The Misinformation Epidemic: Combating Digital Deception in the Age of AI
Introduction
In a world where social media dictates public perception and content created by AI dilutes the difference between fact and fiction, mis/disinformation has become a national cybersecurity threat. Today, disinformation campaigns are designed for their effect, with political manipulation, interference in public health, financial fraud, and even community violence. India, with its 900+ million internet users, is especially susceptible to this distortion online. The advent of deep fakes, AI-text, and hyper-personalised propaganda has made disinformation more plausible and more difficult to identify than ever.
What is Misinformation?
Misinformation is false or inaccurate information provided without intent to deceive. Disinformation, on the other hand, is content intentionally designed to mislead and created and disseminated to harm or manipulate. Both are responsible for what experts have termed an "infodemic", overwhelming people with a deluge of false information that hinders their ability to make decisions.
Examples of impactful mis/disinformation are:
- COVID-19 vaccine conspiracy theories (e.g., infertility or microchips)
- Election-related false news (e.g., EVM hacking so-called)
- Social disinformation (e.g., manipulated videos of riots)
- Financial scams (e.g., bogus UPI cashbacks or RBI refund plans)
How Misinformation Spreads
Misinformation goes viral because of both technology design and human psychology. Social media sites such as Facebook, X (formerly Twitter), Instagram, and WhatsApp are designed to amplify messages that elicit high levels of emotional reactions are usually polarising, sensationalistic, or fear-mongering posts. This causes falsehoods or misinformation to get much more attention and activity than authentic facts, and therefore prioritises virality over truth.
Another major consideration is the misuse of generative AI and deep fakes. Applications like ChatGPT, Midjourney, and ElevenLabs can be used to generate highly convincing fake news stories, audio recordings, or videos imitating public figures. These synthetic media assets are increasingly being misused by bad actors for political impersonation, propagating fabricated news reports, and even carrying out voice-based scams.
To this danger are added coordinated disinformation efforts that are commonly operated by foreign or domestic players with certain political or ideological objectives. These efforts employ networks of bot networks on social media, deceptive hashtags, and fabricated images to sway public opinion, especially during politically sensitive events such as elections, protests, or foreign wars. Such efforts are usually automated with the help of bots and meme-driven propaganda, which makes them scalable and traceless.
Why Misinformation is Dangerous
Mis/disinformation is a significant threat to democratic stability, public health, and personal security. Perhaps one of the most pernicious threats is that it undermines public trust. If it goes unchecked, then it destroys trust in core institutions like the media, judiciary, and electoral system. This erosion of public trust has the potential to destabilise democracies and heighten political polarisation.
In India, false information has had terrible real-world outcomes, especially in terms of creating violence. Misleading messages regarding child kidnappers on WhatsApp have resulted in rural mob lynching. As well, communal riots have been sparked due to manipulated religious videos, and false terrorist warnings have created public panic.
The pandemic of COVID-19 also showed us how misinformation can be lethal. Misinformation regarding vaccine safety, miracle cures, and the source of viruses resulted in mass vaccine hesitancy, utilisation of dangerous treatments, and even avoidable deaths.
Aside from health and safety, mis/disinformation has also been used in financial scams. Cybercriminals take advantage of the fear and curiosity of the people by promoting false investment opportunities, phishing URLs, and impersonation cons. Victims get tricked into sharing confidential information or remitting money using seemingly official government or bank websites, leading to losses in crypto Ponzi schemes, UPI scams, and others.
India’s Response to Misinformation
- PIB Fact Check Unit
The Press Information Bureau (PIB) operates a fact-checking service to debunk viral false information, particularly on government policies. In 3 years, the unit identified more than 1,500 misinformation posts across media.
- Indian Cybercrime Coordination Centre (I4C)
Working under MHA, I4C has collaborated with social media platforms to identify sources of viral misinformation. Through the Cyber Tipline, citizens can report misleading content through 1930 or cybercrime.gov.in.
- IT Rules (The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 [updated as on 6.4.2023]
The Information Technology (Intermediary Guidelines) Rules were updated to enable the government to following aspects:
- Removal of unlawful content
- Platform accountability
- Detection Tools
There are certain detection tool that works as shields in assisting fact-checkers and enforcement bodies to:
- Identify synthetic voice and video scams through technical measures.
- Track misinformation networks.
- Label manipulated media in real-time.
CyberPeace View: Solutions for a Misinformation-Resilient Bharat
- Scale Digital Literacy
"Think Before You Share" programs for rural schools to teach students to check sources, identify clickbait, and not reshare fake news.
