Endorsements Know-hows!
Introduction
Social media is the new platform for free speech and expressing one’s opinions. The latest news breaks out on social media and is often used by political parties to propagate their parties during the elections. Hashtag (#)is the new weapon, a powerful hashtag that goes a long way in making an impact in society that so at a global level. Various hashtags have gained popularity in the last years, such as – #blacklivesmatter, #metoo, #pride, #cybersecurity, and many more, which were influential in spreading awareness among the people regarding various social issues and taboos, which then were removed from multiple cultures. Social media is strengthened by social media influencers who are famous personalities with a massive following as they create regular content that the users consume and share with their friends. Social media is all about the message and its speed, and hence issues like misinformation and disinformation are widespread on nearly all social media platforms, so the influencers play a keen role in making sure the content on social media is in compliance with its community and privacy guidelines.
The Know-How
The Department of Consumer Affairs under the Ministry of Consumer Affairs, Food and Public Distribution released a guide, ‘Endorsements Know-hows!’ for celebrities, influencers, and virtual influencers on social media platforms, The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines. Advertisements are no longer limited to traditional media like print, television, or radio, with the increasing reach of digital platforms and social media, such as Facebook, Twitter, and Instagram, there has been a rise in the influence of virtual influencers, celebrities, and social media influencers. This has led to an increased risk of consumers being misled by advertisements and unfair trade practices by these individuals on social media platforms. Endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” or “paid promotion” can be used. They should not endorse any product or service and service in which they have done due diligence or that they have not personally used or experienced. The Act established guidelines for protecting consumers from unfair trade practices and misleading advertisements. The Department of Consumer Affairs published Guidelines for prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, on 9th June 2022. These guidelines outline the criteria for valid advertisements and the responsibilities of manufacturers, service providers, advertisers, and advertising agencies. These guidelines also touched upon celebrities and endorsers. It states that misleading advertisements in any form, format, or medium are prohibited by law.
The guidelines apply to social media influencers as well as virtual avatars promoting products and services online. The disclosures should be easy to notice in post descriptions, where you can usually find hashtags or links. It should also be prominent enough to be noticeable in the content,
Changes Expected
The new guidelines will bring about uniformity in social media content in respect of privacy and the opinions of different people. The primary issue being addressed is misinformation, which was at its peak during the Covid-19 pandemic and impacted millions of people worldwide. The aspect of digital literacy and digital etiquette is a fundamental art of social media ethics, and hence social media influencers and celebrities can go a long way in spreading awareness about the same among common people and regular social media users. The increasing threats of cybercrimes and various exploitations over cyberspace can be eradicated with the help of efficient awareness and education among the youth and the vulnerable population, and the influencers can easily do the same, so its time that the influencers understand their responsibility of leading the masses online and create a healthy secure cyber ecosystem. Failing to follow the guidelines will make social media influencers liable for a fine of up to Rs 10 lakh. In the case of repeated offenders, the penalty can go up to Rs 50 lakh.
Conclusion
The size of the social media influencer market in India in 2022 was $157 million. It could reach as much as $345 million by 2025. Indian advertising industry’s self-regulatory body Advertising Standards Council of India (ASCI), shared that Influencer violations comprise almost 30% of ads taken up by ASCI, hence this legal backing for disclosure requirements is a welcome step. The Ministry of Consumer Affairs had been in touch with ASCI to review the various global guidelines on influencers. The social media guidelines from Clairfirnia and San Fransisco share the same basis, and hence guidelines inspired by different countries will allow the user and the influencer to understand the global perspective and work towards securing the bigger picture. As we know that cyberspace has no geographical boundaries and limitations; hence now is the time to think beyond conventional borders and start contributing towards securing and safeguarding global cyberspace.
Related Blogs
Introduction
The digital expanse of the metaverse has recently come under scrutiny following a gruesome incident. In a digital realm crafted for connection and exploration, a 16-year-old girl’s avatar falls victim to an agonising assault that kindled the fire of ethno-legal and societal discourse. The incident is a stark reminder that the cyberverse, offering endless possibilities and experiences, also has glaring challenges that require serious consideration. The incident involves a sixteen-year-old teen girl being raped through her digital avatar by a few members of Metaverse.
This incident has sparked a critical question of genuine psychological trauma inflicted by virtual experiences. The incident with a 16-year-old girl highlights the strong emotional repercussions caused by illicit virtual actions. While the physical realm remains unharmed, the digital assault can leave permanent scars on the psyche of the girl. This issue raises a critical question about the ethical implications of virtual interactions and the responsibilities of service providers to protect users' well-being on their platforms.
