and the dangers of misinformation.
- Stay Calm and Informed:During critical periods, such as election days, stay calm and rely on official sources for updates. Avoid spreading unverified information that can contribute to panic or confusion.
- Support Media Literacy Programs:Media Literacy Programs in schools should be promoted to provide individuals with essential skills to sail through the information sea properly.
Conclusion
Preventing misinformation requires a collective effort from individuals, communities, and platforms. By adopting these best practices, citizens can play a vital role in reducing the impact of misinformation during electoral processes.
References:
- https://thewire.in/media/survey-finds-false-information-risk-highest-in-india
- https://thesouthfirst.com/pti/india-faces-highest-risk-of-disinformation-in-general-elections-world-economic-forum/

Introduction
Misinformation spreads differently with respect to different host environments, making localised cultural narratives and practices major factors in how an individual deals with it when presented in a certain place and to a certain group. In the digital age, with time-sensitive data, an overload of information creates a lot of noise which makes it harder to make informed decisions. There are also cases where customary beliefs, biases, and cultural narratives are presented in ways that are untrue. These instances often include misinformation related to health and superstitions, historical distortions, and natural disasters and myths. Such narratives, when shared on social media, can lead to widespread misconceptions and even harmful behaviours. For example, it may also include misinformation that goes against scientific consensus or misinformation that contradicts simple, objectively true facts. In such ambiguous situations, there is a higher probability of people falling back on patterns in determining what information is right or wrong. Here, cultural narratives and cognitive biases come into play.
Misinformation and Cultural Narratives
Cultural narratives include deep-seated cultural beliefs, folklore, and national myths. These narratives can also be used to manipulate public opinion as political and social groups often leverage them to proceed with their agenda. Lack of digital literacy and increasing information online along with social media platforms and their focus on generating algorithms for engagement aids this process. The consequences can even prove to be fatal.
During COVID-19, false claims targeted certain groups as being virus spreaders fueled stigmatisation and eroded trust. Similarly, vaccine misinformation, rooted in cultural fears, spurred hesitancy and outbreaks. Beyond health, manipulated narratives about parts of history are spread depending on the sentiments of the people. These instances exploit emotional and cultural sensitivities, emphasizing the urgent need for media literacy and awareness to counter their harmful effects.
CyberPeace Recommendations
As cultural narratives may lead to knowingly or unknowingly spreading misinformation on social media platforms, netizens must consider preventive measures that can help them build resilience against any biased misinformation they may encounter. The social media platforms must also develop strategies to counter such types of misinformation.
- Digital and Information Literacy: Netizens must encourage developing digital and information literacy in a time of information overload on social media platforms.
- The Role Of Media: The media outlets can play an active role, by strictly providing fact-based information and not feeding into narratives to garner eyeballs. Social media platforms also need to be careful while creating algorithms focused on consistent engagement.
- Community Fact-Checking: As localised information prevails in such cases, owing to the time-sensitive nature, immediate debunking of precarious information by authorities at the ground level is encouraged.
- Scientifically Correct Information: Starting early and addressing myths and biases through factual and scientifically correct information is also encouraged.
Conclusion
Cultural narratives are an ingrained part of society, and they might affect how misinformation spreads and what we end up believing. Acknowledging this process and taking counter measures will allow us to move further and take steps for intervention regarding tackling the spread of misinformation specifically aided by cultural narratives. Efforts to raise awareness and educate the public to seek sound information, practice verification checks, and visit official channels are of the utmost importance.
References
- https://www.icf.com/insights/cybersecurity/developing-effective-responses-to-fake-new
- https://www.dw.com/en/india-fake-news-problem-fueled-by-digital-illiteracy/a-56746776
- https://www.apa.org/topics/journalism-facts/how-why-misinformation-spreads