Agentic AI in Indian Business: Ushering in the Third Wave of Artificial Intelligence

Introduction

Considering the development of technology, Voice cloning schemes are one such issue that has recently come to light. Scammers are moving forward with AI, and their methods and plans for deceiving and scamming people have also altered. Deepfake technology creates realistic imitations of a person’s voice that can be used to conduct fraud, dupe a person into giving up crucial information, or even impersonate a person for illegal purposes. We will look at the dangers and risks associated with AI voice cloning frauds, how scammers operate and how one might protect themselves from one.

What is Deepfake?

Artificial intelligence (AI), known as “deepfake,” can produce fake or altered audio, video, and film that pass for the real thing. The words “deep learning” and “fake” are combined to get the name “deep fake”. Deepfake technology creates content with a realistic appearance or sound by analysing and synthesising diverse volumes of data using machine learning algorithms. Con artists employ technology to portray someone doing something that has never been in audio or visual form. The best example is the American President, who used deep voice impersonation technology. Deep voice impersonation technology can be used maliciously, such as in deep voice fraud or disseminating false information. As a result, there is growing concerned about the potential influence of deep fake technology on society and the need for effective tools to detect and mitigate the hazards it may provide.

What exactly are deepfake voice scams?

Artificial intelligence (AI) is sometimes utilised in deepfake speech frauds to create synthetic audio recordings that seem like real people. Con artists can impersonate someone else over the phone and pressure their victims into providing personal information or paying money by using contemporary technology. A con artist may pose as a bank employee, a government official, or a friend or relative by utilising a deep false voice. It aims to earn the victim’s trust and raise the likelihood that they will fall for the hoax by conveying a false sense of familiarity and urgency. Deep fake speech frauds are increasing in frequency as deep fake technology becomes more widely available, more sophisticated, and harder to detect. In order to avoid becoming a victim of such fraud, it is necessary to be aware of the risks and take appropriate measures.

Why do cybercriminals use AI voice deep fake?

In order to mislead users into providing private information, money, or system access, cybercriminals utilise artificial intelligence (AI) speech-deep spoofing technology to claim to be people or entities. Using AI voice-deep fake technology, cybercriminals can create audio recordings that mimic real people or entities, such as CEOs, government officials, or bank employees, and use them to trick victims into taking activities that are advantageous to the criminals. This can involve asking victims for money, disclosing login credentials, or revealing sensitive information. In phishing assaults, where fraudsters create audio recordings that impersonate genuine messages from organisations or people that victims trust, deepfake AI voice technology can also be employed. These audio recordings can trick people into downloading malware, clicking on dangerous links, or giving out personal information. Additionally, false audio evidence can be produced using AI voice-deep fake technology to support false claims or accusations. This is particularly risky regarding legal processes because falsified audio evidence may lead to wrongful convictions or acquittals. Artificial intelligence voice deep fake technology gives con artists a potent tool for tricking and controlling victims. Every organisation and the general population must be informed of this technology’s risk and adopt the appropriate safety measures.

How to spot voice deepfake and avoid them?

Deep fake technology has made it simpler for con artists to edit audio recordings and create phoney voices that exactly mimic real people. As a result, a brand-new scam called the “deep fake voice scam” has surfaced. In order to trick the victim into handing over money or private information, the con artist assumes another person’s identity and uses a fake voice. What are some ways to protect oneself from deepfake voice scams? Here are some guidelines to help you spot them and keep away from them:

• Steer clear of telemarketing calls

• One of the most common tactics used by deep fake voice con artists, who pretend to be bank personnel or government officials, is making unsolicited phone calls.
• Listen closely to the voice

• Anyone who phones you pretending to be someone else should pay special attention to their voice. Are there any peculiar pauses or inflexions in their speech? Something that doesn’t seem right can be a deep voice fraud.
• Verify the caller’s identity