The Judicial Quagmire
The digital nature of these assaults gives impetus to complex jurisdictions which are profound in cyber offences. We are still novices in navigating the digital labyrinth where avatars have the ability to transcend borders with just a click of a mouse. The current legal structure is not equipped to tackle virtual crimes, calling for urgent reforms in critical legal structure. The Policymakers and legal Professionals must define virtual offenses first with clear and defined jurisdictional boundaries ensuring justice isn’t hampered due to geographical restrictions.
Meta’s Accountability
Meta, a platform where this gruesome incident occurred, finds itself at the crossroads of ethical dilemma. The company implemented plenty of safeguards that proved futile in preventing such harrowing acts. The incident has raised several questions about the broader role and responsibilities of tech juggernauts. Some of the questions demanding immediate answers as how a company can strike a balance between innovation and the protection of its users.
The Tightrope of Ethics
Metaverse is the epitome of innovation, yet this harrowing incident highlights a fundamental ethical contention. The real challenge is to harness the power of virtual reality while addressing the risks of digital hostilities. Society is still facing this conundrum, stakeholders must work in tandem to formulate robust and effective legal structures to protect the rights and well-being of users. This also includes balancing technological development and ethical challenges which require collective effort.
Reflections of Society
Beyond legal and ethical considerations, this act calls for wider societal reflections. It emphasises the pressing need for a cultural shift fostering empathy, digital civility and respect. As we tread deeper into the virtual realm, we must strive to cultivate ethos upholding dignity in both the digital and real world. This shift is only possible through awareness campaigns, educational initiatives and strong community engagement to foster a culture of respect and responsibility.
Safer and Ethical Way Forward
A multidimensional approach is essential to address the complicated challenges cyber violence poses. Several measures can pave the way for safer cyberspace for netizens.
- Legislative Reforms - There’s an urgent need to revamp legislative frameworks to mitigate and effectively address the complexities of these new and emerging virtual offences. The tech companies must collaborate with the government on formulating best practices and help develop standard security measures prioritising user protection.
- Public Awareness and Engagement - Initiating public awareness campaigns to educate users on crucial issues such as cyber resilience, ethics, digital detox and responsible online behaviour play a critical role in making netizens vigilant to avoid cyber hostilities and help fellow netizens in distress. Civil society organisations and think tanks such as CyberPeace Foundation are the pioneers of cyber safety campaigns in the country, working in tandem with governments across the globe to curb the evil of cyber hostilities.
- Interdisciplinary Research: The policymakers should delve deeper into the ethical, psychological and societal ramifications of digital interactions. The multidisciplinary approach in research is crucial for formulating policy based on evidence.
Conclusion
The digital Gang Rape is a wake-up call, demanding the bold measure to confront the intricate legal, societal and ethical pitfalls of the metaverse. As we navigate digital labyrinth, our collective decisions will help shape the metaverse's future. By nurturing the culture of empathy, responsibility and innovation, we can forge a path honouring the dignity of netizens, upholding ethical principles and fostering a vibrant and safe cyberverse. In this significant movement, ethical vigilance, diligence and active collaboration are indispensable.
References:
- https://www.thehindu.com/sci-tech/technology/virtual-gang-rape-reported-in-the-metaverse-probe-underway/article67705164.ece
- https://thesouthfirst.com/news/teen-uk-girl-virtually-gang-raped-in-metaverse-are-indian-laws-equipped-to-handle-similar-cases/
Introduction
In the labyrinthine corridors of the digital age, where information zips across the globe with the ferocity of a tempest, the truth often finds itself ensnared in a web of deception. It is within this intricate tapestry of reality and falsehood that we find ourselves examining two distinct yet equally compelling cases of misinformation, each a testament to the pervasive challenges that beset our interconnected world.
Case 1: The Deceptive Video: Originating in Malaysia, Misattributed to Indian Railway Development
A misleading video claiming to showcase Indian railway construction has been debunked as footage from Malaysia's East Coast Rail Link (ECRL). Fact-checking efforts by India TV traced the video's origin to Malaysia, revealing deceptive captions in Tamil and Hindi. The video was initially posted on Twitter on January 9, 2024, announcing the commencement of track-laying for Malaysia's East Coast Railway. Further investigation reveals the ECRL as a joint venture between Malaysia and China, involving the laying of tracks along the east coast, challenging assertions of Indian railway development. The ECRL's track-laying initiative, initiated in December 2023, is part of China's Belt and Road initiative, covering 665 kilometers across states like Kelantan, Terengganu, Pahang, and Selangor, with a completion target set for 2025.
The video in question, a digital chameleon, had its origins not in the bustling landscapes of India but within the verdant bounds of Malaysia. Specifically, it was a scene captured from the East Coast Rail Link (ECRL) project, a monumental joint venture between Malaysia and China, unfurling across 665 kilometers of Malaysian terrain. This ambitious endeavor, part of the grand Belt and Road initiative, is a testament to the collaborative spirit that defines our era, with tracks stretching from Kelantan to Selangor, and a completion horizon set for the year 2025.
