How Cultural Narratives Shape the Misinformation We Believe

Introduction

In recent years, India has witnessed a significant rise in the popularity and recognition of esports, which refers to online gaming. Esports has emerged as a mainstream phenomenon, influencing players and youngsters worldwide. In India, with the penetration of the internet at 52%, the youth has got its attracted to Esports. In this blog post, we will look at how the government is booting the players, establishing professional leagues, and supporting gaming companies and sponsors in the best possible manner. As the ecosystem continues to rise in prominence and establish itself as a mainstream sporting phenomenon in India.

Factors Shaping Esports in India: A few factors are shaping and growing the love for esports in India here. Let’s have a look.

Technological Advances: The availability and affordability of high-speed internet connections and smart gaming equipment have played an important part in making esports more accessible to a broader audience in India. With the development of smartphones and low-cost gaming PCs, many people may now easily participate in and watch esports tournaments.

Youth Demographic: India has a large population of young people who are enthusiastic gamers and tech-savvy. The youth demographic’s enthusiasm for gaming has spurred the expansion of esports in the country, as they actively participate in competitive gaming and watch major esports competitions.

Increase in the Gaming community: Gaming has been deeply established in Indian society, with many people using it for enjoyment and social contact. As the competitive component of gaming, esports has naturally gained popularity among gamers looking for a more competitive and immersive experience.

Esports Infrastructure and Events: The creation of specialised esports infrastructure, such as esports arenas, gaming cafés, and tournament venues, has considerably aided esports growth in India. Major national and international esports competitions and leagues have also been staged in India, offering exposure and possibilities for prospective esports players. Also supports various platforms such as YouTube, Twitch, and Facebook gaming, which has played a vital role in showcasing and popularising Esports in India.

Government support: Corporate and government sectors in India have recognised the potential of esports and are actively supporting its growth. Major corporate investments, sponsorships, and collaborations with esports organisations have supplied the financial backing and resources required for the country’s esports development. Government attempts to promote esports have also been initiated, such as forming esports governing organisations and including esports in official sporting events.

Growing Popularity and Recognition: Esports in India has witnessed a significant surge in viewership and fanbase, all thanks to online streaming platforms such as Twitch, YouTube which have provided a convenient way for fans to watch live esports events at home and at high-definition quality social media platforms let the fans to interact with their favourite players and stay updated on the latest esports news and events.

Esports Leagues in India

The organisation of esports tournaments and leagues in India has increased, with the IGL being one of the largest and most popular. The ESL India Premiership is a major esports event the Electronic Sports League organised in collaboration with NODWIN Gaming. Viacom18, a well-known Indian media business, established UCypher, an esports league. It focuses on a range of gaming games such as CS: GO, Dota 2, and Tekken in order to promote esports as a professional sport in India. All of these platforms provide professional players with a venue to compete and establish their profile in the esports industry.

India’s Performance in Esports to Date

Indian esports players have achieved remarkable global success, including outstanding results in prominent events and leagues. Individual Indian esports players’ success stories illustrate their talent, determination, and India’s ability to flourish in the esports sphere. These accomplishments contribute to the worldwide esports landscape’s awareness and growth of Indian esports. To add the name of the players and their success stories that have bought pride to India, they are Tirth Metha, Known as “Ritr”, a CS:GO player, Abhijeet “Ghatak”, Ankit “V3nom”, Saloni “Meow16K”.Apart from this Indian women’s team has also done exceptionally well in CS:GO and has made it to the finale.

Government and Corporate Sectors support: The Indian esports business has received backing from the government and corporate sectors, contributing to its growth and acceptance as a genuine sport.

Government Initiatives: The Indian government has expressed increased support for esports through different initiatives. This involves recognising esports as an official sport, establishing esports regulating organisations, and incorporating esports into national sports federations. The government has also announced steps to give financial assistance, subsidies, and infrastructure development for esports, therefore providing a favourable environment for the industry’s growth. Recently, Kalyan Chaubey, joint secretary and acting CEO of the IOA, personally gave the athletes cutting-edge training gear during this occasion, providing kits to the players. The kit includes the following:

Advanced gaming mouse.

Keyboard built for quick responses.

A smooth mousepad

A headphone for crystal-clear communication

An eSports bag to carry the equipment.

Corporate Sponsorship and Partnerships

Indian corporations have recognised esports’ promise and actively sponsored and collaborated with esports organisations, tournaments, and individual players. Companies from various industries, including technology, telecommunications, and entertainment, have invested in esports to capitalise on its success and connect with the esports community. These sponsorships and collaborations give financial support, resources, and visibility to esports in India. The leagues and championships provide opportunities for young players to showcase their talent.

