#FactCheck - AI-Generated Video Falsely Linked to Protests in Iran

Before you take that next sip of your chai latte at Starbucks, you're about to see Artificial Intelligence (AI) in your tea. Yes you heard it right, but relax, you don't need to put the cup down, because  it's not blended in like a new masala and nobody's adding AI as an ingredient. But AI will be deciding how much stock gets ordered, when the machine needs a service call, how the whole backend of your favourite coffee chain runs.

Here's what's actually going on. Starbucks has been quietly building its own AI to replace the systems Oracle, Microsoft, and IBM used to run for it, for the services such as inventory, equipment management, even the point-of-sale software every outlet depends on. In short: Starbucks decided it does not want to outsource its backend anymore. It wants to build the brain itself.

Sounds fascinating on the surface. A coffee company doing its own AI R&D, right? Except dig one layer deeper, and it stops being cool and starts being a conundrum. Here's the actual link: companies like Starbucks are Indian IT's bread and butter. This is literally the business model, global companies pay Indian IT firms like TCS, HCL, Infosys, Wipro to run exactly this kind of backend work: inventory systems, equipment management, point-of-sale software, IT infrastructure. That's what pays the salaries of roughly 6 million people employed by India's outsourcing industry. 

However, recently, this workforce has been shrinking rather than growing. TCS, the largest player in the industry, reported just 0.4 percent revenue growth in the quarter after stripping out currency fluctuations, its slowest expansion in a year, while its workforce shrank by around 3 percent over the past year to about 594,000 employees. At smaller rival HCL Technologies, sales actually slipped 0.5 percent quarter on quarter. Company wide, TCS let go of over 23,000 employees in FY26 alone, citing its pivot toward an AI first services model and reduced bench requirements per client engagement, with a steep net decline of over 11,000 employees in the most recent quarter alone.

AI's impact on India's IT industry and workforce

India's IT sector employs close to 6 million people, and a large share of that workforce has built careers around exactly the kind of work now being absorbed by AI: inventory systems, equipment monitoring, point of sale software, and other repetitive backend operations. As more global clients explore building these capabilities in house, the demand for large teams doing routine maintenance work is likely to shrink. This does not mean mass job losses overnight, but it does suggest a shift in what kind of talent gets hired and retained. Entry level, process driven roles may see slower growth, while demand rises for professionals who can design, audit, and govern AI systems rather than simply maintain legacy software. For India's IT workforce, the challenge is less about competing with AI and more about repositioning around it, moving up the value chain before the shift forces the decision.

Beyond One Coffee Chain ~ The Real Shift in Global Outsourcing

Starbucks isn't an isolated case; it's a visible example of a much wider recalibration. For two decades, the operating assumption in enterprise software was that building complex, mission-critical systems in-house was too slow, too risky, and too expensive compared to buying from established vendors. AI-assisted coding is chipping away at that assumption. What used to require large, specialised engineering teams and years of development can now be prototyped and iterated on far faster enough that even a company whose core business is coffee, not code, can seriously consider building its own enterprise software stack.

However it is also worth noting that this transition isn't frictionless. Starbucks itself had to walk back an AI-powered inventory-counting tool earlier this year after it produced inaccurate counts, reverting stores to manual counting. Building in-house AI systems is not automatically smoother or more reliable than buying proven software; it just shifts the risk and the learning curve onto the company doing the building.

Disruption and Opportunity, Side by Side

None of this means Indian IT companies can afford to sit still. The Starbucks example offers a legitimate signal that repetitive, well defined, automatable work, especially when powered by in house built AI, genuinely poses some risk or not. But it cannot be seen only through the lens of the industry's obituary. It would be premature to call this a broader decline in terms of IT professionals, companies, or jobs.

The same earnings season also brought TCS's expanded AI mandate with ABB and HCL's $1.14 billion AI driven contract in Europe. Demand has not disappeared, it appears to be evolving from routine maintenance work toward AI native, higher value engagement. 

Whether this becomes a meaningful structural shift or simply another cycle the industry eventually absorbs remains to be seen. What seems clear for now is that the path forward depends less on resisting the shift and more on how quickly the industry chooses to embrace it.

Conclusion 

AI is a double-edged sword. While it challenges the old model of outsourcing via a maintenance and staff augmentation play, it also provides new, high-value services opportunities around AI integration, data infrastructure, and governance-areas where the scale, domain expertise, and global delivery experience that Indian IT has amassed over three decades is essential. Whether India's IT majors will move fast enough to upskill, re-skill, and reposition to ride this wave before the opportunity heads somewhere else, is the question to watch, rather than the survival of one vendor or contract.