The unveiling of this grand project was graced by none other than Malaysia’s King Sultan Abdullah Sultan Ahmad Shah, in Pahang, underscoring the strategic alliance with China and the infrastructural significance of the ECRL. Yet, despite the clarity of its origins, the video found itself cloaked in a narrative of Indian development, a falsehood that spread like wildfire across the digital savannah.
Through the meticulous application of keyframe analysis and reverse image searches, the truth was laid bare. Reports from reputable sources such as the Associated Press and the Global Times, featuring the very same machinery, corroborated the video's true lineage. This revelation not only highlighted the ECRL's geopolitical import but also served as a clarion call for the critical role of fact-checking in an era where misinformation proliferates with reckless abandon.
Case 2: Kerala's Incident: Investigating Fake Narratives
Kerala Chief Minister Pinarayi Vijayan has registered 53 cases related to spreading fake narratives on social media to incite communal sentiments following the blasts at a Christian religious gathering in October 2023. Vijayan said cases have been registered against online news portals, editors, and Malayalam television channels. The state police chief has issued directions to monitor social media to stop fake news spread and take appropriate actions.
In a different corner of the world, the serene backdrop of Kerala was shattered by an event that would ripple through the fabric of its society. The Kalamassery blast, a tragic occurrence at a Christian religious gathering, claimed the lives of eight individuals and left over fifty wounded. In the wake of this calamity, a man named Dominic Martin surrendered, claiming responsibility for the heinous act.
Yet, as the investigation unfolded, a different kind of violence emerged—one that was waged not with explosives but with words. A barrage of fake narratives began to circulate through social media, igniting communal tensions and distorting the narrative of the incident. The Kerala Chief Minister, Pinarayi Vijayan, informed the Assembly that 53 cases had been registered across the state, targeting individuals and entities that had fanned the flames of discord through their digital utterances.
The Kerala police, vigilant guardians of truth, embarked on a digital crusade to quell the spread of these communally instigative messages. With a particular concentration of cases in Malappuram district, the authorities worked tirelessly to dismantle the network of fake profiles that propagated religious hatred. Social media platforms were directed to assist in this endeavor, revealing the IP addresses of the culprits and enabling the cyber cell divisions to take decisive action.
In the aftermath of the blasts, the Chief Minister and the state police chief ordered special instructions to monitor social media platforms for content that could spark communal uproar. Cyber patrolling became the order of the day, as a 20-member probe team was constituted to deeply investigate the incident.
Conclusion
These two cases, disparate in their nature and geography, converge on a singular point: the fragility of truth in the digital age. They highlight the imperative for vigilance and the pursuit of accuracy in a world where misinformation can spread like wildfire. As we navigate this intricate cyberscape, it is imperative to be mindful of the power of fact-checking and the importance of media literacy, for they are the light that guides us through the fog of falsehoods to the shores of veracity.
These narratives are not merely stories of deception thwarted; they are a call to action, a reminder of our collective responsibility to safeguard the integrity of our shared reality. Let us, therefore, remain steadfast in our quest for the truth, for it is only through such diligence that we can hope to preserve the sanctity of our discourse and the cohesion of our societies.
References:
- https://www.indiatvnews.com/fact-check/fact-check-misleading-video-claims-malaysian-rail-project-indian-truth-ecrl-india-railway-development-pm-modi-2024-01-29-914282
- https://sahilonline.org/kalamasserry-blast-53-cases-registered-across-kerala-for-spreading-fake-news
Introduction
In recent years, the city of Hyderabad/Cyberabad has emerged as a technology hub, a place with the strong presence of multi corporations, Startups, and research institutions, Hyderabad has become a hub of innovations and technological advancement. However, this growing land of cyber opportunities has also become a hub for cybercriminals as well. In this blog post, we shall explore the reasons why professionals are being targeted and the effects of cyber fraud on techies. Through this investigation, we hope to raise awareness about the seriousness of the problem as well as give vital insights and techniques for Cyberabad’s computer workers to defend themselves against cyber theft. We can work together to make Cyberabad’s technology ecosystem safer and more secure.
Defining Cyber Fraud
In today’s age, where everything has an interconnected digital world, cyber fraud cases are increasing daily. Cyber fraud encompasses a wide range of threats and techniques employed by bad actors, such as Phishing, Ransomware, identity theft, online scams, data breaches, and fake websites designed for users. The sophistication of cyber fraud techniques is constantly evolving, making it challenging for individuals and organisations to stay ahead. Cybercriminals use software vulnerabilities, social engineering tactics, and flaws in cybersecurity defences to carry out their harmful operations. Individuals and organisations must grasp these dangers and tactics to protect themselves against cyber fraud.