Challenges and future

While esports provides great job opportunities, several obstacles must be overcome in order for the industry to expand and gain recognition:

Infrastructure & Training Facilities: Ensuring the availability of high-quality training facilities and infrastructure is critical for developing talent and allowing players to realise their maximum potential. Continued investment in esports venues, training facilities, and academies is critical for the industry’s long-term success.

Fostering a culture of skill development and giving outlets for formal education in esports would improve the professionalism and competitiveness of Indian esports players. Collaborations between educational institutions and esports organisations can result in the development of specialised programs in areas such as game analysis, team management, and sports psychology.

Establishing a thorough legal framework and governance structure for esports will help it gain legitimacy as a professional sport. Clear standards on player contracts, player rights, anti-doping procedures, and fair competition policies are all part of this.

Conclusion

Esports in India provide massive professional opportunities and growth possibilities for aspiring esports athletes. The sector’s prospects are based on overcoming infrastructure, perception, talent development, and regulatory barriers. Esports may establish itself as a viable and acceptable career alternative in India with continued support, investment, and stakeholder collaboration

The global race for Artificial Intelligence is heating up, and India has become one of its most important battlegrounds. Over the past few months, tech giants like OpenAI (ChatGPT), Google (Gemini), X (Grok), Meta (Llama), and Perplexity AI have stepped up their presence in the country,  not by selling their AI tools, but by offering them free or at deep discounts.

At first, it feels like a huge win for India’s digital generation. Students, professionals, and entrepreneurs today can tap into some of the world’s most powerful AI tools without paying a rupee. It feels like a digital revolution unfolding in real time. Yet, beneath this generosity lies a more complicated truth. Experts caution that this wave of “free” AI access isn’t without strings attached. This offering impacts how India handles data privacy, the fairness of competition, and the pace of the development of homegrown AI innovation that the country is focusing on. 

‍

The Market Strategy: Free Now, Pay Later  

‍

The choice of global AI companies to offer free access in India is a calculated business strategy. With one of the world’s largest and fastest-growing digital populations, India is a market no tech giant wants to miss. By giving away their AI tools for free, these firms are playing a long game:

1. Securing market share early: Flooding the market with free access helps them quickly attract millions of users before Indian startups have a chance to catch up. Recent examples are Perplexity, ChatGPT Go and Gemini AI which are offering free subscriptions to Indian users. 
2. Gathering local data: Every interaction, every prompt, question, or language pattern, helps these models learn from larger datasets to improve their product offerings in India and the rest of the world. Nothing is free in the world - as the popular saying goes, “if something is free, means you are the product. The same goes for these AI platforms: they monetise user data by analysing chats and their behaviour to refine their model and build paid products. This creates the privacy risk as India currently lacks specific laws to govern how such data is stored, processed or used for AI training. 
3. Create user dependency: Once users grow accustomed to the quality and convenience of these global models, shifting to Indian alternatives,  even when they become paid, will be difficult. This approach mirrors the “freemium” model used in other tech sectors, where users are first attracted through free access and later monetised through subscriptions or premium features, raising ethical concerns.  

Impact on Indian Users

‍

For most Indians, the short-term impact of free AI access feels overwhelmingly positive. Tools like ChatGPT and Gemini are breaking down barriers by democratising knowledge and making advanced technology available to everyone, from students, professionals, to small businesses.  It’s changing how people learn, think and do - all without spending a single rupee.But the long-term picture isn’t quite as simple. Beneath the convenience lies a set of growing concerns:

• Data privacy risks: Many users don’t realise that their chats, prompts, or queries might be stored and used to train global AI models. Without strong data protection laws in action, sensitive Indian data could easily find its way into foreign systems.
• Overdependence on foreign technology: Once these AI tools become part of people’s daily lives, moving away from them gets harder — especially if free access later turns into paid plans or comes with restrictive conditions.
• Language and cultural bias: Most large AI models are still built mainly around English and Western data. Without enough Indian language content and cultural representation, the technology risks overlooking the very diversity that defines India

Impact on India’s AI Ecosystem  

India’s Generative AI market, valued at USD $ 1.30 billion in 2024, is projected to reach 5.40 billion by 2033. Yet, this growth story may become uneven if global players dominate early.  