• It’s crucial to verify the caller’s identity in order to avoid falling for a deep false voice scam. You might ask for their name, job title, and employer when in doubt. You can then do some research to be sure they are who they say they are.
• Never divulge confidential information

• No matter who calls, never give out personal information like your Aadhar, bank account information, or passwords over the phone. Any legitimate companies or organisations will never request personal or financial information over the phone; if they do, it’s a warning sign that they’re a scammer.
• Report any suspicious activities

• Inform the appropriate authorities if you think you’ve fallen victim to a deep voice fraud. This may include your bank, credit card company, local police station, or the nearest cyber cell. By reporting the fraud, you could prevent others from being a victim.

Conclusion

In conclusion, the field of AI voice deep fake technology is fast expanding and has huge potential for beneficial and detrimental effects. While deep fake voice technology has the potential to be used for good, such as improving speech recognition systems or making voice assistants sound more realistic, it may also be used for evil, such as deep fake voice frauds and impersonation to fabricate stories. Users must be aware of the hazard and take the necessary precautions to protect themselves as AI voice deep fake technology develops, making it harder to detect and prevent deep fake schemes. Additionally, it is necessary to conduct ongoing research and develop efficient techniques to identify and control the risks related to this technology. We must deploy AI appropriately and ethically to ensure that AI voice-deep fake technology benefits society rather than harming or deceiving it.

Reference

https://arstechnica.com/tech-policy/2023/03/rising-scams-use-ai-to-mimic-voices-of-loved-ones-in-financial-distress/

https://www.timesnownews.com/technology-science/ai-scam-fake-voice-of-family-ai-scam-alert-online-fraud-money-things-you-should-know-tips-precautions-impersonation-scam-article-9845187

Introduction

The Telecommunications Act of 2023 was passed by Parliament in December, receiving the President's assent and being published in the official Gazette on December 24, 2023. The act is divided into 11 chapters 62 sections and 3 schedules. Sections 1, 2, 10-30, 42-44, 46, 47, 50-58, 61 and 62 already took effect on June 26, 2024. 

On July 04, 2024, the Centre issued a Gazetted Notification and sections 6-8, 48 and 59(b) were notified to be effective from July 05, 2024. The Act aims to amend and consolidate the laws related to telecommunication services, telecommunication networks, and spectrum assignment and it ‘repeals’ certain older colonial-era legislations like the Indian Telegraph Act 1885 and Indian Wireless Telegraph Act 1933. Due to the advancements in technology in the telecom sector, the new law is enacted. 

On 18 July 2024 Thursday, the telecom minister while launching the theme of Indian Mobile Congress (IMC), announced that all rules and provisions of the new Telecom Act would be notified within the next 180 days, hence making the Act operational at full capacity. 

Important definitions under Telecommunications Act, 2023

1. Authorisation: Section 2(d) entails “authorisation” means a permission, by whatever name called, granted under this Act for— (i) providing telecommunication services; (ii) establishing, operating, maintaining or expanding telecommunication networks; or (iii) possessing radio equipment.
2. Telecommunication: Section 2(p) entails “Telecommunication” means transmission, emission or reception of any messages, by wire, radio, optical or other electro-magnetic systems, whether or not such messages have been subjected to rearrangement, computation or other processes by any means in the course of their transmission, emission or reception.
3. Telecommunication Network: Section 2(s) entails “telecommunication network” means a system or series of systems of telecommunication equipment or infrastructure, including terrestrial or satellite networks or submarine networks, or a combination of such networks, used or intended to be used for providing telecommunication services, but does not include such telecommunication equipment as notified by the Central Government.
4. Telecommunication Service: Section 2(t) entails “telecommunication service” means any service for telecommunication.