Impact of Cyber Frauds
The consequences of Falling victim to cyber fraud can be devastating, both personally and professionally. The emotional and financial toll on individuals may be a challenge. Identity theft may lead to damaged credit scores, fraudulent transactions, and years of recovery work to rehabilitate one’s image. Financial fraud can result in depleted bank accounts, unauthorised charges, and substantial monetary losses. Furthermore, being tricked and violated in the digital environment can generate anxiety, tension, and a lack of confidence.
The impact of cyber fraud goes beyond immediate financial losses and can have long-term consequences for individuals’ and organisations’ entire well-being and stability. As the threat environment evolves, it is critical for people and organisations to recognise the gravity of these repercussions and take proactive actions to protect themselves against cyber theft.
Why are Cyberabad Tech Professionals Targeted?
Tech professionals in Cyberabad are particularly vulnerable to cyber due to various factors. Firstly, their expertise and knowledge in technology make them attractive targets for cybercrooks. These professionals possess valuable coding, Software, and administration skills, making them attractive to cybercriminals.
Secondly, the nature of work often involves enormous use of technology, including regular internet contacts, email exchanges, and access to private information. This expanded digital presence exposes them to possible cyber dangers and makes them more vulnerable to fraudsters’ social engineering efforts. Furthermore, the fast-moving nature of the tech industry, with many deadlines and work pressure to deliver, can create a distraction. This can let them click on some malicious links or share sensitive information unknowingly all these factors let the cyber criminals exploit vulnerabilities.
Unveiling the Statistics
According to various reports, 80% of cyber fraud victims in Hyderabad are techies; the rest are the public targeted by cyber crooks. This surprising number emphasises the critical need to address the vulnerabilities and threats this specific segment within the IT community faces.
Going further into the data, we can acquire insights into the many forms of cyber fraud targeting tech workers, the strategies used by cybercriminals, and the impact these occurrences have on individuals and organisations. Examining precise features and patterns within data might give important information for developing successful preventative and protection methods.
Factors Contributing
Several reasons contribute to the elevated risk of cyber fraud among ICT professionals in Cyberabad. Understanding these aspects helps explain why this group is specifically targeted and may be more vulnerable to such assaults.
Technical Expertise: Tech workers frequently have specialised technical knowledge, but this knowledge may only sometimes extend to cybersecurity. Their primary concentration is writing software, designing systems, or implementing technologies, which may result in missing possible vulnerabilities or a lack of overall cybersecurity understanding.
Confidence in Technology: IT workers have a higher level of confidence in technology because of their knowledge and dependence on technology. This trust can sometimes make individuals more vulnerable to sophisticated frauds or social engineering approaches that prey on their faith in the services they utilise.
Time Constraints and Pressure: Tech workers frequently operate under tight deadlines and tremendous pressure to reach project milestones. This may result in hurried decision-making or disregarding possible warning signals of cyber fraud, rendering them more exposed to assaults that prey on time-sensitive circumstances.
Cybercriminals know that technology workers have valuable knowledge, trade secrets, and intellectual property that may be economically profitable. As a result, they are attractive targets for attacks aiming at stealing sensitive data or gaining unauthorised access to critical systems.
The best practices that cyber techies can apply to safeguard their personal and professional data by following these simple tips:
Strong Passwords: create a strong password, using passwords for all your online accounts and changing them regularly. Remember to use unique combinations!
MFA (Multi-Factor Authentication): Enable MFA wherever possible. This provides an extra degree of protection by requiring a second form of verification, such as a code texted to your mobile device and your password.
Use Secured WiFi: Use secure and encrypted Wi-Fi networks, especially while viewing sensitive information. Avoid connecting to public or unprotected networks, as they can be readily exploited. Recognising Red Flags and Staying Ahead
Social Engineering: Be sceptical of unwanted solicitations or offers, both online and offline. Cybercriminals may try to persuade or fool you using social engineering tactics. Before revealing any personal or private information, think critically and confirm the veracity of the request.
Secure Web Browsing: Only browse trustworthy websites with valid SSL certificates (look for “https://” in the URL). Avoid clicking on strange links or downloading files from unknown sources since they may contain malware or ransomware.
Report Suspicious actions: If you encounter any suspicious or fraudulent actions, report them to the relevant authorities, such as the Cyber Crime Police or your organisation’s IT department. Reporting events can assist in avoiding additional harm and aid in identifying and apprehending hackers.
Stay Current on Security Practises: Stay up to speed on the newest cybersecurity risks and best practices. Follow credible sources, participate in cybersecurity forums or seminars, and remain current on new threats and preventative measures.
Conclusion
The rise in cybercrimes and fraud cases among tech experts in Cyberabad is a disturbing trend that requires prompt intervention. We can establish a safer tech cluster that lives on creativity, trust, and resilience by adopting proactive actions, raising awareness, and encouraging cooperation. Let us work together to prevent cybercrime and ensure the future of Cyberabad’s IT ecosystem.