- Platform Accountability
Technology platforms need to:
- Flag manipulated media.
- Offer algorithmic transparency.
- Mark AI-created media.
- Provide localised fact-checking across diverse Indian languages.
- Community-Led Verification
Establish WhatsApp and Telegram "Fact Check Hubs" headed by expert organisations, industry experts, journalists, and digital volunteers who can report at the grassroots level fake content.
- Legal Framework for Deepfakes
Formulate targeted legislation under the Bhartiya Nyaya Sanhita (BNS) and other relevant laws to make malicious deepfake and synthetic media use a criminal offense for:
- Electoral manipulation.
- Defamation.
- Financial scams.
- AI Counter-Misinformation Infrastructure
Invest in public sector AI models trained specifically to identify:
- Coordinated disinformation patterns.
- Botnet-driven hashtag campaigns.
- Real-time viral fake news bursts.
Conclusion
Mis/disinformation is more than just a content issue, it's a public health, cybersecurity, and democratic stability challenge. As India enters the digitally empowered world, making a secure, informed, and resilient information ecosystem is no longer a choice; now, it's imperative. Fighting misinformation demands a whole-of-society effort with AI innovation, public education, regulatory overhaul, and tech responsibility. The danger is there, but so is the opportunity to guide the world toward a fact-first, trust-based digital age. It's time to act.
References
- https://www.pib.gov.in/factcheck.aspx
- https://www.meity.gov.in/static/uploads/2024/02/Information-Technology-Intermediary-Guidelines-and-Digital-Media-Ethics-Code-Rules-2021-updated-06.04.2023-.pdf
- https://www.cyberpeace.org
- https://www.bbc.com/news/topics/cezwr3d2085t
- https://www.logically.ai
- https://www.altnews.in
Related Blogs
Introduction
Google.org is committed to stepping ahead to enhance Internet safety and responsible online behaviour. ‘Google for INDIA 2023’, an innovative conclave, took place on 19th October 2023. Google.org has embarked on its vision for a safer Internet and combating misinformation, financial frauds and other threats that come from bad actors. Alphabet Big Tech is committed to leading this charter and engaging with all stakeholders, including government agencies. Google.org has partnered with CyberPeace Foundation to foster a safer online environment and empower users on informed decisions on the Internet. CyberPeace will run a nationwide awareness and capacity-building Initiative equipping more than 40 Million Indian netizens with fact-checking techniques, tools, SoPs, and guidance for responsible and safe online behaviour. The campaign will be deployed in 15 Indian regional languages as a comprehensive learning outcome for the whole nation. Together, Google.org and CyberPeace Foundation aim to make the Internet safer for everyone and work in a direction to ensure that progress for everyone is built on a strong foundation of trusted information available on the Internet and pursuing the true spirit of “Technology for Good”.
Google.org and CyberPeace together for enhanced online safety
A new $4 million grant to CyberPeace Foundation will support a nationwide awareness-building program and comprehensive multilingual digital resource hub with content available in up to 15 Indian languages to empower nearly 40 million underserved people across the country in building resilience against misinformation and practice responsible online behaviour. Together, Google.org and CyberPeace are on their way to creating a strong pathway of trusted Internet and a safer digital environment. The said campaign will be undertaken for a duration of 3 years, and the following key components will run at the core of the same:
- CyberPeace Corps Volunteers: This will be a pan India volunteer engagement initiative to create a community of 9 million CyberPeace Ambassadors/First Responders/Volunteers to fight misinformation and promote responsible online behaviour going far into the rural, marginalised and most vulnerable strata of society.
- Digital Resource Hub: In pursuance of the campaign, CyberPeace is developing a cutting-edge platform offering a wealth of resources on media literacy, responsible content creation, and cyber hygiene translated into 15 Indian regional languages for a widespread impact on the ground.
- Public Sensitisation: CyberPeace will be conducting an organic series of online and offline events focusing on empowering netizens to discern fact from fiction. These sensitisation drives will be taken on by start master trainers from different regions of India to ensure all states and UTs are impacted.
- CyberPeace Quick Reaction Team: A specialised team of tech enthusiasts that will work closely with platforms to rapidly address new-age cyber threats and misinformation campaigns in real-time and establish best practices and SoPs for the diverse elements in the industries.
- Engaging Multimedia Content: With CyberPeace’s immense expertise in E-Course and digital content, the campaign will produce a range of multilingual multimedia resources, including informative videos, posters, games, contests, infographics, and more.