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Sources

1. Bloomberg Opinion  -  Andy Mukherjee, "You Can't Spell Chai Latte Without AI, and That Will Hurt India.” bloomberg.com/opinion/articles/2026-07-14/you-can-t-spell-chai-latte-without-ai-that-will-hurt-india
2. Yahoo Finance /  Vlad Schepkov, "Starbucks Working on AI Tools to Replace Microsoft and IBM Software – Report," July 9, 2026. finance.yahoo.com/technology/ai/articles/starbucks-working-ai-tools-replace-105954159.html
3. Livemint - Andy Mukherjee, "As Starbucks Mixes AI in Chai Latte, What Must IT Players Do?" Mint Curator.
   livemint.com/opinion/online-views/andy-mukherjee-india-it-industry-starbucks-ai-tc-hcl-tech-artificial-intelligence-oracle-microsoft-ibm-11784118723454.html
4. Metaintro, "TCS and Infosys Face an AI Reckoning" https://www.metaintro.com/blog/tcs-infosys-ai-reckoning-millions-it-jobs-2026
5. LayoffTrends, "IT Layoffs India 2026 — TCS, Infosys, Wipro, GCC Jobs" https://layofftrends.com/india.html
6. NiftyTrader, "Hiring Slows at India's Top IT Firms — Net Headcount Falls in 9MFY26" https://www.niftytrader.in/markets/hiring-slows-at-indias-top-it-firms-net-headcount-falls-in-9mfy26-what-it-signals-for-the-sector/
7. TCS official newsroom, "TCS and ABB Sign Multi-Million, Multi-Year Deal to Transform Global Network Operations with AI," tcs.com/who-we-are/newsroom/press-release/tcs-and-abb-sign-multi-million-multi-year-deal-to-transform-global-network-operations-with-ai

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Executive Summary

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A video is being widely shared on social media linking it to a Muharram procession in India. The video shows a person engulfed in flames, with users claiming that an individual was deliberately set on fire during a Muharram procession in India. Several social media users are circulating the clip with communal claims. CyberPeace Research Wing  research  found that the viral claim is misleading. The video does not show any incident of a person being deliberately burned during a Muharram procession. In reality, it is from Deoria, Uttar Pradesh, where a performer sustained burn injuries while performing stunts during a Muharram procession.

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Claim:

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On X (formerly Twitter), a user posted the viral video on 3 June 2026, claiming: “Not Bangladesh, this is India where a person is being burned alive during a Muharram procession.” The post link, archive link, and screenshots are provided below. https://x.com/singh_kikki/status/2070753631167541586 , https://archive.ph/vP3bZ 

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Fact Check:

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For verification, we extracted multiple keyframes from the video and conducted a reverse image search using Google Lens. During the search, we found the same video published on the Public app on 27 June 2026. According to the report, the incident took place on Malviya Road in Deoria city, Uttar Pradesh, during a Muharram procession, where a member of the 5-Star Club akhara, Saddam (24), a resident of Bans Deoria, suffered burn injuries while performing stunts involving fire. The report further stated that members of the akhara immediately rescued him and arranged first aid. Police confirmed that his condition is stable and that the incident was accidental. No other untoward incident was reported, and all Muharram processions were conducted peacefully. A statement by Circle Officer (City), Sanjay Kumar Reddy, was also included in the report. https://public.app/video/sp_zh7dywam0a2pb 

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In our subsequent research, we found a report published on Dainik Bhaskar's website with the same claim. A link and screenshot of the post are provided below. https://www.bhaskar.com/amp/local/uttar-pradesh/deoria/news/deoria-youth-burns-muharram-procession-stunt-138296624.html

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Finally, we also found an official post from the Deoria Police X handle confirming the incident. The police stated that a performer from the 5-Star Club akhara was injured while performing stunts on Malviya Road and was immediately given first aid. His condition is stable, and no other incident occurred. https://x.com/DeoriaPolice/status/2070521290864377982 

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Conclusion:

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The research  clearly found that the viral video does not show a person being deliberately burned during a Muharram procession. The footage is from Deoria, Uttar Pradesh, where a performer was accidentally injured during a fire stunt.