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Measures for Cyber Security for the Telecommunication Network/Services

Section 22 of the Telecommunication Act, 2023 talks about the protection of telecommunication networks and telecommunication services. The section specifies that the centre may provide rules to ensure the cybersecurity of telecommunication networks and telecommunication services. Such measures may include the collection, analysis and dissemination of traffic data that is generated, transmitted, received or stored in telecommunication networks. ‘Traffic data’ can include any data generated, transmitted, received, or stored in telecommunication networks – such as type, duration, or time of a telecommunication. 

Section 22 further empowers the central government to declare any telecommunication network, or part thereof, as Critical Telecommunication Infrastructure. It may further provide for standards, security practices, upgradation requirements and procedures to be implemented for such Critical Telecommunication Infrastructure. 

CyberPeace Policy Wing Outlook:

The Telecommunication Act, 2023 marks a significant change & growth in the telecom sector by providing a robust regulatory framework, encouraging research and development, promoting infrastructure development, and measures for consumer protection. The Central Government is empowered to authorize individuals for (a) providing telecommunication services, (b) establishing, operating, maintaining, or expanding telecommunication networks, or (c) possessing radio equipment. Section 48 of the act provides no person shall possess or use any equipment that blocks telecommunication unless permitted by the Central Government. 

The Central Government will protect users by implementing different measures, such as the requirement of prior consent of users for receiving particular messages, keeping a 'Do Not Disturb' register to stop unwanted messages, the mechanism to enable users to report any malware or specified messages received, the preparation and maintenance of “Do Not Disturb” register, to ensure that users do not receive specified messages or class of specified messages without prior consent. The authorized entity providing telecommunication services will also be required to create an online platform for users for their grievances pertaining to telecommunication services. 

In certain limited circumstances such as national security measures, disaster management and public safety, the act contains provisions empowering the Government to take temporary possession of telecom services or networks from authorised entity; direct interception or disclosure of messages, with measures to be specified in rulemaking. This entails that the government gains additional controls in case of emergencies to ensure security and public order. However, this has to be balanced with appropriate measures protecting individual privacy rights and avoiding any unintended arbitrary actions. 

Taking into account the cyber security in the telecommunication sector, the government is empowered under the act to introduce standards for cyber security for telecommunication services and telecommunication networks; and encryption and data processing in telecommunication. 

The act also promotes the research and development and pilot projects under Digital Bharat Nidhi. The act also promotes the approach of digital by design by bringing online dispute resolution and other frameworks. Overall the approach of the government is noteworthy as they realise the need for updating the colonial era legislation considering the importance of technological advancements and keeping pace with the digital and technical revolution in the telecommunication sector. 

References:

1. The Telecommunications Act, 2023 https://acrobat.adobe.com/id/urn:aaid:sc:AP:88cb04ff-2cce-4663-ad41-88aafc81a416
2. https://pib.gov.in/PressReleasePage.aspx?PRID=2031057
3. https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2027941
4. https://economictimes.indiatimes.com/industry/telecom/telecom-news/new-telecom-act-will-be-notified-in-180-days-bsnl-4g-rollout-is-monitored-on-a-daily-basis-scindia/articleshow/111851845.cms?from=mdr
5. https://www.azbpartners.com/wp-content/uploads/2024/06/Update-Staggered-Enforcement-of-Telecommunications-Act-2023.pdf
6. https://telecom.economictimes.indiatimes.com/blog/analysing-the-impact-of-telecommunications-act-2023-on-digital-india-mission/111828226

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Digital vulnerabilities like cyber-attacks and data breaches proliferate rapidly in the hyper-connected world that is created today. These vulnerabilities can compromise sensitive data like personal information, financial data, and intellectual property and can potentially threaten businesses of all sizes and in all sectors. Hence, it has become important to inform all stakeholders about any breach or attack to ensure they can be well-prepared for the consequences of such an incident.  

The non-reporting of reporting can result in heavy fines in many parts of the world. Data breaches caused by malicious acts are crimes and need proper investigation. Organisations may face significant penalties for failing to report the event. Failing to report data breach incidents can result in huge financial setbacks and legal complications. To understand why transparency is vital and understanding the regulatory framework that governs data breaches is the first step. 