- Fact-check unit: Fact-check units will play a crucial role in monitoring, identifying, and doing fact analysis of the suspected information and overall busting the growing incidents of misinformation. Fake news or misinformation has negative consequences on society at large. The fact-check units play a significant role in controlling the widespread of misinformation.
Fight Against Misinformation
Misinformation is rampant all across the world and requires attention. With the increasing penetration of social media and the internet, this remains a global issue. Google.org has taken up the initiative to address this issue in India and, in collaboration with CyberPeace Foundation taken a proactive step to multiple avenues for mass-scale awareness and upskilling campaigns have been piloted to make an impact on the ground with the vision of upskilling over 40 Million people in the country and building resilience against misinformation and practicing responsible online behavior.
Maj Vineet Kumar, Founder of CyberPeace, said,
"In an era in which digital is deeply intertwined with our lives, knowing how to discern, act on, and share the credible from the wealth of information available online is critical to our well-being, and of our families and communities. Through this initiative, we’re committing to help Internet users across India become informed, empowered and responsible netizens leading through conversations and actions. Whether it’s in fact-checking information before sharing it, or refraining from sharing unverified news, we all play an important role in building a web that is a safe and inclusive space for everyone, and we are extremely grateful to Google.org for propelling us forward in this mission with their grant support.”
Annie Lewin, Senior Director of Global Advocacy and Head of Asia Pacific, Google.org said:
“We have a longstanding commitment to supporting changemakers using technology to solve humanity's biggest challenges. And, the innovation and zeal of Indian nonprofit organisations has inspired us to deepen our commitment in India. With the new grant to CyberPeace Foundation, we are proud to support solutions that speak directly to Google’s DNA, helping first-time internet users chart their path in a digital world with confidence. Such solutions give us pride and hope that each step, built on a strong foundation of trusted information, will translate into progress for all.”
Conclusion
Google.org has partnered with government agencies and other Indian organisations with the vision of future-proof India for digital public infrastructure and staying a step ahead for Internet safety, keeping the citizens safe online. Google.org is taking its largest step yet towards online safety in India. There is widespread misinformative content and information in the digital media space or on the internet. This proactive initiative of Google.org in collaboration with CyberPeace is a commendable step to prevent the spread of misinformation and empower users to act responsibly while sharing any information and making informed decisions while using the Internet, hence creating a safe digital environment for everyone.
References:
- https://www.youtube.com/live/-b4lTVjOsXY?feature=shared
- https://blog.google/intl/en-in/products/google-for-india-2023-product-announcements/
- https://blog.google/intl/en-in/partnering-indias-success-in-a-new-digital-paradigm/
- https://telecom.economictimes.indiatimes.com/news/internet/google-to-debut-credit-in-india-announces-a-slew-of-ai-powered-launches/104547623
- https://theprint.in/economy/google-for-india-2023-tech-giant-says-it-removed-2-million-violative-videos-in-q2-2023/1810201/
Executive Summary:
A viral video circulating on social media that appears to be deliberately misleading and manipulative is shown to have been done by comedian Samay Raina casually making a lighthearted joke about actress Rekha in the presence of host Amitabh Bachchan which left him visibly unsettled while shooting for an episode of Kaun Banega Crorepati (KBC) Influencer Special. The joke pointed to the gossip and rumors of unspoken tensions between the two Bollywood Legends. Our research has ruled out that the video is artificially manipulated and reflects a non genuine content. However, the specific joke in the video does not appear in the original KBC episode. This incident highlights the growing misuse of AI technology in creating and spreading misinformation, emphasizing the need for increased public vigilance and awareness in verifying online information.
Claim:
The claim in the video suggests that during a recent "Influencer Special" episode of KBC, Samay Raina humorously asked Amitabh Bachchan, "What do you and a circle have in common?" and then delivered the punchline, "Neither of you and circle have Rekha (line)," playing on the Hindi word "rekha," which means 'line'.ervicing routes between Amritsar, Chandigarh, Delhi, and Jaipur. This assertion is accompanied by images of a futuristic aircraft, implying that such technology is currently being used to transport commercial passengers.
Fact Check:
To check the genuineness of the claim, the whole Influencer Special episode of Kaun Banega Crorepati (KBC) which can also be found on the Sony Set India YouTube channel was carefully reviewed. Our analysis proved that no part of the episode had comedian Samay Raina cracking a joke on actress Rekha. The technical analysis using Hive moderator further found that the viral clip is AI-made.
Conclusion:
A viral video on the Internet that shows Samay Raina making a joke about Rekha during KBC was released and completely AI-generated and false. This poses a serious threat to manipulation online and that makes it all the more important to place a fact-check for any news from credible sources before putting it out. Promoting media literacy is going to be key to combating misinformation at this time, with the danger of misuse of AI-generated content.