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Introduction

As we navigate the digital realm that offers unlimited opportunities, it also exposes us to potential cyber threats and scams. A recent incident involving a businessman in Pune serves as a stark reminder of this reality. The victim fell prey to a sophisticated online impersonation fraud, where a cunning criminal posed as a high-ranking official from Hindustan Petroleum Corporation Limited (HPCL). This cautionary tale exposes the inner workings of the scam and highlights the critical need for constant vigilance in the virtual world.

Unveiling the scam

It all began with a phone call received by the victim, who lives in Taware Colony, Pune, on September 5, 2023. The caller, who identified himself as "Manish Pande, department head of HPCL," lured the victim by taking advantage of his online search for an LPG agency. With persuasive tactics, the fraudster claimed to be on the lookout for potential partners.

When a Pune man received a call on September 5, 2023. The caller, who introduced himself as “department head of HPCL”, was actually a cunning fraudster. It turns out, the victim had been searching for an LPG agency online, which the fraudster cleverly used to his advantage. In a twisted plot, the fraudster pretended to be looking for potential locations to establish a new LPG cylinder agency in Pune. 

Enthralled by the illusion

The victim fell for the scam, convinced by the mere presence of "HPCL" in the bank account's name. Firstly victim transferred Rs 14,500 online as “registration fees”. Things got worse when, without suspicion, the victim obediently transferred Rs 1,48,200 on September 11 for a so-called "dealership certificate." To add to the charade of legitimacy, the fraudster even sent the victim registration and dealership certificates via email.

Adding to the deception, the fraudster, who had targeted the victim after discovering his online inquiry, requested photos of the victim's property and personal documents, including Aadhaar and PAN cards, educational certificates, and a cancelled cheque. These seemingly legitimate requests only served to reinforce the victim's belief in the scam.

The fraudster said they were looking for a place to allot a new LPG cylinder agency in Pune and would like to see if the victim’s place fits in their criteria. The victim agreed as it was a profitable business opportunity. The fraudster called the victim to “confirm” that his documents have been verified and assured that HPCL would be allotting him an LPG cylinder agency. On September 12, the fraudster again demanded a sum of money, this time for the issuance of an "HPCL license." 

As the victim responded that he did not have the money, the fraudster insisted on an immediate payment of at least 50 per cent of the stipulated amount. So the victim transferred Rs 1,95,200 online. On the following day the 13th of September 2023, the fraudster asked the victim for the remaining amount. The victim said he would arrange the money in a few days. Meanwhile, on the same day, the victim went to the HPCL’s office in the Pune Camp area with the documents he had received through the emails. The HPCL employees confirmed these documents were fake, even though they looked very similar to the originals. The disclosure was a pivotal moment, causing the victim to fully comprehend the magnitude of the deceit and ultimately pursue further measures against the cybercriminal.

Best Practices

• Ensuring Caller Identity- Prioritize confirming the identity of anyone reaching out to you, especially when conducting financial transactions. Hold back from divulging confidential information until you have verified the credibility of the request. 
• Utilize Official Channels- Communicate with businesses or governmental organizations through their verified contact details found on their official websites or trustworthy sources. Avoid solely relying on information gathered from online searches. 
• Maintaining Skepticism with Unsolicited Communication- Exercise caution when approached by unexpected calls or emails, particularly those related to monetary transactions. Beware of manipulative tactics used by scammers to pressure swift decisions.
• Double-Check Information- To ensure accuracy, it is important to validate the information given by the caller on your own. This can be done by double-checking and cross-referencing the details with the official source. If you come across any suspicious activities, do not hesitate to report it to the proper authorities. 
• Report Suspicious Activities- Reporting can aid in conducting investigations and providing assistance to the victim and also preventing similar incidents from occurring.  It is crucially important to promptly report cyber crimes so law enforcement agencies can take appropriate action. A powerful resource available to victims of cybercrime is the National Cyber Crime Reporting Portal, equipped with a 24x7 helpline number, 1930. This portal serves as a centralized platform for reporting cybercrimes, including financial fraud.

Conclusion

This alarming event serves as a powerful wake-up call to the constant danger posed by online fraud. It is crucial for individuals to remain sceptical, diligently verifying the credibility of unsolicited contacts and steering clear of sharing personal information on the internet. As technology continues to evolve, so do the strategies of cyber criminals, heightening the need for users to stay on guard and knowledgeable in the complex digital world.

References:

• https://indianexpress.com/article/cities/pune/cybercriminal-posing-hindustan-petroleum-official-cheat-pune-man-9081057/
• https://www.timesnownews.com/mirror-now/crime/pune-man-duped-of-rs-3-5-lakh-by-cyber-fraudster-impersonating-hpcl-official-article-106253358