Domestic AI startups face multiple hurdles — limited funding, high compute costs, and difficulty in accessing large, diverse datasets. The arrival of free, GPT-4-level models sharpens these challenges by raising user expectations and increasing customer acquisition costs.  

As AI analyst Kashyap Kompella notes, “If users can access GPT-4-level quality at zero cost, their incentive to try local models that still need refinement will be low.” This could stifle innovation at home, resulting in a shallow domestic AI ecosystem where India consumes global technology but contributes little to its creation.  

CCI’s Intervention: Guarding Fair Competition  

The Competition Commission of India (CCI) has started taking note of how global AI companies are shaping India’s digital market. In a recent report, it cautioned that AI-driven pricing strategies such as offering free or heavily subsidised access could distort healthy competition and create an uneven playing field for smaller Indian developers.

The CCI’s decision to step in is both timely and necessary. Without proper oversight, such tactics could gradually push homegrown AI startups to the sidelines and allow a few foreign tech giants to gain disproportionate influence over India’s emerging AI economy.  

 What the Indian Government Should Do  

To ensure India’s AI landscape remains competitive, inclusive, and innovation-driven, the government must adopt a balanced strategy that safeguards users while empowering local developers.  

 1. Promote Fair Competition  

The government should mandate transparency in free access offers, including their duration, renewal terms, and data-use policies.  Exclusivity deals between foreign AI firms and telecom or device companies must be closely monitored to prevent monopolistic practices.  

 2. Strengthen Data Protection 

Under the Digital Personal Data Protection (DPDP) Act, companies should be required to obtain explicit consent from users before using data for model training.  Encourage data localisation, ensuring that sensitive Indian data remains stored within India’s borders.  

3. Support Domestic AI Innovation  

Accelerate the implementation of the IndiaAI Mission to provide public compute infrastructure, open datasets, and research funding to local AI developers like  Sarvam AI, an Indian company chosen by the government to build the country's first homegrown large language model (LLM) under IndianAI Mission. 

4. Create an Open AI Ecosystem

India should develop national AI benchmarks to evaluate all models, foreign or domestic, on performance, fairness, and linguistic diversity. And at the same time, they have their own national data Centre to train their indigenous  AI models. 

5. Encourage Responsible Global Collaboration

Speaking at the AI Action Summit 2025, the Prime Minister highlighted that governance should go beyond managing risks and should also promote innovation for the global good. Building on this idea, India should encourage global AI companies to invest meaningfully in the country’s ecosystem through research labs, data centres, and AI education programmes. Such collaborations will ensure that these partnerships not only expand markets but also create value, jobs and knowledge within India.

Conclusion

The surge of free AI access across India represents a defining moment in the nation’s digital journey. On one hand, it’s empowering millions of people and accelerating AI awareness like never before. On the other hand, it poses serious challenges from over-reliance on foreign platforms to potential risks around data privacy and the slow growth of local innovation. India’s real test will be finding the right balance between access and autonomy, allowing global AI leaders to innovate and operate here, but within a framework that protects the interests of Indian users, startups, and data ecosystems. With strong and timely action under the Digital Personal Data Protection (DPDP) Act, the IndiaAI Mission, and the Competition Commission of India’s (CCI) active oversight, India can make sure this AI revolution isn’t just something that happens to the country, but for it. 

References

1. https://www.moneycontrol.com/artificial-intelligence/cci-study-flags-steep-barriers-for-indian-ai-startups-calls-for-open-data-and-compute-access-to-level-playing-field-article-13600606.html# 
2. https://www.imarcgroup.com/india-generative-ai-market 
3. https://www.mea.gov.in/Speeches-Statements.htm?dtl/39020/Opening_Address_by_Prime_Minister_Shri_Narendra_Modi_at_the_AI_Action_Summit_Paris_February_11_2025 
4. https://m.economictimes.com/tech/artificial-intelligence/nasscom-planning-local-benchmarks-for-indic-ai-models/articleshow/124218208.cms 
5. https://indianexpress.com/article/business/centre-selects-start-up-sarvam-to-build-country-first-homegrown-ai-model-9967243/# 

‍

Introduction

‍

On June 11, 2026, the Ministry of Home Affairs (MHA) India released one of the most critical Indian government advisories concerning cybersecurity by the Indian Cyber Crime Coordination Centre (I4C) under the National Cybercrime Threat Analytics Unit (NCTAU) concerning the immediate and escalating threat posed by the weaponization of generative artificial intelligence to forge synthetic biometric identities capable of bypassing the existing facial verification mechanisms in India. This advisory is arguably one of the most explicit Indian government recognitions of the deep-seated threats associated with AI-generated deepfakes in the country’s digital financial infrastructure. As many Indian financial service providers embrace facial recognition and biometric verification systems for customer onboarding and authentications, the myth that biometric traits are in themselves secure is slowly unraveling.