- Claim: Fake AI Video: Samay Raina’s Rekha Joke Goes Viral
- Claimed On: X (Formally known as Twitter)
- Fact Check: False and Misleading
Introduction
The world has been riding the wave of technological advancements, and the fruits it has born have impacted our lives. Technology, by its virtue, cannot be quantified as safe or unsafe it is the application and use of technology which creates the threats. Its times like this, the importance and significance of policy framework are seen in cyberspace. Any technology can be governed by means of policies and laws only. In this blog, we explore the issues raised by the EU for the tech giants and why the Indian Govt is looking into probing Whatsapp.
EU on Big Techs
Eu has always been seen to be a strong policy maker for cyberspace, and the same can be seen from the scope, extent and compliance of GDPR. This data protection bill is the holy grail for worldwide data protection bills. Apart from the GDPR, the EU has always maintained strong compliance demographics for the big tech as most of them have originated outside of Europe, and the rights of EU citizens come into priority above anything else.
New Draft Notification
According to the draft of the new notification, Amazon, Google, Microsoft and other non-European Union cloud service providers looking to secure an EU cybersecurity label to handle sensitive data can only do so via a joint venture with an EU-based company. The document adds that the cloud service must be operated and maintained from the EU, all customer data must be stored and processed in the EU, and EU laws take precedence over non-EU laws regarding the cloud service provider. Certified cloud services are operated only by companies based in the EU, with no entity from outside the EU having effective control over the CSP (cloud service provider) to mitigate the risk of non-EU interfering powers undermining EU regulations, norms and values.
This move from the EU is still in the draft phase however, it is expected to come into action soon as issues related to data breaches of EU citizens have been reported on numerous occasions. The document said the tougher rules would apply to personal and non-personal data of particular sensitivity where a breach may have a negative impact on public order, public safety, human life or health, or the protection of intellectual property.
How will it secure the netizens?
Since the EU has been the leading policy maker in cyberspace, it is often seen that the rules and policies of the EU are often replicated around the world. Hence this move comes at a critical time as the EU is looking towards safeguarding the EU netizens and the Cyber security industry in the EU by allowing them to collaborate with big tech while maintaining compliance. Cloud services can be protected by this mechanism, thus ensuring fewer instances of data breaches, thus contributing to a dip in cyber crimes and attacks.
The Indian Govt on WhatsApp
The Indian Govt has decided to probe Whatsapp and its privacy settings. One of the Indian Whatsapp users tweeted a screenshot of WhatsApp accessing the phone’s mic even when the phone was not in use, and the app was not open even in the background. The meta-owned Social messaging platform enjoys nearly 487 million users in India, making it their biggest market. The 2018 judgement on Whatsapp and its privacy issues was a landmark judgement, but the platform is in violation of the same.
The MoS, Ministry of Electronics and Information Technology, Rajeev Chandrashekhar, has already tweeted that the issue will be looked into and that they will be punished if the platform is seen violating the guidelines. The Digital Personal Data Protection Bill is yet to be tabled at the parliament. Still, despite the draft bill being public, big platforms must maintain the code of conduct to maintain compliance when the bill turns into an Act.
Threats for Indian Users
The Indian Whatsapp user contributes to the biggest user base un the world, and still, they are vulnerable to attacks on WhatsApp and now WhatsApp itself. The netizens are under the following potential threats –
- Data breaches
- Identity theft
- Phishing scams
- Unconsented data utilisation
- Violation of Right to Privacy
- Unauthorised flow of data outside India
- Selling of data to a third party without consent
The Indian netizen needs to stay vary of such issues and many more by practising basic cyber safety and security protocols and keeping a check on the permissions granted to apps, to keep track of one’s digital footprint.
Conclusion
Whether it’s the EU or Indian Government, it is pertinent to understand that the world powers are all working towards creating a safe and secured cyberspace for its netizens. The move made by the EU will act as a catalyst for change at a global level, as once the EU enforces the policy, the world will soon replicate it to safeguard their cyber interests, assets and netizens. The proactive stance of the Indian Government is a crucial sign that the things will not remain the same in the Indian Cyber ecosystem, and its upon the platforms and companies to ensure compliance, even in the absence of a strong legislation for cyberspace. The government is taking all steps to safeguard the Indian netizen, as the same lies in the souls and spirit of the new Digital India Bill, which will govern cyberspace in the near future. Still, till then, in order to maintain the synergy and equilibrium, it is pertinent for the platforms to be in compliance with the laws of natural justice.