The Current Indian Regulatory Framework on Data Breach Disclosure

A data breach essentially, is the unauthorised processing or accidental disclosure of personal data, which may occur through its acquisition, sharing, use, alteration, destruction, or loss of access. Such incidents can compromise the affected data’s confidentiality, integrity, or availability. In India, the Information Technology Act of 2000 and the Digital Personal Data Protection Act of 2023 are the primary legislation that tackles cybercrimes like data breaches. 

• Under the DPDP Act, neither materiality thresholds nor express timelines have been prescribed for the reporting requirement. Data Fiduciaries are required to report incidents of personal data breach, regardless of their sensitivity or impact on the Data Principal. 
• The IT (Indian Computer Emergency Response Team and Manner of Performing Functions and Duties) Rules, 2013, the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, along with the Cyber Security Directions, under section 70B(6) of the IT Act, 2000, relating to information security practices, procedure, prevention, response and reporting of cyber incidents for Safe & Trusted Internet prescribed in 2022 impose mandatory notification requirements on service providers, intermediaries, data centres and corporate entities, upon the occurrence of certain cybersecurity incidents. 
• These laws and regulations obligate companies to report any breach and any incident to regulators such as the CERT-In and the Data Protection Board.

The Consequences of Non-Disclosure

A non-disclosure of a data breach has a manifold of consequences. They are as follows:

• Legal and financial penalties are the immediate consequence of a data breach in India. The DPDP Act prescribes a fine of up to Rs 250 Crore from the affected parties, along with suits of a civil nature and regulatory scrutiny. Non-compliance can also attract action from CERT-In, leading to more reputational damage.
• In the long term, failure to disclose data breaches can erode customer trust as they are less likely to engage with a brand that is deemed unreliable. Investor confidence may potentially waver due to concerns about governance and security, leading to stock price drops or reduced funding opportunities. Brand reputation can be significantly tarnished, and companies may struggle with retaining and attracting customers and employees. This can affect long-term profitability and growth.
• Companies such as BigBasket and Jio in 2020 and Haldiram in 2022 have suffered from data breaches recently. Poor transparency and delay in disclosures led to significant reputational damage, legal scrutiny, and regulatory actions for the companies.

Measures for Improvement: Building Corporate Reputation via Transparency

Transparency is critical when disclosing data breaches. It enhances trust and loyalty for a company when the priority is data privacy for stakeholders. Ensuring transparency mitigates backlash. It demonstrates a company’s willingness to cooperate with authorities. A farsighted approach instils confidence in all stakeholders in showcasing a company's resilience and commitment to governance. These measures can be further improved upon by:

• Offering actionable steps for companies to establish robust data breach policies, including regular audits, prompt notifications, and clear communication strategies. 
• Highlighting the importance of cooperation with regulatory bodies and how to ensure compliance with the DPDP Act and other relevant laws. 
• Sharing best public communications practices post-breach to manage reputational and legal risks.

Conclusion

Maintaining transparency when a data breach happens is more than a legal obligation. It is a good strategy to retain a corporate reputation. Companies can mitigate the potential risks (legal, financial and reputational) by informing stakeholders and cooperating with regulatory bodies proactively. In an era where digital vulnerabilities are ever-present, clear communication and compliance with data protection laws such as the DPDP Act build trust, enhance corporate governance, and secure long-term business success. Proactive measures, including audits, breach policies, and effective public communication, are critical in reinforcing resilience and fostering stakeholder confidence in the face of cyber threats.

References

• https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf 
• https://www.cert-in.org.in/PDF/CERT-In_Directions_70B_28.04.2022.pdf 
• https://chawdamrunal.medium.com/the-dark-side-of-covering-up-data-breaches-why-transparency-is-crucial-fe9ed10aac27 
• https://www.dlapiperdataprotection.com/index.html?t=breach-notification&c=IN