The advisory states that cybercriminals are deploying sophisticated AI tools to forge such credible digital simulacrums that exhibit such a precise similarity of facial expressions, eye movements, eye blinks, head movements, and voice patterns that they are virtually indistinguishable from the originals for identity verification mechanisms. Such a confluence of easy AI technology, mass onboarding of digital identities, and underdeveloped infrastructure to detect these synthetics requires urgent regulatory, institutional, and technological intervention.

‍

The I4C Advisory: Core Findings and Threat Architecture

‍

In its advisory, NCTAU describes a complex, multi-step attack chain used by scammers to capture biometric information and perpetrate fraud using everyday social interactions. The attackers typically use social media accounts, chat messengers, online job applications, dating applications, or direct phone calls to reach their targets. These interactions are presented as innocuous, such as for video calls, job interviews, identity checks, or just normal conversation with the intention of recording facial and vocal data.

During these interactions, victims may be asked to perform gestures commonly seen in legitimate video calls, such as look directly at the camera, blink, turn their head, or say specific phrases. However, the perpetrators record this video feed without the victim's knowledge and then use deep learning generative AI technologies to process it. Through methods such as Generative Adversarial Networks (GANs) and diffusion models, the scammers create photorealistic synthetic duplicates of the target, capable of mirroring all physical and vocal attributes, such as facial expressions, blinking patterns, head movements, and even voice tones.

The advisory explicitly states that these synthetic identities can be used for a variety of fraudulent activities, such as spoofing face authentication systems, circumventing liveness detection checks, successfully completing video KYC, enabling fraudulent account recovery processes, and illegally accessing bank and financial services. NCTAU also cautions that these voice deepfakes may be paired with facial deepfakes in an attempt to undermine multi-modal authentication methods, and the occurrence of related SIM-swap attacks can eliminate the last layer of security in OTP verification and facilitate a complete account compromise.

‍

The scale of India's Digital Financial Ecosystem

‍

The scale of I4C's detected threat can be better understood by considering India's entire digital financial landscape. In 2025 India has witnessed over 228 billion UPI transactions, with 21.63 billion in December alone, an annual growth rate of 29% from 2024, and an active user base of over 500 million by the beginning of 2026. Furthermore, total e-KYC transactions by April 2025 have exceeded 2,393 crore, and thus, it can be seen the extent to which these aspects of finance (banking, insurance, and credit) are now conducted via remote digital verification. The transformation, although instrumental in increasing financial inclusion, has, according to some analysts, created an attack surface of historic scale. As hundreds of millions more become financially integrated via the very same channels that now form the country's infrastructure and systems of identity, the threat from identity-based fraud becomes astronomically large. 

Indian government data further illustrates the extent to which such frauds are a growing concern. Cybercrime cases jumped 42% year-on-year to 2.27 million in 2024, resulting in losses amounting to nearly 228.45 billion. Within that, 1.34 million UPI cases, worth 1,087 crore, occurred in FY2024 alone, while cybercrimes in general soared from 260,000 cases in 2021 to nearly 2.8 million by 2025, totaling cybercrime losses of 22,931 crore.

‍

How Do Deepfakes Defeat Biometric Systems?

‍

Deepfake fraud, in particular, is extremely difficult to counteract due to the direct attack it poses on the assumptions underlying traditional verification systems. Passive techniques for verifying a live person from a static photo or video existed that primarily looked for similarities in textures, lighting, and geometrical properties or challenged subjects to perform an action in real-time. But the generation of real-time face swapping that contains blinks, head motion, and speaking can now be produced on even cheap machines. Cybercriminals can exploit these by using virtual camera drivers to "inject" the false image feed into the live verification session, nullifying any passive liveness checks. Data from the industry clearly shows the extent of this problem: iProov, a leading authenticator, documented a 7.8-fold rise in injection attacks in 2024; Jumio noted an 88% increase in deepfake-induced fraud in 2025; and voice-deepfake attacks on financial call centres saw a 6.8-fold increase in 2024. 

Gartner had also predicted that 30% of organizations would have lost trust in facial verification alone by 2026, and work by Kubam (2024) confirmed a lack of multi-factor authentication such as cross-validation of biometric, document, and device integrity signals used within KYC platforms. Such fears have been corroborated by FATF's 2025 Horizon Scan, which classified deepfakes as an emerging threat to the AML/CDD framework and digital identity verification.

‍

Recommendations by I4C

‍

I4C's advisory goes beyond merely warning about threats and lists actionable recommendations to both institutions and citizens. Banks, NBFCs, fintech companies, and onboarding platforms have been advised to incorporate advanced deepfake and synthetic content detection techniques into their verification flows, given that first-generation liveness checks are not enough. They should employ a multi-modal strategy that considers face features along with the device, network signals, behavioral biometrics, and alignment of face and voice. They also have been advised to make a more robust upgrade of their onboarding and verification platforms, as much of the current remote verification architecture was built in a less sophisticated threat context. This aligns with the KYC Master Direction of the RBI that specifies end-to-end encryption, IP-based access controls, geotagging, and technology platforms and systems are to be upgraded frequently. Citizens are advised by I4C to keep their biometric information secure; be careful of unsolicited video calls and online interviews; keep an eye on transaction-related SMS and emails; and report suspicious instances through the National Cybercrime Reporting Portal and through the telephone number 1930. It is clarified that this advisory aims to create awareness of developing AI-based identity fraud schemes, and it is not a declaration that any specific organization, platform, or service is vulnerable.

‍

^{The Legislative Dimension: India's Evolving Response to Synthetic Media}

‍

The problem highlighted by I4C is evolving in a heavily legislated environment, not a legal void. The first-ever legal definition of "synthetic media" in India came into force in the Information Technology Amendment Rules 2026 on February 20, 2026. These rules oblige significant platforms to remove deepfakes and non-consensual intimate media within three hours and two hours, respectively, or lose their safe harbor protection under Section 79 of the IT Act. While the provision focuses on harm stemming from content, this creates a new legal and normative precedent on dealing with AI-induced deception. However, financial frauds facilitated through deepfakes are not content but involve the use of remote identity verification and customer onboarding systems, which require specific technical standards. The overall policy environment when viewed in light of the FATF Horizon Scan, RBI KYC rules, and recent I4C advisory already offers significant scope to define and introduce mandatory deepfake detection and identity assurance standards even before these are explicitly legislated.

‍

Institutional and Technical Recommendations

‍

1. For Financial Institutions and Fintech platforms: The existing verification systems (liveness detection) must be replaced with multi-layered deep-fake detection processes, including injection attack detection, behavioral biometrics, cross-modal facial and voice verification, device integrity check, and hardware attestation during onboarding itself.
2. For Regulators: The RBI and Ministry of Home Affairs should work together to release technical standards that specify minimum deepfake-detection requirements for video-KYC and remote onboarding systems in line with FATF digital identity guidance and the upcoming EU AI Act.
3. For researchers and academia: Dedicated studies on deepfake detection performance across varied demographic, linguistic, and regional populations of India should be prioritized. Current models are mostly trained on Western data.
4. For citizens: Face recordings and other biometric information should be treated with the same caution as sensitive financial details. Be wary of unsolicited video calls, remote interviews, or verification requests from unknown people, and report suspicious activities on any account immediately via the National Cybercrime Helpline (1930) or cybercrime.gov.in.

‍

Conclusion

‍

The I4C advisory of June 2026 marks a critical recognition that advances in generative AI have fundamentally challenged the reliability of facial biometric authentication. For a country whose digital financial ecosystem relies heavily on remote identity verification, the implications are significant. The integrity of India's financial inclusion framework now depends on rapidly strengthening identity assurance mechanisms. Addressing this threat will require coordinated action by regulators, financial institutions, technology developers, researchers, and citizens to develop robust technical standards, enhance detection capabilities, and build public awareness at a pace matching the evolution of AI-enabled fraud.

‍

References and Sources

‍

1. I4C / NCTAU Advisory, June 2026 — National Cybercrime Threat Analytics Unit, Indian Cyber Crime Coordination Centre, Ministry of Home Affairs, Government of India. Advisory on AI-Enabled Deepfake Identity Fraud. Issued 11 June 2026.
2. shuftipro.com/blog/key-takeaways-from-fatf-horizon-scan-report-on-deepfakes
3. https://timesofindia.indiatimes.com/india/fraudsters-creating-deepfakes-to-bypass-facial-authentication-i4c/articleshow/131668958.cms
4. hyperverge.co/blog/what-is-a-deepfake
5. iproov.com/reports/threat-intelligence-report-2026
6. arxiv.org/pdf/2601.06241

‍